Pizza and Pasta Restaurants - UK - December 2013
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The overall pizza/pasta restaurant/takeaway market recorded a 17% increase in sales between 2008 and 2013. This was largely driven by inflation as consumer demand remained muted due to ongoing low consumer confidence. However, with consumer confidence being a key driver behind discretionary spending in general, and eating out in particular, its improvement since the beginning of 2013 should bode well for the market.
Nonetheless, the sector continues to operate in a challenging environment, with consumers’ spending habits remaining cautious and competition from in-home alternatives being fierce.
In order to stand out in a highly competitive market and to reignite consumers’ enthusiasm for the category, continuous menu innovation together with a focus on elevating the experiential aspect of dining out will therefore be crucial for the pizza/pasta market going forward.
This report examines changes and developments in the UK pizza and pasta restaurant market. Within the scope of the report, takeaway, delivery and sit-down restaurants are considered. The market size comprises turnover from pizza and pasta chains (restaurant and home delivery/takeaway) as well as independents.
The definition does not include either fine dining or formal Italian restaurants. The retail and takeaway sales of pizza and pasta from bakeries and supermarkets are specifically excluded, although some mention is made of these where relevant as they offer both an alternative to pizza/pasta outlet usage and a channel for branded product sales.
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