Pet Food - US - August 2011
- What pet food channels can drive category growth?
- What are the most important pet food purchase factors to US consumers?
- What consumer groups are most likely to be engaged in pet food selection? What new concepts and product developments do consumers wish to see?
This report builds on the analysis presented in Mintel’s Pet Food—U.S., August 2010 and Pet Food and Supplies—U.S., July 2009, August 2008, August 2007, and February 2006.
This report primarily covers food for household pets including cats, dogs, small animals (hamsters, etc.), fish, reptiles, and birds. Items for the care of horses are not included. Food for dogs and cats may be dry, wet/canned, semi-moist, or in the form of treats. Dog rawhides/chews are not included in sales figures for the pet food report, but rather in the Pet Supplies—U.S., September 2011 report.Pharmacy-only products, which can only be sold in a premises when a pharmacist is present and under their supervisionGeneral Sales List, which can be sold in any premises.
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