Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Poultry - US - December 2010

The U.S. retail poultry market gained 31% during 2005-10, topping an estimated $41 billion in 2010. It enjoys a healthy halo compared to red meat, thanks to its lower fat content. Additionally, its low cost has made it more attractive to cost-cutting consumers in the past five years. Lastly, it’s flexibility as a food ingredient lends itself to many applications in meals and snacks.

In the past year, however, competition from value-based restaurant meals began cutting in on poultry sales and threaten to hamper market growth unless manufacturers can keep poultry consumers engaged with innovative recipes and convenient, ready-to-eat (RTE) preparations.

In this report, Mintel answers the following questions:

  • How did the economic downturn positively affect poultry sales? Will the trend continue?
  • Among the three segments considered in this study: chicken parts, whole chicken and other poultry, which fared best in terms of sales? Growth? Which is best poised for expansion in the future?
  • Which retail outlets are consumers using to get the best deals on poultry products?
  • Which companies and brands lead sales in the poultry market? Among those gaining share in this mature market, what is their selling advantage?
  • What types of marketing claims are being used to attract consumer interest? What innovative brands stand out in the marketplace? Which companies lead new product development?
  • What are major themes in television advertising, and are they syncing up with consumer needs? To what extent are companies utilizing social media outlets?
  • With poultry’s 94% market penetration, what differences exist among users by age, gender and household income? How can marketers and product developers meet their specific needs?
  • What nuances differentiate poultry consumers from differing races/ethnicities, and how can marketers and retailers best target them?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Poultry gets a boost from the recession
                        • Poultry fairs well against the competition
                          • Poultry market led by chicken parts
                            • Supermarkets lead poultry sales
                              • Leading companies have successful 2009-10
                                • Frozen/refrigerated chicken
                                  • Frozen/refrigerated turkey
                                    • Frozen/refrigerated other poultry
                                      • Innovation driven by convenience, purity, and BFY
                                        • The poultry consumer
                                          • Usage and frequency
                                            • Popularity among consumers
                                              • At-home and restaurant consumption
                                              • Insights and Opportunities

                                                • Increasing poultry sales in urban communities
                                                  • International/ethnic options would increase poultry usage
                                                    • Communicate wholesomeness of ground turkey and chicken
                                                      • Freezer-friendly chicken
                                                        • Impulse-driven turkey leg sales could spur growth
                                                          • Great taste of fried—health benefits of baked
                                                          • Inspire Insights

                                                              • Trend: The Fresh Factor
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Chicken supplies will keep prices low
                                                                    • Low prices will help chicken take share from red meat and turkey
                                                                      • Sales and forecast of poultry
                                                                        • Figure 1: Total U.S. retail sales of poultry, at current prices, 2005-15
                                                                        • Figure 2: Total U.S. retail sales of poultry, at inflation-adjusted prices, 2005-15
                                                                      • Fan-chart forecast
                                                                          • Figure 3: Total U.S. retail sales of poultry, with fan-chart forecast, 2005-15
                                                                        • Walmart sales
                                                                        • Market Drivers

                                                                          • Chicken consumption declined but more slowly than red meat
                                                                            • Figure 4: Per capita consumption of poultry and livestock, 2005-10
                                                                          • Poultry fits the bill for adults seeking low-fat food products
                                                                            • Figure 5: Nutritional profiles of pork, beef, and chicken
                                                                          • Hispanic households spend more on poultry
                                                                            • Figure 6: Overall consumption frequency, by meat type, and Hispanic origin, April 2009-June 2010
                                                                            • Figure 7: Average annual expenditures on food at home, by Hispanic origin, 2010*
                                                                            • Figure 8: Population by race and Hispanic origin, 2005-15
                                                                          • Recession benefits poultry sales
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Poultry versus red meat and fish
                                                                                • Figure 9: U.S. retail prices for beef, pork and broilers, 2005-10
                                                                              • Quick and tasty—competition from refrigerated and frozen foods
                                                                                • GIPSA’s efforts to increase competition
                                                                                  • Food safety a top-of-mind consideration
                                                                                    • Import reduction may drive prices up at home
                                                                                    • Segment Performance

                                                                                      • Key points
                                                                                        • Convenience and variety keep chicken parts in the lead
                                                                                          • Figure 10: Poultry product launches in U.S., by poultry type, 2005-10
                                                                                        • Other poultry sales hold the key to future innovations and sales expansion
                                                                                          • Sales of poultry in all retail
                                                                                            • Figure 11: Total U.S. sales of poultry, by segment, 2008-10
                                                                                        • Segment Performance—Chicken Parts

                                                                                          • Key points
                                                                                            • Innovative use of chicken expands sales and offers competitive pricing
                                                                                              • Sales and forecast of chicken parts
                                                                                                • Figure 12: Total U.S. sales of chicken parts, 2005-15
                                                                                            • Segment Performance—Whole Chickens

                                                                                              • Key points
                                                                                                • Whole chickens wins on price—wings down
                                                                                                  • Expand the market with new international-inspired whole chickens
                                                                                                    • Figure 13: Retail prices for various poultry products, Sept. 2008-Sept. 2010
                                                                                                  • Sales and forecast of whole chickens
                                                                                                    • Figure 14: Total U.S. sales and forecast of whole chickens, at current prices, 2005-15
                                                                                                • Segment Performance—Other Poultry

                                                                                                  • Key points
                                                                                                    • Millennials are key for growth
                                                                                                      • Make turkey the “party bird” for entertaining and growing sales
                                                                                                        • Sales and forecast of other poultry
                                                                                                          • Figure 15: Total U.S. sales and forecast of other poultry, at current prices, 2005-15
                                                                                                      • Retail Channels

                                                                                                        • Key points
                                                                                                          • Outlets where consumers buy meat eaten at home
                                                                                                            • Figure 16: Outlets where consumers buy meat eaten at home, July/August 2010
                                                                                                          • Sales of poultry, by channel
                                                                                                            • Figure 17: Total U.S. sales of poultry, by channel, 2008 and 2010
                                                                                                          • Supermarket/food stores’ sales of poultry
                                                                                                            • Figure 18: Grocery and specialty food stores’ sales of poultry, at current prices, 2005-10
                                                                                                          • Supercenters and warehouse clubs’ sales of poultry
                                                                                                            • Figure 19: Supercenters and warehouse clubs’ sales of poultry, at current prices, 2005-10
                                                                                                          • Other retailers’ sales of poultry
                                                                                                            • Figure 20: Other retailers’ sales of poultry, at current prices, 2005-10
                                                                                                        • Retail Channels—Natural Supermarkets

                                                                                                            • Key points
                                                                                                              • Insights
                                                                                                                • Sales of poultry in the natural channel
                                                                                                                  • Figure 21: Natural supermarket sales of poultry, at current prices, 2008-10
                                                                                                                  • Figure 22: Natural supermarket sales of poultry, at inflation-adjusted prices, 2008-10
                                                                                                                • Natural channel sales by organic content
                                                                                                                  • Figure 23: Natural supermarket sales of poultry, by organic content, 2008 and 2010
                                                                                                              • Leading Companies

                                                                                                                  • Key points
                                                                                                                    • Three suppliers dominate market
                                                                                                                      • FDMx sales of poultry by manufacturer
                                                                                                                        • Figure 24: Manufacturer FDMx sales of poultry in the U.S., 2009 and 2010
                                                                                                                    • Brand Share—Frozen/Refrigerated Chicken

                                                                                                                        • Key points
                                                                                                                          • Giant Tyson Foods, still growing faster than average—despite its size
                                                                                                                            • Perdue Farms leads growth with product differentiation
                                                                                                                              • Manufacturer and brand sales of frozen/refrigerated chicken
                                                                                                                                • Figure 25: Selected FDMx brand sales of frozen/refrigerated chicken, 2009 and 2010
                                                                                                                            • Brand Share— Frozen/Refrigerated Turkey

                                                                                                                                • Key points
                                                                                                                                  • Private label gobbles up competition
                                                                                                                                    • Hormel Foods innovates to grow sales and value
                                                                                                                                      • Figure 26: Selected FDMx brand sales of frozen/refrigerated turkey, 2009 and 2010
                                                                                                                                  • Brand Share—Frozen/Refrigerated Other Poultry

                                                                                                                                      • Key points
                                                                                                                                        • Tyson’s Cornish hens hold steady
                                                                                                                                          • Convenient Cornish hens win sales
                                                                                                                                            • Developing a U.S. web presence could lead to big win for Prepack Foods
                                                                                                                                              • Manufacturer and brand sales of frozen/refrigerated other poultry
                                                                                                                                                • Figure 27: Selected FDMx brand sales of frozen/refrigerated other poultry, 2009 and 2010
                                                                                                                                            • Innovations and Innovators

                                                                                                                                              • Key points
                                                                                                                                                • Poultry product launches divided evenly between chilled and frozen
                                                                                                                                                  • Figure 28: Poultry product launches, by storage type, 2005-10
                                                                                                                                                • Convenient preparation and packaging
                                                                                                                                                  • Purity claims
                                                                                                                                                    • Meeting the wellness needs with fat-free poultry
                                                                                                                                                      • Other interesting trends—Co-branding and restaurant brands at home
                                                                                                                                                        • Figure 29: Top 10 claims on poultry product launches, 2005-10
                                                                                                                                                      • Innovations by company
                                                                                                                                                        • Tyson Foods
                                                                                                                                                          • Perdue Farms
                                                                                                                                                            • Jennie-O Turkey Store
                                                                                                                                                              • Aldi
                                                                                                                                                                • Target
                                                                                                                                                                  • Figure 30: Top companies and brands with product launches across poultry, 2005-10
                                                                                                                                                                • Private label
                                                                                                                                                                  • Figure 31: Private label versus name brand poultry product launches, 2005-10
                                                                                                                                                              • Marketing Strategies

                                                                                                                                                                • Overview
                                                                                                                                                                  • Poultry marketers highlight tasty meals in a hurry
                                                                                                                                                                    • Barber foods stuffed chicken breasts
                                                                                                                                                                      • Figure 32: Barber Foods Stuffed Chicken Breasts, TV ad, 2010
                                                                                                                                                                    • Tyson Any’tizers
                                                                                                                                                                      • Figure 33: Tyson Any’tizers, TV ad, 2010
                                                                                                                                                                    • Tyson chicken nuggets
                                                                                                                                                                      • Figure 34: Tyson Chicken Nuggets, TV ad, 2010
                                                                                                                                                                    • Calming fears about safety
                                                                                                                                                                      • Boar’s Head EverRoast Chicken Breast
                                                                                                                                                                        • Figure 35: Boar’s Head EverRoast Chicken Breast, TV ad, 2010
                                                                                                                                                                      • Springer Mountain Farms
                                                                                                                                                                        • Figure 36: Springer Mountain Farms, TV ad, 2010
                                                                                                                                                                      • Perdue Farms
                                                                                                                                                                        • Figure 37: Perdue Chicken-- Jim Perdue dresses as a drill sergeant, TV ad, 2010
                                                                                                                                                                        • Figure 38: Perdue Chicken-- Reporters ask about USDA process, TV ad, 2010
                                                                                                                                                                      • Online initiatives
                                                                                                                                                                        • Figure 39: Food network.com usage, by age, April 2009-June 2010
                                                                                                                                                                      • Tyson
                                                                                                                                                                        • ConAgra
                                                                                                                                                                        • Poultry Trends in Restaurants

                                                                                                                                                                            • Foodservice losing sales to retail
                                                                                                                                                                                • Figure 40: Trend of poultry sold in retail grocery versus foodservice, 2005-09
                                                                                                                                                                              • QSRs increase value offerings and healthy options
                                                                                                                                                                                  • Figure 41: Top 10 poultry entrées on menus, 2007-10
                                                                                                                                                                              • Meat Usage

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Household usage poultry, meat and seafood
                                                                                                                                                                                    • Figure 42: Household usage of meat and seafood, April 2009-June 2010
                                                                                                                                                                                  • Poultry usage by age and household income demographics
                                                                                                                                                                                    • Figure 43: Household usage of poultry, by age, April 2009-June 2010
                                                                                                                                                                                    • Figure 44: Household usage of poultry, by household income, April 2009-June 2010
                                                                                                                                                                                • Recent Meat Consumption Frequency

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Overall consumption frequency
                                                                                                                                                                                      • Figure 45: Overall consumption frequency, by meat type, April 2009-June 2010
                                                                                                                                                                                      • Figure 46: Overall consumption frequency, by top three poultry types, by age, July/August 2010
                                                                                                                                                                                    • Recent consumption frequency
                                                                                                                                                                                      • Figure 47: Recent consumption frequency, by meat type, by gender, July/August 2010
                                                                                                                                                                                      • Figure 48: Recent consumption frequency, by meat type, by age, July/August 2010
                                                                                                                                                                                  • Meat Preparation and Popularity in the Household

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Meat preparation by meat type
                                                                                                                                                                                        • Figure 49: Meat preparation, by meat type, July/August 2010
                                                                                                                                                                                      • Consumer attitudes toward each meat type
                                                                                                                                                                                        • Figure 50: Consumer attitudes toward each meat type, July/August 2010
                                                                                                                                                                                        • Figure 51: Consumer attitudes toward poultry, by age, July/August 2010
                                                                                                                                                                                        • Figure 52: Consumer attitudes toward poultry, by household income, July/August 2010
                                                                                                                                                                                    • Outlets Where Consumers Buy Meat

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Foodservice outlets where consumers buy meat
                                                                                                                                                                                            • Figure 53: Foodservice outlets where consumers buy meat, by age, July/August 2010
                                                                                                                                                                                          • Retail outlets where consumers buy meat eaten at home
                                                                                                                                                                                              • Figure 54: Retail outlets where consumers “most often” buy meat eaten at home, by age, July/August 2010
                                                                                                                                                                                          • Attitudes Toward Meat

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Attitudes toward meat
                                                                                                                                                                                                  • Figure 55: Attitudes toward meat, by gender, July/August 2010
                                                                                                                                                                                                  • Figure 56: Attitudes toward meat, by age, July/August 2010
                                                                                                                                                                                              • Innovations/Types of Meat of Interest to Consumers

                                                                                                                                                                                                • Key point
                                                                                                                                                                                                  • Types/positioning of meat that consumers buy or are interested in
                                                                                                                                                                                                      • Figure 57: Types/positioning of meat that consumers buy or are interested in, July/August 2010
                                                                                                                                                                                                    • Top three convenient/premium meat varieties that consumers buy or are interested in
                                                                                                                                                                                                        • Figure 58: Top three convenient/premium meat varieties that consumers buy or are interested in, by age, July/August 2010
                                                                                                                                                                                                    • Impact of Race and Hispanic Origin

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Meat preparation by meat type
                                                                                                                                                                                                          • Figure 59: Poultry preparation, by race/Hispanic origin, July/August 2010
                                                                                                                                                                                                        • Consumer attitudes toward each meat type
                                                                                                                                                                                                          • Figure 60: Consumer attitudes toward poultry, by race/Hispanic origin, July/August 2010
                                                                                                                                                                                                        • Outlets where consumers buy meat eaten at home
                                                                                                                                                                                                          • Figure 61: Outlets where consumers “most often” buy meat eaten at home, by Hispanic origin, July/August 2010
                                                                                                                                                                                                        • Attitudes toward meat
                                                                                                                                                                                                          • Figure 62: Attitudes toward meat, by race/Hispanic origin, July/August 2010
                                                                                                                                                                                                      • Cluster Analysis

                                                                                                                                                                                                          • Flockers
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                  • Gobblers
                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                          • Processors
                                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                                  • Cluster characteristics
                                                                                                                                                                                                                                    • Figure 63: Poultry clusters, August 2010
                                                                                                                                                                                                                                    • Figure 64: Overall consumption frequency, by poultry clusters, August 2010
                                                                                                                                                                                                                                    • Figure 65: Recent consumption frequency, by poultry clusters, August 2010
                                                                                                                                                                                                                                    • Figure 66: Attitudes toward meat, by poultry clusters, August 2010
                                                                                                                                                                                                                                  • Cluster demographics
                                                                                                                                                                                                                                    • Figure 67: Poultry clusters, by gender, August 2010
                                                                                                                                                                                                                                    • Figure 68: Poultry clusters, by age group, August 2010
                                                                                                                                                                                                                                    • Figure 69: Poultry clusters, by household income, August 2010
                                                                                                                                                                                                                                    • Figure 70: Poultry clusters, by race, August 2010
                                                                                                                                                                                                                                    • Figure 71: Poultry clusters, by Hispanic origin, August 2010
                                                                                                                                                                                                                                  • Cluster methodology
                                                                                                                                                                                                                                  • Custom Consumer Groups

                                                                                                                                                                                                                                    • Overall consumption frequency of poultry, by top three types
                                                                                                                                                                                                                                        • Figure 72: Overall consumption frequency, by top three poultry types, by gender and age, July/August 2010
                                                                                                                                                                                                                                      • Top three types/positioning of meat that consumers buy or are interested in
                                                                                                                                                                                                                                          • Figure 73: Top three types/positioning of meat that consumers buy or are interested in, by gender and household income, July/August 2010
                                                                                                                                                                                                                                        • Poultry usage among Mosaic groups
                                                                                                                                                                                                                                            • Figure 74: Household usage of poultry, by Mosaic group, April 2009-June 2010
                                                                                                                                                                                                                                        • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                          • Frozen/refrigerated poultry
                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                              • Frozen/refrigerated chicken/chicken substitute
                                                                                                                                                                                                                                                • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                    • Figure 75: Brand map, selected brands of frozen/refrigerated chicken/chicken substitute buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                      • Figure 76: Key purchase measures for the top brands of frozen/refrigerated chicken/chicken substitute, by household penetration, 2010*
                                                                                                                                                                                                                                                    • Frozen/refrigerated turkey/turkey substitute
                                                                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                          • Figure 77: Brand map, selected brands of frozen/refrigerated turkey/turkey substitute buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                                            • Figure 78: Key purchase measures for the top brands of frozen/refrigerated turkey/turkey substitute, by household penetration, 2010*
                                                                                                                                                                                                                                                          • Processed frozen/refrigerated chicken/chicken substitutes
                                                                                                                                                                                                                                                            • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                                                • Figure 79: Brand map, selected brands of frozen/refrigerated chicken/chicken substitutes buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                                                  • Figure 80: Key purchase measures for the top brands of processed frozen/refrigerated chicken/chicken substitutes, by household penetration, 2010*
                                                                                                                                                                                                                                                              • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                  • Figure 81: Overall consumption frequency, by top three poultry types, by geographic region, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 82: Overall consumption frequency, by top three poultry types, by presence of children, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 83: Recent consumption frequency, by meat type, by household income, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 84: Frequency of usage in the last week, by meat type, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 85: Consumer attitudes toward poultry, by geographic region, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 86: Outlets where consumers buy meat, by household income, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 87: Outlets where consumers buy meat, by race/Hispanic origin, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 88: Poultry preparation, by age, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 89: Attitudes toward meat, by age, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 90: Attitudes toward meat, by presence of children, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 91: Top three types/positioning of meat that consumers buy or are interested in, by age, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 92: Top three types/positioning of meat that consumers buy or are interested in, by household income, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 93: Top three convenient/premium meat varieties that consumers buy or are interested in, by household income, July/August 2010
                                                                                                                                                                                                                                                                  • Figure 94: Food network (television) usage, by age, April 2009-June 2010
                                                                                                                                                                                                                                                              • Appendix: Trade Associations

                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                • 7-Eleven (North America)
                                                                                                                                                                                                                                                                • Albertsons Inc.
                                                                                                                                                                                                                                                                • American Meat Institute (AMI)
                                                                                                                                                                                                                                                                • BJ's Wholesale Club, Inc
                                                                                                                                                                                                                                                                • Bloomberg L.P.
                                                                                                                                                                                                                                                                • Boston Market Corporation
                                                                                                                                                                                                                                                                • Bureau of Economic Analysis
                                                                                                                                                                                                                                                                • Burger King Corporation
                                                                                                                                                                                                                                                                • Butterball, LLC
                                                                                                                                                                                                                                                                • Cargill Incorporated
                                                                                                                                                                                                                                                                • Coleman Natural Foods, LLC
                                                                                                                                                                                                                                                                • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                • Costco Wholesale Corporation
                                                                                                                                                                                                                                                                • Culver Franchising System, Inc.
                                                                                                                                                                                                                                                                • El Pollo Loco Holdings, Inc.
                                                                                                                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                                                                                                                • Family Dollar Stores, Inc
                                                                                                                                                                                                                                                                • Food and Drug Administration
                                                                                                                                                                                                                                                                • Food Lion
                                                                                                                                                                                                                                                                • Foster Poultry Farms
                                                                                                                                                                                                                                                                • Goldman Sachs Group, Inc., The
                                                                                                                                                                                                                                                                • Hormel
                                                                                                                                                                                                                                                                • Jennie-O Turkey Store, Inc.
                                                                                                                                                                                                                                                                • KFC Corporation
                                                                                                                                                                                                                                                                • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                • Morningstar, Inc.
                                                                                                                                                                                                                                                                • National Chicken Council
                                                                                                                                                                                                                                                                • National Pork Board
                                                                                                                                                                                                                                                                • National Turkey Federation (The)
                                                                                                                                                                                                                                                                • P.F. Chang's China Bistro Inc.
                                                                                                                                                                                                                                                                • Perdue Farms Incorporated
                                                                                                                                                                                                                                                                • Pilgrim's Pride Corporation
                                                                                                                                                                                                                                                                • Poultry Science Association (PSA)
                                                                                                                                                                                                                                                                • SAM's Club
                                                                                                                                                                                                                                                                • Sonic Corp.
                                                                                                                                                                                                                                                                • Stop & Shop/Giant-Landover Arena (Ahold)
                                                                                                                                                                                                                                                                • Subway
                                                                                                                                                                                                                                                                • Target Corporation
                                                                                                                                                                                                                                                                • TGI Friday's
                                                                                                                                                                                                                                                                • The Kroger Co.
                                                                                                                                                                                                                                                                • The Wendy's Company
                                                                                                                                                                                                                                                                • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                                                                                                                • Tyson Foods Inc.
                                                                                                                                                                                                                                                                • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                • U.S. Poultry & Egg Association
                                                                                                                                                                                                                                                                • US Department of Commerce
                                                                                                                                                                                                                                                                • Walgreen Co
                                                                                                                                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                                                                                                                                • Whole Foods Market Inc
                                                                                                                                                                                                                                                                • YouTube, Inc.
                                                                                                                                                                                                                                                                • Yum! Brands Inc.

                                                                                                                                                                                                                                                                Poultry - US - December 2010

                                                                                                                                                                                                                                                                £3,174.67 (Excl.Tax)