Pet Food - US - August 2016
"The pet food market has performed well in recent years reflecting the increasingly cherished place pets hold in many households and a desire among pet owners to feed their pets the best food they can. Pet owners increasingly look for food that aligns with their own personal dietary preferences and beliefs. In addition, treats and toppers offer opportunities for incremental sales."
- John Owen, Senior Food and Drink Analyst
This report discusses the following key topics:
- Solid sales growth as pet owners look to provide their pets with the best
- Dog owners more likely owners to shop in pet specialty retailers
- Price, taste factor strongly into purchase decisions, especially for cats
For the purposes of this Report, Mintel has used the following definitions:
Mintel defines the pet food market as food and treats for household pets, including cats, dogs, small animals (eg hamsters, rabbits), fish, reptiles, and birds. Food for dogs and cats may be dry, wet/canned, semi-moist, or in the form of treats.
The following segments will be included in this Report:
- Dry dog food
- Wet dog food
- Dry cat food
- Wet cat food
- Small animal food (eg hamsters, birds, guinea pigs, reptiles)
- Pet treats.
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