Pharmacy Retailing - Brazil - January 2015
“Considering the fact that 26% of consumers cite variety of products as an important factor when deciding where to buy, pharmacies and drugstores should offer a wider range of products. Generic medicines are largely popular in pharmacies and drugstores, but not as much as in other countries, such as the US.”
– Juliana Martins, Beauty and Personal Care Analyst
This report looks at the following issues:
- Wide range of products is an important factor for consumers of beauty and personal hygiene products in pharmacies
- Consumers are increasingly looking for generic medicines in Brazilian pharmacies and drugstores
- Impulse buying products, such as confectionery and non-alcoholic drinks, could be a good opportunity for pharmacies to increase sales
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