Prepared Meals and Meal Kits - UK - May 2011
Prepared meals encompasses meals where all the preparation has been done by the manufacturer and the meal just requires heating or cooking by conventional or microwave oven, crock pot, wok, etc. To include:
- Complete meals, which need no additional ingredients to be supplied by the consumer. Spaghetti Bolognese and curry with rice are typical examples of this category. Including frozen, chilled and ambient ready meals.
- Part meals or meal centres, to which the consumer may, but need not, add items such as vegetables, pasta or rice. Products such as shepherd’s pie, single ethnic dishes (for example, chicken tikka) and vegetable dishes that have a dual purpose as part meals and accompaniments are, therefore, included in this definition.
- Meal kits, which require assembly and/or the addition of ingredients to create a complete meal, such as fajita kits which include tortillas, salsa and spice mix, but require the addition of vegetables and/or meat/chicken.
- Ready-to-cook foods, which are further-prepared/flavoured chilled foods specifically positioned on a platform of needing no further preparation on the part of the consumer other than opening the packet and cooking the product according to the on-pack instructions. The major multiples have developed their own specific sub-branded ranges of such foods with a view to assisting consumer selection at the fixture, such as the Sainsbury’s Just Cook range, Asda’s Go Cook! range and Marks & Spencer’s Cook! range. It should be noted that some sectors of the trade use the terms ‘part prepared’ or ‘partially prepared foods’ – both terms are deemed to refer to ready-to-cook foods as defined for the purpose of this report.
- ‘Pies’ that have no pastry content (for example, fish pie) and, therefore, do not conform to Mintel’s definition of a pie, are included in this report.
Market size and forecast data do include frozen, ambient and chilled ready meals and pies and pasties sold through retail channels.
- Raw meal centres such as sausages and prepared meal centres rarely eaten without other foods, such as fish fingers.
- Snacks such as bhajis, spring rolls or sausage rolls, which do not form a main meal and are instead part of the prepared snack/accompaniment market.
- Selected chilled/frozen meal products are excluded from this report where they form sectors sufficiently large to be examined in their own right, for instance in Mintel’s Pizza – UK, June 2009.
- Prepared salads are also excluded.
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