Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Plus Size and Big & Tall Clothing - US - June 2015

Unfortunately, the obesity epidemic continues to linger in the US, impacting over one third of Americans. However, it is this sheer number of consumers that play a major role in creating demand for the plus size and big and tall clothing markets. The industry will also be supported by growing female and male populations and a strengthening economy.

This report looks at the following areas:

  • Obesity impacts over one third of Americans
  • Online shopping is fairly common
  • Many struggle with sizing

Online shopping is already high in this category, but should continue to be strong as mobile shopping rises. Many shoppers in the market (even more men than women in this survey) consider themselves to be fashionable and stylish, and enjoy clothes shopping; yet often settle for what fits. Numerous opportunities exist for retailers to better service the individual needs of customers who require larger sized clothing, without making them feel singled out for their size.

For the purposes of this report, Mintel includes analysis of clothes designed specifically for plus size adult women and big and tall adult men. Plus size includes the following women’s apparel in sizes 14 and larger: shirts (including T-shirts, blouses, tank tops, etc), bottoms (including jeans, pants /slacks, and shorts, etc), suits, blazers, outerwear (including coats/jackets), sweaters, dresses, skirts, underwear, and active sportswear (tops and bottoms). Big and tall includes the following apparel purchased at a big and tall specialty store or big and tall department within a store: shirts (including T-shirts, polo shirts, button-down shirts, etc), bottoms (including jeans, pants/slacks or khakis, etc), suits, sport coats, outerwear (including coats/jackets), sweaters, underwear, and active sportswear (tops and bottoms).

 

Sample report

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Obesity impacts over one third of Americans
            • Figure 1: Prevalence of obesity among adults aged 20 and over, by gender, 2011-12
          • Online shopping is fairly common
            • Figure 2: Big & tall clothing, Retailers shopped, April 2015
          • Many struggle with sizing
            • Figure 3: Plus size clothing, Degree of difficulty finding right sizes, April 2015
          • The opportunities
            • Celebrate individuality without being exclusive
              • Figure 4: Plus size clothing, Attitudes toward clothes shopping, April 2015
            • Become more fashion-forward
              • Figure 5: Plus size clothing, Attitudes toward clothes shopping, by age, April 2015
            • Harness the power of social media
              • Figure 6: Big & Tall clothing, Sources of inspiration, by age, April 2015
            • What it means
            • The Market – What You Need to Know

              • Obesity continues to impact one third of Americans
                • US adult population slated for growth
                  • Shopping in this category frequently occurs outside the store
                    • Shoppers hunger for casual clothing that can be dressed up or down
                    • Market Factors

                      • Over two thirds of Americans are overweight or obese
                        • All sizes and shapes
                          • Continued US population growth expected through 2019
                            • Online and mobile shopping is on the rise
                              • Social networks offer another source of inspiration
                                • Desire for casualization influences merchandise selections
                                • Key Players – What You Need to Know

                                  • Key themes from leading retailers: individuality, customization and inclusiveness
                                    • Companies should have a plan for handling negative publicity
                                      • Growing trends and opportunities: social media, celebrity endorsements, online shopping, and athleisurewear
                                      • What’s Working?

                                        • Mass retailers taking plus size and big and tall shoppers seriously
                                        • What’s Struggling?

                                          • ‘Slim’ options within upscale designer market
                                            • Other reasons for scrutiny
                                              • Contending factors
                                              • What’s Next?

                                                • More companies enlisting fashion bloggers and celebrities as spokespeople
                                                  • Increasing use of celebrities
                                                    • Expanded online offerings
                                                      • Health and wellness initiatives and athleisurewear trend present opportunities
                                                      • The Consumer – What You Need to Know

                                                        • Online shopping is high
                                                          • Biggest frustration: finding clothes in the right sizes that fit
                                                            • Plus size and big & tall clothing shoppers yearn for more fashionable options
                                                              • Social media is more influential than one might think
                                                              • Plus Size Clothing Purchases and Expenditures

                                                                • Nearly nine out of 10 plus sized women purchased clothing in the last year
                                                                  • Figure 7: Plus size clothing, Items purchased, April 2015
                                                                • Half of women spent at least $250
                                                                  • Figure 8: Plus size clothing, Amount spent, April 2015
                                                                • Equality for all
                                                                • Retailers Shopped for Plus Size Clothing

                                                                  • Six out of 10 women shop online
                                                                    • Figure 9: Plus size clothing, Retailers shopped, April 2015
                                                                  • For many, buying occurs out of necessity
                                                                  • Women’s Attitudes and Opinions about Plus Size Clothing

                                                                    • More often than not, plus sized women have trouble finding clothes that fit
                                                                      • Figure 10: Plus size clothing, Degree of difficulty finding right sizes, April 2015
                                                                    • Difficulties with sizing can lead to frustration and routine behavior
                                                                      • Figure 11: Plus size clothing, Attitudes toward clothes shopping, April 2015
                                                                    • Appearance, style and fashion are important
                                                                      • Figure 12: Plus size clothing, Attitudes toward clothes shopping, by age, April 2015
                                                                  • Women’s Sources of Inspiration

                                                                    • Millennials highly influenced by social media
                                                                      • Figure 13: Plus size clothing, Sources of inspiration, by millennials and non-millennials, April 2015
                                                                  • Big & Tall Clothing Purchases and Expenditures

                                                                    • Nearly all big and tall clothes shoppers purchased in the last year
                                                                      • Figure 14: Big & tall clothing, Items purchased, April 2015
                                                                    • Men are big spenders
                                                                      • Figure 15: Big & tall clothing, Amount spent, April 2015
                                                                  • Retailers Shopped for Big & Tall Clothing

                                                                    • Online shopping is common
                                                                      • Figure 16: Big & tall clothing, Retailers shopped, April 2015
                                                                  • Men’s Attitudes and Opinions about Big & Tall Clothing

                                                                    • Men of all sizes and weights have difficulty finding clothes that fit
                                                                      • Figure 17: Big & Tall clothing, Degree of difficulty finding right sizes, April 2015
                                                                    • Big and tall men are open to tools that bring out their inner “fashionisto”
                                                                      • Figure 18: Big & Tall clothing, Attitudes toward clothes shopping, April 2015
                                                                  • Men’s Sources of Inspiration

                                                                    • Reigning in the influencers
                                                                      • Figure 19: Big & Tall clothing, Sources of inspiration, by age, April 2015
                                                                    • Opportunity for men’s big and tall fashion to be on stage
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Consumer survey data
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                              • Terms
                                                                              • Appendix – Market

                                                                                  • Figure 20: Percent of people aged 20 or older who are obese, by gender and age, and obesity grade, 2009-12
                                                                                  • Figure 21: Height in inches for US males aged 20 and over and selected percentiles, by race and ethnicity and age: 2007-10
                                                                                  • Figure 22: Women population aged 18 or older, by age, 2009-19
                                                                                  • Figure 23: Men population aged 18 or older, by age, 2009-19
                                                                                  • Figure 24: Women by race and Hispanic origin, 2009-19
                                                                                  • Figure 25: Men by race and Hispanic origin, 2009-19
                                                                              • Appendix – Consumer

                                                                                  • Figure 26: Selected attitudes, by overweight and non overweight adults, April 2014-December 2014

                                                                              Companies Covered

                                                                              To learn more about the companies covered in this report please contact us.

                                                                              Plus Size and Big & Tall Clothing - US - June 2015

                                                                              £3,174.67 (Excl.Tax)