Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Pet Food - US - March 2013

“According to the American Veterinary Medical Association (AVMA), pet ownership is on the decline since 2006. Due to a waning number of end users, marketers must consider ways to encourage pet food buyers to feed their pets a variety of new food/treats, tap into the underdeveloped elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners.”

– Molly Maier, Category Manager, Health, Household, Beauty & Personal Care

Some questions answered in this report include:

  • How can pet food marketers encourage trial of new pet food products?
  • What threat does the rise in the older consumer population pose to pet food sales?
  • How can the category grow participation among Hispanic pet owners?

 

The typical pet food shopper has sole responsibility for this task in his or her household and roughly half shops for pet food at least several times per month. As such, convenience is a significant driver in where pet food is purchased. Yet, with trends toward specialized and human-grade pet food entering the market, pet food shoppers are becoming overwhelmed by choice.

Due to consumers finding value in a variety of health, nutrition, and quality pet food claims, it’s not surprising that more than half of all pet food shoppers seek guidance. This puts pet specialty retailers in a fairly good position as a strong constituency of pet food shoppers agree the staff at these stores is more helpful than the staff at general retailers.

Continued trends toward humanization and specialization of pet foods will support market growth despite little change in pet ownership and pet population. In 2012, Mintel estimates the U.S. retail market for pet food to be worth nearly $19.7 billion, with a forecast for 14% growth by 2017.

This report primarily covers food for household pets, including cats, dogs, small animals (eg, hamsters), fish, reptiles, and birds; horse care items are not included. Food for dogs and cats may be dry, wet/canned, semi-moist, or in the form of treats.

 

 

Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Pet food sales continue slow growth
                            • Figure 1: Total U.S. retail sales of pet food, at current prices, 2007-12
                          • Dog food accounts for largest share of market sales
                            • Figure 2: Total share of U.S. retail sales of pet food, by segment, 2012
                          • Forecast
                            • Figure 3: Total U.S. sales and fan chart forecast of pet food, at current prices, 2007-17
                          • Market factors
                            • Age is a key factor in pet ownership
                              • Figure 4: Share of U.S. adult population by age, 2013
                            • Shrinking share of households with children undermines category growth
                              • Figure 5: Number of U.S. households, by presence of children, 2007-12
                            • Positive market factors
                              • The suppliers
                                • Figure 6: Total share of MULO sales of pet food in the U.S., by company, 2012
                              • The consumer
                                • Where pet food shoppers buy pet food
                                  • Figure 7: Outlets for pet food purchases, December 2012
                                • Pet food purchase drivers
                                  • Figure 8: Pet food purchase influencers, by any likely, December 2012
                                • Shopping behaviors of the pet food buyer
                                  • Figure 9: Purchase behavior of the pet food buyer, by any agree, December 2012
                                • Attitudes toward quality, convenience, and guidance
                                  • Figure 10: Attitudes of the pet food buyer, by any agree, December 2012
                                • What we think
                                • Issues in the Market

                                    • How can pet food marketers encourage trial of new pet food products?
                                      • What threat does the rise in the older consumer population pose to pet food sales?
                                        • How can the category grow participation among Hispanic pet owners?
                                        • Insights and Opportunities

                                          • Highlighting health and nutrition
                                            • Encouraging activity alongside nutrition
                                            • Trend Application

                                                • Trend: Mood to Order
                                                  • Trend: Guiding Choice
                                                    • 2015 trend: Old Gold
                                                      • Old Gold
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Steady growth in pet food
                                                            • Sales and forecast of pet food
                                                              • Figure 11: Total U.S. retail sales and forecast of pet food, at current prices, 2007-17
                                                              • Figure 12: Total U.S. retail sales of pet food, at inflation-adjusted prices, 2007-17
                                                            • Fan chart forecast
                                                                • Figure 13: Total U.S. sales and fan chart forecast of pet food, at current prices, 2007-17
                                                            • Market Drivers

                                                              • Total population growth will drive long-term sales
                                                                • Figure 14: Population, by age, 2008-18
                                                              • Families are vital to market growth
                                                                • Figure 15: Number of households, by presence of own children, 2002-12
                                                              • Hispanic pet owners important to future market development
                                                                  • Figure 16: Population, by Hispanic origin, 2008-18
                                                                • Trends toward healthy eating are positive for pet food industry
                                                                  • Pet industry not fully recession-proof
                                                                    • Figure 17: Consumer Sentiment Index, January 2007-December 2012
                                                                    • Figure 18: Real personal disposable income, January 2007-November 2012
                                                                    • Figure 19: Unemployment and underemployment rates, January 2007-December 2012
                                                                • Competitive Context

                                                                  • Key points
                                                                    • DIY pet food
                                                                      • Rising pet food prices leave pet owners looking for the best deal
                                                                          • Figure 20: PETCO Repeat Delivery service, January 2013
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Dog food accounts for majority of pet food sales
                                                                            • Sales of pet food, by segment
                                                                              • Figure 21: Total U.S. retail sales of pet food, by segment, 2010-12
                                                                          • Segment Performance—Dog Food

                                                                            • Key points
                                                                              • Demand for “human-grade” dog food drives segment sales
                                                                                • Sales and forecast of dog food
                                                                                  • Figure 22: Total U.S. retail sales of dog food, at current prices, 2007-17
                                                                              • Segment Performance—Cat Food

                                                                                • Key points
                                                                                  • Cat food sales challenged by declining pet population
                                                                                    • Sales and forecast of cat food
                                                                                      • Figure 23: Total U.S. retail sales of cat food, at current prices, 2007-17
                                                                                  • Segment Performance—Other Pet Food

                                                                                    • Key points
                                                                                      • Sales of other pet food fluctuate annually
                                                                                        • Sales and forecast of other pet food
                                                                                          • Figure 24: Total U.S. retail sales of other pet food, at current prices, 2007-17
                                                                                      • Retail Channels

                                                                                        • Key points
                                                                                          • Collectively, “other” retail channels comprise the majority of market sales
                                                                                            • Sales of pet food, by channel
                                                                                              • Figure 25: Total U.S. retail sales of pet food, by channel, 2010-12
                                                                                          • Retail Channels—Supermarkets

                                                                                            • Key points
                                                                                              • Little change in pet food sales in the supermarket channel
                                                                                                • Supermarket sales of pet food
                                                                                                  • Figure 26: U.S. supermarket sales of pet food, at current prices, 2007-12
                                                                                              • Retail Channels—Other Channels

                                                                                                • Key points
                                                                                                  • Broad range of retailers cater to diverse preferences of pet owners
                                                                                                    • Other channel sales of pet food
                                                                                                      • Figure 27: U.S. sales of pet food through other channels, at current prices, 2007-12
                                                                                                  • Leading Companies

                                                                                                    • Key points
                                                                                                      • Del Monte Foods boasts strongest growth through solid innovation
                                                                                                        • Manufacturer sales of pet food
                                                                                                          • Figure 28: MULO sales of pet food in the U.S. by leading manufacturers, rolling 52 weeks 2011 and 2012
                                                                                                      • Brand Share—Dog Food

                                                                                                        • Key points
                                                                                                          • Purina dog food brands position Nestlé as leading supplier
                                                                                                            • Manufacturer and brand sales of dog food
                                                                                                              • Figure 29: MULO sales of dog food, by leading company, rolling 52 weeks 2011 and 2012
                                                                                                          • Brand Share—Cat Food

                                                                                                            • Key points
                                                                                                              • Nestlé Purina Fancy Feast remains top cat food brand
                                                                                                                • Manufacturer and brand sales of cat food
                                                                                                                  • Figure 30: MULO sales of cat food, by leading company, rolling 52 weeks 2011 and 2012
                                                                                                              • Brand Share—Other Pet Food

                                                                                                                • Key points
                                                                                                                  • Central Garden & Pet’s Pennington bird pet food brand leads segment
                                                                                                                    • Manufacturer and brand sales of other pet food
                                                                                                                      • Figure 31: MULO sales of other pet food, by leading company, rolling 52 weeks 2011 and 2012
                                                                                                                  • Innovation and Innovators

                                                                                                                    • Rebound in product development in 2012
                                                                                                                      • Humanization of treats and snacks
                                                                                                                          • Figure 32: Trends in pet food product launches, by subcategory, 2008-12
                                                                                                                        • Trend toward specialized pet food
                                                                                                                            • Figure 33: Trends in pet food product launches, by top 10 claims, 2008-12
                                                                                                                          • Shift toward more unique flavors
                                                                                                                            • Figure 34: Trends in pet food product launches, by top flavors, 2008-12
                                                                                                                          • Nestlé Purina leads new product launches, Blue Buffalo gaining presence
                                                                                                                              • Figure 35: Trends in pet food product launches by company, 2008-12
                                                                                                                            • Downshift in private label innovation in 2012
                                                                                                                                • Figure 36: Trends in pet food product launches by private label share, 2008-12
                                                                                                                            • Marketing Strategies

                                                                                                                              • Overview
                                                                                                                                • Humanization of pet foods
                                                                                                                                  • PetSmart: Appealing to the “pet parent”
                                                                                                                                    • Figure 37: PetSmart TV ad, Dinner Time, September – October 2012
                                                                                                                                  • PETCO: Healthy pet foods
                                                                                                                                    • Figure 38: PETCO certified nutrition checklist, January 2013
                                                                                                                                    • Figure 39: PETCO TV ad, Not on My Shelf, September 2012
                                                                                                                                  • Purina: Pets as family members
                                                                                                                                    • Figure 40: Purina TV ad, Say Hi, July-September 2012
                                                                                                                                    • Figure 41: Purina.com nutrition information, January 2013
                                                                                                                                  • Blue Buffalo: Pure ingredients
                                                                                                                                    • Figure 42: Blue Buffalo TV ad, Wholesome (Treats), September – December 2012
                                                                                                                                    • Figure 43: Blue Buffalo True Blue Test, January 2013
                                                                                                                                  • Freshpet: Fresh ingredients
                                                                                                                                    • Figure 44: Freshpet TV ad, Hunt Down, July 2012 – January 2013
                                                                                                                                  • Holistic Select: Specialized pet food
                                                                                                                                    • Figure 45: Holistic Select TV ad, Hollywood Holistics, September 2012
                                                                                                                                  • Halo Pets
                                                                                                                                      • Figure 46: Halo Pets, January 2013
                                                                                                                                  • Social Media

                                                                                                                                    • Key points
                                                                                                                                      • Key social media metrics
                                                                                                                                        • Figure 47: Key brand metrics, pet food brands, February 2013
                                                                                                                                      • Market overview
                                                                                                                                        • Brand usage and awareness
                                                                                                                                            • Figure 48: Usage and awareness of selected pet food brands, December 2012
                                                                                                                                          • Interaction with brands
                                                                                                                                            • Figure 49: Interaction with selected pet food brands, December 2012
                                                                                                                                          • Online conversations
                                                                                                                                            • Figure 50: Selected Pedigree Tweets, January 22, 2013
                                                                                                                                            • Figure 51: Percentage of consumer conversation by selected pet food brands, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                            • Figure 52: Online mentions, selected pet food brands, percentage of total daily mentions, by day, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                          • Where are people talking about pet food brands?
                                                                                                                                            • Figure 53: Selected Twitter mentions surrounding pet food brands, Jan. 12, 2013
                                                                                                                                            • Figure 54: Mentions by page type, selected pet food brands, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                          • What are people talking about?
                                                                                                                                            • Figure 55: Mentions by type of conversation, selected pet food brands, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                            • Figure 56: Major areas of discussion surrounding pet food brands, percentage of daily mentions, by day, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                            • Figure 57: Major areas of discussion surrounding pet food brands, by page type, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                          • Brand analysis
                                                                                                                                            • Pedigree
                                                                                                                                              • Figure 58: Pedigree key social media metrics, February 2013
                                                                                                                                            • Key online campaigns
                                                                                                                                              • What we think
                                                                                                                                                • Fancy Feast
                                                                                                                                                  • Figure 59: Fancy Feast key social media metrics, February 2013
                                                                                                                                                • Key online campaigns
                                                                                                                                                  • What we think
                                                                                                                                                    • Friskies
                                                                                                                                                      • Figure 60: Friskies key social media metrics, February 2013
                                                                                                                                                    • Key online campaigns
                                                                                                                                                      • What we think
                                                                                                                                                        • Iams
                                                                                                                                                          • Figure 61: Iams key social media metrics, February 2013
                                                                                                                                                        • Key online campaigns
                                                                                                                                                          • What we think
                                                                                                                                                            • Kibbles ’n Bits
                                                                                                                                                              • Figure 62: Kibbles ’n Bits key social media metrics, February 2013
                                                                                                                                                            • Key online campaigns
                                                                                                                                                              • What we think
                                                                                                                                                                • Natural Balance
                                                                                                                                                                  • Figure 63: Natural Balance key social media metrics, February 2013
                                                                                                                                                                • Key online campaigns
                                                                                                                                                                  • What we think
                                                                                                                                                                    • Halo Pets
                                                                                                                                                                      • Figure 64: Halo Pets key social media metrics, February 2013
                                                                                                                                                                    • Key online campaigns
                                                                                                                                                                      • What we think
                                                                                                                                                                      • Pet Ownership

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Widespread incidence of pet ownership; majority own a cat or dog
                                                                                                                                                                            • Figure 65: Pet ownership summary, December 2012
                                                                                                                                                                          • Pet ownership generally declines with age
                                                                                                                                                                            • Figure 66: Pet ownership, by age, December 2012
                                                                                                                                                                          • More affluent households are more likely pet owners
                                                                                                                                                                            • Figure 67: Pet ownership, by household income, December 2012
                                                                                                                                                                          • Households with children significantly more likely to own pets
                                                                                                                                                                            • Figure 68: Pet ownership, by presence of children in household, December 2012
                                                                                                                                                                          • Highest frequency pet food shoppers own dogs
                                                                                                                                                                            • Figure 69: Pet ownership, by frequency of pet food purchases, December 2012
                                                                                                                                                                        • Number of Pets Owned

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Americans typically own more than one pet
                                                                                                                                                                              • Figure 70: Pet ownership average, December 2012
                                                                                                                                                                            • Households with children are multiple pet owners
                                                                                                                                                                              • Figure 71: Pet ownership average, by presence of children in household, December 2012
                                                                                                                                                                            • Pet parents are slightly more likely to own more pets
                                                                                                                                                                              • Figure 72: Pet ownership average, by pet parent, December 2012
                                                                                                                                                                          • The Pet Food Buyer

                                                                                                                                                                            • Key points
                                                                                                                                                                              • One person typically in charge of pet food purchases
                                                                                                                                                                                • Figure 73: Pet food buyer, December 2012
                                                                                                                                                                              • Women take the lead in pet food purchases
                                                                                                                                                                                • Figure 74: Pet food buyer, by gender, December 2012
                                                                                                                                                                              • Younger pet owners more likely to share pet food purchase responsibility
                                                                                                                                                                                • Figure 75: Pet food buyer, by age, December 2012
                                                                                                                                                                              • Pet parents are more likely to take responsibility for pet food purchases
                                                                                                                                                                                • Figure 76: Pet food buyer, by pet parent, December 2012
                                                                                                                                                                            • Frequency of Pet Food Purchases

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Pet food shopping is a frequent affair
                                                                                                                                                                                  • Figure 77: Frequency of pet food purchases, December 2012
                                                                                                                                                                                • Older pet food shoppers buy less frequently
                                                                                                                                                                                  • Figure 78: User groups of pet food purchases, by age, December 2012
                                                                                                                                                                                • Families buy pet food more often
                                                                                                                                                                                  • Figure 79: User groups of pet food purchases, by presence of children in household, December 2012
                                                                                                                                                                                • Pet parents buy pet food with greater frequency
                                                                                                                                                                                  • Figure 80: User groups of pet food purchases, by pet parent, December 2012
                                                                                                                                                                              • Types of Pet Food Purchased

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Organic pet food
                                                                                                                                                                                    • Figure 81: Organic pet food use, by household income, August 2011-August 2012
                                                                                                                                                                                    • Figure 82: Organic pet food use, by household size, August 2011-August 2012
                                                                                                                                                                                    • Figure 83: Organic pet food use, by food lifestyle segmentation, August 2011-August 2012
                                                                                                                                                                                  • Dog food and treat usage
                                                                                                                                                                                    • Figure 84: Dog food and treat usage, August 2011-August 2012
                                                                                                                                                                                  • Amount of dog food and treats used
                                                                                                                                                                                    • Figure 85: Amount of dog food and treats used, August 2011-August 2012
                                                                                                                                                                                  • Brands of dog food and treats used
                                                                                                                                                                                    • Figure 86: Brands of dog food used, by age, August 2011-August 2012
                                                                                                                                                                                    • Figure 87: Brands of dog biscuits/treats used, August 2011-August 2012
                                                                                                                                                                                  • Types of dry dog food used
                                                                                                                                                                                    • Figure 88: Types of dry dog food used, by age, August 2011-August 2012
                                                                                                                                                                                  • Cat food usage
                                                                                                                                                                                    • Figure 89: Cat food and treat usage, August 2011-August 2012
                                                                                                                                                                                  • Amount of cat food used
                                                                                                                                                                                    • Figure 90: Amount of cat food used, August 2011-August 2012
                                                                                                                                                                                  • Brands of cat food and treats used
                                                                                                                                                                                    • Figure 91: Brands of cat food and treats used, by age, August 2011-August 2012
                                                                                                                                                                                  • Types of dry cat food used
                                                                                                                                                                                    • Figure 92: Types of dry cat food used, by age, August 2011-August 2012
                                                                                                                                                                                • Where Pet Food is Purchased

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Walmart tops list of outlets for pet food purchases
                                                                                                                                                                                      • Figure 93: Outlets for pet food purchases, December 2012
                                                                                                                                                                                    • Younger shoppers over index in buying from a range of retailers
                                                                                                                                                                                      • Figure 94: Outlets for pet food purchases, by age, December 2012
                                                                                                                                                                                    • Shopping pet specialist retailers more common among affluent pet owners
                                                                                                                                                                                      • Figure 95: Outlets for pet food purchases, by household income, December 2012
                                                                                                                                                                                    • Families are more likely to shop a range of retailers for pet food needs
                                                                                                                                                                                      • Figure 96: Outlets for pet food purchases, by presence of children in household, December 2012
                                                                                                                                                                                    • Walmart and supermarkets are most popular among high-frequency shoppers
                                                                                                                                                                                      • Figure 97: Outlets for pet food purchases, by frequency of pet food purchases, December 2012
                                                                                                                                                                                    • Pet parents far more likely to shop pet specialty retailers for pet food
                                                                                                                                                                                      • Figure 98: Outlets for pet food purchases, by pet parent, December 2012
                                                                                                                                                                                  • Purchase Influencers

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Brand name drives pet food purchase decision
                                                                                                                                                                                          • Figure 99: Pet food purchase influencers, December 2012
                                                                                                                                                                                        • Young pet owners are more likely to be influenced by vet recommendations
                                                                                                                                                                                          • Figure 100: Any likely pet food purchase influencers, by age, December 2012
                                                                                                                                                                                        • Premium brands and celebrity endorsements more influential over affluent consumers
                                                                                                                                                                                          • Figure 101: Any likely pet food purchase influencers, by household income, December 2012
                                                                                                                                                                                        • Frequent pet food shoppers influenced by added health benefit and premium brands
                                                                                                                                                                                          • Figure 102: Any likely pet food purchase influencers, by frequency of pet food purchases, December 2012
                                                                                                                                                                                        • Product features play an integral role in pet parents’ purchases
                                                                                                                                                                                          • Figure 103: Any likely pet food purchase influencers, by pet parent, December 2012
                                                                                                                                                                                      • Purchase Behavior

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Pet owners like to give a variety of treats to their pets
                                                                                                                                                                                            • Figure 104: Purchase behavior of pet food buyer, December 2012
                                                                                                                                                                                          • Young pet owners more likely to be buying all-natural pet foods
                                                                                                                                                                                            • Figure 105: Purchase behavior of pet food buyer, by age, December 2012
                                                                                                                                                                                          • Lower-income households exhibit money-saving strategies in pet food purchases
                                                                                                                                                                                            • Figure 106: Purchase behavior of pet food buyer, by household income, December 2012
                                                                                                                                                                                          • Frequent pet food shoppers like to give pets a variety of treats
                                                                                                                                                                                            • Figure 107: Purchase behavior of pet food buyer, by frequency of pet food purchases, December 2012
                                                                                                                                                                                          • Pet parents more apt to give their pet a variety of treats
                                                                                                                                                                                            • Figure 108: Purchase behavior of pet food buyer, by pet parent, December 2012
                                                                                                                                                                                        • Attitudes of the Pet Food Buyer

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Pet buyers weigh in on the value of quality, convenience, and guidance
                                                                                                                                                                                              • Figure 109: Attitudes of pet food buyer—agree summary, December 2012
                                                                                                                                                                                            • Pet owners aged 18-24 ideal target for subscription service
                                                                                                                                                                                              • Figure 110: Attitudes of pet food buyer—agree summary, by age, December 2012
                                                                                                                                                                                            • Less affluent pet food buyers overwhelmed by choices, but least likely to seek help
                                                                                                                                                                                              • Figure 111: Attitudes of pet food buyer—agree summary, by household income, December 2012
                                                                                                                                                                                            • High-frequency shoppers more likely to seek guidance in pet food purchases
                                                                                                                                                                                              • Figure 112: Attitudes of pet food buyer—agree summary, by frequency of pet food purchases, December 2012
                                                                                                                                                                                            • Pet parents more likely to agree quality of pet food is as important as in their own food
                                                                                                                                                                                              • Figure 113: Attitudes of pet food buyer—agree summary, by pet parent, December 2012
                                                                                                                                                                                          • Impact of Race/Hispanic Origin

                                                                                                                                                                                            • Overview
                                                                                                                                                                                              • Pet ownership elevated among Hispanics
                                                                                                                                                                                                • Figure 114: Pet ownership, by race/Hispanic origin, December 2012
                                                                                                                                                                                              • Hispanics are less likely to share pet food purchase responsibility
                                                                                                                                                                                                • Figure 115: Pet food buyer, by Hispanic origin, December 2012
                                                                                                                                                                                              • Hispanics tend to be more frequent pet food shoppers
                                                                                                                                                                                                • Figure 116: User groups of pet food purchases, by Hispanic origin, December 2012
                                                                                                                                                                                              • Walmart popular among Hispanics for pet food purchases
                                                                                                                                                                                                • Figure 117: Outlets for pet food purchases, by Hispanic origin, December 2012
                                                                                                                                                                                              • Hispanics highly influenced by personal recommendations
                                                                                                                                                                                                • Figure 118: Any likely pet food purchase influencers, by Hispanic origin, December 2012
                                                                                                                                                                                              • Hispanics are significantly more likely to try new pet foods
                                                                                                                                                                                                • Figure 119: Purchase behavior of pet food buyer, by Hispanic origin, December 2012
                                                                                                                                                                                              • Convenience is important to Hispanic pet food shoppers
                                                                                                                                                                                                • Figure 120: Attitudes of pet food buyer—agree summary, by Hispanic origin, December 2012
                                                                                                                                                                                            • SymphonyIRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                • Overview of dog food
                                                                                                                                                                                                  • Dry dog food
                                                                                                                                                                                                    • Consumer insights on key purchase measures
                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                        • Figure 121: Brand map, selected brands of dry dog food buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                                          • Figure 122: Key purchase measures for the top brands of dry dog food, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                        • Wet dog food
                                                                                                                                                                                                          • Consumer insights on key purchase measures
                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                              • Figure 123: Brand map, selected brands of wet dog food buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                • Figure 124: Key purchase measures for the top brands of wet dog food, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                              • Overview of cat food
                                                                                                                                                                                                                • Dry cat food
                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                      • Figure 125: Brand map, selected brands of dry cat food buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                        • Figure 126: Key purchase measures for the top brands of dry cat food, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                      • Wet cat food
                                                                                                                                                                                                                        • Consumer insights on key purchase measures
                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                            • Figure 127: Brand map, selected brands of wet cat food buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                              • Figure 128: Key purchase measures for the top brands of wet cat food, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                          • Appendix: Consumer Tables

                                                                                                                                                                                                                            • The pet food buyer
                                                                                                                                                                                                                              • Figure 129: Pet food buyer, by frequency of pet food purchases, December 2012
                                                                                                                                                                                                                            • Frequency of pet food purchases
                                                                                                                                                                                                                              • Figure 130: User groups of pet food purchases, by gender, December 2012
                                                                                                                                                                                                                              • Figure 131: User groups of pet food purchases, by household income, December 2012
                                                                                                                                                                                                                            • Types of pet food purchased
                                                                                                                                                                                                                              • Figure 132: Amount of dry dog food used, August 2011-August 2012
                                                                                                                                                                                                                              • Figure 133: Amount of moist dog food used, August 2011-August 2012
                                                                                                                                                                                                                              • Figure 134: Amount of dog biscuits/treats used, August 2011-August 2012
                                                                                                                                                                                                                              • Figure 135: Amount of dry cat food used, August 2011-August 2012
                                                                                                                                                                                                                              • Figure 136: Amount of moist cat food used, August 2011-August 2012
                                                                                                                                                                                                                            • Outlets for pet food purchases
                                                                                                                                                                                                                              • Figure 137: Outlets for pet food purchases, by gender, December 2012
                                                                                                                                                                                                                            • Purchase influencers
                                                                                                                                                                                                                              • Figure 138: Any likely pet food purchase influencers, by presence of children in household, December 2012
                                                                                                                                                                                                                            • Purchase behavior
                                                                                                                                                                                                                              • Figure 139: Purchase behavior of pet food buyer, by presence of children in household, December 2012
                                                                                                                                                                                                                            • Attitudes of pet food buyer
                                                                                                                                                                                                                              • Figure 140: Attitudes of pet food buyer, December 2012
                                                                                                                                                                                                                              • Figure 141: Attitudes of pet food buyer—agree summary, by gender, December 2012
                                                                                                                                                                                                                              • Figure 142: Attitudes of pet food buyer—agree summary, by presence of children in household, December 2012
                                                                                                                                                                                                                          • Appendix: Social Media

                                                                                                                                                                                                                            • Online conversations
                                                                                                                                                                                                                              • Figure 143: Percentage of consumer conversation, by selected pet food brands, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                                                                                                              • Figure 144: Online mentions, selected pet food brands, percentage of total daily mentions, by day, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                                                                                                              • Figure 145: Mentions by page type, selected pet food brands, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                                                                                                              • Figure 146: Mentions by type of conversation, selected pet food brands, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                                                                                                              • Figure 147: Major areas of discussion surrounding pet food brands, percentage of daily mentions, by day, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                                                                                                              • Figure 148: Major areas of discussion surrounding pet food brands, by page type, Jan. 4, 2013-Feb. 3, 2013
                                                                                                                                                                                                                            • Brand usage or awareness
                                                                                                                                                                                                                              • Figure 149: Brand usage or awareness, by select pet food brand, December 2012
                                                                                                                                                                                                                              • Figure 150: Pedigree usage or awareness, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 151: Iams usage or awareness, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 152: Kibbles ‘n Bits usage or awareness, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 153: Friskies usage or awareness, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 154: Fancy feast usage or awareness, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 155: Halo Pets usage or awareness, by demographics, December 2012
                                                                                                                                                                                                                            • Activities done
                                                                                                                                                                                                                              • Figure 156: Activities done, by select pet food brand, December 2012
                                                                                                                                                                                                                              • Figure 157: Pedigree—activities done, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 158: Iams—activities done, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 159: Kibbles ‘n Bits—activities done, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 160: Friskies—activities done, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 161: Fancy Feast—activities done, by demographics, December 2012
                                                                                                                                                                                                                              • Figure 162: Natural Balance—activities done, by demographics, December 2012
                                                                                                                                                                                                                          • Appendix: SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                                                                              • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                                              • Appendix: Trade Associations

                                                                                                                                                                                                                                Pet Food - US - March 2013

                                                                                                                                                                                                                                US $3,995.00 (Excl.Tax)