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Prepared Meals and Sides - US - November 2015

Frozen and refrigerated meals and side dishes are convenient, easy, and diverse, all attributes long popular among consumers.

This report looks at the following areas:

  • Prepared meals/sides sales languish
  • Sides capitalize on meal declines

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Prepared meals/sides sales languish
            • Figure 1: Total US sales and fan chart forecast of prepared meals and sides, at current prices, 2010-20
          • Sides capitalize on meal declines
            • Figure 2: Total US retail sales and forecast of prepared meals and side dishes, by segment, at current prices, 2010-20
          • The opportunities
            • Three quarters of consumers eating the same or more prepared meals than a year ago
              • Figure 3: Consumption of frozen meals and sides, August 2015
            • Parents seek healthier prepared meal options
              • Figure 4: Wants and needs of prepared meals and sides, by presence and number of children in household, August 2015
            • Prepared meal price resonates particularly with Hispanic Millennials
              • Figure 5: Reasons for eating prepared meals or sides, by Hispanic origin and Millennial generation, August 2015
            • What it means
            • The Market – What You Need to Know

              • Sales falling in prepared meals
                • Sides emerge as consumer usage expands
                  • Foodservice competing against prepared meals/sides
                  • Market Size and Forecast

                    • Prepared meals/sides sales stall
                      • Figure 6: Total US sales and fan chart forecast of prepared meals and sides, at current prices, 2010-20
                      • Figure 7: Total US sales and forecast of market, at current prices, 2010-20
                  • Market Breakdown

                    • Side dishes emerge, as meals decline
                      • Figure 8: Total US retail sales and forecast of prepared meals and side dishes, by segment, at current prices, 2010-20
                    • Natural sector sees added frozen entrée sales
                      • Figure 9: Natural supermarket sales of prepared entrees, at current prices, rolling 52-weeks Sept 2013-Sept 2015
                      • Figure 10: Natural supermarket sales of prepared entrees, by presence of GMO ingredients, at current prices, rolling 52-weeks ending Sept. 8, 2013, and Sept. 6, 2015
                      • Figure 11: Natural supermarket sales of prepared entrees, by organic ingredients, at current prices, Sept. 6, 2015; % change versus rolling 52-weeks ending Sept. 8, 2013
                  • Market Perspective

                    • Consumers finding meals in foodservice
                      • Figure 12: Real disposable personal income, updated March 10, 2015
                      • Figure 13: Barriers to restaurant usage, by region, April 2015
                  • Market Factors

                    • Prepared meal consumption resonates among households with children
                      • Figure 14: US households, by presence of own children, 2003-13
                    • Hispanics, particularly Millennials, opt for prepared meals/sides
                      • Figure 15: US population by race and Hispanic origin, 2009, 2014, and 2019
                  • Key Players – What You Need to Know

                    • Processed products hard-pressed to resonate with health-oriented consumers
                      • Frozen meals chill
                        • Biodynamic, the next organic?
                        • Manufacturer Sales of Prepared Meals and Sides

                          • Processed perception negatively impacting prepared meal/side sales
                            • Manufacturer sales of prepared meals and sides
                              • Figure 16: MULO sales of prepared meals and sides, by leading companies, rolling 52-weeks 2014 and 2015
                          • What’s Working?

                            • Breakfast options ease morning mealtime
                              • Figure 17: MULO sales of Marie Callender's, 52-weeks ending July 12, 2015
                              • Figure 18: Hormel Compleats Good Mornings Ham Breakfast Scramble
                              • Figure 19: Jimmy Dean Breakfast Bowl Chorizo Breakfast
                            • Making the most of multiserve
                              • Figure 20: MULO sales of Pinnacle Foods Group Birds Eye, 52-weeks ending July 12, 2015
                            • Sides take center stage
                              • Figure 21: MULO sales of Nestle’s Stouffer’s Side Dish Collection, 52-weeks ending July 12, 2015
                              • Figure 22: MULO sales of Pinnacle Foods Group’s Birds Eye Steamfresh, 52-weeks ending July 12, 2015
                              • Figure 23: Total US retail sales of prepared meals and side dishes, by segment, at current prices, 2013 and 2015
                          • What’s Struggling?

                            • Weight management not managing well
                              • Figure 24: MULO sales of Lean Cuisine, 52-weeks ending July 12, 2015
                              • Figure 25: MULO sales of HJ Heinz Weight Watchers Smart Ones, 52-weeks ending July 12, 2015
                            • Frozen meals falling
                              • Figure 26: Total US retail sales and forecast of frozen meals, by segment, at current prices, 2010-20
                          • What’s Next?

                            • Free-from for all
                              • Figure 27: TruRoots Multigrain Curry Rice
                              • Figure 28: Van's Natural Foods Gluten Free Ultimate Cheddar Penne Pasta
                              • Figure 29: Made in Nature Organic Cuban Mojo Ancient Grain Fusion
                              • Figure 30: Three Bridges Chicken Enchilada Casserole
                              • Figure 31: Kahiki StirFresh General Tso's Chicken
                            • Boasting biodynamic
                              • Figure 32: Amy's Bowls Biodynamic Vegetable Penne & Marinara
                              • Figure 33: Lundberg Biodynamic Organic Short Grain Brown Rice
                          • The Consumer – What You Need to Know

                            • Consumption widespread, but consumers turning away from frozen meals/sides
                              • Restaurant brands could resonate in retail
                                • Consumers seeking less-processed meals and sides
                                • Consumption of Frozen Meals and Sides

                                  • Three quarters of consumers eating the same or more prepared meals than a year ago
                                    • Figure 34: Consumption of frozen meals and sides, August 2015
                                  • Downward trend in frozen meal consumption continues
                                    • Figure 35: Number of frozen meals eaten in the last 30 days, Spring 2011 versus Spring 2015
                                  • Healthy attributes could lure those eating less
                                    • Figure 36: Purchase factors, any top five ranking, by any frozen meal consumption, August 2015
                                  • Households with children eating more prepared meals/sides
                                    • Figure 37: Consumption of frozen meals and sides, by number of children in household, August 2015
                                  • Frozen meals resonate with Hispanic Millennials
                                    • Figure 38: Consumption of frozen meals and sides, by Hispanic origin and generation, August 2015
                                  • Prepared options have room for improvement even among frequent consumers
                                    • Figure 39: Reasons for consuming prepared meals and sides, by consumption, August 2015
                                • Prepared Meals Factor Mostly at Dinner

                                  • Prepared meals primarily at dinner
                                    • Figure 40: Occasions for eating prepared meals and sides, August 2015
                                  • Larger households turn to prepared meals/sides
                                    • Figure 41: Occasions for consuming prepared meals and sides, by presence and age of children in household, August 2015
                                  • Hispanic flavors could encourage consumption
                                    • Figure 42: Occasions for consuming prepared meals and sides, by Hispanic origin, by generation, August 2015
                                • Purchase Factors for Prepared Meals and Side Dishes

                                  • Calories and vegetables highlight health needs in prepared meals/sides
                                    • Figure 43: Purchase factors, any rank 1-5, August 2015
                                  • Women 35+ much more likely to weigh sodium levels
                                    • Figure 44: Purchase factors, any rank 1-5, by gender by age, August 2015
                                  • Different factors for Millennial moms and dads
                                    • Figure 45: Purchase factors, any rank 1-5, by Millennial parents, August 2015
                                    • Figure 46: Purchase factors, any rank 1-5, by parents, August 2015
                                  • Hispanics factor fiber in their meal/side choices
                                    • Figure 47: Purchase factors, any rank 1-5, by Hispanic origin, by generation, August 2015
                                • Wants and Needs from Prepared Meals and Side Dishes

                                  • Quality, family-size options appeal
                                    • Figure 48: Wants and needs of prepared meals and sides, August 2015
                                  • Parents looking for healthier prepared meal options
                                    • Figure 49: Wants and needs of prepared meals and sides, by presence and number of children in household, August 2015
                                  • Freshness resonates with Hispanic consumers
                                    • Figure 50: Wants and needs of prepared meals and sides, by Hispanic origin by generation, August 2015
                                • Nutrition, Customization Impact Meal Purchase

                                  • Nutrition concerns prompt flight from prepared options
                                    • Figure 51: Opinions of prepared meals and sides, August 2015
                                    • Figure 52: Opinion and use of frozen meals, April 2010-June 2015
                                  • Processing impacting prepared meal perceptions
                                    • Figure 53: Opinions of prepared meals and sides, by presence and number of children in household, August 2015
                                  • Customizing potential for Millennial parents
                                    • Figure 54: Opinions, any agree, by generation by parental status, August 2015
                                  • Meal brands resonate with Hispanic Millennials
                                    • Figure 55: Opinions, any agree, by Hispanic origin, by generation, August 2015
                                  • Luring back meal consumers
                                    • Figure 56: Purchase factors, any agree by opinions of those eating less prepared meals and sides, August 2015
                                • Convenience, Cuisine Range Impact Prepared Meal Consumption

                                  • Convenience being a given, other reasons drive prepared meal consumption
                                    • Figure 57: Reasons for eating prepared meals or sides, August 2015
                                  • International cuisines could resonate with Millennial prepared meal consumers
                                    • Figure 58: Reasons for eating prepared meals or sides, by age, August 2015
                                  • Prepared meals could introduce young people to new flavors, cuisines
                                    • Figure 59: Reasons for eating prepared meals or sides, by presence and age of children, August 2015
                                  • Prepared meal price resonates particularly with Hispanic Millennials
                                    • Figure 60: Reasons for eating prepared meals or sides, by Hispanic origin and Millennial generation, August 2015
                                • Consumer Segmentation

                                    • Figure 61: Prepared meal and side clusters, July 2015
                                  • Group one: Brand buyers
                                    • Opportunities
                                        • Figure 62: Attitudes and behaviors – Any agree, by target group, July 2015
                                      • Group two: Health hunters
                                        • Opportunities
                                            • Figure 63: Attitudes and behaviors – Any agree, by target group, July 2015
                                          • Group three: Natural needers
                                            • Opportunities
                                                • Figure 64: Attitudes and behaviors – Any agree, by target group, July 2015
                                            • Appendix – Data Sources and Abbreviations

                                              • Data sources
                                                • Sales data
                                                  • Fan chart forecast
                                                    • Consumer survey data
                                                      • Abbreviations and terms
                                                      • Appendix – Market

                                                          • Figure 65: Total US retail sales and forecast of prepared meals and side dishes, at inflation-adjusted prices, 2010-20
                                                          • Figure 66: Total US retail sales and forecast of prepared meals and side dishes, by segment, at current prices, 2010-20
                                                          • Figure 67: Total US retail sales and forecast of prepared meals and side dishes, by segment, at current prices, 2010-20 (continued)
                                                          • Figure 68: Total US retail sales and forecast of single-serve frozen meals, at current prices, 2010-20
                                                          • Figure 69: Total US retail sales and forecast of single-serve frozen meals, at inflation-adjusted prices, 2010-20
                                                          • Figure 70: Total US retail sales and forecast of multiserve frozen meals, at current prices, 2010-20
                                                          • Figure 71: Total US retail sales and forecast of multiserve frozen meals, at inflation-adjusted prices, 2010-20
                                                          • Figure 72: Total US retail sales and forecast of refrigerated meals, at current prices, 2010-20
                                                          • Figure 73: Total US retail sales and forecast of refrigerated meals, at inflation-adjusted prices, 2010-20
                                                          • Figure 74: Total US retail sales and forecast of frozen side dishes, at current prices, 2010-20
                                                          • Figure 75: Total US retail sales and forecast of frozen side dishes, at inflation-adjusted prices, 2010-20
                                                          • Figure 76: Total US retail sales and forecast of refrigerated side dishes, at current prices, 2010-20
                                                          • Figure 77: Total US retail sales and forecast of refrigerated side dishes, at inflation-adjusted prices, 2010-20
                                                          • Figure 78: Total US retail sales of prepared meals and side dishes, by channel, at current prices, 2010-15
                                                          • Figure 79: Total US retail sales of prepared meals and side dishes, by channel, at current prices, 2013 and 2015
                                                          • Figure 80: US supermarket sales of prepared meals and side dishes, at current prices, 2010-15
                                                          • Figure 81: US sales of prepared meals and side dishes through other retail channels, at current prices, 2010-15
                                                          • Figure 82: Natural supermarket sales of prepared entrees, by segment, at current prices, rolling 52-weeks ending Sept. 8, 2013, and Sept. 6, 2015
                                                          • Figure 83: Natural supermarket sales of prepared entrees, by type, at current prices, rolling 52-weeks ending Sept. 8, 2013, and Sept. 6, 2015
                                                          • Figure 84: Natural supermarket sales of grain and rices dishes, by type, at current prices, rolling 52-weeks ending Sept. 8, 2013, and Sept. 6, 2015
                                                      • Appendix – Key Players

                                                          • Figure 85: MULO sales of single-serve frozen meals, by leading companies and brands, rolling 52-weeks 2014 and 2015
                                                          • Figure 86: MULO sales of multiserve frozen meals, by leading companies and brands, rolling 52-weeks 2014 and 2015
                                                          • Figure 87: MULO sales of refrigerated meals, by leading companies and brands, rolling 52-weeks 2014 and 2015
                                                          • Figure 88: MULO sales of frozen sides, by leading companies and brands, rolling 52-weeks 2014 and 2015
                                                          • Figure 89: MULO sales of refrigerated sides, by leading companies and brands, rolling 52-weeks 2014 and 2015
                                                      • Appendix – Consumer

                                                          • Figure 90: Opinions of frozen meals, prepared meals, Any agree, April 2010-June 2015

                                                      Companies Covered

                                                      • Walmart Stores (USA)

                                                      Prepared Meals and Sides - US - November 2015

                                                      £3,199.84 (Excl.Tax)