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Pizza - Europe - September 2011

GNPD includes pizza products in all formats such as square, stuffed crust, mini, fingers etc.; mainly defined as bread topped with tomato sauce and cheese and then a variety of other toppings. It also includes calzones, but excludes pockets, which are categorised under Sandwiches/Wraps.

GMN comprises packaged chilled and frozen pizzas. The ambient segment is insignificant in all countries but Italy. Market size comprises sales through all retail channels including direct to consumer. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Pizza continues its steady growth
                    • Figure 1: Pizza: Value in local currency, 2006-15
                  • Chilled vs. frozen
                    • Strength and weaknesses in brief
                      • Companies, brands and innovations
                        • NPD is strong but lacks innovation
                          • Convenience is still key
                            • Figure 2: New product activity in pizza, % share by top five claims in the Big 5 European countries, 2011
                          • High concentration and strong presence of own-labels
                            • The consumer
                              • High penetration but occasional consumption
                                • Figure 3: Frequency and usage of pizzas (excluding takeaway) in the household in the last 12 months, by country, 2010
                            • European Market Size and Forecast

                              • Key points
                                • Volume – strong growth in 2010
                                  • Figure 4: Pizza: Volume, 2004-15
                                • Value – continued growth but promotions hamper sales
                                  • Figure 5: Pizza: Value in local currency, 2004-15
                                • Spend per capita
                                  • Figure 6: Pizza: Spend per capita (population), 2004-15
                              • Market Segmentation

                                • Key points
                                  • France – Sales continue to decline
                                    • Figure 7: France - Pizza: Market segmentation, by volume, 2010
                                    • Figure 8: France - Pizza: Market segmentation, by value, 2010
                                  • Germany – Wide offer attracts consumers
                                    • Figure 9: Germany - Pizza: Market segmentation, by volume, 2010
                                    • Figure 10: Germany - Pizza: Market segmentation, by value, 2010
                                  • Italy – Strong competition from foodservice
                                    • Figure 11: Italy - Pizza: Market segmentation, by volume, 2010
                                    • Figure 12: Italy - Pizza: Market segmentation, by value, 2010
                                  • Spain – Fast growth supported by frozen pizza
                                    • Figure 13: Spain - Pizza: Market segmentation, by volume
                                    • Figure 14: Spain - Pizza: Market segmentation, by value
                                  • UK – Chilled overtakes frozen pizza in 2011
                                    • Figure 15: UK - Pizza: Market segmentation, by value, 2006-11
                                • Companies and Product Innovation

                                  • Key points
                                    • Europe ahead in worldwide NPD
                                      • Figure 16: New product activity in pizza, % share of global region, 2011
                                    • Pizza NPD is strong in the UK
                                      • Figure 17: New product activity in pizza, Europe, % share by country, 2011
                                      • Figure 18: product activity in pizza, number of launches, by country, Big 5, 2011
                                    • Latest trends
                                      • Figure 19: New product activity in pizza, % share by top five claims in the Big 5 European countries, 2011
                                    • Convenience remains essential
                                      • Natural trends fairly marginal
                                        • Ethical focuses on packaging
                                          • Healthy claims remain stable
                                            • France – Chilled pizza expands its share of NPD
                                                • Figure 20: New product activity in pizza, number of new product launches, France, 2008-11
                                                • Figure 21: New product activity in pizza, % share by storage, France, 2008-11
                                                • Figure 22: New product activity in pizza, % share by claim, France, top five, 2008-11
                                              • Most innovative products in France
                                                • Germany – NPD activity declines in 2011
                                                    • Figure 23: New product activity in pizza, number of new product launches, Germany, 2008-11
                                                    • Figure 24: New product activity in pizza, % share by storage, Germany, 2008-11
                                                    • Figure 25: New product activity in pizza, % share by claim, Germany, top five, 2008-11
                                                  • Most innovative products in Germany
                                                    • Italy – The German Dr. Oetker leads in the Italian market
                                                        • Figure 26: New product activity in pizza, number of new product launches, Italy, 2008-11
                                                        • Figure 27: New product activity in pizza, % share by storage, Italy, 2008-11
                                                        • Figure 28: New product activity in pizza, % share by claim, Italy, top five, 2008-11
                                                      • Most innovative products in Italy
                                                        • Spain – NPD in frozen pizza surges in 2011
                                                            • Figure 29: New product activity in pizza, number of new product launches, Spain, 2008-11
                                                            • Figure 30: New product activity in pizza, % share by storage, Spain, 2008-11
                                                            • Figure 31: New product activity in pizza, % share by claim, Spain, top five, 2008-11
                                                          • Most innovative products in Spain
                                                            • UK – Own-labels are strong in chilled pizza
                                                                • Figure 32: New product activity in pizza, Number of new product launches, UK, 2008-2011
                                                                • Figure 33: New product activity in pizza, % share by storage, UK, 2008-11
                                                                • Figure 34: New product activity in pizza, % share by claim, UK, top five, 2008-11
                                                              • Most innovative products in the UK
                                                              • The Consumer

                                                                • Key points
                                                                  • Frequency of use
                                                                    • Figure 35: Frequency and usage of pizzas (excluding takeaway) in the household in the last 12 months, by country, 2010
                                                                  • Type analysis
                                                                    • Figure 36: Type of pizzas (excluding takeaway) eaten in the household in the last 12 months, by country, 2010
                                                                    • Figure 37: Type of pizzas (excluding takeaway) eaten most often in the household in the last 12 months, by country, 2010
                                                                  • Consumer attitudes
                                                                    • Figure 38: Agreement with lifestyle statements, by country, 2010
                                                                • Appendix – Demographic Data

                                                                    • Figure 39: Frequency of eating pizzas (excluding takeaway) in the household in the last 12 months, by demographics, by GB, 2010
                                                                    • Figure 40: Frequency of eating pizzas (excluding takeaway) in the household in the last 12 months, by demographics, by France, 2010
                                                                    • Figure 41: Frequency of eating pizzas (excluding takeaway) in the household in the last 12 months, by demographics, by Spain, 2010
                                                                    • Figure 42: Frequency of eating pizzas (excluding takeaway) in the household in the last 12 months, by demographics, by Germany, 2010

                                                                Companies Covered

                                                                To learn more about the companies covered in this report please contact us.

                                                                Pizza - Europe - September 2011

                                                                £1,407.00 (Excl.Tax)