Petcare - UK - July 2015
“People are increasingly treating their pets as humans, relying on them for companionship and gaining a sense of fulfilment from needing to be needed as they look after their pets. They want their pets to feel cared-for, comfortable and mentally stimulated. So there is driving demand for added-value products, often mirroring mainstream human styling and healthcare trends. As a result people are prepared to pay more for their petcare products and to replace them more often.”
– Jane Westgarth, Senior Market Analyst
This report discusses the following key topics:
- Interest in monitoring pet activity levels
- Remote interaction with pets
- Will online trading for pet accessories keep growing?
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