Prepared Meals - China - July 2013
“The continued rises in average incomes, increasing numbers of middle-class consumers and changing lifestyles, such as busier working lives, have made prepared meals increasingly popular. However, the category faces fierce competition from the diverse range of foods available in foodservice, while supply chain issues remain a barrier in some geographical areas.”
– Eileen Ngieng – Senior Research Analyst
Some questions answered in this report include:
- What is the current state of the ready meals market, and how is the market expected to develop in the near future? What are the key market drivers and restraints?
- What influences consumer behaviour and attitudes towards prepared meals, and what are the key factors affecting their product choice?
- What areas offer future potential for product development in prepared meals?
The continued rises in average incomes, increasing numbers of middle-class consumers and changing lifestyles, such as busier working lives, have made prepared meals increasingly popular. However, the category faces fierce competition from the diverse range of foods available in foodservice, while supply chain issues remain a barrier in some geographical areas.
The majority of urban users buy prepared meals when they do not have time to cook. While products tend to be positioned on a convenience platform, claims such as microwavable, time/speed and ease of use are not being fully explored. Chilled prepared meals are gaining popularity especially in convenience stores, the strong convenience proposition expected to fuel growth in the segment.
That only 11% of users currently see prepared meals as healthy highlights the need for the market to improve its image in this area. Meanwhile nearly two in three consumers who eat prepared meals are interested in meals offering health benefits, suggesting a platform for operators for driving growth, helped by recent initiatives to standardise nutrition labelling.The growth of the middle class is also fuelling demand for premium prepared meals, with naturalness resonating widely as a quality indicator. The introduction of exotic prepared meals such as Western, Japanese, Korea and Southeast Asian recipes could resonate in the market, as a large minority of users see prepared meals as a good way to try a new dish.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.