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Pizza Restaurants - US - November 2014

“With the popularity of pizza, the sky is the limit on how operators can keep their offerings interesting and relevant for customers. However, restaurants will need to keep in mind that traditional views of convenience and customization have changed, and instead, there has been a shift toward personalizing pies for each individual person, in order to appeal to their lifestyle needs (eg health, non-pizza items, smaller portions, and dining experience).” 

–    Katrina Fajardo, Foodservice Analyst

This report looks at the following issues: 

  • Pizza is popular, but could cause wear-out
  • Healthful eating can halt pizza orders
  • Customization and convenience are not stagnant consumer needs

Pizza foodservice brands have focused on the ways they can make their pizzas more convenient, affordable, and quickly made by eliminating dining rooms, discounting, and delivering pizzas quicker. While these demands are still relevant among consumers, there is a shift toward creating convenience in the pizza category by offering a new dining experience, thanks to fast casual pizza brands and take-and-bake pizza chains. The pizza industry has proven it is still evolving and innovating, but it remains a tight race to see which brands have what it takes to take it to the next level.

This report builds on the analysis presented in Mintel’s Pizza Restaurants – US, November 2013.

For the purposes of this report, Mintel defines pizza restaurants as any foodservice establishment where the main focus of its menu is pizza. Take-and-bake pizza locations like Papa Murphy’s are included in this definition. Retail frozen and retail take-and-bake pizzas are not included in the definition, but usage was asked among Mintel panelists, as well as pizzas ordered from restaurants not focused on serving pizza, in order to obtain a full view of pizza usage and visitation.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Mintel Menu Insights
            • Consumer survey data
              • Consumer qualitative research
                • Abbreviations and terms
                  • Abbreviations
                  • Executive Summary

                      • Market drivers
                        • Consumer confidence
                          • Obesity
                            • Ethnic diversity in the US and generational shifts
                              • Key players in the market
                                • Take-and-bake pizzas
                                  • Pizza Patrón
                                    • Brands taking advantage of technology
                                      • The consumer
                                        • Pizza ordering and visitation is still growing in the US
                                          • Figure 1: Pizza restaurant usage, August 2014
                                        • Convenience may be quick service pizza restaurants’ claim to fame, but wide selection is key at fast casual and full service pizza
                                          • Figure 2: Consumers’ reasons for visiting pizza restaurants, November 2014
                                        • Individual portions of pizza are popular among consumers
                                          • Figure 3: Consumers’ menu desires at pizza restaurants, any rank, August 2014
                                        • Parents are interested in bringing their families back to quick service pizza dining rooms
                                          • Figure 4: Consumers’ attitudes regarding pizza restaurants – Any agree, by Parent/Guardian with children in household, August 2014
                                        • What we think
                                        • Issues and Insights

                                            • Pizza is popular, but could cause wear-out
                                              • The issues
                                                • The implications
                                                  • Healthful eating can halt pizza orders
                                                    • The issues
                                                      • The implications
                                                        • Customization and convenience are not stagnant consumer needs
                                                          • The issues
                                                            • The implications
                                                            • Trend Application

                                                                • Trend: Make it Mine
                                                                  • Trend: Life – An Informal Affair
                                                                    • Trend: Let’s Make a Deal
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Consumer confidence
                                                                          • Figure 5: Consumer confidence index, January 2004-March 2014
                                                                        • Unemployment
                                                                          • Figure 6: US unemployment and underemployment rates, January 2007-July 2014
                                                                        • The US population is more multicultural
                                                                          • Figure 7: Total US population growth trends, by race and Hispanic origin, 2009, 2014, and 2019
                                                                        • Millennials are a consumer powerhouse
                                                                          • Obesity rates
                                                                            • Figure 8: American adults, by weight category, as determined by body mass index (BMI), 2008-14
                                                                          • Gluten-free
                                                                            • Figure 9: Other reasons for eating gluten-free foods, top 10, by percentage of respondents, June 2014
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • Convenience stores are encroaching on traditional QSR pizza territory
                                                                              • Casual dining beefs up its pizza offerings
                                                                                • At-home retail pizza
                                                                                  • Figure 10: Number of new pizza products collected, 2009-YTD Oct 2014
                                                                                  • Figure 11: Top 10 frozen pizza product claims, 2009-13
                                                                                • Premium pizzas
                                                                                  • Gluten-free pizzas
                                                                                  • Marketing Strategies

                                                                                    • Overview
                                                                                      • Pizza restaurants are making the most of innovative ordering technology
                                                                                        • Domino’s pushes the envelope for interactive ordering and tracking
                                                                                          • Figure 12: Domino’s, “Dom” ad, September 2014
                                                                                        • Pizza Hut partners with Visa Checkout to make paying for orders easier
                                                                                          • Figure 13: Visa Checkout and Pizza Hut, Surfer ad, September 2014
                                                                                        • Value and promotions are prevalent among the pizza category
                                                                                          • Papa John’s
                                                                                            • Little Caesars
                                                                                              • A number of brands are leading the way in redefining pizza
                                                                                                • Indulgent
                                                                                                  • Healthy
                                                                                                    • Take-and-bake Pizzas
                                                                                                      • Menus are expanding in order to appeal to more consumers
                                                                                                        • Pizza restaurant brands are engaging with customers
                                                                                                          • Pizza Patrón
                                                                                                            • Pizza Hut and Teenage Mutant Ninja Turtles
                                                                                                              • Figure 14: Pizza Hut, “TMNT Pizza Launcher – Comic-Con 2014,” July 2014
                                                                                                            • Social media and loyalty programs
                                                                                                              • Pizza restaurants give back
                                                                                                              • Social Media – Pizza Restaurants

                                                                                                                  • Key points
                                                                                                                    • Market overview
                                                                                                                      • Key social media metrics
                                                                                                                        • Figure 15: Key social media metrics for select pizza restaurants, October 2014
                                                                                                                      • Brand usage and awareness
                                                                                                                        • Figure 16: Brand usage and awareness for select pizza restaurants, August 2014
                                                                                                                      • Interactions with select pizza restaurants
                                                                                                                        • Figure 17: interactions with select pizza restaurants, august 2014
                                                                                                                      • Leading online campaigns
                                                                                                                        • Technology
                                                                                                                          • Loyalty programs
                                                                                                                            • Special events
                                                                                                                              • User-generated content
                                                                                                                                • What we think
                                                                                                                                  • Online conversations
                                                                                                                                    • Figure 18: Online conversations for select pizza restaurants, by week, Oct. 6, 2013-Oct. 5, 2014
                                                                                                                                  • Where are people talking about pizza restaurants?
                                                                                                                                    • Figure 19: Online conversations for select pizza restaurants, by page type, Oct. 6, 2013-Oct. 5, 2014
                                                                                                                                  • What are people talking about?
                                                                                                                                      • Figure 20: Topics of conversation around select pizza restaurants, Oct. 6, 2013-Oct. 5, 2014
                                                                                                                                  • Correspondence Analysis – Pizza Restaurant Segments

                                                                                                                                    • Methodology
                                                                                                                                      • Each pizza segment has key attributes that consumers look for when ordering pizzas, but at the end of the day, customers are looking for the pizza restaurant that can fulfill all of their dining needs at once.
                                                                                                                                        • The data
                                                                                                                                          • The issues
                                                                                                                                            • The implications
                                                                                                                                                • Figure 21: Correspondence Analysis, November 2014
                                                                                                                                                • Figure 22: Consumers’ reasons for visiting pizza restaurants, November 2014
                                                                                                                                            • Desired Pizza Toppings

                                                                                                                                              • Meat/protein
                                                                                                                                                • Figure 23: Consumers’ topping desires – Meat/Proteins, by race/Hispanic origin, August 2014
                                                                                                                                                • Figure 24: Consumers’ topping desires – Meat/Proteins, by generations, August 2014
                                                                                                                                              • Cheese
                                                                                                                                                • Figure 25: Consumers’ topping desires – Cheese, by region, August 2014
                                                                                                                                                • Figure 26: Consumers’ topping desires – Cheese, by generations, August 2014
                                                                                                                                              • Crust type
                                                                                                                                                • Figure 27: Consumers’ topping desires – Crust types, by region, August 2014
                                                                                                                                              • Fruits/vegetables
                                                                                                                                                • Figure 28: Consumers’ topping desires – Fruits/Vegetables, by region, August 2014
                                                                                                                                                • Figure 29: Consumers’ topping desires – Fruits/Vegetables, by generations, August 2014
                                                                                                                                              • Seasonings, spices, peppers, and herbs
                                                                                                                                                • Figure 30: Consumers’ topping desires – Seasonings, spices, peppers, and herbs, by gender, August 2014
                                                                                                                                                • Figure 31: Consumers’ topping desires – Seasonings, spices, peppers, and herbs, by generations, August 2014
                                                                                                                                              • Sauces and oils
                                                                                                                                                • Figure 32: Consumers’ topping desires – Sauces and oils, by gender, August 2014
                                                                                                                                                • Figure 33: Consumers’ topping desires – Sauces and oils, by race/Hispanic origin, August 2014
                                                                                                                                            • Menu Analysis

                                                                                                                                              • Pizza on the menu by restaurant segment
                                                                                                                                                • Figure 34: Pizza on restaurant segment menus, by incidence, Q2 2011-Q2 2014
                                                                                                                                                • Figure 35: Pizza on restaurant segment menus, by average price, Q2 2011-Q2 2014
                                                                                                                                              • Pizza type
                                                                                                                                                • Figure 36: Top 15 pizza types, by incidence, Q2 2011-Q2 2014
                                                                                                                                              • Ingredients on pizza
                                                                                                                                                • Figure 37: Top 10 pizza sauces, by incidence, Q2 2011-Q2 2014
                                                                                                                                                • Figure 38: Top 20 pizza proteins, by incidence, Q2 2011-Q2 2014
                                                                                                                                                • Figure 39: Top 20 pizza vegetable toppings, by incidence, Q2 2011-Q2 2014
                                                                                                                                              • Pizza claims
                                                                                                                                                • Figure 40: Top 10 pizza claims, by incidence, Q2 2011-Q2 2014
                                                                                                                                              • Pizza crust
                                                                                                                                                • Figure 41: Top 10 pizza crust ingredients, by incidence, Q2 2011-Q2 2014
                                                                                                                                                • Figure 42: Top 15 pizza crust preparation types, by incidence, Q2 2011-Q2 2014
                                                                                                                                            • Consumer Data – Overview

                                                                                                                                                • Positive trends for pizza usage at foodservice or retail
                                                                                                                                                  • Figure 43: Pizza restaurant usage, August 2014
                                                                                                                                                • Personal slices and individual sizes are in demand
                                                                                                                                                  • Figure 44: Consumers’ menu desires at pizza restaurants, August 2014
                                                                                                                                                • Health concerns and lack of cravings are what stops pizza orders
                                                                                                                                                    • Figure 45: Consumers’ reasons for not visiting pizza restaurants, August 2014
                                                                                                                                                • Consumer Data – By Gender

                                                                                                                                                  • Key points
                                                                                                                                                    • Men are heavier users of pizza restaurants
                                                                                                                                                      • Figure 46: Pizza restaurant usage – Any usage, by gender, August 2014
                                                                                                                                                    • Women are interested in more entrée options at pizza restaurants
                                                                                                                                                        • Figure 47: Consumers’ menu desires at pizza restaurants – Top ranking, by gender, August 2014
                                                                                                                                                      • Men are interested in inviting interiors for dining, while women seek healthier pizzas and deals
                                                                                                                                                          • Figure 48: Consumers’ attitudes regarding pizza restaurants – Any agree, by gender, August 2014
                                                                                                                                                      • Consumer Data – By Income

                                                                                                                                                        • Key points
                                                                                                                                                          • Households with incomes under $50K seek specialty pizza flavors
                                                                                                                                                            • Figure 49: Consumers’ menu desires at pizza restaurants – Top ranking, by household income, August 2014
                                                                                                                                                          • Health reasons is a popular deterrent from ordering pizzas for households of $100K+
                                                                                                                                                              • Figure 50: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by household income, August 2014
                                                                                                                                                            • Quick service pizza is affordable and convenient for all income levels
                                                                                                                                                              • Figure 51: Consumers’ reasons for visiting pizza restaurants – Quick service, by household income, August 2014
                                                                                                                                                            • Fast casual pizza’s customization and convenience appeal to households with incomes of $100K+
                                                                                                                                                              • Figure 52: Consumers’ reasons for visiting pizza restaurants – Fast casual, by household income, August 2014
                                                                                                                                                            • Expansive menus and perceived affordability attracts households with incomes of $100K+ to full service pizza
                                                                                                                                                              • Figure 53: Consumers’ reasons for visiting pizza restaurants – Full service, by household income, August 2014
                                                                                                                                                            • Dining areas and health are important desires at pizza restaurants, depending on household income level
                                                                                                                                                                • Figure 54: Consumers’ attitudes regarding pizza restaurants – Any agree, by household income, August 2014
                                                                                                                                                            • Consumer Data – By Race

                                                                                                                                                              • Key points
                                                                                                                                                                • Pizza visitation and usage for meals and snacks differs by race
                                                                                                                                                                    • Figure 55: Pizza restaurant usage – Any meal, by race/Hispanic origin, August 2014
                                                                                                                                                                    • Figure 56: Pizza restaurant usage – Any snack, by race/Hispanic origin, August 2014
                                                                                                                                                                • Consumer Data – By Hispanic/Non-Hispanic

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Hispanics are heavier users of pizza restaurants compared to non-Hispanics
                                                                                                                                                                      • Figure 57: Pizza restaurant usage – Any usage, by race/Hispanic origin, August 2014
                                                                                                                                                                    • Hispanics would like to see more specialty pizza flavors on menus
                                                                                                                                                                      • Figure 58: Consumers’ menu desires at pizza restaurants – Top ranking, by race/Hispanic origin, August 2014
                                                                                                                                                                    • Hispanics are also concerned that pizza is not a healthy food item
                                                                                                                                                                        • Figure 59: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by race/Hispanic origin, August 2014
                                                                                                                                                                      • Pizza segments are competing with each other for Hispanic family visits
                                                                                                                                                                          • Figure 60: Consumers’ reasons for visiting pizza restaurants – Quick service, by race/Hispanic origin, August 2014
                                                                                                                                                                          • Figure 61: Consumers’ reasons for visiting pizza restaurants – Fast casual, by race/Hispanic origin, August 2014
                                                                                                                                                                          • Figure 62: Consumers’ reasons for visiting pizza restaurants – Full Service, by race/Hispanic origin, August 2014
                                                                                                                                                                      • Consumer Data – By Generation

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Millennials are heavier users of pizza restaurants compared to older consumers
                                                                                                                                                                            • Figure 63: Pizza restaurant usage – Any usage, by generations, August 2014
                                                                                                                                                                          • Variety and customization on pizzas are important to younger generations; items outside of pizza pique the interest of older consumers
                                                                                                                                                                              • Figure 64: Consumers’ menu desires at pizza restaurants – Top ranking, by generations, August 2014
                                                                                                                                                                            • Health and value are factors that prevent consumers from ordering pizza
                                                                                                                                                                                • Figure 65: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by generations, August 2014
                                                                                                                                                                              • Young Millennials appreciate the affordability of quick service pizza, while Older Millennials go to pizza restaurants based on what is best for their family
                                                                                                                                                                                  • Figure 66: Consumers’ reasons for visiting pizza restaurants – Quick service, by generations, August 2014
                                                                                                                                                                                  • Figure 67: Consumers’ reasons for visiting pizza restaurants – Fast casual, by generations, August 2014
                                                                                                                                                                                • Older Millennials are also interested in seeing improvements in ambience, menu, engagement, and health
                                                                                                                                                                                  • Figure 68: Consumers’ attitudes regarding pizza restaurants – Any agree, by generations, August 2014
                                                                                                                                                                              • Consumer Data – By Parents

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Parents with kids aged 6-11 are heavy users of pizza restaurants
                                                                                                                                                                                    • Figure 69: Pizza restaurant usage – Any usage, by parents with children in household status, August 2014
                                                                                                                                                                                  • Frozen/take-and-bake value and health content are deterrents for parents ordering pizza
                                                                                                                                                                                      • Figure 70: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by parents with children in household, August 2014
                                                                                                                                                                                    • Parents look for affordable pizza and a pizza restaurant that can accommodate their family
                                                                                                                                                                                      • Figure 71: Consumers’ reasons for visiting pizza restaurants – Quick service, by parents with children in household, August 2014
                                                                                                                                                                                      • Figure 72: Consumers’ reasons for visiting pizza restaurants – Fast casual, by parents with children in household, August 2014
                                                                                                                                                                                      • Figure 73: Consumers’ reasons for visiting pizza restaurants – Full Service, by parents with children in household, August 2014
                                                                                                                                                                                    • Parents with kids aged 6-11 are more likely to seek better ambience, affordable bundles, and coupons for pizza restaurants
                                                                                                                                                                                        • Figure 74: Consumers’ attitudes regarding pizza restaurants – Any agree, by Parent/Guardian with children in household, August 2014
                                                                                                                                                                                    • Consumer Data – By Daypart

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Personal pizzas are also in demand during snack, dinner, and late-night
                                                                                                                                                                                            • Figure 75: Consumers’ menu desires at pizza restaurants – Top ranking, by pizza restaurant usage – Any occasion, August 2014
                                                                                                                                                                                          • Customers who order pizza for a snack would also be interested in dining in at quick service pizza restaurants
                                                                                                                                                                                              • Figure 76: Consumers’ attitudes regarding pizza restaurants – Any agree, by pizza restaurant usage – Any occasion, August 2014
                                                                                                                                                                                          • Appendix – Other Useful Tables

                                                                                                                                                                                              • Figure 77: Agreement with attitudes/opinions about food, by age, January 2013-March 2014
                                                                                                                                                                                              • Figure 78: Pizza restaurant usage, August 2014
                                                                                                                                                                                              • Figure 79: Consumers’ attitudes regarding pizza restaurants, August 2014
                                                                                                                                                                                              • Figure 80: Consumers’ topping desires, August 2014
                                                                                                                                                                                          • Appendix – Mintel Menu Insights

                                                                                                                                                                                              • Figure 81: Top 10 pizza herbs, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                              • Figure 82: Top 10 pizza crust ingredient claims, by incidence, Q2 2011-Q2 2014
                                                                                                                                                                                          • Appendix – By Gender

                                                                                                                                                                                              • Figure 83: Pizza restaurant usage – Any meal, by gender, August 2014
                                                                                                                                                                                              • Figure 84: Pizza restaurant usage – Any snack, by gender, August 2014
                                                                                                                                                                                              • Figure 85: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by gender, August 2014
                                                                                                                                                                                              • Figure 86: Consumers’ reasons for visiting pizza restaurants – Quick service, by gender, August 2014
                                                                                                                                                                                              • Figure 87: Consumers’ reasons for visiting pizza restaurants – Fast casual, by gender, August 2014
                                                                                                                                                                                              • Figure 88: Consumers’ reasons for visiting pizza restaurants – Full service, by gender, August 2014
                                                                                                                                                                                              • Figure 89: Consumers’ topping desires – Meat/Proteins, by gender, August 2014
                                                                                                                                                                                              • Figure 90: Consumers’ topping desires – Crust types, by gender, August 2014
                                                                                                                                                                                              • Figure 91: Consumers’ topping desires – Fruits/Vegetables, by gender, August 2014
                                                                                                                                                                                              • Figure 92: Consumers’ topping desires – Cheese, by gender, August 2014
                                                                                                                                                                                          • Appendix – By Income

                                                                                                                                                                                              • Figure 93: Pizza restaurant usage – Any usage, by household income, August 2014
                                                                                                                                                                                              • Figure 94: Pizza restaurant usage – Any meal, by household income, August 2014
                                                                                                                                                                                              • Figure 95: Pizza restaurant usage – Any snack, by household income, August 2014
                                                                                                                                                                                              • Figure 96: Consumers’ menu desires at pizza restaurants – Top ranking, by household income, August 2014
                                                                                                                                                                                              • Figure 97: Consumers’ reasons for visiting pizza restaurants – Fast casual, by household income, August 2014
                                                                                                                                                                                              • Figure 98: Consumers’ attitudes regarding pizza restaurants – Any agree, by household income, August 2014
                                                                                                                                                                                              • Figure 99: Consumers’ topping desires – Meat/Proteins, by household income, August 2014
                                                                                                                                                                                              • Figure 100: Consumers’ topping desires – Cheese, by household income, August 2014
                                                                                                                                                                                              • Figure 101: Consumers’ topping desires – Crust types, by household income, August 2014
                                                                                                                                                                                              • Figure 102: Consumers’ topping desires – Fruits/Vegetables, by household income, August 2014
                                                                                                                                                                                              • Figure 103: Consumers’ topping desires – Seasonings, spices, peppers, and herbs, by household income, August 2014
                                                                                                                                                                                              • Figure 104: Consumers’ topping desires – Sauces and oils, by household income, August 2014
                                                                                                                                                                                          • Appendix – By Race

                                                                                                                                                                                              • Figure 105: Pizza restaurant usage – Any usage, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 106: Consumers’ menu desires at pizza restaurants – Top ranking, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 107: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 108: Consumers’ topping desires – Cheese, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 109: Consumers’ topping desires – Crust types, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 110: Consumers’ topping desires – Fruits/Vegetables, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 111: Consumers’ topping desires – Seasonings, spices, peppers, and herbs, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 112: Consumers’ topping desires – Sauces and oils, by race/Hispanic origin, August 2014
                                                                                                                                                                                          • Appendix – By Hispanic/Non-Hispanic

                                                                                                                                                                                              • Figure 113: Pizza restaurant usage – Any meal, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 114: Pizza restaurant usage – Any snack, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 115: Consumers’ menu desires at pizza restaurants – Top ranking, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 116: Consumers’ reasons for visiting pizza restaurants – Quick service, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 117: Consumers’ reasons for visiting pizza restaurants – Fast casual, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 118: Consumers’ reasons for visiting pizza restaurants – Full service, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 119: Consumers’ topping desires – Cheese, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 120: Consumers’ topping desires – Crust types, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 121: Consumers’ topping desires – Fruits/Vegetables, by race/Hispanic origin, August 2014
                                                                                                                                                                                              • Figure 122: Consumers’ topping desires – Seasonings, spices, peppers, and herbs, by race/Hispanic origin, August 2014
                                                                                                                                                                                          • Appendix – By Generation

                                                                                                                                                                                              • Figure 123: Pizza restaurant usage – Any meal, by generations, August 2014
                                                                                                                                                                                              • Figure 124: Pizza restaurant usage – Any snack, by generations, August 2014
                                                                                                                                                                                              • Figure 125: Consumers’ reasons for visiting pizza restaurants – Full service, by generations, August 2014
                                                                                                                                                                                              • Figure 126: Consumers’ topping desires – Crust types, by generations, August 2014
                                                                                                                                                                                              • Figure 127: Consumers’ topping desires – Sauces and oils, by generations, August 2014
                                                                                                                                                                                          • Appendix – By US Regions and Division

                                                                                                                                                                                              • Figure 128: Pizza restaurant usage – Any meal, by regions, August 2014
                                                                                                                                                                                              • Figure 129: Pizza restaurant usage – Any snack, by regions, August 2014
                                                                                                                                                                                              • Figure 130: Consumers’ menu desires at pizza restaurants – Top ranking, by regions, August 2014
                                                                                                                                                                                              • Figure 131: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by regions, August 2014
                                                                                                                                                                                              • Figure 132: Consumers’ attitudes regarding pizza restaurants – Any agree, by region, August 2014
                                                                                                                                                                                              • Figure 133: Consumers’ topping desires – Meat/Proteins, by region, August 2014
                                                                                                                                                                                              • Figure 134: Consumers’ topping desires – Seasonings, spices, peppers, and herbs, by region, August 2014
                                                                                                                                                                                              • Figure 135: Consumers’ topping desires – Sauces and oils, by region, August 2014
                                                                                                                                                                                          • Appendix – By Parents

                                                                                                                                                                                              • Figure 136: Pizza restaurant usage – Any meal, by parents with children in household, August 2014
                                                                                                                                                                                              • Figure 137: Pizza restaurant usage – Any snack, by parents with children in household, August 2014
                                                                                                                                                                                              • Figure 138: Consumers’ menu desires at pizza restaurants – Top ranking, by parents with children in household, August 2014
                                                                                                                                                                                              • Figure 139: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by parents with children in household, August 2014
                                                                                                                                                                                          • Appendix – By Usage by Segment

                                                                                                                                                                                              • Figure 140: Pizza restaurant usage – Any usage, by regions, August 2014
                                                                                                                                                                                              • Figure 141: Consumers’ menu desires at pizza restaurants – Top ranking, by any usage, August 2014
                                                                                                                                                                                              • Figure 142: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by any usage, August 2014
                                                                                                                                                                                              • Figure 143: Consumers’ reasons for visiting pizza restaurants – Quick service, by regions, August 2014
                                                                                                                                                                                              • Figure 144: Consumers’ reasons for visiting pizza restaurants – Fast casual, by regions, August 2014
                                                                                                                                                                                              • Figure 145: Consumers’ reasons for visiting pizza restaurants – Full service, by regions, August 2014
                                                                                                                                                                                              • Figure 146: Consumers’ attitudes regarding pizza restaurants – Any agree, by any usage, August 2014
                                                                                                                                                                                          • Appendix – By Meal or Snack by Segment

                                                                                                                                                                                              • Figure 147: Consumers’ menu desires at pizza restaurants – Top ranking, by any meal, August 2014
                                                                                                                                                                                              • Figure 148: Consumers’ menu desires at pizza restaurants – Top ranking, by any snack, August 2014
                                                                                                                                                                                              • Figure 149: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by any meal, August 2014
                                                                                                                                                                                              • Figure 150: Consumers’ reasons for not visiting pizza restaurants – (Rank 1), by any snack, August 2014
                                                                                                                                                                                              • Figure 151: Consumers’ attitudes regarding pizza restaurants – Any agree, by any meal, August 2014
                                                                                                                                                                                              • Figure 152: Consumers’ attitudes regarding pizza restaurants – Any agree, by any snack, August 2014
                                                                                                                                                                                          • Appendix – Social Media

                                                                                                                                                                                            • Brand usage or awareness
                                                                                                                                                                                              • Figure 153: Brand usage or awareness, August 2014
                                                                                                                                                                                              • Figure 154: Pizza Hut usage or awareness, by demographics, August 2014
                                                                                                                                                                                              • Figure 155: Domino’s usage or awareness, by demographics, August 2014
                                                                                                                                                                                              • Figure 156: Little Caesars usage or awareness, by demographics, August 2014
                                                                                                                                                                                              • Figure 157: Papa John’s usage or awareness, by demographics, August 2014
                                                                                                                                                                                              • Figure 158: California Pizza Kitchen usage or awareness, by demographics, August 2014
                                                                                                                                                                                              • Figure 159: zpizza usage or awareness, by demographics, August 2014
                                                                                                                                                                                            • Activities done
                                                                                                                                                                                              • Figure 160: Activities done, August 2014
                                                                                                                                                                                              • Figure 161: Pizza Hut – Activities done – I have looked up/talked about this restaurant online on social media, by demographics, August 2014
                                                                                                                                                                                              • Figure 162: Pizza Hut – Activities done – I have contacted/interacted with the restaurant online on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 163: Pizza Hut – Activities done – I follow/like the restaurant on social media because, by demographics, August 2014
                                                                                                                                                                                              • Figure 164: Pizza Hut – Activities done – I have researched the restaurant on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 165: Domino’s – Activities done – I have looked up/talked about this restaurant online on social media, by demographics, August 2014
                                                                                                                                                                                              • Figure 166: Domino’s – Activities done – I have contacted/interacted with the restaurant online on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 167: Domino’s – Activities done – I follow/like the restaurant on social media because, by demographics, August 2014
                                                                                                                                                                                              • Figure 168: Domino’s – Activities done – I have researched the restaurant on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 169: Little Caesars – Activities done – I have looked up/talked about this restaurant online on social media, by demographics, August 2014
                                                                                                                                                                                              • Figure 170: Little Caesars – Activities done – I have contacted/interacted with the restaurant online on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 171: Little Caesars – Activities done – I follow/like the restaurant on social media because, by demographics, August 2014
                                                                                                                                                                                              • Figure 172: Little Caesars – Activities done – I have researched the restaurant on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 173: Papa John’s – Activities done – I have looked up/talked about this restaurant online on social media, by demographics, August 2014
                                                                                                                                                                                              • Figure 174: Papa John’s – Activities done – I have contacted/interacted with the restaurant online on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 175: Papa John’s – Activities done – I follow/like the restaurant on social media because, by demographics, August 2014
                                                                                                                                                                                              • Figure 176: Papa John’s – Activities done – I have researched the restaurant on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 177: California Pizza Kitchen – Activities done – I have looked up/talked about this restaurant online on social media, by demographics, August 2014
                                                                                                                                                                                              • Figure 178: California Pizza Kitchen – Activities done – I have contacted/interacted with the restaurant online on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 179: California Pizza Kitchen – Activities done – I follow/like the restaurant on social media because, by demographics, August 2014
                                                                                                                                                                                              • Figure 180: California Pizza Kitchen – Activities done – I have researched the restaurant on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 181: zpizza – Activities done – I have looked up/talked about this restaurant online on social media, by demographics, August 2014
                                                                                                                                                                                              • Figure 182: zpizza – Activities done – I have contacted/interacted with the restaurant online on social media to, by demographics, August 2014
                                                                                                                                                                                              • Figure 183: zpizza – Activities done – I follow/like the restaurant on social media because, by demographics, August 2014
                                                                                                                                                                                            • Key social media metrics
                                                                                                                                                                                              • Figure 184: Key social media metrics for select pizza restaurants, October 2014
                                                                                                                                                                                            • Online conversations
                                                                                                                                                                                              • Figure 185: Online conversations for select pizza restaurants, by week, Oct. 6, 2013-Oct. 5, 2014
                                                                                                                                                                                              • Figure 186: Online conversations for select pizza restaurants, by page type, Oct. 6, 2013-Oct. 5, 2014
                                                                                                                                                                                              • Figure 187: Topics of conversation around select pizza restaurants, Oct. 6, 2013-Oct. 5, 2014
                                                                                                                                                                                          • Appendix – Trade Associations

                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                            • U.S. Department of Agriculture
                                                                                                                                                                                            • Walmart Stores (USA)

                                                                                                                                                                                            Pizza Restaurants - US - November 2014

                                                                                                                                                                                            £3,277.28 (Excl.Tax)