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Pharmacy Retailing - Brazil - January 2015

“Considering the fact that 26% of consumers cite variety of products as an important factor when deciding where to buy, pharmacies and drugstores should offer a wider range of products. Generic medicines are largely popular in pharmacies and drugstores, but not as much as in other countries, such as the US.”

– Juliana Martins, Beauty and Personal Care Analyst

This report looks at the following issues:

  • Wide range of products is an important factor for consumers of beauty and personal hygiene products in pharmacies
  • Consumers are increasingly looking for generic medicines in Brazilian pharmacies and drugstores
  • Impulse buying products, such as confectionery and non-alcoholic drinks, could be a good opportunity for pharmacies to increase sales

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast value sales of the OTC market, Brazil – 2009-19
            • Companies and brands
              • Figure 2: Leading brands' shares in the Brazil retail OTC market, by value, 2012-13
              • Figure 3: Leading brands' shares in the Brazil retail vitamins and supplements market, by value, 2012-13
            • The consumer
              • Figure 4: Purchasing habits in pharmacies/drugstores, Brazil – July 2014
            • Pharmacies positioned as low-price are the most popular ones among consumers
              • Figure 5: Pharmacy retailers, Brazil – July 2014
            • Pharmacy and drugstore consumers are mainly attracted by low price
              • Figure 6: Most important factors in deciding where to shop, Brazil – July 2014
            • Brazilians are loyal to the same pharmacies/drugstores
              • Figure 7: Shopping Behavior, Brazil – July 2014
            • What we think
            • Issues and Insights

                • Wide range of products is an important factor for consumers of beauty and personal hygiene products in pharmacies
                  • Consumers are increasingly looking for generic medicines in Brazilian pharmacies and drugstores
                    • Impulse buying products, such as confectionery and non-alcoholic drinks, could be a good opportunity for pharmacies to increase sales
                    • Trend Application

                      • Trend: Man in the Mirror
                        • Trend: Let's Make a Deal
                          • Trend: Return to the Experts
                          • Who’s Innovating?

                            • Key points
                              • In 2014, relaunches stand out among products sold in pharmacies and drugstores
                                • Figure 8: Launches of products sold in pharmacies and drugstores, % of share by type of launch, Jan. 2011-Nov. 2014
                              • Products positioned as “dermatologically tested” grew significantly from 2011-14
                                • Figure 9: Launches of products sold in pharmacies/drugstores, by positioning, Jan. 2011-Nov. 2014
                              • Anti-inflammatory for immediate pain-relief stand out in the aerosol format
                                • Dental floss featuring flavors other than mint arrive at the market
                                • Market Size and Forecast

                                  • Key points
                                    • Population aging contributed to sales growth of OTCs in pharmacies and drugstores
                                      • Figure 10: Sales in the OTC market, by value, Brazil – 2009-19
                                      • Figure 11: Best- and worst-case forecast value sales of the OTC market, Brazil – 2009-19
                                    • Sales of cough medicine have grown mainly due to the pollution of big cities
                                      • Figure 12: Value sales of OTCs, by segment, Brazil 2011-13
                                    • Economic stagnation in 2013 contributed to a more modest growth of the vitamins category
                                      • Figure 13: Sales of vitamins and minerals, by segment, by value, Brazil 2011-13
                                    • Factors used in the forecast
                                    • Market Share

                                      • Key points
                                        • The OTC market in Brazil is very competitive and fragmented
                                          • Figure 14: Leading brands' shares in the Brazil retail OTC market, by value, 2010-13
                                        • Vitamins and minerals market is very competitive due to the high number of new product launches
                                          • Figure 15: Leading brands' shares in the Brazil retail vitamins and supplements market, by value, 2012-13
                                      • Companies and Brands

                                        • Sanofi S.A. (Sanofi-Aventis)
                                          • Hypermarcas SA
                                            • EMS S.A.
                                              • Pfizer
                                              • The Consumer – Purchasing Habits

                                                • Key points
                                                  • Hectic life and urbanization are behind the increasing interest in nonprescription medication
                                                    • Figure 16: Purchasing habits in pharmacies/drugstores, Brazil – July 2014
                                                  • Dermocosmetics and beauty products sold in pharmacies are more popular among young adults
                                                    • Figure 17: Purchasing habits in pharmacies/drugstores, by age group, Brazil – July 2014
                                                  • Southerners are more likely to shop at pharmacies and drugstores
                                                    • Figure 18: Purchasing habits in pharmacies and drugstores, by region, Brazil – July 2014
                                                  • The main consumers of pharmacy and drugstores products are from socioeconomic groups AB
                                                    • Figure 19: Purchase habits in pharmacies and drugstores, by socioeconomic groups, Brazil – July 2014
                                                • The Consumer – Pharmacy Retailers

                                                  • Key points
                                                    • Low-price pharmacies are the most popular ones among consumers
                                                      • Figure 20: Pharmacy retailers, Brazil – July 2014
                                                    • Low-price drugstores appeal to lower socioeconomic groups
                                                      • Figure 21: Retail drugstore/pharmacies, by socioeconomic group, Brazil – July of 2014
                                                    • In the North-East, lower-priced pharmacies are consumers’ favorites
                                                      • Figure 22: Retail drugstores/pharmacies, by region, Brazil – July 2014
                                                  • The Consumer – Most Important Factors in Deciding Where to Buy

                                                    • Key points
                                                      • Low price appeals to consumer of pharmacies and drugstores
                                                        • Figure 23: Most important factors in deciding where to shop, Brazil – July 2014
                                                      • Men aged 55+ and women aged 45-54 are attracted to low price
                                                        • Figure 24: Importance of low price when deciding where to buy, by age group, Brazil – July 2014
                                                      • Low prices are the most important factor when deciding where to buy, in all regions, especially the South
                                                        • Figure 25: Importance of low prices when deciding where to buy, by region, Brazil – July 2014
                                                      • Due to low income, DE socioeconomic groups tend to prioritize low price
                                                        • Figure 26: Most important factors when deciding where to shop, by socioeconomic group, Brazil– July 2014
                                                    • The Consumer – Shopping Behavior

                                                      • Key points
                                                        • Brazilians are loyal to the same pharmacies and drugstores
                                                          • Figure 27: Shopping Behavior, Brazil – July 2014
                                                        • While men always buy at the same pharmacies, women choose those that offer the best deals
                                                          • Figure 28: Shopping behavior, by gender, Brazil – July 2014
                                                        • Consumers in the South are more likely to buy medicines at the same pharmacies and drugstores
                                                          • Figure 29: Shopping behavior, by region, Brazil – July 2014

                                                      Companies Covered

                                                      To learn more about the companies covered in this report please contact us.

                                                      Pharmacy Retailing - Brazil - January 2015

                                                      £3,277.28 (Excl.Tax)