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Prepared Meals and Meal Kits - Europe - September 2011

  • Prepared meals encompass meals where all the preparation has been done by the manufacturer, and the meal just requires heating by conventional or microwave oven, crock pot, wok, etc. Most completed meals combine a protein (chicken, beef, fish, egg), a vegetable, and a starch (potato, pasta, rice).
  • Meal kits: kits which require assembly to create a complete meal or a complete course of a meal. The main characteristic of this sub-category is that the product requires additional preparation besides just heating. These products will most likely include all the ingredients necessary to make the meal (in the pack), but adding additional ingredients such as meat, milk, or butter is also common.
  • Pastry dishes: centre of the plate savoury meal items made with a form of pastry. This will commonly include savoury pies, quiches, sausage rolls, pasties, parcels, slices and pockets.

Market size is segmented, where possible, as follows:

Market size comprises frozen, chilled and ambient prepared meals and meal centres, which could come in any of the following formats:

  • Complete meals, which need no additional ingredients to be supplied by the consumer. Spaghetti Bolognese and curry with rice are typical examples of this category. Including frozen, chilled and ambient ready meals.
  • Part meals or meal centres, to which the consumer may, but need not, add items such as vegetables, pasta or rice. Products such as shepherd’s pie, single ethnic dishes (for example, chicken tikka) and vegetable dishes that have a dual purpose as part meals and accompaniments are, therefore, included in this definition.
  • Meal kits, which require assembly and/or the addition of ingredients to create a complete meal, such as fajita kits; which include tortillas, salsa and spice mix, but require the addition of vegetables and/or meat/chicken.

UK data also includes:

  • Ready-to-cook foods, which are further-prepared/flavoured chilled foods specifically positioned on a platform of needing no further preparation on the part of the consumer other than opening the packet and cooking the product according to the on-pack instructions. The major multiples have developed their own specific sub-branded ranges of such foods with a view to assisting consumer selection, such as the Sainsbury’s Just Cook range, ASDA’s Go Cook! range and Marks & Spencer’s Cook! range. It should be noted that some sectors of the trade use the terms ‘part prepared’ or ‘partially prepared foods’ – both terms are deemed to refer to ready-to-cook foods as defined for the purpose of this report. However, these are negligible in the rest of the review countries. UK segmentation also includes figures for pies.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Growth moderate
                    • Figure 1: Prepared meals and meal kits, spend per capita, 2005-15
                  • Chilled food was the winner of the last decade, but may now peak
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovation
                            • British retailers, led by ASDA, top NPD in Europe
                              • Figure 2: New product activity in prepared meals and meal kits, % share by top five claims in the Big 5 European countries, 2011
                            • The consumer
                              • Consumption of frozen and chilled ready meals is highest in the UK and lowest in France
                                • Figure 3: Frequency of consuming ready meals – chilled or frozen in the last 12 months, France, Germany, Spain, GB, 2010
                            • European Market Size and Forecast

                              • Key points
                                • Value
                                  • Figure 4: Prepared meals and meal kits, value in local currency, 2005-15
                                  • Figure 5: UK retail sales of prepared meals, by value, 2005-15
                                • Spend per capita
                                  • Figure 6: Prepared meals and meal kits, Spend per capita, 2005-15
                                  • Figure 7: UK Spend per capita on prepared meals, 2005-15
                              • Market Segmentation

                                • Key points
                                  • France
                                    • Figure 8: France, prepared meals and meal kits, by value, 2008-11
                                  • Germany
                                    • Figure 9: Germany, prepared meals and meal kits, by value, by segment, 2008-11
                                  • Italy
                                    • Figure 10: Italy, prepared meals and meal kits, by value, 2008-11
                                  • Spain
                                    • Figure 11: Spain, prepared meals and meal kits, by value, 2008-11
                                  • UK
                                    • Figure 12: UK, prepared meals and meal kits, by value, 2008-11
                                • Companies and Product Innovation

                                  • Key points
                                    • Figure 13: New product activity in prepared meals and meal kits, % share of global region, 2011
                                    • Figure 14: New product activity in prepared meals and meal kits, Europe, % share by country, 2011
                                    • Figure 15: New product activity in prepared meals and meal kits, number of launches, by country, Big 5, 2011
                                    • Figure 16: New product activity in prepared meals and meal kits, % share by top five claims in the Big 5 European countries, 2011
                                  • France
                                    • Figure 17: New product activity in prepared meals and meal kits, number of new product launches, France, 2008-11
                                    • Figure 18: New product activity in prepared meals and meal kits, % share by storage, France, 2008-11
                                    • Figure 19: New product activity in prepared meals and meal kits, % share by claim, France, top five, 2008-11
                                  • Most innovative products
                                    • Germany
                                      • Figure 20: New product activity in prepared meals and meal kits, number of new product launches, Germany, 2008-11
                                      • Figure 21: New product activity in prepared meals and meal kits, % share by storage, Germany, 2008-11
                                      • Figure 22: New product activity in prepared meals and meal kits, % share by claim, Germany, top five, 2008-11
                                    • Most innovative products
                                      • Italy
                                        • Figure 23: New product activity in prepared meals and meal kits, number of new product launches, Italy, 2008-11
                                        • Figure 24: New product activity in prepared meals and meal kits, % share by storage, Italy, 2008-11
                                        • Figure 25: New product activity in prepared meals and meal kits, % share by claim, Italy, top five, 2008-11
                                      • Most innovative products
                                        • Spain
                                          • Figure 26: New product activity in prepared meals and meal kits, number of new product launches, Spain, 2008-11
                                          • Figure 27: New product activity in prepared meals and meal kits, % share by storage, Spain, 2008-11
                                          • Figure 28: New product activity in prepared meals and meal kits, % share by claim, Spain, top five, 2008-11
                                        • Most innovative products
                                          • UK
                                            • Figure 29: New product activity in prepared meals and meal kits, number of new product launches, UK, 2008-11
                                            • Figure 30: New product activity in prepared meals and meal kits, % share by storage, UK, 2008-11
                                            • Figure 31: New product activity in prepared meals and meal kits, % share by claim, UK, top five, 2008-11
                                          • Most innovative products
                                          • The Consumer

                                            • Key points
                                              • Frequency of use
                                                • France
                                                  • Figure 32: Frequency of consuming ready meals – chilled or frozen in the last 12 months, France, 2010
                                                  • Figure 33: Frequency of consuming preserved ready meals in the last 12 months, France, 2010
                                                  • Figure 34: Frequency of consuming ready meals from the fresh foods department in the last 12 months, France, 2010
                                                • Germany
                                                  • Figure 35: Frequency of consuming ready meals – chilled or frozen in the last 12 months, Germany, 2010
                                                • Spain
                                                  • Figure 36: Frequency of consuming ready meals – chilled or frozen in the last 12 months, Spain, 2010
                                                  • Figure 37: Frequency of consuming preserved ready meals in the last 12 months, Spain, 2010
                                                • GB
                                                  • Figure 38: Frequency of consuming ready meals – chilled or frozen in the last 12 months, UK, 2010
                                                • Type analysis
                                                  • France
                                                    • Figure 39: Varieties of ready meals used most often, France, 2010
                                                    • Figure 40: Varieties of preserved ready meals consumed most often, France, 2010
                                                    • Figure 41: Types of ready meals from the fresh foods department used most often, France, 2010
                                                    • Figure 42: Varieties of ready meals from the fresh foods department used most often, France, 2010
                                                  • Germany
                                                    • Figure 43: Types of ready meals used most often, Germany, 2010
                                                    • Figure 44: Varieties of ready meals used most often, Germany, 2010
                                                  • Spain
                                                    • Figure 45: Types of ready meals used most often, Spain, 2010
                                                    • Figure 46: Varieties of preserved ready meals consumed most often, Spain, 2010
                                                    • Figure 47: Packages used most for preserved ready meals, Spain, 2010
                                                  • GB
                                                    • Figure 48: Varieties of ready meals used most often, GB, 2010
                                                  • Consumer attitudes
                                                    • Figure 49: Trends in agreement with statement: “I prefer to prepare my meals from scratch”, 2010
                                                    • Figure 50: Trends in agreement with statement: “I don't have time to spend preparing and cooking food”, 2010
                                                    • Figure 51: Trends in agreement with statement: “I enjoy eating foreign food”, 2010
                                                    • Figure 52: Trends in agreement with statement: “Frozen foods are as good for you as fresh foods”, 2010
                                                    • Figure 53: Trends in agreement with statement: “I am prepared to pay more for foods that don't contain artificial additives”, 2010
                                                    • Figure 54: Trends in agreement with statement: “It's worth paying more for organic food”, 10
                                                    • Figure 55: Trends in agreement with statement: “I always think of the calories in what I eat”, 2010
                                                • Appendix – Demographic Data

                                                    • Figure 56: Frequency of consuming ready meals – chilled or frozen in the last 12 months, by demographics, France, 2010
                                                    • Figure 57: Frequency of consuming preserved ready meals in the last 12 months, by demographics, France, 2010
                                                    • Figure 58: Frequency of consuming ready meals from the fresh foods department in the last 12 months, by demographics, France, 2010
                                                    • Figure 59: Frequency of consuming ready meals – chilled or frozen in the last 12 months, by demographics, Germany, 2010
                                                    • Figure 60: Frequency of consuming ready meals – chilled or frozen in the last 12 months, by demographics, Spain, 2010
                                                    • Figure 61: Frequency of consuming preserved ready meals in the last 12 months, by demographics, Spain, 2010
                                                    • Figure 62: Frequency of consuming ready meals – chilled or frozen in the last 12 months, by demographics, GB, 2010
                                                    • Figure 63: Frequency of consuming chilled ready meals in the last 12 months, by demographics, GB, 2010
                                                    • Figure 64: Frequency of consuming frozen ready meals in the last 12 months, by demographics, GB, 2010

                                                Companies Covered

                                                To learn more about the companies covered in this report please contact us.

                                                Prepared Meals and Meal Kits - Europe - September 2011

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