Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Pet Food and Supplies - UK - March 2012

“Children have a major influence on the pet food market, and can be an important source of ‘pester power’ therefore it is vital for brands to engage directly with families to maximise their potential.”

– Kiti Soininen, Head of UK Food, Drink & Foodservice Research

Some questions answered in this report include:

  • How can manufacturers capitalise on the enthusiasm for pets among families?
  • How can manufacturers revive sales of tinned pet food?
  • How can pet accessory and healthcare manufacturers exploit pet owners’ tendency to ‘humanise’ their pet?
  • What levers can manufacturers use to encourage usage of lifestage-specific products?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK retail sales of pet food (dog, cat, other), pet accessories and healthcare, by segment, % share, 2011
            • Pet food
              • Pet accessories and healthcare
                • Forecast
                  • Figure 2: UK retail value sales of pet food (dog, cat, other), pet accessories and healthcare, 2006-16
                • Market factors
                    • Figure 3: Pet ownership by type, December 2011
                  • Companies, brands and innovation
                    • New product innovation trends in pet food and pet products
                      • Brands spend less above-the-line in 2011
                        • Figure 4: Main monitored media advertising spend on pet food & supplies, 2007-11*
                      • The consumer
                        • Lighter usage is subduing volume sales
                          • Figure 5: Usage of dog and cat food in the last 12 months, by type, 2011
                        • Nutrition is a key pet food priority
                          • Figure 6: Factors considered important when buying cat/dog food, December 2011
                        • Pets are valued members of the family
                          • Figure 7: Agreement with statements relating to pets and pet food, December 2011
                        • Consumers express high expectations of nutritional content in pet food
                          • Figure 8: Agreement with statements relating to pet food, December 2011
                        • Health is more of an incentive than cost when it comes to pet care
                          • Figure 9: Attitudes towards buying pet food and pet care, December 2011
                        • Dog owners are a key target for pet accessories
                          • Figure 10: Pet care products purchased in the last 12 months, December 2011
                        • What we think
                        • Issues in the Market

                            • How can manufacturers capitalise on the enthusiasm for pets among families?
                              • How can manufacturers revive sales of tinned pet food?
                                • How can pet accessory and healthcare manufacturers exploit pet owners’ tendency to ‘humanise’ their pet?
                                  • What levers can manufacturers use to encourage usage of lifestage-specific products?
                                  • Future Opportunities

                                      • Trend: Extend My Brand
                                        • Trend: Experience is All
                                        • Internal Market Environment

                                          • Key points
                                            • The UK pet population
                                              • Figure 11: Pet ownership by type, December 2011
                                              • Figure 12: Difference in pet ownership from average, by presence of children, by type of pet, December 2011
                                            • Prolonged economic slowdown poses a threat to pet ownership
                                              • Pet insurance companies capitalise on cautious pet owners
                                                • Figure 13: Change in dog ownership, by size of dog, 2007-11
                                              • Modern lifestyles with less outdoor space
                                                • New labelling guidelines come into force
                                                  • Converting table scraps to DIY pet food
                                                  • Broader Market Environment

                                                    • Key points
                                                      • Consumer markets face continued economic uncertainty
                                                        • Figure 14: Monthly consumer confidence index, January 2007-December 2011
                                                      • Increase in pet poverty
                                                        • 2010 sees a significant rise in family expenditure on pets
                                                          • Figure 15: Average weekly expenditure on pets and pet food, 2006-10
                                                        • Rise in one-person households is a concern
                                                          • Figure 16: Pet ownership by household size, 2011
                                                          • Figure 17: UK households, by size, 2006-16
                                                      • Strengths and Weaknesses

                                                        • Strengths
                                                          • Weaknesses
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • New product innovation trends in pet food and pet products
                                                                • Cat and dog food
                                                                  • Figure 18: New product launches in cat and dog food, UK, 2007-11
                                                                • By segment
                                                                  • Figure 19: New product launches, by sub-category, UK, 2007-11
                                                                • Pet treats have to deliver on taste, health and fun
                                                                  • Functional and fortified claims dominate
                                                                    • Figure 20: Top ten claims in cat and dog food and pet care, UK, 2011
                                                                  • Premium and convenience
                                                                    • Product claims differ by sub-category
                                                                      • Figure 21: Top ten claims in overall dog food, by sub-category, UK, 2011
                                                                      • Figure 22: Top ten claims in overall cat food, by sub-category, UK, 2011
                                                                    • Seasonal treats
                                                                      • Pet care products
                                                                        • Figure 23: Top ten claims in pet care, UK, 2011
                                                                      • RSPCA partnerships bring an ethical slant to the marketplace
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • The pet food and pet supplies market marginally underperforms consumer spending
                                                                            • Figure 24: UK retail sales of pet food (dog, cat, other), pet accessories and healthcare, by value, at current and 2011 prices, 2006-16
                                                                            • Figure 25: UK retail sales of pet food (dog, cat, other), pet accessories and healthcare, by segment, % share, 2011
                                                                          • Pet food outperforms pet supplies
                                                                            • Figure 26: UK retail sales of pet food (dog, cat, other), by value, at current and 2011 prices, and volume, 2006-16
                                                                          • Understanding the volume decline
                                                                            • Mild weather takes its toll on cold weather sales
                                                                              • A weaker performance by healthcare and accessories
                                                                                • Figure 27: UK retail sales of pet accessories and healthcare, by value, at current and 2011 prices, 2006-16
                                                                              • The future of the market
                                                                                • Forecast
                                                                                  • Figure 28: UK retail value sales of pet food (dog, cat, other), pet accessories and healthcare, 2006-16
                                                                                • Forecast methodology
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Cat food outperforms dog food in value but not volume terms
                                                                                      • Figure 29: UK value sales of cat, dog and other pet food, by sector, 2006-11
                                                                                      • Figure 30: UK volume sales of cat, dog and other pet food, by sector, 2006-11
                                                                                    • Exodus from canned food
                                                                                      • Other animals
                                                                                        • Snacks and treats help to lift cat food’s performance
                                                                                          • Figure 31: UK value sales of cat food, by segment, 2006-11
                                                                                          • Figure 32: UK retail sales of cat food, by segment, % value and volume change, 2010-11 (est)
                                                                                        • Complete dry dog food puts in a better performance than wet food
                                                                                          • Figure 33: UK value sales of dog food, by segment, 2006-11
                                                                                          • Figure 34: UK retail sales of dog food, by segment, % value and volume change, 2010-11 (est)
                                                                                        • Momentum in healthcare and accessories stalls
                                                                                          • Figure 35: UK value sales of pet accessories and healthcare, by sector, 2006-11
                                                                                      • Market Share

                                                                                        • Key points
                                                                                          • Canned food reveals winners and losers
                                                                                            • Figure 36: Leading brands’ share in the cat and dog food market, 2010-11
                                                                                          • Retailers set up own-label activity
                                                                                            • Newcomer to the UK market – Happy Dog
                                                                                            • Companies and Products

                                                                                              • Pet food
                                                                                                • Butcher’s
                                                                                                    • Figure 37: Examples of new product launches by Butcher’s Pet Care Ltd in the UK pet food market, 2011
                                                                                                  • Mars Petcare
                                                                                                      • Figure 38: Examples of new product launches by Mars Pet Care Ltd in the UK pet food market, 2011
                                                                                                    • Nestlé Purina
                                                                                                        • Figure 39: Examples of new product launches by Nestlé Purina in the UK pet food market, 2011
                                                                                                      • Procter & Gamble
                                                                                                          • Figure 40: New product launches by Procter & Gamble in the UK pet food market, 2011
                                                                                                        • Pet accessories and healthcare
                                                                                                          • Armitage Pet Care Ltd (also known as Armitage Pet Products Ltd)
                                                                                                              • Figure 41: New product launches by Armitage in the UK pet food market, 2011
                                                                                                            • Bob Martin
                                                                                                                • Figure 42: New product launches by Bob Martin in the UK pet supplies market, 2011
                                                                                                              • Merial Animal Health
                                                                                                              • Brand Communication and Promotion

                                                                                                                • Key points
                                                                                                                  • Brands spend less above-the-line in 2011
                                                                                                                    • Figure 43: Main monitored media advertising spend on pet food & supplies, 2007-11*
                                                                                                                    • Figure 44: Main monitored media advertising spend on pet food and supplies, by advertiser, % share of total spend, 2011*
                                                                                                                    • Figure 45: Main monitored media advertising spend on pet food & supplies, by advertiser, 2007-11*
                                                                                                                  • Pedigree capitalizes on pet owners’ enthusiasm for treats
                                                                                                                    • Whiskas Simply stays out of the limelight in 2011
                                                                                                                      • Pet care received a fifth less TV exposure in 2011
                                                                                                                        • Figure 46: Main monitored media advertising spend on pet food & supplies, by media type, 2011*
                                                                                                                      • Go-Cat’s ‘the early years’ campaign focuses on growing the kitten category
                                                                                                                        • Pedigree gets sociable with an online Valentine’s Day kiss
                                                                                                                          • Peckish TV ad feeds the wild bird craze
                                                                                                                          • Channels of Distribution

                                                                                                                            • Key points
                                                                                                                              • Rise in visits to pet specialists – how are they exploiting their competitive advantage?
                                                                                                                                • Figure 47: Where pet food bought, 2007-11
                                                                                                                              • Pet specialists diversify to differentiate themselves from supermarkets
                                                                                                                                • Pets at Home expands its store presence and services
                                                                                                                                  • Pets Corner uses own-label to compete on price with the major retailers
                                                                                                                                    • Mars Petcare take a direct selling approach with a ‘shop within a shop’
                                                                                                                                      • Argos extends its range
                                                                                                                                      • Usage Trends in Cat and Dog Food

                                                                                                                                        • Key points
                                                                                                                                          • Wet food less popular for both cat and dog owners
                                                                                                                                            • Figure 48: Usage of dog or cat food in tins, foil trays and pouches in the last 12 months, 2007-11
                                                                                                                                          • Using a combination of wet and dry food remains the most popular option
                                                                                                                                            • Figure 49: Usage of dog food, 2007-11
                                                                                                                                          • Lighter usage of pouches
                                                                                                                                              • Figure 50: Types of cat food in tins, foil trays & pouches used most often in the last 12 months, 2007-11
                                                                                                                                            • Less dry food being used
                                                                                                                                              • Pack size is important for dry food
                                                                                                                                                • Segmenting by age
                                                                                                                                                  • Figure 51: Types of cat and dog food used in the last 12 months, all users, 2011
                                                                                                                                                  • Figure 52: Types of cat and dog food used in the last 12 months, all users, percentage point change, 2007-11
                                                                                                                                                • Dog treats market relies on heavy users to boost volume sales
                                                                                                                                                    • Figure 53: Usage of dog biscuits, other dog treats and mixers, 2008-11
                                                                                                                                                • Consumer – Important Factors When Buying Pet Food

                                                                                                                                                  • Key points
                                                                                                                                                    • Important decision-making factors when buying pet food
                                                                                                                                                        • Figure 54: Factors considered important when buying cat/dog food, December 2011
                                                                                                                                                      • High interest in added health benefits
                                                                                                                                                        • Recommendation plays a marked role in the market
                                                                                                                                                          • Pack size and format is where cat and dog owners’ priorities differ most
                                                                                                                                                              • Figure 55: Factors considered important when buying cat/dog food, by type of pet owned, December 2011
                                                                                                                                                            • Young and old identify the value of tailored health benefits
                                                                                                                                                                • Figure 56: Factors considered important when buying cat/dog food, by age group, December 2011
                                                                                                                                                            • Consumer – Attitudes towards Pets’ Diet and Lifestyle

                                                                                                                                                              • Key points
                                                                                                                                                                • Pets enjoy priority status in their households
                                                                                                                                                                    • Figure 57: Agreement with statements relating to pets and pet food, December 2011
                                                                                                                                                                  • Heartfelt response to caring for pets
                                                                                                                                                                    • Marked demand for healthier food and advice to go with it
                                                                                                                                                                      • Figure 58: Agreement with statements relating to pet food, December 2011
                                                                                                                                                                    • Untapped demand for natural and healthier pet food
                                                                                                                                                                      • Dog owners are most likely to look for health, cat owners for variety
                                                                                                                                                                        • Dog owners take the lead with healthy treats
                                                                                                                                                                            • Figure 59: Attitudes towards buying pet food and pet care, December 2011
                                                                                                                                                                        • Consumer Enthusiasm for Buying Pet Care Products

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Enthusiasm for pet accessories and healthcare products
                                                                                                                                                                                • Figure 60: Pet care products purchased in the last 12 months, December 2011
                                                                                                                                                                                • Figure 61: Pet care products purchased in the last 12 months, by presence of children, December 2011
                                                                                                                                                                              • Non-pet-owners also participate in gifting pet products
                                                                                                                                                                                  • Figure 62: Top five pet care products purchased in the last 12 months, by type of pet owned (cat or dog), December 2011
                                                                                                                                                                              • Consumer – Target Groups

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Three target groups
                                                                                                                                                                                      • Figure 63: Target groups relating to pet ownership, December 2011
                                                                                                                                                                                    • Mollycoddlers (39%)
                                                                                                                                                                                      • Old Habits Die Hard (33%)
                                                                                                                                                                                        • Health-Conscious (28%)
                                                                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                                                                            • Figure 64: Pet ownership by number of pets, December 2011
                                                                                                                                                                                            • Figure 65: Pet ownership by type of pet, December 2011
                                                                                                                                                                                            • Figure 66: Pet ownership by type of pet, by demographics, December 2011
                                                                                                                                                                                            • Figure 68: Size of dog, 2007-11
                                                                                                                                                                                            • Figure 69: Age of cat, 2007-11
                                                                                                                                                                                            • Figure 70: Age of dog, 2007-11
                                                                                                                                                                                            • Figure 71: Type of fish owned, 2008-11
                                                                                                                                                                                            • Figure 72: Have pet insurance, 2007-11
                                                                                                                                                                                            • Figure 73: Have garden or allotment, 2007-11
                                                                                                                                                                                            • Figure 74: Home ownership, 2007-2011
                                                                                                                                                                                            • Figure 75: Have pet insurance, by demographics, 2011
                                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                                            • Figure 76: UK volume sales of dog food, by segment, 2006-11
                                                                                                                                                                                            • Figure 77: UK volume sales of cat food, by segment, 2006-11
                                                                                                                                                                                            • Figure 78: UK retail value sales of pet food (dog, cat, other), 2006-16
                                                                                                                                                                                            • Figure 79: UK retail volume sales of pet food (dog, cat, other), 2006-16
                                                                                                                                                                                            • Figure 80: UK retail value sales of pet accessories and healthcare, 2006-16
                                                                                                                                                                                            • Figure 81: Best and worst case forecast of UK retail value sales of pet food, pet accessories and healthcare, 2011-16
                                                                                                                                                                                            • Figure 82: Best and worst case forecast of UK retail value sales of pet food, 2011-16
                                                                                                                                                                                            • Figure 83: Best and worst case forecast of UK retail volume sales of pet food, 2011-16
                                                                                                                                                                                            • Figure 84: Best and worst case forecast of UK retail value sales of pet accessories and healthcare, 2011-16
                                                                                                                                                                                        • Appendix – Brand Communication and Promotion

                                                                                                                                                                                            • Figure 85: Main monitored media advertising spend on pet food & supplies, by brand, 2007-11*
                                                                                                                                                                                            • Figure 86: Main monitored media advertising spend on pet food & supplies, by media type, 2007-11*
                                                                                                                                                                                        • Appendix – Channels of Distribution

                                                                                                                                                                                            • Figure 88: Where pet food bought, 2007-11
                                                                                                                                                                                        • Appendix – Usage Trends in Cat and Dog Foods

                                                                                                                                                                                            • Figure 89: Usage of dog food in tins, foil trays and pouches in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 90: Frequency of use of dog food in tins in the last 12 months, 2010-11
                                                                                                                                                                                            • Figure 91: Frequency of use of dog food in foil trays/pouches in the last 12 months, 2010-11
                                                                                                                                                                                            • Figure 92: Size of dog food used in the last 12 months, 2011
                                                                                                                                                                                            • Figure 93: Range of dog food in tins, foil trays and pouches used in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 94: Frequency of use of complete dry dog food, 2010-11
                                                                                                                                                                                            • Figure 95: Size of complete dry dog food used, 2011
                                                                                                                                                                                            • Figure 96: Range of complete dry dog food used in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 97: Use dog biscuits, mixers and treats, 2007-11
                                                                                                                                                                                            • Figure 98: Frequency of use of dog biscuits and mixers, 2007-11
                                                                                                                                                                                            • Figure 99: Frequency of use of dog biscuits, 2008-11
                                                                                                                                                                                            • Figure 100: Frequency of use of dog mixers, 2008-11
                                                                                                                                                                                            • Figure 101: Frequency of use of other dog treats, 2007-11
                                                                                                                                                                                            • Figure 102: Types of dog biscuits, mixers and treats used, 2008-11
                                                                                                                                                                                            • Figure 103: Usage of cat food in tins, foil trays and pouches, 2007-11
                                                                                                                                                                                            • Figure 104: Frequency of use of cat food in tins in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 105: Frequency of use of cat food in foil trays and pouches in the last 12 months, 2010-11
                                                                                                                                                                                            • Figure 106: Types of cat food in tins, foil trays and pouches used most often in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 107: Range of cat food in tins, foil trays and pouches used in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 108: Size of cat food bought in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 109: Frequency of use of complete dry cat food, 2010-11
                                                                                                                                                                                            • Figure 110: Range of complete dry cat food used in the last 12 months, 2007-11
                                                                                                                                                                                            • Figure 111: Size of complete dry cat food used, 2011
                                                                                                                                                                                            • Figure 112: Usage of dog food, 2007-11
                                                                                                                                                                                          • Volume Importance Index
                                                                                                                                                                                            • Figure 113: Use dog food in tins, foil trays and pouches in the last 12 months, by demographics, 2011
                                                                                                                                                                                            • Figure 114: Frequency of use of dog food in tins in the last 12 months, by demographics, 2011
                                                                                                                                                                                            • Figure 115: Frequency of use of dog food in foil trays/pouches in the last 12 months, by demographics, 2011
                                                                                                                                                                                            • Figure 116: Frequency of use of complete dry dog food, by demographics, 2011
                                                                                                                                                                                            • Figure 117: Frequency of use of dog biscuits, by demographics, 2011
                                                                                                                                                                                            • Figure 118: Frequency of use of other dog treats, by demographics, 2011
                                                                                                                                                                                            • Figure 119: Use cat food in tins, foil trays and pouches, by demographics, 2011
                                                                                                                                                                                            • Figure 120: Frequency of use of cat food in tins in the last 12 months, by demographics, 2011
                                                                                                                                                                                        • Appendix – Important Factors when Buying Pet Food

                                                                                                                                                                                            • Figure 121: Factors considered important when buying cat/dog food, by type of pet owned, December 2011
                                                                                                                                                                                            • Figure 122: Most popular factors considered important when buying cat/dog food, by demographics, December 2011
                                                                                                                                                                                            • Figure 123: Next most popular factors considered important when buying cat/dog food, by demographics, December 2011
                                                                                                                                                                                            • Figure 124: Other factors considered important when buying cat/dog food, by demographics, December 2011
                                                                                                                                                                                        • Appendix – Attitudes Towards Pets’ Diet and Lifestyle

                                                                                                                                                                                            • Figure 125: Attitudes towards pet food and pet care items purchases, December 2011
                                                                                                                                                                                            • Figure 126: Attitudes towards pet food and pet care items purchases, by type of pet owned, December 2011
                                                                                                                                                                                            • Figure 127: Pet food and pet care items purchase habits, by type of pet owned, December 2011
                                                                                                                                                                                            • Figure 128: Agreement with the statements ‘I spoil my pet with treats even if my household budget is tight’ and ‘It’s hard to know what is the best type of food for my pet’, by demographics, December 2011
                                                                                                                                                                                            • Figure 129: Agreement with the statements ‘I prefer wet pet food to dry because it offers more variety’ and ‘I am concerned about my pet’s weight’, by demographics, December 2011
                                                                                                                                                                                            • Figure 130: Agreement with the statements ‘I would cut back on spending on my own food before I would cut back on spending on my pet’ and ‘I expect the same quality standards from the food I choose for my pet as my own food’, by demographics, December 2011
                                                                                                                                                                                            • Figure 131: Agreement with the statements ‘I would like to see more all natural pet foods’ and ‘I would like to see more allergen free pet foods eg dairy-free, wheat-free’, by demographics, December 2011
                                                                                                                                                                                            • Figure 132: Agreement with the statements ‘I would like to see more lighter pet treats’ and ‘I would like to see more detailed guidance on guideline daily amounts for pet food’, by demographics, December 2011
                                                                                                                                                                                            • Figure 133: Agreement with the statements ‘I treat my pet with as much care as I would a child’ and ‘Own brand is just as good as branded pet food’, by demographics, December 2011
                                                                                                                                                                                            • Figure 134: Most popular pet food and pet care items purchase habits, by demographics, December 2011
                                                                                                                                                                                            • Figure 135: Next most popular pet food and pet care items purchase habits, by demographics, December 2011
                                                                                                                                                                                        • Appendix – Consumer Purchasing of Pet Care Products

                                                                                                                                                                                            • Figure 136: Pet accessories purchased in the last 12 months, December 2011
                                                                                                                                                                                            • Figure 137: Pet accessories purchased in the last 12 months, by type of pet owned, December 2011
                                                                                                                                                                                            • Figure 138: Most popular pet accessories purchased in the last 12 months, by demographics, December 2011
                                                                                                                                                                                            • Figure 139: Next most popular pet accessories purchased in the last 12 months, by demographics, December 2011
                                                                                                                                                                                            • Figure 140: Other pet accessories purchased in the last 12 months, by demographics, December 2011
                                                                                                                                                                                        • Appendix – Consumer Target Groups

                                                                                                                                                                                            • Figure 141: Target groups (Attitudes towards pet food and pet care items purchases), by demographics, December 2011
                                                                                                                                                                                            • Figure 142: Attitudes towards pet food and pet care items purchases, by target group, December 2011
                                                                                                                                                                                            • Figure 143: Pet ownership by type of pet, by target group (attitudes towards pet food and pet care items purchases), December 2011
                                                                                                                                                                                            • Figure 144: Pet accessories purchased in the last 12 months, by target group (attitudes towards pet food and pet care items purchases), December 2011
                                                                                                                                                                                            • Figure 145: Factors considered important when buying cat/dog food, by target group (attitudes towards pet food and pet care items purchases), December 2011
                                                                                                                                                                                            • Figure 146: Pet food and pet care items purchase habits, by target group (attitudes towards pet food and pet care items purchases), December 2011

                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                        • Bob Martin UK Ltd
                                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                        • Burgess Pet Care
                                                                                                                                                                                        • Butcher's Pet Care Ltd
                                                                                                                                                                                        • Dogs Trust
                                                                                                                                                                                        • Electronic Arts, Inc
                                                                                                                                                                                        • Eukanuba
                                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                                        • Felix
                                                                                                                                                                                        • Go-Cat
                                                                                                                                                                                        • Iams
                                                                                                                                                                                        • Jenny Craig Inc.
                                                                                                                                                                                        • Kitekat
                                                                                                                                                                                        • Marine Stewardship Council
                                                                                                                                                                                        • Mars Incorporated
                                                                                                                                                                                        • Merial UK
                                                                                                                                                                                        • Nestlé Purina Petcare Company
                                                                                                                                                                                        • Pet Plan Ltd. (Petplan)
                                                                                                                                                                                        • Procter & Gamble UK & Ireland
                                                                                                                                                                                        • Sanofi-Aventis
                                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                                        • Whiskas
                                                                                                                                                                                        • Winalot

                                                                                                                                                                                        Pet Food and Supplies - UK - March 2012

                                                                                                                                                                                        £1,750.00 (Excl.Tax)