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Pharmacy Retailing - Brazil - January 2016

“In order to afford medicine, seniors and soon-to-be seniors may be forced to work beyond retirement. But beyond that, retailers and brands can educate consumers on how to best budget their money and continue preparing for their future. Price plays an important role and with planned cuts from the government ahead, the purchase of medicines will become more expensive."

–    Andre Euphrasio, Research Analyst

This report covers the following areas:

  • Targeting an aging population
  • Targeting OTC medicine and vitamins to sportsmen/women

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Table of contents

  1. Overview

    • What you need to know 
      • Products covered in this report
      • Executive Summary

          • The market
            • The over-the-counter (OTC) medication market grew 10% in value in 2014
              • Figure 1: Forecast of Brazil retail sales of OTC medication, by value, 2010-20
            • The vitamins and minerals market alone grew 12% in 2014
              • The OTC medication market is expected to grow 7.5% in 2015
                • Market drivers
                  • Companies and brands
                    • EMS is market leader with 12.3% in share by value
                      • Figure 2: Leading brands' shares in the Brazil retail OTC market, by value, 2013-14
                    • Non-ingested is by far the most popular format among OTCs and capsules is the most used for vitamins
                      • The consumer
                        • Prescription medicine is the main product purchased at pharmacies
                          • Figure 3: Purchase of prescription medicines, by age, November 2015
                        • Location and low price are the most important factors
                          • Figure 4: Most important factors in deciding where to buy, by age, November 2015
                        • 41% would like to use kiosks for self-screening
                          • Younger consumers are brand-loyal and older consumers are price-driven
                            • What we think
                            • Issues and Insights

                              • Targeting an aging population
                                • The facts
                                  • The implications
                                      • Figure 5: Products focused on mature consumers, Laboratorios Excelentia, Argentina, 2014-15
                                    • Targeting OTC medicine and vitamins to sportsmen/women
                                      • The facts
                                        • The implications
                                          • Figure 6: Pain relief OTC medicines focused on sportsmen/women, worldwide, 2015
                                          • Figure 7: Protein-based supplements, worldwide, 2015
                                      • The Market – What You Need to Know

                                        • The OTC medication market grew 10% in 2014
                                          • The vitamins and minerals market grew 12% in 2014
                                            • The OTC medication market is expected to grow 7.5% in 2015
                                              • Increased prices for consumers
                                                • Aging population
                                                  • The government is ending one of its most popular benefits
                                                  • Market Size and Forecast

                                                    • Market performance
                                                      • Figure 8: Retail sales of OTC medications in Brazil, by value, 2010-14
                                                      • Figure 9: Retail sales of vitamins and minerals in Brazil, by value, 2010-14
                                                    • Segment performance
                                                      • Figure 10: New product launches included in the pain relief segment, Brazil, 2010-15
                                                      • Figure 11: New product launches included in the pain relief segment, Brazil, 2015
                                                      • Figure 12: New product launches included in the decongestive, cough, cold and flu relief segment, Brazil, 2010-15
                                                      • Figure 13: New product launches included in the decongestive, cough, cold and flu relief segment, Brazil, 2010-15
                                                      • Figure 14: New product launches included in the skin conditions segment, Brazil, 2010-15
                                                      • Figure 15: New product launches included in the skin conditions segment, Brazil, 2010-15
                                                      • Figure 16: New product launches included in the digestive and detoxifying treatments segment, Brazil, 2010-15
                                                      • Figure 17: New product launches included in the digestive and detoxifying treatments segment, Brazil, 2010-15
                                                      • Figure 18: Retail value sales of OTC medication, in R$ billion, by segments, 2013-14
                                                      • Figure 19: Retail value sales of vitamins and minerals, in R$ billion, by segments, 2013-14
                                                    • Forecast for the OTC medication market
                                                      • Figure 20: Forecast of Brazil retail sales of OTC medication, by value, 2010-20
                                                  • Market Drivers

                                                    • Increased prices for consumers
                                                      • Aging population
                                                        • The economy is going through a bad time
                                                          • The government is ending one of its most popular benefits
                                                            • Brazil is an important market in the fitness and wellness industry
                                                              • Figure 21: Number of health clubs in Brazil, 2008-18
                                                            • Diet fads result in gaps in consumer vitamin intake
                                                            • Key Players – What You Need to Know

                                                              • EMS is market leader with 12.3% in share by value
                                                                • Due to the high number of new product launches, the vitamins and minerals market stays competitive
                                                                  • Non-ingested is by far the most popular format among OTCs
                                                                    • Capsules are still the most used format for vitamins and supplements
                                                                    • Market Share

                                                                      • The OTC market is very competitive with EMS leading with 12.3% in share by value
                                                                        • Medicine music box to promote the brand
                                                                          • Figure 22: Leading brands' shares in the Brazil retail OTC market, by value, 2013-14
                                                                        • Due to the high number of new product launches, the vitamins and minerals market stays competitive
                                                                          • Figure 23: Leading brands' shares in the Brazil retail vitamins and minerals market, by value, 2013-14
                                                                      • Who’s Innovating?

                                                                        • Non-ingested is by far the most popular format among OTCs
                                                                          • Figure 24: New product launches of OTC medication*, by format types, Brazil, 2013-15
                                                                          • Figure 25: New product launches of OTC medication*, Brazil, 2013-15
                                                                          • Figure 26: OTC products focused on convenience, Brazil
                                                                        • Capsules are still the most used format for vitamins and supplements
                                                                          • Figure 27: New product launches of vitamins and supplements, by format types, Brazil, 2013-15
                                                                          • Figure 28: Alternative formats in the vitamins and supplements category, Brazil, 2013-15
                                                                        • Products aimed at children lead the way in new launches
                                                                          • Figure 29: New product launches for specific demographics, Brazil, 2015
                                                                          • Figure 30: New product launches for specific demographics, Brazil, 2015
                                                                          • Figure 31: New launch products in the OTC and vitamin and supplements categories, by demographics, Brazil, 2013-15
                                                                        • Innovations in the vitamins and supplements market around the world
                                                                          • Figure 32: Vitamins and supplements new product launches, by format types, Worldwide, 2013-15
                                                                          • Figure 33: Functional health claims for vitamins and supplements new product launches, Worldwide 2013-15
                                                                          • Figure 34: New vitamins and supplements with functional health benefits, Worldwide, 2015
                                                                        • Vitamins and supplements focused on children
                                                                          • Figure 35: New vitamins and supplements focused on children, Worldwide, 2015
                                                                          • Figure 36: African tree of life or baobab becomes popular in Europe, Europe, 2014-15
                                                                        • Other interesting launches around the world
                                                                          • Figure 37: New vitamin and supplement product launches, worldwide, 2014-15
                                                                      • The Consumer – What You Need to Know

                                                                        • Prescription medicine is the main product purchase at pharmacies
                                                                          • Over-the-counter medicines are less purchased than in 2015
                                                                            • Vitamins/supplements more used by younger consumers
                                                                              • Location and low price are the most important factors
                                                                                • AB consumers favor location while DE favors price
                                                                                  • Availability of generic medicine is important to 21%
                                                                                    • Kiosks for self-screening are sought-after
                                                                                      • Online self-diagnosing is done by 26%
                                                                                        • Online chat service is the most desired service
                                                                                          • While older consumers are price-driven, younger consumers are more brand-loyal
                                                                                            • Authenticity of products is an important priority
                                                                                            • Purchasing Habits

                                                                                              • Prescription medicine is the main product purchased at pharmacies
                                                                                                • Figure 38: Purchase of prescription medicines, by age, November 2015
                                                                                              • Over-the-counter medicines less purchased than in 2015
                                                                                                • Figure 39: Purchase of OTC medicines, by age, November 2015
                                                                                              • Vitamins/supplements and more used by younger consumers
                                                                                                • Figure 40: Purchase of supplements and vitamins, by age, November 2015
                                                                                              • Dermocosmetics and beauty products sold in pharmacies are more popular among young adults
                                                                                                • Figure 41: Purchasing habits in pharmacies/drugstores, November 2015
                                                                                              • Pharmacies/drugstores most benefit from AB consumers
                                                                                                • Increasing revenue from other products
                                                                                                  • Figure 42: Purchasing habits in pharmacies/drugstores, July 2014 and November 2015
                                                                                              • Most Important Factors in Deciding Where to Buy

                                                                                                • Location and low price are the most important factors
                                                                                                  • Figure 43: Most important factors in deciding where to buy, by age, November 2015
                                                                                                • Having competitive prices and deals are essential
                                                                                                  • AB consumers favor location while DE favors price
                                                                                                    • Figure 44: Most important factors in deciding where to buy, by socioeconomic groups, November 2015
                                                                                                  • Bringing in loyalty
                                                                                                    • Availability of generic medicine is important to 21%
                                                                                                      • Figure 45: Most important factors in deciding where to buy, November 2015
                                                                                                  • Interest in Services/Products

                                                                                                    • Retailers can provide enhanced services to help clients manage their health
                                                                                                      • Kiosks for self-screening are sought-after
                                                                                                        • Figure 46: Interest in kiosks at retailers that provide health screenings, such as temperature, blood pressure, and heart rate checks, by gender and age, November 2015
                                                                                                        • Figure 47: Interest in services/products, November 2015
                                                                                                      • Online self-diagnosing is done by 26%
                                                                                                        • Online chat is the most desired service
                                                                                                          • Using mobile apps to track health is desired by 31%
                                                                                                              • Figure 48: Interest in services/products, November 2015
                                                                                                            • Tracking devices are still used by a minority
                                                                                                              • Smartphone for seniors
                                                                                                                • Figure 49: Interest in tracking devices (eg Nike Fuelband or Fitbit) which track health measures such as sleep patterns, exercise, by gender and age, November 2015
                                                                                                            • Shopping Behavior

                                                                                                              • While older consumers are price-driven, younger consumers are more brand-loyal
                                                                                                                • While men look for familiar brands, women choose discounted medicine
                                                                                                                    • Figure 50: Shopping behavior, by gender and age, November 2015
                                                                                                                  • Authenticity of products is an important priority
                                                                                                                    • Improving the shopping experience
                                                                                                                        • Figure 51: Shopping behavior, November 2015
                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                        • Figure 52: Value sales of OTC medication, 2010-20
                                                                                                                    • Appendix – Who’s Innovating?

                                                                                                                        • Figure 53: New product launches of vitamins and supplements, by format types, Worldwide, 2013-15
                                                                                                                        • Figure 54: New product launches of vitamins and supplements, by format types, Brazil, 2013-15
                                                                                                                        • Figure 55: New product launches of OTC medication, by format types, Brazil, 2013-15
                                                                                                                    • Appendix – Methodology and Definitions

                                                                                                                      • Fan chart forecast
                                                                                                                        • Abbreviations

                                                                                                                        Companies Covered

                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                        Pharmacy Retailing - Brazil - January 2016

                                                                                                                        £3,174.67 (Excl.Tax)