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Pet Food - Europe - July 2010

Key European pet food markets have been characterised by increasing product segmentation in recent years, which has helped maintain value growth in spite of an economic recession. Product offer has become highly sophisticated with cat and dog food tailored according to the pet’s age, gender, breed, health and lifestyle. Consequently, functionality has been the main buzzword in recent product innovation, alongside naturalness.
Pet owners increasingly look for products that have been manufactured without artificial additives, preservatives and colourants; in order to provide their cats and dogs with a healthier diet. Pets are also increasingly pampered, with manufacturers introducing a rapidly growing range of premium meals based on gourmet recipes.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Brits’ love of pets
              • Continued growth
                • Differences in market segmentation
                  • Naturalness and functionality current buzzwords in product innovation
                  • European Market Size and Forecast

                    • Key points
                      • UK market the largest, while Spain is the least developed
                        • Figure 1: Retail value sales of pet food, by country, 2004-13
                        • Figure 2: Retail value sales of pet food, by country, 2004-13
                        • Figure 3: Retail value sales of pet food, by country, 2004-13
                        • Figure 4: Retail volume sales of pet food, by country, 2004-13
                        • Figure 4: Retail volume sales of pet food, by country, 2004-13
                        • Figure 5: Spend per capita, by country, 2004-08
                        • Figure 6: Spend per capita, by country, 2004-08
                    • Market Segmentation

                      • Key points
                        • Cat food takes the biggest value share in France, Germany and Italy...
                          • Figure 7: Market segmentation, by value, France, 2008
                          • Figure 8: Market segmentation, by value, Germany, 2008
                          • Figure 9: Market segmentation, by volume, Italy, 2008
                          • Figure 10: Market segmentation, by value, Italy, 2008
                        • ...but dog food dominates in Spain and the UK
                          • Figure 11: Market segmentation, by volume, Spain, 2008
                          • Figure 12: Market segmentation, by value, Spain, 2008
                          • Figure 13: Market segmentation, by volume, UK, 2008
                          • Figure 14: Market segmentation, by value, UK, 2008
                      • Companies and Product Innovation

                        • Key points
                          • Global region
                            • Figure 15: Percentage of new product launches, by region, 2009
                          • European region
                            • Figure 16: Percentage of new product launches, by European country, 2009
                          • Pet food by top claims
                            • Figure 17: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
                          • Pet food by top flavours
                            • Figure 18: Percentage of new product launches, by top five flavours by the ‘Big 5’ European countries, 2009
                          • France – Pet food
                            • Figure 19: Percentage of new product development, by sub-category, France, 2006-09
                          • Weight control
                            • Gourmet meals
                              • Cat spice
                                • Germany – Pet food
                                  • Figure 20: Percentage of new product development, by sub-category, Germany, 2006-09
                                • Healthy does it
                                  • Innovative packaging
                                    • Organic offer expands
                                      • Italy – Pet food
                                        • Figure 21: Percentage of new product development, by sub-category, Italy, 2006-09
                                      • Healthy pets
                                        • Convenient packaging
                                          • Size matters
                                            • Natural, cruelty-free ingredients
                                              • Spain – Pet food
                                                • Figure 22: Percentage of new product development, by sub-category, Spain, 2006-09
                                              • Variety packs
                                                • Dog treats with apple juice
                                                  • Royal Canin functional foods
                                                    • UK – Pet food
                                                      • Figure 23: Percentage of new product development, by sub-category, UK, 2006-09
                                                    • Added vitamins and minerals
                                                      • Ageing pets
                                                        • French fries for dogs
                                                        • The Consumer

                                                          • Key points
                                                            • Varying levels of pet ownership
                                                              • Figure 24: Pet ownership, by country, 2009
                                                            • Supermarkets take the largest share
                                                              • Figure 25: Pet food purchase, by country, 2009
                                                            • Penetration and frequency of buying dog food by format
                                                              • Figure 26: Penetration of buying pet food, by country, 2009
                                                              • Figure 27: Frequency of using dog food in tins, foil trays and pouches, by country, 2009
                                                              • Figure 28: Frequency of complete dry dog food, by country, 2009
                                                              • Figure 29: Range of dog food in tins, foil trays and pouches, by country, 2009
                                                              • Figure 30: Range of complete dry dog food, by country, 2009
                                                              • Figure 31: Types of dog biscuits, mixers and treats, by country, 2009
                                                              • Figure 32: Frequency of dog biscuits, mixers and treats, by country, 2009
                                                            • Penetration and frequency of buying cat food by format
                                                              • Figure 33: Frequency of using cat food in tins, foil trays and pouches, by country, 2009
                                                              • Figure 34: Frequency of using complete dry cat food, by country, 2009
                                                              • Figure 35: Frequency of using complete dry cat food, Spain, 2009
                                                              • Figure 36: Range of cat food in tins, foil trays and pouches, by country, 2009
                                                              • Figure 37: Range of complete dry cat food, by country, 2009
                                                            • Trends in penetration of pet food
                                                              • Figure 38: Trends in penetration of pet food, France, 2005-07
                                                              • Figure 39: Trends in penetration of pet food, France, 2008-09
                                                              • Figure 40: Trends in penetration of pet food, Germany, 2005-07
                                                              • Figure 41: Trends in penetration of pet food, Germany, 2008-09
                                                              • Figure 42: Trends in penetration of pet food, Spain, 2005-07
                                                              • Figure 43: Trends in penetration of pet food, Spain, 2008-09
                                                              • Figure 44: Trends in penetration of pet food, GB, 2005-07
                                                              • Figure 45: Trends in penetration of pet food, GB, 2008-09
                                                            • Penetration of pet food by demographics
                                                              • Figure 46: Penetration of pet food, by demographics, France, 2009
                                                              • Figure 47: Penetration of pet food, by demographics, Germany, 2009
                                                              • Figure 48: Penetration of pet food, by demographics, Spain, 2009
                                                              • Figure 49: Penetration of pet food, by demographics, GB, 2009
                                                          • Appendix - Market Segmentation

                                                              • Figure 50: Market segmentation, by volume, Austria, 2008
                                                              • Figure 51: Market segmentation, by value, Belgium, 2008
                                                              • Figure 52: Market segmentation, by volume, Bulgaria, 2008
                                                              • Figure 53: Market segmentation, by volume, Czech Republic, 2008
                                                              • Figure 54: Market segmentation, by value, Hungary, 2008
                                                              • Figure 55: Market segmentation, by value, Ireland, 2008
                                                              • Figure 56: Market segmentation, by value, Netherlands, 2008
                                                              • Figure 57: Market segmentation, by volume, Norway, 2008
                                                              • Figure 58: Market segmentation, by value, Norway, 2008
                                                              • Figure 59: Market segmentation, by volume, Poland, 2008
                                                              • Figure 60: Market segmentation, by value, Poland, 2008
                                                              • Figure 61: Market segmentation, by volume, Romania, 2008
                                                              • Figure 62: Market segmentation, by value, Romania, 2008
                                                              • Figure 63: Market segmentation, by value, Switzerland, 2008
                                                          • Appendix – Companies and Product Innovation

                                                              • Figure 64: Top five claims on new product development, France, 2006-09
                                                              • Figure 65: Top five flavours in new product development, France, 2006-09
                                                              • Figure 66: Top five claims on new product development, Germany, 2006-09
                                                              • Figure 67: Top five flavours on new product development, Germany, 2006-09
                                                              • Figure 68: Top five claims on new product development, Italy, 2006-09
                                                              • Figure 69: Top five flavours on new product development, Italy, 2006-09
                                                              • Figure 70: Top five claims on new product development, Spain, 2006-09
                                                              • Figure 71: Top five flavours on new product development, Spain, 2006-09
                                                              • Figure 72: Top five claims on new product development, UK, 2006-09
                                                              • Figure 73: Top five flavours on new product development, UK, 2006-09
                                                          • Appendix – Market Size and Forecast Data

                                                              • Figure 74: Retail value sales of pet food, by country, 2004-13
                                                              • Figure 75: Retail value sales of pet food, by country, 2004-13
                                                              • Figure 76: Retail value sales of pet food, by country, 2004-13
                                                              • Figure 77: Retail volume sales of pet food, by country, 2004-13
                                                              • Figure 78: Retail volume sales of pet food, by country, 2004-13
                                                              • Figure 79: Spend per capita, by country, 2004-08
                                                              • Figure 80: Spend per capita, by country, 2004-08

                                                          Pet Food - Europe - July 2010

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