Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Pizza Restaurants - US - November 2015

"Pizza has a long history in the United States as a favorite dish for diners of all ages. And while pizza restaurants are ubiquitous, there has been a surge in activity in recent years as fast casual pizza restaurants have emerged on the scene and other, established, pizza restaurants are responding to new competition."

- Caleb Bryant, Foodservice Analyst

This report looks at the following issues:

  • Pizza restaurant visitation low among older consumers
  • Majority of consumers have not yet had fast casual pizza
  • Price is a top concern for pizza consumers

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Pizza restaurant visitation low among older consumers
            • Figure 1: Pizza segment visitation in the past three months, September 2015
          • Majority of consumers have not yet had fast casual pizza
            • Figure 2: Fast casual pizza restaurant visitation in the past three months, any occasion, by area, September 2015
          • Price is a top concern for pizza consumers
            • Figure 3: Pizza restaurant visitation motivators, September 2015
          • The opportunities
            • Appeal to affluent Millennials through premium ingredients
              • Figure 4: Pizza restaurant visitation motivator, premium pizza toppings, September 2015
            • Different segments cater to different needs
              • Figure 5: Correspondence Analysis – Pizza restaurant occasions, September 2015
            • Engage Hispanics with social media/new technologies
              • Figure 6: Pizza technology utilization in the past year, September 2015
            • What it means
            • The Market – What You Need to Know

              • Increased consumer confidence is especially good for pizza restaurants
                • Consumers are plugged into technology
                  • Delivery options on the rise
                  • Market Factors

                    • Positive economic outlook bodes well for pizza restaurants
                      • Figure 7: Consumer Confidence Index over time, January 2007-September 2015
                    • Mobile technology usage continues to grow
                      • Figure 8: Adult ownership of smartphones over time
                    • Explosion in delivery services may threaten pizza
                      • Figure 9: Key players in foodservice delivery
                    • Fast casuals concentrated in urban environments
                      • Figure 10: Fast casual pizza restaurant visitation in the past three months, September 2015
                      • Figure 11: Fast casual pizza restaurant visitation in the past three months, any occasion, by census region September 2015
                  • Key Players – What You Need to Know

                    • QSRs and tech
                      • The emergence of fast casual pizza
                        • Trends in FSR pizza
                        • QSR

                          • QSR Brands battle for technological dominance
                              • Figure 12: Domino’s television advertisement
                            • Deliciously weird
                            • Fast Casuals

                              • Fast casual pizza restaurants fight for top spot
                                • Established brands bet on pizza fast casuals
                                • FSRs

                                  • Luddites beware, tablet use on the rise
                                    • Flatbread is a platform for creativity
                                    • What’s Next?

                                      • Fast casual pizza continue to grow
                                        • Can’t stop technology
                                          • Varied and international ingredients
                                            • The real deal
                                            • MMI Analysis

                                              • Pizza overview
                                                • Figure 13: Growth in incidence of the top 10 menued dishes at all restaurants, Q2 2012-15
                                              • Pizza complexity
                                                • Cheese please
                                                  • Healthy crust incidence rises
                                                    • Lots of sauce
                                                    • The Consumer – What You Need to Know

                                                      • Pizza is a staple for young people
                                                        • Northeast consumers are pizza purists
                                                          • There are few health concerns surrounding pizza
                                                            • Pizza tech/social media utilization has room to expand
                                                            • Pizza Restaurant Visitation and Age

                                                              • QSR pizza leads in overall visitation; young men visit all pizza segments
                                                                • Figure 14: Pizza segment visitation in the past three months, September 2015
                                                              • Boomer pizza visitation
                                                              • Pizza Restaurant Factors and Age

                                                                • Boomers go for quality, Millennials for innovation
                                                                  • Figure 15: Pizza restaurant statement agreement, September 2015
                                                              • Young and Affluent

                                                                • Yuppies drive interest in premium ingredients
                                                                  • Figure 16: Pizza restaurant visitation motivators, premium pizza toppings, September 2015
                                                              • Regionality

                                                                • Northeast diners are pizza purists
                                                                    • Figure 17: Pizza segment visitation in the past three months, September 2015
                                                                    • Figure 18: Pizza restaurant statement agreement, September 2015
                                                                  • West prefers mash-ups; Midwest is searching for deals
                                                                    • Figure 19: Pizza restaurant visitation motivators, September 2015
                                                                • Parents

                                                                  • Parents want pizza ASAP
                                                                    • Figure 20: Pizza segment visitation in the past three months, by parents of child(ren) under 18, September 2015
                                                                    • Figure 21: Pizza restaurant statement agreement, by parents of child(ren) under 18, September 2015
                                                                    • Figure 22: Pizza technology utilization in the past year, by parents of child(ren) under 18, September 2015
                                                                • Health and Pizza

                                                                  • Pizza does not garner health concerns
                                                                    • Figure 23: Pizza restaurant statement agreement, by parents of child(ren) under 18, September 2015
                                                                • Race

                                                                  • Asians are forward-thinking foodies
                                                                    • Figure 24: Pizza restaurant visitation motivators, September 2015
                                                                  • Whites and Blacks are traditionalists; Blacks are app-savvy
                                                                  • Hispanics

                                                                    • Hispanics crave pizza, are heavy technology users
                                                                      • Figure 25: Pizza segment visitation in the past three months, September 2015
                                                                      • Figure 26: Pizza technology utilization in the past year, September 2015
                                                                  • Age and Technology Utilization

                                                                    • Technology has room to grow
                                                                      • Figure 27: Pizza technology utilization in the past year, September 2015
                                                                    • 45 is the technological “drop off” age
                                                                      • Figure 28: Pizza technology utilization in the past year, September 2015
                                                                    • Affluent Millennials drive tech usage
                                                                      • Figure 29: Technology utilization in the past year, September 2015
                                                                  • Pizza Segment Visitors

                                                                    • Pizza restaurants have high cross-utilization
                                                                      • Figure 30: Segment visitation in the past three months, September 2015
                                                                      • Figure 31: Segment visitation in the past three months, September 2015
                                                                    • QSR pizza restaurant customers are hunting for deals, are low technology utilizers
                                                                      • Figure 32: Pizza restaurant statement agreement, “I would try out a new pizza restaurant if they offered me a promotional price”, September 2015
                                                                    • Breakfast/dessert pizzas may perform well at C-stores
                                                                      • Figure 33: Pizza restaurant visitation motivators, “Pizza for times outside of lunch or dinner”, September 2015
                                                                  • Correspondence Analysis

                                                                    • Methodology
                                                                      • Consumers visit different pizza segments to fulfill different needs
                                                                        • Figure 34: Correspondence Analysis – Pizza restaurant occasions, September 2015
                                                                      • Realistic areas of improvement
                                                                      • Visitation Motivators

                                                                        • Deals motivate more than food
                                                                          • Figure 35: Pizza restaurant visitation motivators, September 2015
                                                                      • Pizza Toppings

                                                                        • Pepperoni is the top meat
                                                                          • Mozzarella is most popular cheese, watch for more varieties
                                                                            • Consumers split between crusts
                                                                              • Vegetable/fruit preferences vary
                                                                                • Sauce
                                                                                  • Figure 36: Pizza topping appeal and MMI growth, vegetables/fruits, meats, September 2015
                                                                                  • Figure 37: Pizza topping appeal and MMI growth, sauces, cheeses, September 2015
                                                                              • Pizza Toppings, TURF Analysis

                                                                                • Methodology
                                                                                  • Meats – TURF
                                                                                    • Figure 38: TURF analysis – Pizza meats and proteins, September 2015
                                                                                  • Crust and veggies – TURF
                                                                                    • Figure 39: TURF analysis – Pizza fruits and vegetables, September 2015
                                                                                    • Figure 40: TURF analysis – Pizza crusts, September 2015
                                                                                • Social Media Analysis

                                                                                  • Methodology
                                                                                    • Pizza overview
                                                                                      • QSR brands have the most mentions, but fast casuals elicit passion
                                                                                        • Figure 41: Passion scores by pizza restaurant, October 2014-October 2015
                                                                                    • Appendix – Data Sources and Abbreviations

                                                                                      • Consumer survey data
                                                                                        • Mintel Menu Insights
                                                                                          • Abbreviations and terms
                                                                                            • Abbreviations
                                                                                            • Appendix – TURF Analysis

                                                                                                • Figure 42: Appeal of pizza toppings/crusts
                                                                                            • Appendix – The Market

                                                                                                • Figure 43: Adult ownership of smartphones over time

                                                                                            Companies Covered

                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                            Pizza Restaurants - US - November 2015

                                                                                            £3,174.67 (Excl.Tax)