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Pest Control - Europe - October 2010

In terms of product penetration, key European pest control markets have seen very little change in recent years. However, when it comes to product innovation, suppliers have developed increasingly sophisticated insecticides, rodenticides and anti-dust mite treatments. The range of product formats has been expanded from the traditional aerosol sprays, powders and pellets to electric devices, decorative baits and more natural, non-toxic repellents. Not only has there been increasing focus on adding several different functions to products, but also to make them more aesthetically pleasing – making an essentially pragmatic product a little more glamorous.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Dust mites
            • Insect killers/repellents
              • Rodenticides
                • Consumer research
                  • Abbreviations
                  • Market in Brief

                    • Stable markets supported by product innovation
                      • No longer just a pragmatic product
                        • Great opportunities for herbal, non-toxic alternatives
                        • Companies and Product Innovation

                          • Key points
                            • Global region
                              • Figure 1: Percentage of new product launches, by region, 2009
                            • Most innovative products in Asia Pacific
                              • Multi-functional insecticides
                                • Advanced technology
                                  • Non-toxic alternatives
                                    • Insect repellent patches
                                      • Europe
                                        • Figure 2: Percentage of new product launches, by top ten European countries, 2009
                                        • Figure 3: Number of new product launches, by category, by the ‘Big 5’ countries, 2009
                                      • France
                                        • Figure 4: Percentage of new product launches, France, 2007-10
                                      • Improved efficiency
                                        • Child-friendly products
                                          • Traps feature strongly in new launches
                                            • Germany
                                              • Figure 5: Percentage of new product launches, Germany, 2007-10
                                            • Insecticides become more aesthetically pleasing
                                              • Insecticide stickers
                                                • Combating insect infestation with eco-friendly products
                                                  • Italy
                                                    • Figure 6: Percentage of new product launches, Italy, 2007-10
                                                  • Extensive range of product formats
                                                    • Innovative insecticide timer
                                                      • Smelling good
                                                        • Rackets to the rescue
                                                          • Spain
                                                            • Figure 7: Percentage of new product launches, Spain, 2006-09
                                                          • Electric repellents gain ground
                                                            • Multifunctional products
                                                              • Fighting cockroaches
                                                                • Anti-mosquito candles
                                                                  • Plug-ins with refills
                                                                    • UK
                                                                      • Figure 8: Percentage of new product launches, UK, 2007-10
                                                                    • Rentokil innovation
                                                                      • Sticking it
                                                                        • Natural killers
                                                                          • Traditional product formats
                                                                          • The Consumer

                                                                            • Key points
                                                                              • Product penetration and frequency of use by country
                                                                                • Figure 9: Frequency of use of insecticides, France, 2009
                                                                                • Figure 10: Frequency of use of insecticides, by demographics, France, 2009
                                                                                • Figure 11: Frequency of use of insecticides, Germany, 2005-09
                                                                                • Figure 12: Frequency of use of insecticides, by demographics, Germany, 2009
                                                                                • Figure 13: Frequency of use of insecticides, Spain, 2005-09
                                                                                • Figure 14: Frequency of use of insecticides, by demographics, Spain, 2009
                                                                              • Product penetration by format by country
                                                                                • Figure 15: Types of insecticides used, France, 2009
                                                                                • Figure 16: Types of insecticides used, Germany, 2005-09
                                                                                • Figure 17: Types of insecticides used, Spain, 2005-09
                                                                            • Appendix – GNPD Data

                                                                                • Figure 18: Percentage of new product launches, Austria, 2007-10
                                                                                • Figure 19: Percentage of new product launches, Czech Republic, 2006-09
                                                                                • Figure 20: Percentage of new product launches, Russia, 2007-10

                                                                            Companies Covered

                                                                            To learn more about the companies covered in this report please contact us.

                                                                            Pest Control - Europe - October 2010

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