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Pet Food - US - August 2010

The American Pet Products Association (APPA) estimates that U.S. pet owners spend $48 billion annually on their companion animals. The largest percentage of this spending can be attributed to pet food. In addition to the large volume of sales, pet food companies are attracted to the category because it is considered to be somewhat recession-proof. This has proven to be the case in recent years as spending has actually increased from $41.2 billion in 2007, which is the generally accepted time that economists say the latest recession began in earnest.

Unlike the food industry operating for human consumption, the pet food industry, which is now approaching $18 billion according to Mintel, is unique in that it must connect with a target audience that is not the end user of their products. This report focuses on these dynamic factors and offers in-depth analysis of the following:

  • Sales performance of pet food by segment and retail channel (including the small but dynamic natural products channel), as well as the forecast for the market through 2015
  • The impact of private label/store brands, which grew faster than all other manufacturers in FDMx in the last year
  • The factors that drive the market, from rising pet ownership and the presence of children, to the influence of Hispanics on the market
  • The latest consumer data, segmented by key demographic measures, that indicate consumer pet care preferences in the home, as well purchase behavior
  • The important attributes pet owners are looking for in food and how manufacturers are addressing them
  • The effectiveness of recent advertising and emerging social media trends that are shaping the pet food industry.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Pet food reaching new highs
                        • Dog and cat food dominate pet food business
                          • Nestlé Purina nearing $3 billion in pet food sales
                            • Pet ownership and the recession
                              • Retailer performance
                                • Supermarkets
                                  • “Other” outlets
                                    • Natural channel sales growth slows during 2009-10
                                      • Pet food product launches 2005-10
                                        • Cause marketing and social media an integral part of promotional strategy
                                          • Dogs and cats find common bond as most popular pets
                                            • What matters most when shopping for pet food
                                              • Pets popular in Hispanic households
                                              • Insights and Opportunities

                                                • Traditional meat and poultry manufacturers enter pet food market
                                                  • Develop veterinarian-specific product lines
                                                    • Develop premium specialized products
                                                      • Expand into smaller pet food lines
                                                        • Branded kennel/daycare operations
                                                          • Functional brands growing in popularity
                                                          • Inspire Insights

                                                              • Not Wanting to Upset Pet's Routine
                                                                • What’s it about?
                                                                  • What we’ve seen
                                                                    • Implications
                                                                      • Driving with the Dogs
                                                                        • What’s it about?
                                                                          • What we’ve seen
                                                                            • Implications
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Pet food reaching new highs
                                                                                  • Sales and forecast of pet food
                                                                                    • Figure 1: Total U.S. retail sales of pet food, at current prices, 2005-15
                                                                                  • Inflation holding back sales gains
                                                                                    • Figure 2: Total U.S. retail sales of pet food, at inflation-adjusted prices, 2005-15
                                                                                  • Walmart sales
                                                                                  • Market Drivers

                                                                                    • Key points
                                                                                      • Pet ownership remains high
                                                                                        • Meanwhile the pet population grows…
                                                                                          • Figure 3: U.S. pet population, 2005-09
                                                                                        • …but the poor economy may cause more pet homelessness
                                                                                          • The child factor
                                                                                            • Presence of kids drives pet ownership…
                                                                                              • …but HHs with kids are mostly on the decline…
                                                                                                • …however, growth of Hispanic population will offset some of this decline…
                                                                                                  • Figure 4: U.S. Hispanic children, by age, 2005-15
                                                                                                • …and for some couples, pets may be a suitable replacement
                                                                                                • Competitive Context

                                                                                                  • Key points
                                                                                                    • Private label eking into pet consumer consciousness
                                                                                                      • Homemade pet food as an option
                                                                                                        • Recession may be encouraging pet owners to opt for smaller animals
                                                                                                        • Segment Performance

                                                                                                          • Key points
                                                                                                            • Pet food sales going to the dogs
                                                                                                              • Dry food makes up more than half of sales
                                                                                                                • Total retail sales of pet food by segment
                                                                                                                  • Figure 5: Total U.S. retail sales of pet food, by segment, 2008-10
                                                                                                                • Share of dog and cat food by form in FDMx
                                                                                                                  • Figure 6: FDMx dog and cat food, share by form, 2005-10
                                                                                                              • Segment Performance—Dog Food

                                                                                                                • Key points
                                                                                                                  • Sales eclipse $10 billion mark
                                                                                                                    • Premium brands driving growth
                                                                                                                      • Sales and forecast of dog food
                                                                                                                        • Figure 7: Total U.S. retail sales of dog food, 2005-15
                                                                                                                    • Segment Performance—Cat Food

                                                                                                                      • Key points
                                                                                                                        • Cat food clawing forward with slow growth
                                                                                                                          • Less emphasis on innovations may be holding cat food back
                                                                                                                            • Sales and forecast of cat food
                                                                                                                              • Figure 8: Total U.S. sales and forecast of cat food, 2005-15
                                                                                                                          • Segment Performance—Other Pet Food

                                                                                                                            • Key points
                                                                                                                              • Other pet food sales not moving forward
                                                                                                                                • Economic news not all bad for the segment
                                                                                                                                  • Sales and forecast of other pet food
                                                                                                                                    • Figure 9: Total U.S. sales and forecast of other pet food, 2005-15
                                                                                                                                • Retail Channels

                                                                                                                                  • Key points
                                                                                                                                    • Supermarkets post share gains
                                                                                                                                      • Other outlets account for most of sales
                                                                                                                                        • Sales of pet food, by channel
                                                                                                                                          • Figure 10: Total U.S. sales of pet food, by channel, 2008 and 2010
                                                                                                                                      • Retail Channels—Supermarkets

                                                                                                                                        • Key points
                                                                                                                                          • Supermarkets ride convenience wave to grow pet food sales
                                                                                                                                            • Food retailers need to offer more than convenience
                                                                                                                                              • Supermarket/food stores’ sales of pet food
                                                                                                                                                • Figure 11: Supermarket/food stores’ sales of pet food, 2005-10
                                                                                                                                            • Retail Channels—Other

                                                                                                                                              • Key points
                                                                                                                                                • Slow and steady growth drive other outlets to new sales high
                                                                                                                                                  • Other outlets featuring exclusives to distinguish themselves from competitors
                                                                                                                                                    • Other stores’ sales of pet food
                                                                                                                                                      • Figure 12: Other stores’ sales of pet food, 2005-10
                                                                                                                                                  • Retail Channels—Natural Foods Supermarkets

                                                                                                                                                    • Key points
                                                                                                                                                      • Natural channel sales growth slows in 2010
                                                                                                                                                        • Figure 13: Natural product supermarket retail sales of pet food, at current prices, 2008-10
                                                                                                                                                        • Figure 14: Natural product supermarket retail sales of pet food, at inflation-adjusted prices, 2008-10
                                                                                                                                                      • Cat food scratches out slight gain in share
                                                                                                                                                        • Figure 15: Natural supermarket sales of pet food, by segment, 2008 and 2010
                                                                                                                                                      • Top two brands posted strong gains while others were flat or declining
                                                                                                                                                        • Organic growth far outpacing non-organic
                                                                                                                                                          • Figure 16: Natural supermarket sales of pet food, by organic, 2008 and 2010
                                                                                                                                                        • Pet owners not warming up to frozen pet food
                                                                                                                                                          • Figure 17: Natural supermarket sales of pet food, by storage type, 2008 and 2010
                                                                                                                                                      • Leading Companies

                                                                                                                                                        • Key points
                                                                                                                                                          • Nestlé Purina nearing $3 billion in sales
                                                                                                                                                            • Private label posts largest sales increase
                                                                                                                                                              • Procter & Gamble in acquisition mode to try to reverse fortunes
                                                                                                                                                                • FDMx sales of pet food by manufacturer
                                                                                                                                                                  • Figure 18: Manufacturer FDMx sales of pet food in the U.S., 2009 and 2010
                                                                                                                                                              • Brand Share—Dog Food

                                                                                                                                                                • Key points
                                                                                                                                                                  • Nestlé Purina line extension strategy makes it top dog
                                                                                                                                                                    • Private label posts largest sales and share gain
                                                                                                                                                                      • Manufacturer and brand sales of dog food
                                                                                                                                                                        • Figure 19: Selected FDMx brand sales of dog food, 2009 and 2010
                                                                                                                                                                    • Brand Share—Cat Food

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Not much of a cat fight for Nestlé Purina
                                                                                                                                                                          • Private label makes a name for itself with biggest percentage gain
                                                                                                                                                                            • Manufacturer and brand sales of cat food
                                                                                                                                                                              • Figure 20: Selected FDMx brand sales of cat food, 2009 and 2010
                                                                                                                                                                          • Brand Share—Other Pet Food

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Other pet food business going to the dogs (and cats)
                                                                                                                                                                                • Private label leads category but holds back sales
                                                                                                                                                                                  • Manufacturer and brand sales of other pet food
                                                                                                                                                                                    • Figure 21: Selected FDMx brand sales of other pet food, 2009 and 2010
                                                                                                                                                                                • Brand Qualities

                                                                                                                                                                                  • Newman’s Own Organic Pet Food
                                                                                                                                                                                    • Influence on the category
                                                                                                                                                                                      • Non-traditional pet companies learning new tricks
                                                                                                                                                                                        • Influence on the category
                                                                                                                                                                                          • Weight management products
                                                                                                                                                                                            • Influence on the category
                                                                                                                                                                                            • Innovations and Innovators

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Pet food product launches 2005-10
                                                                                                                                                                                                  • Figure 22: New pet food* product launches, by subcategory, 2005-10
                                                                                                                                                                                                • Top pet food product launches, by product claim, 2005-10
                                                                                                                                                                                                  • Figure 23: Top pet food* product launches, by product claim, 2005-10
                                                                                                                                                                                                • Top pet food product launches, by package type, 2005-10
                                                                                                                                                                                                  • Figure 24: Top pet food* product launches, by package type, 2005-10
                                                                                                                                                                                                • Top pet food product launches, by company/brand, 2005-10
                                                                                                                                                                                                  • Figure 25: Top pet food* product launches, by company/brand, 2005-10
                                                                                                                                                                                                • Functional new product introductions
                                                                                                                                                                                                  • Weight control and maintenance
                                                                                                                                                                                                    • Natural/organic products
                                                                                                                                                                                                    • Advertising and Promotion

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Cause marketing barking up the right tree
                                                                                                                                                                                                          • Pet food marketers learning new tricks with smartphones
                                                                                                                                                                                                            • Using social media to develop sense of community
                                                                                                                                                                                                              • Television advertising
                                                                                                                                                                                                                • Eukanuba dog food
                                                                                                                                                                                                                  • Figure 26: Eukanuba, ”Champion breeder and top sporting dog,” February 2010
                                                                                                                                                                                                                • Pedigree dog food
                                                                                                                                                                                                                  • Figure 27: Pedigree, ”shelter dogs,” February 2010
                                                                                                                                                                                                                • Wellness pet food
                                                                                                                                                                                                                  • Figure 28: Wellness pet food, ”True Wellness,” November 2009
                                                                                                                                                                                                                • Whiskas Temptations cat treats
                                                                                                                                                                                                                  • Figure 29: Whiskas temptations cat treat, ”Give a little. Get a lot,” January 2010
                                                                                                                                                                                                              • Pet Ownership and Care Preferences

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Dogs and cats find common bond as most popular pets
                                                                                                                                                                                                                    • Figure 30: Pet ownership and types/number of pets owned, May 2010
                                                                                                                                                                                                                    • Figure 31: Pet ownership, by age, May 2010
                                                                                                                                                                                                                    • Figure 32: Pet ownership, by household income, May 2010
                                                                                                                                                                                                                    • Figure 33: Pet ownership, by presence of children, May 2010
                                                                                                                                                                                                                  • Pets considered four-legged family members
                                                                                                                                                                                                                    • Figure 34: Pet care preferences at home and when traveling, by gender, May 2010
                                                                                                                                                                                                                    • Figure 35: Pet care preferences at home and when traveling, by household income, May 2010
                                                                                                                                                                                                                • Pet Food Purchase Behavior

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Dry pet food leaves other segments thirsting for sales
                                                                                                                                                                                                                      • Figure 36: Usage and interest in types of pet food, May 2010
                                                                                                                                                                                                                    • Dry and wet pet food
                                                                                                                                                                                                                      • Figure 37: Usage and interest in dry and wet pet food, by age, May 2010
                                                                                                                                                                                                                    • Premium and prescription pet food
                                                                                                                                                                                                                        • Figure 38: Usage and interest in premium and prescription pet food, by age, May 2010
                                                                                                                                                                                                                    • Dog and Cat Food Household Usage

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Dogs begging for dry dog food
                                                                                                                                                                                                                          • Dry dog food
                                                                                                                                                                                                                            • Figure 39: Dog food purchases (dry), by household income, November 2008-December 2009
                                                                                                                                                                                                                          • Canned dog food
                                                                                                                                                                                                                            • Figure 40: Dog food purchases (canned), by household income, November 2008-December 2009
                                                                                                                                                                                                                          • Packaged moist dog food
                                                                                                                                                                                                                            • Figure 41: Dog food purchases (packaged moist), by household income, November 2008-December 2009
                                                                                                                                                                                                                          • Dog biscuits and treats
                                                                                                                                                                                                                            • Figure 42: Dog food purchases (biscuits and treats), by household income, November 2008-December 2009
                                                                                                                                                                                                                          • Dry cat food seems “purr-fect” for feline owners
                                                                                                                                                                                                                            • Dry cat food
                                                                                                                                                                                                                              • Figure 43: Cat food purchases (dry), by household income, November 2008-December 2009
                                                                                                                                                                                                                            • Canned cat food
                                                                                                                                                                                                                              • Figure 44: Cat food purchases (canned), by household income, November 2008-December 2009
                                                                                                                                                                                                                            • Cat treats or snacks
                                                                                                                                                                                                                              • Figure 45: Cat food purchases (treats or snacks), by household income, November 2008-December 2009
                                                                                                                                                                                                                          • Outlets Where Pet Food is Purchased

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Walmart has consumers trained to buy pet food there
                                                                                                                                                                                                                                • Figure 46: Outlets where pet food is purchased, by age, May 2010
                                                                                                                                                                                                                                • Figure 47: Outlets where pet food is purchased, by household income, May 2010
                                                                                                                                                                                                                                • Figure 48: Outlets where pet food is purchased, by presence of children, May 2010
                                                                                                                                                                                                                                • Figure 49: Outlets where pet food is purchased, by geographic area, May 2010
                                                                                                                                                                                                                            • What Matters Most When Buying Pet Food

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Price needs to be right when buying pet food
                                                                                                                                                                                                                                  • Figure 50: What matters most when buying pet food, by age, May 2010
                                                                                                                                                                                                                                  • Figure 51: What matters most when buying pet food, by household income, May 2010
                                                                                                                                                                                                                              • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Hispanics put out welcome sign for pets
                                                                                                                                                                                                                                    • Figure 52: Pet ownership, by race/Hispanic origin, May 2010
                                                                                                                                                                                                                                    • Figure 53: Pet care preferences at home and when traveling, by race/Hispanic origin, May 2010
                                                                                                                                                                                                                                  • Usage and interest in types of pet food
                                                                                                                                                                                                                                    • Dry and wet pet food
                                                                                                                                                                                                                                      • Figure 54: Usage and interest in dry and wet pet food, by race/Hispanic origin, May 2010
                                                                                                                                                                                                                                    • Premium and prescription pet food
                                                                                                                                                                                                                                      • Figure 55: Usage and interest in premium and prescription pet food, by race/Hispanic origin, May 2010
                                                                                                                                                                                                                                    • Nothing but the best food for Asians’ pets
                                                                                                                                                                                                                                      • Figure 56: What matters most when buying pet food, by race/Hispanic origin, May 2010
                                                                                                                                                                                                                                  • Cluster Analysis

                                                                                                                                                                                                                                      • Distancers
                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                              • Familiars
                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                                                                      • Qualities
                                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                                              • Cluster characteristics
                                                                                                                                                                                                                                                                • Figure 57: Pet food clusters, May 2010
                                                                                                                                                                                                                                                                • Figure 58: Usage and interest in types of pet food, by pet food clusters, May 2010
                                                                                                                                                                                                                                                                • Figure 59: Pet care preferences at home and when traveling, by pet food clusters, May 2010
                                                                                                                                                                                                                                                                • Figure 60: What matters most when buying pet food, by pet food clusters, May 2010
                                                                                                                                                                                                                                                                • Figure 61: Usage and interest in types of pet food, by pet food clusters, May 2010
                                                                                                                                                                                                                                                              • Cluster demographics
                                                                                                                                                                                                                                                                • Figure 62: Pet food clusters, by gender, May 2010
                                                                                                                                                                                                                                                                • Figure 63: Pet food clusters, by age, May 2010
                                                                                                                                                                                                                                                                • Figure 64: Pet food clusters, by household income, May 2010
                                                                                                                                                                                                                                                                • Figure 65: Pet food clusters, by race, May 2010
                                                                                                                                                                                                                                                                • Figure 66: Pet food clusters, by Hispanic origin, May 2010
                                                                                                                                                                                                                                                              • Cluster methodology
                                                                                                                                                                                                                                                              • Custom Consumer Groups

                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                  • Wealthier households opt for pet ownership
                                                                                                                                                                                                                                                                    • Pet ownership by household income and race/Hispanic origin
                                                                                                                                                                                                                                                                      • Figure 67: Pet ownership, by household income and race, May 2010
                                                                                                                                                                                                                                                                      • Figure 68: Pet ownership, by household income and Hispanic origin, May 2010
                                                                                                                                                                                                                                                                    • Younger men and women leading the way in premium food buying
                                                                                                                                                                                                                                                                        • Figure 69: Usage and interest in premium and prescription pet food, by gender and age, May 2010
                                                                                                                                                                                                                                                                      • Women more likely to spoil their pets
                                                                                                                                                                                                                                                                        • Pet care preferences by gender and age
                                                                                                                                                                                                                                                                          • Figure 70: Pet care preferences at home and when traveling, by gender and age, May 2010
                                                                                                                                                                                                                                                                        • Wealthier men and women turn to vets for pet feeding advice
                                                                                                                                                                                                                                                                            • Figure 71: What matters most when buying pet food, by gender and household income, May 2010
                                                                                                                                                                                                                                                                          • Younger men and women look to family and websites for pet advice
                                                                                                                                                                                                                                                                              • Figure 72: What matters most when buying pet food, by gender and age, May 2010
                                                                                                                                                                                                                                                                          • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                                                              • Overview: Dog food
                                                                                                                                                                                                                                                                                • Dry dog food
                                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—dry dog food
                                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                                      • Figure 73: Brand map, selected brands of dry dog food, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                                        • Figure 74: Key purchase measures for the top brands of dry dog food, by household penetration, 2009*
                                                                                                                                                                                                                                                                                      • Wet dog food
                                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures—wet dog food
                                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                                            • Figure 75: Brand map, selected brands of wet dog food, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                                              • Figure 76: Key purchase measures for the top brands of wet dog food, by household penetration, 2009*
                                                                                                                                                                                                                                                                                            • Overview: Cat food
                                                                                                                                                                                                                                                                                              • Dry cat food
                                                                                                                                                                                                                                                                                                • Consumer insights on key purchase measures—dry cat food
                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                    • Figure 77: Brand map, selected brands of dry cat food, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                                                                      • Figure 78: Key purchase measures for the top brands of dry cat food, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                    • Wet cat food
                                                                                                                                                                                                                                                                                                      • Consumer insights on key purchase measures—wet cat food
                                                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                                                          • Figure 79: Brand map, selected brands of wet cat food, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                                                                                            • Figure 80: Key purchase measures for the top brands of wet cat food, by household penetration, 2009*
                                                                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                          • Dry and wet pet food usage
                                                                                                                                                                                                                                                                                                            • Figure 81: Usage and interest in dry and wet pet food, by gender, May 2010
                                                                                                                                                                                                                                                                                                          • Packaged moist cat food
                                                                                                                                                                                                                                                                                                            • Figure 82: Cat food purchases (packaged moist), by household income, November 2008-December 2009
                                                                                                                                                                                                                                                                                                          • Usage and interest in premium and prescription pet food
                                                                                                                                                                                                                                                                                                            • Figure 83: Usage and interest in premium and prescription pet food, by gender, May 2010
                                                                                                                                                                                                                                                                                                          • Pet food and supplies purchasing
                                                                                                                                                                                                                                                                                                            • Figure 84: Pet food and supplies purchasing, by gender, May 2010
                                                                                                                                                                                                                                                                                                            • Figure 85: What matters most when buying pet food, by geographic area, May 2010
                                                                                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                                                                          • American Pet Products Manufacturers Association, Inc.
                                                                                                                                                                                                                                                                                                          • Bissell Homecare, Inc.
                                                                                                                                                                                                                                                                                                          • Del Monte Foods
                                                                                                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                                                                                                          • Food and Drug Administration
                                                                                                                                                                                                                                                                                                          • Iams Company
                                                                                                                                                                                                                                                                                                          • Kantar Media
                                                                                                                                                                                                                                                                                                          • Meow Mix Company, The
                                                                                                                                                                                                                                                                                                          • Nestlé Purina Petcare Company
                                                                                                                                                                                                                                                                                                          • Pet Food Institute (PFI)
                                                                                                                                                                                                                                                                                                          • Pet Industry Distributors Association
                                                                                                                                                                                                                                                                                                          • Pet Industry Joint Advisory Council (PIJAC)
                                                                                                                                                                                                                                                                                                          • PETCO Animal Supplies Stores, Inc.
                                                                                                                                                                                                                                                                                                          • PetSmart, Inc
                                                                                                                                                                                                                                                                                                          • Procter & Gamble Company (The)
                                                                                                                                                                                                                                                                                                          • Procter & Gamble USA
                                                                                                                                                                                                                                                                                                          • Research In Motion (USA)
                                                                                                                                                                                                                                                                                                          • Spectrum Brands, Inc.
                                                                                                                                                                                                                                                                                                          • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                          • Whiskas

                                                                                                                                                                                                                                                                                                          Pet Food - US - August 2010

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