Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Pet Food - US - August 2017

The pet food market continues to make steady, slow gains, especially the treats market, reflecting the importance pet owners place on pampering and care. Pet owners increasingly look for food that aligns with their own personal dietary preferences and beliefs. In addition, the pet food retail landscape is shifting as more pet owners shop online looking for greater convenience and better prices.

This report looks at the following areas:

  • Slow, steady growth continues
  • Pet specialty and mass merchandisers lead the pack
  • Apart from price, motivations similar for specialty and online shoppers

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Slow, steady growth continues
            • Figure 1: Total US sales and fan chart forecast of pet food, at current prices, 2012-22
          • Pet specialty and mass merchandisers lead the pack
            • Figure 2: Pet food purchase location, April 2017
          • Apart from price, motivations similar for specialty and online shoppers
            • Figure 3: Reasons for purchase location, by most often retailer, April 2017
          • The opportunities
            • Younger shoppers are price-driven but also interested in natural and organic
              • Figure 4: Pet food purchase factors – Dog or cat food, by age, April 2017
            • Untapped opportunity for incremental sales with treats and toppers
              • Figure 5: Pet feeding behaviors, April 2017
            • Pet specialty customers enjoy shopping for their pets
              • Figure 6: Pet food attitudes, by most often retailer, April 2017
            • What it means
            • The Market – What You Need to Know

              • Slow, steady growth continues
                • Treats outpace both dog and cat food
                • Market Size and Forecast

                  • Slow, steady growth continues
                    • Figure 7: Total US sales and fan chart forecast of pet food, at current prices, 2012-22
                    • Figure 8: Total US sales and forecast of pet food, at current prices, 2012-22
                • Market Breakdown

                  • Dog food accounts for nearly half of category sales
                    • Figure 9: Share of pet food sales, by segment, 2017 (est)
                  • Treats outpace both dog and cat food
                    • Minimal gains for other pet food
                      • Figure 10: Sales of pet food, by segment, 2012-17
                  • Market Factors

                    • Pet ownership grows slowly
                      • Figure 11: Number of pet-owning households, 2006-16
                    • Growth comes mostly from dog ownership
                      • Figure 12: Number of households who own pets, by pet type, 2006-16
                    • Dogs continue as Americans’ preferred pets
                      • Figure 13: Type of pet owned, April 2017
                  • Key Players – What You Need to Know

                    • Treats gain ground
                      • Small dog market continues to grow
                        • Value and mid-tier brands squeezed as shoppers shift to premium
                          • Freeze-drying makes raw food accessible
                          • Company and Brand Sales of Pet Food

                            • Nestlé loses share but stays on top
                              • Small-dog brand Cesar lifts Mars
                                • Smucker moves to strengthen its position in premium grocery tier
                                  • Sales of pet food by company
                                    • Figure 14: Sales of pet food, by company, 2016 and 2017
                                • What’s Working?

                                  • Treats gain ground
                                    • Small-dog market continues to grow
                                      • Frozen/refrigerated small but growing in grocery
                                        • Blue Buffalo gains on mainstream positioning, expands into mass
                                        • What’s Struggling?

                                          • Value and mid-tier brands squeezed as shoppers shift to premium
                                          • What’s Next?

                                            • Freeze-drying makes raw food accessible
                                              • Meal kits go to the dogs
                                                • Beyond made in the USA – pet foods highlight regional, local
                                                • The Consumer – What You Need to Know

                                                  • Pet specialty and mass merchandisers lead the pack
                                                    • Apart from price, motivations similar for specialty and online shoppers
                                                      • Price tops other factors for both cat and dog food
                                                        • Untapped opportunity for incremental sales with treats and toppers
                                                          • Pet owners want the best, but express skepticism of pet food claims
                                                          • Where Pet Food is Purchased

                                                            • Pet specialty and mass merchandisers lead the pack
                                                              • Figure 15: Pet food purchase location, April 2017
                                                            • Younger pet owners gravitate to pet specialty and mass merchandisers
                                                              • Figure 16: Pet food purchase location – Most often purchase, by age, April 2017
                                                            • Dog owners more likely to shop pet specialty
                                                              • Figure 17: Pet food purchase location – Most often purchase, by type of pet owned, April 2017
                                                          • Reasons for Purchase Location

                                                            • Location and prices drive retailer selection
                                                              • Figure 18: Reasons for purchase location, April 2017
                                                            • Apart from price, similar motivations for specialty and online shoppers
                                                              • Figure 19: Reasons for purchase location, by most often retailer, April 2017
                                                            • In their words
                                                            • Pet Food Attribute Importance

                                                              • Price tops other factors for both cat and dog food
                                                                • Figure 20: Pet food purchase factors, April 2017
                                                              • Younger shoppers price-driven but also interested in natural and organic
                                                                • Figure 21: Pet food purchase factors – Dog or cat food, by age, April 2017
                                                              • Pet specialty and online shoppers less focused on price
                                                                • Figure 22: Pet food purchase factors – Dog or cat food, by most often retailer, April 2017
                                                            • Pet Feeding Behaviors

                                                              • Untapped opportunity for incremental sales with treats and toppers
                                                                • Figure 23: Pet feeding behaviors, April 2017
                                                              • Similar behaviors for specialty and online shoppers
                                                                • Figure 24: Pet feeding behaviors, by most often retailer, April 2017
                                                            • Pet Food Attitudes

                                                              • Pet owners want the best, but express skepticism of pet food claims
                                                                • In their words: reasons for changing pet foods
                                                                    • Figure 25: Pet food attitudes, April 2017
                                                                  • Pet specialty customers enjoy shopping for their pets
                                                                    • Figure 26: Pet food attitudes, April 2017
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Sales data
                                                                      • Fan chart forecast
                                                                        • Consumer survey data
                                                                          • Consumer qualitative research
                                                                            • Abbreviations and terms
                                                                              • Abbreviations
                                                                                • Terms
                                                                                • Appendix – The Market

                                                                                    • Figure 27: Total US sales and forecast of pet food, at inflation-adjusted prices, 2012-22
                                                                                    • Figure 28: Total US retail sales and forecast of cat food, at current prices, 2012-22
                                                                                    • Figure 29: Total US retail sales and forecast of dog food, at current prices, 2012-22
                                                                                    • Figure 30: Total US retail sales and forecast of other pet food, at current prices, 2012-22
                                                                                    • Figure 31: Total US retail sales and forecast of pet treats, at current prices, 2012-22
                                                                                    • Figure 32: Total US retail sales of pet food, by channel, at current prices, 2012-17
                                                                                • Appendix – Key Players

                                                                                    • Figure 33: MULO sales of cat food, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                    • Figure 34: MULO sales of dog food, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                    • Figure 35: MULO sales of other pet food, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                    • Figure 36: MULO sales of pet treats food, by leading companies and brands, rolling 52 weeks 2016 and 2017

                                                                                Companies Covered

                                                                                To learn more about the companies covered in this report please contact us.

                                                                                Pet Food - US - August 2017

                                                                                US $3,995.00 (Excl.Tax)