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Pet Food and Supplies - Europe - May 2011

Pet food markets are poised for growth, and will be driven by the growing demand for functional foods and snacks and treats.

This market report includes pet food and pet products. Pet food is split into cat food and dog foods, which, in turn, are split into dry, wet and snack/treats variants. Pet products include all non-food pet items for cats or dogs.

Specific GMN definitions are included below. Pet supplies are not included. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

  • Austria: This report covers cat food - wet, dry, and snacks - dog food - wet, dry and snacks. Market size is based on consumption.
  • Czech Republic: This report covers dog, cat, and other pet food. Market value is based on retail sales. Market volume is based on consumption.
  • Finland: This market covers packaged, prepared food specifically for cats and dogs. Market size comprises sales through all retail channels including direct to consumer.
  • France: The report covers cat food, dog food and other pet food. Market size is based on total retail sales. The market share is based on retail sales.
  • Italy: This market covers wet cat food, dry cat food, wet dog food, dry dog food, cat snacks and treats and dog snacks and treats. Market size by value and volume is based on total sales.
  • Poland: This market covers dry and wet food for dogs, dry and wet food for cats and snacks for dogs and cats. Market size is based on consumption.
  • Russia: This report covers moist cat food, dry cat food, moist dog food, dry dog food and others. Market value is based on sales. Market volume is based on consumption.
  • Slovak Republic: This report covers dog, cat, and other pet food. Market value is based on total retail sales. Market volume is based on consumption.
  • Spain: This market covers dry dog food, dry cat food, Wet dog food, wet cat food, cat snacks and treats, dog snacks and treats and cat milk. Market size by value and by volume is based on total retail sales.
  • Turkey: This market covers dog food, cat food and other pet food. Market value is based on sales. Market volume is based on consumption
  • UK: This market covers dog and cat food. Market size by value is based on total retail sales. Market volume is based on the total retail consumption of the market.
  • Ukraine: This market covers dog and cat food. Market value is based on sales through all retail channels and vets. Market volume is based on consumptions through all retail channels and vets.

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Table of contents

  1. Introduction

      • Key points
        • Strength and weaknesses in brief
          • Strengths
            • Weaknesses
              • Definition
                • Consumer research
                  • Abbreviations
                  • Executive Summary

                      • The market
                        • Steady in the West, Dynamic in the East
                          • Figure 1: Pet Food - Volume, The Big 5 European countries, 2005-14
                        • Dog food for volume but cats demand more premium products
                          • Companies, brands and innovation
                            • Pure ingredients and functional claims dominate new product launches
                              • Figure 2: Product activity in pet food and Products, % share by top five claims in the Big 5 European countries, 2010
                            • The consumer
                              • Figure 3: Trends in pet ownership, the Big 5 European countries, %, 2010
                          • European Market Size and Forecast

                            • Key points
                              • The Big 5
                                • Value
                                  • Figure 4: Pet Food: Value in local currency, 2004-14
                                • Volume
                                  • Figure 5: Pet Food: Volume, 2004-14
                                • Spend per capita
                                  • Figure 6: Pet Food: Spend per capita (population), 2004-14
                                • Other European Countries
                                  • Value
                                    • Figure 7: Pet Food: Value in local currency, 2004-14
                                  • Volume
                                    • Figure 8: Pet Food: Volume, 2004-14
                                  • Spend per capita
                                    • Figure 9: Pet Food: Spend per capita (population), 2004-14
                                • Market Segmentation

                                  • Key points
                                    • The Big 5
                                      • France
                                        • Figure 10: France - Pet Food: Market segmentation, by volume, 2009
                                        • Figure 11: France - Pet Food: Market segmentation, by value, 2009
                                      • Germany
                                        • Figure 12: Germany - Pet Food: Market segmentation, by volume, 2009
                                        • Figure 13: Germany - Pet Food: Market segmentation, by value, 2009
                                      • Italy
                                        • Figure 14: Italy - Pet Food: Market segmentation, by volume, 2009
                                        • Figure 15: Italy - Pet Food: Market segmentation, by value, 2009
                                      • Spain
                                        • Figure 16: Spain - Pet Food: Market segmentation, by volume, 2009
                                        • Figure 17: Spain - Pet Food: Market segmentation, by value, 2009
                                      • UK
                                        • Figure 18: UK - Pet Food: Market segmentation, by volume, 2010
                                        • Figure 19: UK - Pet Food: Market segmentation, by value, 2010
                                        • Figure 20: UK - Pet Food: Market segmentation, by value, 2010
                                      • Other European countries
                                        • Austria
                                          • Figure 21: Austria - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 22: Austria - Pet Food: Market segmentation, by value, 2009
                                        • Czech Republic
                                          • Figure 23: Czech Republic - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 24: Czech Republic - Pet Food: Market segmentation, by value, 2009
                                        • Finland
                                          • Figure 25: Finland - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 26: Finland - Pet Food: Market segmentation, by value, 2009
                                        • Poland
                                          • Figure 27: Poland - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 28: Poland - Pet Food: Market segmentation, by value, 2009
                                        • Slovak Republic
                                          • Figure 29: Slovak Republic - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 30: Slovak Republic - Pet Food: Market segmentation, by value, 2009
                                        • Turkey
                                          • Figure 31: Turkey - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 32: Turkey - Pet Food: Market segmentation, by value, 2009
                                        • Ukraine
                                          • Figure 33: Ukraine - Pet Food: Market segmentation, by volume, 2009
                                          • Figure 34: Ukraine - Pet Food: Market segmentation, by value, 2009
                                      • Companies and Product Innovation

                                        • Key points
                                            • Figure 35: New product activity in pet food and products, % share of global region, 2010
                                            • Figure 36: New product activity in pet food and products Europe, % share by country, 2010
                                            • Figure 37: New product activity in pet food and products, % Share by category, by country, Big 5, 2010
                                            • Figure 38: New product activity in pet food and Products, % share by top five claims in the Big 5 European countries, 2010
                                          • France
                                              • Figure 39: New product activity in pet food and products, % Share of new product launches, France, 2007-10
                                              • Figure 40: New product activity in pet food and products, % share by claim, France, top five, 2007-10
                                            • Most innovative products
                                              • Germany
                                                  • Figure 41: New product activity in pet food and products, % Share of new product launches, Germany, 2007-10
                                                  • Figure 42: New product activity in pet food and products, % share by claim, Germany, top five, 2007-10
                                                • Most innovative products
                                                  • Italy
                                                      • Figure 43: New product activity in pet food and products, % Share of new product launches, Italy, 2007-10
                                                      • Figure 44: New product activity in pet food and products, % share by claim, Italy, top five, 2007-10
                                                    • Most innovative products
                                                      • Spain
                                                          • Figure 45: New product activity in pet food and products, % Share of new product launches, Spain, 2007-10
                                                          • Figure 46: New product activity in pet food and products, % share by claim, Spain, top five, 2007-10
                                                        • Most innovative products
                                                          • UK
                                                              • Figure 47: New product activity in pet food and products, % Share of new product launches, UK, 2007-10
                                                              • Figure 48: New product activity in pet food and products, % share by claim, UK, top five, 2007-10
                                                            • Most innovative products
                                                            • The Consumer

                                                              • Key points
                                                                • Trends in Pet Ownership
                                                                    • Figure 49: Trends in pet ownership, France, 2008-10
                                                                    • Figure 50: Trends in pet ownership, Germany, 2008-10
                                                                    • Figure 51: Trends in pet ownership, Spain, 2008-10
                                                                    • Figure 52: Trends in pet ownership, GB, 2008-10
                                                                  • Dog Food
                                                                    • France
                                                                      • Figure 53: Trends in usage and frequency of use of dog food in tins, foil trays and pouches, France, 2008-10
                                                                    • Germany
                                                                      • Figure 54: Trends in usage and frequency of use of dog food in tins, foil trays and pouches, Germany, 2008-10
                                                                    • Spain
                                                                      • Figure 55: Trends in usage and frequency of use of dog food in tins, foil trays and pouches, Spain, 2008-10
                                                                    • GB
                                                                      • Figure 56: Trends in usage and frequency of use of dog food in tins, foil trays and pouches, France, 2008-10
                                                                    • Cat Food
                                                                      • France
                                                                        • Figure 57: Trends in usage and frequency of use of cat food in tins, foil trays and pouches, France, 2008-10
                                                                      • Germany
                                                                        • Figure 58: Trends in usage and frequency of use of cat food in tins, foil trays and pouches, Germany, 2008-10
                                                                      • Spain
                                                                        • Figure 59: Trends in usage and frequency of use of cat food in tins, foil trays and pouches, Spain, 2008-10
                                                                      • GB
                                                                        • Figure 60: Trends in usage and frequency of use of cat food in tins, foil trays and pouches, GB, 2008-10
                                                                      • Pet Insurance (Spain, GB)
                                                                        • Figure 61: Trends in pet insurance, Spain, 2008-10
                                                                        • Figure 62: Trends in pet insurance, GB, 2008-10
                                                                    • Appendix – Demographic Data

                                                                        • Figure 63: Ownership of pet dogs, by demographics, France, 2010
                                                                        • Figure 64: Ownership of pet cats, by demographics, France, 2010
                                                                        • Figure 65: Ownership of pet dogs, by demographics, Germany, 2010
                                                                        • Figure 66: Ownership of pet cats, by demographics, Germany, 2010
                                                                        • Figure 67: Ownership of pet cage birds, by demographics, Germany, 2010
                                                                        • Figure 68: Ownership of pet dogs, by demographics, Spain, 2010
                                                                        • Figure 69: Ownership of pet cats, by demographics, Spain, 2010
                                                                        • Figure 70: Ownership of pet cage birds, by demographics, Spain, 2010
                                                                        • Figure 71: Ownership of other pets, by demographics, Spain, 2010
                                                                        • Figure 72: Ownership of pet dogs, by demographics, GB, 2010
                                                                        • Figure 73: Ownership of pet cats, by demographics, GB, 2010
                                                                        • Figure 74: Ownership of pet cage birds, by demographics, GB, 2010
                                                                        • Figure 75: Usage of dog food in tins, foil trays and pouches, by demographics, France, 2010
                                                                        • Figure 76: Usage of dog food in tins, foil trays and pouches, by demographics, Germany, 2010
                                                                        • Figure 77: Usage of dog food in tins, foil trays and pouches, by demographics, Spain, 2010
                                                                        • Figure 78: Usage of dog food in tins, foil trays and pouches, by demographics, GB, 2010
                                                                        • Figure 79: Usage of cat food in tins, foil trays and pouches, by demographics, France, 2010
                                                                        • Figure 80: Usage of cat food in tins, foil trays and pouches, by demographics, Germany, 2010
                                                                        • Figure 81: Usage of cat food in tins, foil trays and pouches, by demographics, Spain, 2010
                                                                        • Figure 82: Usage of cat food in tins, foil trays and pouches, by demographics, GB, 2010
                                                                        • Figure 83: Pet insurance, by demographics, Spain, 2010
                                                                        • Figure 84: Pet insurance, by demographics, GB, 2010

                                                                    Companies Covered

                                                                    To learn more about the companies covered in this report please contact us.

                                                                    Pet Food and Supplies - Europe - May 2011

                                                                    £1,407.00 (Excl.Tax)