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Pizza - Europe - December 2010

Retail volume sales of pizza reached 680,000 tonnes in 2009, up by 1% on the previous year and by 12% on 2005. The recession has produced a set of opposing forces on the pizza market. More people have made staying at home the new eating out; this supports sales of food products that can re-create the restaurant experience. However, people have also switched from premium restaurants to pizza restaurants when going out, thus reducing pizza consumption at home. Consequently, frequency of consumption remains low.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Sales are still rising
                • Frozen vs. chilled
                  • NPD: the hedonistic aspect dominates
                    • Few players and own-labels
                      • Frequency of consumption can rise
                        • The future
                        • European Market Size and Forecast

                          • Key points
                            • Value growth continues
                              • Figure 1: Pizza, value in local currency, 2004-14
                            • Volume growth continues
                              • Figure 2: Pizza. by volume, 2004-14
                            • UK: highest per-capita expenditure on pizza
                              • Figure 3: Pizza: Spend per capita (population), 2004-14
                          • Market Segmentation

                            • Key points
                              • France – Flat growth
                                • Figure 4: France: Pizza: Market segmentation, by volume, 2009
                                • Figure 5: France: Pizza: Market segmentation, by value, 2009
                              • Germany – Frozen dominates
                                • Figure 6: Germany: Pizza: Market segmentation, by volume, 2009
                                • Figure 7: Germany: Pizza: Market segmentation, by value, 2009
                              • Italy – Foodservice hampers growth in retail channels
                                • Figure 8: Italy: Pizza: Market segmentation, by volume, 2009
                              • Spain – Room for growth
                                • Figure 9: Spain: Pizza: Market segmentation, by volume and value, 2009
                              • UK – Chilled serious threat to frozen pizza
                                • Figure 10: UK: Pizza: Market segmentation, by volume, 2009
                                • Figure 11: UK: Pizza: Market segmentation, by value, 2009
                            • Companies and Product Innovation

                              • Key points
                                • Europe leads in NPD activity
                                  • Figure 12: Percentage of new product launches, by region, December 2009-November 2010
                                • And Germany leads in Europe
                                  • Figure 13: Percentage of new product launches, by top ten European countries, December 2009- November 2010
                                • Latest trends
                                  • Figure 14: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2009
                                • Convenience yes but preserving taste
                                  • Greener packaging
                                    • Less additives and preservatives
                                      • Catering for specific needs
                                        • France
                                          • Figure 15: Number of new product launches, France, 2007-10
                                          • Figure 16: Top five claims on new product development, France, 2007-10
                                        • Most innovative products in France
                                          • Germany
                                            • Figure 17: Number of new product launches, Germany, 2007-10
                                            • Figure 18: Top five claims on new product development, Germany, 2007-10
                                          • Most innovative products in Germany
                                            • Italy
                                              • Figure 19: Number of new product launches, Italy, 2007-10
                                              • Figure 20: Top five claims on new product development, Italy, 2007-10
                                            • Most innovative products in Italy
                                              • Spain
                                                • Figure 21: Number of new product launches, Spain, 2007-10
                                                • Figure 22: Top five claims on new product development, Spain, 2007-10
                                              • Most innovative products in Spain
                                                • UK
                                                  • Figure 23: Number of new product launches, UK , 2007-10
                                                  • Figure 24: Top five claims on new product development, UK, 2007-10
                                                • Most innovative products in the UK
                                                • The Consumer

                                                  • Key points
                                                    • France
                                                      • Figure 25: Trends in frequency and usage of pizzas (excluding takeaway), France, 2005-09
                                                      • Figure 26: Trends in types of pizzas (excluding takeaway) eaten most often, France, 2005-09
                                                    • Germany
                                                      • Figure 27: Trends in frequency and usage of pizzas (excluding takeaway), Germany, 2005-09
                                                      • Figure 28: Trends in types of pizzas (excluding takeaway) eaten most often, Germany, 2005-09
                                                    • Spain
                                                      • Figure 29: Trends in frequency and usage of pizzas (excluding takeaway), Spain, 2005-09
                                                      • Figure 30: Trends in types of pizzas (excluding takeaway) eaten most often, Spain, 2005-09
                                                    • Great Britain
                                                      • Figure 31: Trends in frequency and usage of pizzas (excluding takeaway), GB, 2005-09
                                                      • Figure 32: Trends in types of pizzas (excluding takeaway) eaten most often, GB, 2005-09
                                                    • Consumer profile by country – Demographics
                                                    • Appendix – Demographic Data

                                                        • Figure 33: Frequency and usage of pizzas (excluding takeaway), by demographics, France, 2009
                                                        • Figure 34: Frequency and usage of pizzas (excluding takeaway), by demographics, Germany, 2009
                                                        • Figure 35: Frequency and usage of pizzas (excluding takeaway), by demographics, Spain, 2009
                                                        • Figure 36: Frequency and usage of pizzas (excluding takeaway), by demographics, GB, 2009
                                                    • Appendix – Market Size and Forecast Data

                                                        • Figure 37: Pizza, value in local currency, 2004-14
                                                        • Figure 38: Pizza. by volume, 2004-14
                                                        • Figure 39: Pizza: Spend per capita (population), 2004-14

                                                    Pizza - Europe - December 2010

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