Prepared Meals Review - UK - May 2015
“Actively encouraging people to give prepared meals their own twist may make these products more attractive through added involvement in the preparation process, also tapping into many consumers’ interest in experimenting with food. Here, recipe ideas can help to illustrate the versatility of products.”
– Emma Clifford, Senior Food Analyst
This report covers the following areas:
- Prepared meals manufacturers need to focus on the transparency of their ingredients in order to build trust in their products
- Giving consumers a greater sense of involvement in the cooking process bridges the gap between prepared meals and scratch cooking
- Ready meals need to overcome poor health perceptions
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