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Prepared Meals - UK - June 2012

“The prepared meals sector faces a number of negative health preconceptions, limiting its growth potential. Despite high levels of innovation in the market in terms of recipe reformulation to remove/reduce levels of salt/fat/additives and the launch of new ‘healthier’ products; the majority of consumers remain sceptical about the nutritional content of prepared meals.”

– Kiti Soininen, Head of UK Food, Drink & Foodservice Research

Some questions answered in this report include:

  • How can the prepared meals, pies and pasties market expand its user base among over-65s?
  • How can pies and pasties respond effectively to health trends?
  • How can the prepared meals market leverage the dine-at-home trend to its full advantage?
  • How can retailers and brands tackle negative health preconceptions surrounding prepared meals?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of UK retail sales of prepared meals, pies and pasties, by value, 2007-17
              • Figure 2: UK retail sales of prepared meals and pies and pasties, by segment, by % value share, 2012 (est)
            • Greater focus on segmentation in chilled
              • Chilled ready to cook meals remain niche but show potential
                • Frozen ready meals segment struggles to retain its regular users
                  • Pies and pasties lose momentum
                    • Forecast
                      • Market factors
                        • Ready meals enjoy boost from new users
                          • Food manufacturers pledge to reduce salt levels
                            • Long-term trend for convenience can benefit prepared meals
                              • Companies, brands and innovation
                                • Own-label continues to squeeze out brands in the chilled ready meals sector
                                  • Figure 3: Estimated company shares in retail value sales of chilled ready meals, 2011
                                • Frozen ready meal sector has a higher brand presence
                                  • Figure 4: Estimated brand shares in retail value sales of frozen ready meals, 2011
                                • Take-home market in pies and pasties becomes increasingly important
                                  • Figure 5: Estimated brand shares in retail value sales of pies and pasties, 2011
                                • Market boosted by two consecutive years of growth in above the line spend
                                  • The consumer
                                    • Increasing frequency is the main challenge facing prepared meals, pies and pasties
                                      • Figure 6: Types of prepared meals (including pies and pasties) eaten or bought in the last 12 months, March 2012
                                      • Figure 7: Usage of prepared meals (including pies and pasties) daily or at least once a week, March 2012
                                    • Saving time and money is important to prepared meal users
                                      • Figure 8: Attitudes towards ready meals and ready to cook (RTC) meals, March 2012
                                      • Figure 9: Further attitudes towards ready meals and ready to cook meals, March 2012
                                    • Negative associations with ‘hidden nasties’ are holding back ready meals
                                      • Figure 10: Attitudes towards ready meals, March 2012
                                    • Opportunities for restaurant brands and children’s ready meals
                                      • Figure 11: Attitudes towards ready meals, March 2012
                                    • Product transparency and healthier ingredients are in demand
                                      • Figure 12: Attitudes towards meal kits, pies and pasties, March 2012
                                    • What we think
                                    • Issues in the Market

                                        • How can the prepared meals, pies and pasties market expand its user base among over-65s?
                                          • How can pies and pasties respond effectively to health trends?
                                            • How can the prepared meals market leverage the dine-at-home trend to its full advantage?
                                              • How can retailers and brands tackle negative health preconceptions surrounding prepared meals?
                                              • Future Opportunities

                                                  • Trend: The Real Thing
                                                    • Trend: Click and Connect
                                                      • 2015 Trend: East Meets West
                                                      • Internal Market Environment

                                                        • Key points
                                                          • Ready meals recruit new users
                                                            • Figure 13: Usage of ready meals (excluding pizza) in the household, 2007-11
                                                            • Figure 14: Agreement with the statement “We rarely sit down to a meal together at home”, by usage/non-usage of ready meals, 2011
                                                          • British meals regain momentum in 2011, while Indian cuisine races to the top
                                                            • Figure 15: Varieties of ready meals (chilled or frozen) used, 2011
                                                          • Usage of Indian ready meals increases at the expense of restaurants
                                                            • Figure 16: Varieties of ready meals (chilled or frozen) used, % change, 2007-11
                                                          • Manufacturers turn to celebrity chefs to raise perceptions of ready meals
                                                            • 2012 salt reduction targets
                                                              • One in seven adults are too busy to cook
                                                                • Figure 17: Agreement with statements on convenience, 2007-11
                                                              • Frozen foods are slowly gaining acceptance
                                                                • Figure 18: Agreement with selected statements on frozen food and additives in food, 2007-11
                                                              • Half of adults like to treat themselves
                                                                • Figure 19: Agreement with selected statements on healthy eating, 2007-11
                                                            • Broader Market Environment

                                                              • Key points
                                                                • Consumer pockets remain under pressure
                                                                  • Figure 20: Year-on-year % change in average weekly earnings compared to inflation in the UK, January 2006-December 2011
                                                                • Real consumer expenditure to return to 2007 levels by 2015
                                                                  • Figure 21: Consumer expenditure and forecast trends, at constant 2007 prices, 2007-17
                                                                • Ready meals’ user base forecast to grow organically
                                                                  • Figure 22: Forecast adult population trends, by age, 2007-17
                                                                • Single serve portions stay relevant for smaller households
                                                                  • Figure 23: UK households, by size, 2007-17
                                                                • Targeting the elderly
                                                                • Strengths and Weaknesses

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Competitors in the convenience arena face similar challenges
                                                                          • Pizza and prepared meals lead the in-home dining trend
                                                                            • Figure 24: Value sales of selected markets competing with prepared meals, 2011
                                                                            • Figure 25: Change in value sales of selected markets competing with prepared meals, %, 2007-11
                                                                          • A steadier performance by the eating out market expected over the next five years
                                                                            • Figure 26: UK eating out market size and forecast, 2006-16
                                                                        • Who’s Innovating?

                                                                          • Key points
                                                                            • NPD activity reaches five-year-high in 2011
                                                                              • Figure 27: New product launches in prepared meals, pastry dishes and meal kits, by segment, 2007-11
                                                                            • Own-label launches peak in 2011
                                                                              • Figure 28: New product launches in prepared meals, pastry dishes and meal kits, own-label vs brands, 2007-11
                                                                            • Chilled launches outnumber frozen by almost four to one
                                                                              • Figure 29: New product launches in prepared meals, pastry dishes and meal kits, by storage, 2007-11
                                                                            • Free-from and meat-free flourish in frozen
                                                                              • Ambient lines become more competitive
                                                                                • Convenience claims dominate new product launches
                                                                                  • Figure 30: New product claim categories in prepared meals, pastry dishes and meal kits, 12 months to May 2012
                                                                                  • Figure 31: New product claims in the prepared meals, pastry dishes and meal kit market, 12 months to May 2012
                                                                                • Family-sized packs
                                                                                • Market Value and Forecast

                                                                                  • Key points
                                                                                    • Real growth continues in 2011
                                                                                      • Figure 32: UK retail value sales and forecast of prepared meals, pies and pasties, by value, 2007-17
                                                                                    • Forecast
                                                                                      • Figure 33: UK prepared meals, pies and pasties value market size and forecast, 2007-17
                                                                                    • Segmentation – chilled
                                                                                      • Figure 34: UK chilled ready meals value market size and forecast, 2007-17
                                                                                      • Figure 35: UK chilled ready meals value market size and forecast, 2007-17
                                                                                    • Segmentation – frozen
                                                                                      • Figure 36: UK frozen ready meals value market size and forecast, 2007-17
                                                                                      • Figure 37: UK frozen ready meals value market size and forecast, 2007-17
                                                                                    • Segmentation – ready to cook
                                                                                      • Figure 38: UK ready to cook meals value market size and forecast, 2007-17
                                                                                      • Figure 39: UK ready to cook meals value market size and forecast, 2007-17
                                                                                    • Segmentation – pies and pasties
                                                                                      • Figure 40: UK pies and pasties value market size and forecast, 2007-17
                                                                                      • Figure 41: UK pies and pasties value market size and forecast, 2007-17
                                                                                    • Forecast methodology
                                                                                    • Segment Performance

                                                                                      • Key points
                                                                                        • Chilled and frozen ready meals
                                                                                          • Figure 42: UK retail value sales of prepared meals and pies and pasties, by value, 2009-12
                                                                                          • Figure 43: UK retail value sales of chilled and frozen ready meals, 2007-12
                                                                                        • British cuisine retains its top spot
                                                                                          • Figure 44: Market segments in the chilled and frozen ready meals market, by value, by cuisine, 2009-11
                                                                                        • Ready to cook ready meals gain a new lease of life
                                                                                          • Figure 45: Market segments in the ready to cook foods market, by value, by cuisine, 2009-11
                                                                                        • Standard runs ahead of premium
                                                                                          • Figure 46: Market segments in the chilled and frozen ready meals and ready to cook foods market, by value, by type, 2009-11
                                                                                        • Pies and pasties
                                                                                          • Figure 47: Market segments in the pies and pasties market, by value, by type, 2009-11
                                                                                      • Market Share

                                                                                        • Key points
                                                                                          • Chilled ready meals
                                                                                            • Figure 48: Estimated company shares in retail value sales of chilled ready meals, 2010-11
                                                                                          • Up and coming brands in the chilled meals fixture
                                                                                            • Weight Watchers from Heinz extends its lead in frozen
                                                                                              • Figure 49: Estimated brand shares in retail value sales of frozen ready meals, 2009-11
                                                                                            • The take-home market has increasing appeal for pies and pasties
                                                                                              • Figure 50: Estimated brand shares in retail value sales of pies and pasties, 2011
                                                                                          • Companies and Products

                                                                                            • Major players
                                                                                              • Asda
                                                                                                • Birds Eye
                                                                                                  • Ginsters
                                                                                                    • Heinz
                                                                                                      • Marks & Spencer
                                                                                                        • Morrisons
                                                                                                          • Sainsbury’s
                                                                                                            • Tesco
                                                                                                              • Waitrose
                                                                                                                • Findus Group
                                                                                                                  • Meal kits
                                                                                                                    • Blue Dragon
                                                                                                                      • Discovery Foods
                                                                                                                        • Old El Paso
                                                                                                                          • Premier Foods
                                                                                                                          • Brand Communication and Promotion

                                                                                                                            • Key points
                                                                                                                              • Modest growth in 2011 above the line expenditure
                                                                                                                                • Figure 51: Main monitored advertising expenditure in the UK prepared meals and meal centres market, 2007-11
                                                                                                                              • Retailers step up their support for own-label ranges
                                                                                                                                • Figure 52: Monitored advertising expenditure in the UK prepared meals and meal centres market, by top ten companies, 2007-11
                                                                                                                                • Figure 53: Monitored advertising expenditure in the UK prepared meals and meal centres market, by top ten companies, 2011
                                                                                                                              • General Mills and Heinz reduce their spend in 2011
                                                                                                                                • Increased investment in promoting vegetarian ready meals
                                                                                                                                  • Pies and pasties
                                                                                                                                  • Channels to Market

                                                                                                                                    • Key points
                                                                                                                                      • Major supermarkets dominate prepared meals market
                                                                                                                                        • Figure 54: Consumer spending on ready meals, by type of retailer, 2011
                                                                                                                                    • Consumer – Purchase of Prepared Meals, Pies and Pasties and Frequency of Use

                                                                                                                                      • Key points
                                                                                                                                        • Pies and ready meals are close favourites
                                                                                                                                            • Figure 55: Types of prepared meals (including pies and pasties) eaten or bought in the last 12 months, March 2012
                                                                                                                                            • Figure 56: Types of prepared meals (including pies and pasties) eaten or bought in the last 12 months, March 2012
                                                                                                                                          • Gender bias evident in product choices
                                                                                                                                            • Figure 57: Types of prepared meals (including pies and pasties) eaten in the last 12 months, by gender, % point difference to average response, March 2012
                                                                                                                                          • Broadening the age-spectrum of users
                                                                                                                                            • Figure 58: Types of prepared meals (including pies and pasties) eaten in the last 12 months, by age-group, March 2012
                                                                                                                                          • Ready meals benefits from higher frequency of use
                                                                                                                                            • Figure 59: Eating prepared meals (including pies and pasties) daily or at least once a week, March 2012
                                                                                                                                            • Figure 60: Frequency of eating meal kits, March 2012
                                                                                                                                        • Consumer – Attitudes Towards Ready Meals and Ready to Cook Meals

                                                                                                                                          • Key points
                                                                                                                                            • Convenience and cost-saving are the main incentives to use ready meals
                                                                                                                                              • Figure 61: Attitudes towards ready meals and ready to cook (RTC) meals, March 2012
                                                                                                                                            • Health concerns triumph over ethics
                                                                                                                                              • Figure 62: Further attitudes towards ready meals and ready to cook meals, by gender, March 2012
                                                                                                                                            • Family-sized ready meals are in demand
                                                                                                                                                • Figure 63: Types of prepared meals (including pies and pasties) eaten in the last 12 months, according to presence of own children in the household, % point difference to average response, March 2012
                                                                                                                                            • Consumer – Obstacles and Opportunities Facing Ready Meals

                                                                                                                                              • Key points
                                                                                                                                                • Obstacles to usage and opportunities to develop
                                                                                                                                                  • Figure 64: Attitudes towards ready meals, March 2012
                                                                                                                                                • Concerns over salt/fat/additives are main source of negativity towards ready meals
                                                                                                                                                    • Figure 65: Attitudes towards ready meals, March 2012
                                                                                                                                                  • Branding opportunities for ready meals
                                                                                                                                                    • Figure 66: Attitudes towards ready meals, March 2012
                                                                                                                                                  • Foreign cuisine ready meals encourage low risk experimentation
                                                                                                                                                    • Support for local producers
                                                                                                                                                    • Consumer – Attitudes Towards Meal kits, Pies and Pasties

                                                                                                                                                      • Key points
                                                                                                                                                        • High level of demand for transparency in product and packaging
                                                                                                                                                          • Figure 67: Attitudes towards meal kits, pies and pasties, March 2012
                                                                                                                                                        • Pies struggle to attract the health-conscious consumer
                                                                                                                                                          • Home-made recipes and new flavours appeal to young pie connoisseurs
                                                                                                                                                              • Figure 68: Attitudes towards pies and pasties, by age group, March 2012
                                                                                                                                                            • Under-35s drive demand for meal kits
                                                                                                                                                                • Figure 69: Attitudes towards meal kits, by age group, March 2012
                                                                                                                                                            • Consumer Target Groups

                                                                                                                                                              • Key points
                                                                                                                                                                • Four target groups
                                                                                                                                                                    • Figure 70: Target groups, March 2012
                                                                                                                                                                  • Frugal Fajitas(19%)
                                                                                                                                                                    • Aging Advocates (24%)
                                                                                                                                                                      • Health Enthusiasts (17%)
                                                                                                                                                                        • Cool Customers (39%)
                                                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                                                            • Figure 71: Usage of ready meals – chilled or frozen (excluding pizzas), by demographics, 2011
                                                                                                                                                                            • Figure 72: Varieties of ready meals (chilled or frozen) used, 2007-11
                                                                                                                                                                            • Figure 73: Agreement with selected lifestyle statements, 2007-11
                                                                                                                                                                            • Figure 74: Agreement with selected life style statements, by demographics, 2011
                                                                                                                                                                            • Figure 75: Agreement with selected lifestyle statements, by demographics, 2011
                                                                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                                                                            • Figure 76: UK households, by size, 2007-17
                                                                                                                                                                            • Figure 77: Trends and projections in the UK population (‘000s), by age group, 2007-17
                                                                                                                                                                            • Figure 78: Forecast adult population trends, by socio-economic group, 2007-17
                                                                                                                                                                        • Appendix – Who’s Innovating?

                                                                                                                                                                            • Figure 79: New product claims in prepared meals and meal kits, 2007-11
                                                                                                                                                                            • Figure 80: New product claim categories in prepared meals and meal kits, 2007-11
                                                                                                                                                                            • Figure 81: New product claims in pastry dishes, 2007-11
                                                                                                                                                                            • Figure 82: New product claim categories in pastry dishes, 2007-11
                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                            • Figure 83: Best- and worst-case forecasts for prepared meals, by value, 2012-17
                                                                                                                                                                            • Figure 84: Best- and worst-case forecasts for chilled ready meals, by value, 2012-17
                                                                                                                                                                            • Figure 85: Best- and worst-case forecasts for frozen ready meals, by value, 2012-17
                                                                                                                                                                            • Figure 86: Best- and worst-case forecasts for ready to cook meals, by value, 2012-17
                                                                                                                                                                            • Figure 87: Best- and worst-case forecasts for pies and pasties, by value, 2012-17
                                                                                                                                                                        • Appendix – Market Segmentation

                                                                                                                                                                            • Figure 88: Chilled and frozen ready meals, ready to cook meals and pies and pasties, by volume, 2009-11
                                                                                                                                                                            • Figure 89: Market segments in the chilled and frozen ready meals market, by volume, by cuisine, 2009-11
                                                                                                                                                                            • Figure 90: Market segments in the ready to cook foods market, by volume, by cuisine, 2009-11
                                                                                                                                                                            • Figure 91: Market segments in the chilled and frozen ready meals and ready to cook foods market, by volume, by positioning, 2009-11
                                                                                                                                                                        • Appendix – Brand Communications

                                                                                                                                                                            • Figure 92: Advertising expenditure, by food type, in the UK prepared meals and meal centres market, 2007-11
                                                                                                                                                                            • Figure 93: Monitored advertising expenditure in the UK prepared meals and meal centres market, by media type, 2009-11
                                                                                                                                                                        • Appendix – Consumer – Usage and Purchase of Prepared Meals, Pies and Pasties

                                                                                                                                                                            • Figure 94: Types of prepared meals eaten, March 2012
                                                                                                                                                                            • Figure 95: Most popular types of prepared meals eaten, by demographics, March 2012
                                                                                                                                                                            • Figure 96: Next most popular types of prepared meals eaten, by demographics, March 2012
                                                                                                                                                                            • Figure 97: Other types of prepared meals eaten, by demographics, March 2012
                                                                                                                                                                            • Figure 98: Most popular types of prepared meals bought, by demographics, March 2012
                                                                                                                                                                            • Figure 99: Next most popular types of prepared meals bought, by demographics, March 2012
                                                                                                                                                                            • Figure 100: Other types of prepared meals bought, by demographics, March 2012
                                                                                                                                                                            • Figure 101: Frequency of eating chilled pies with pastry (eg chicken or steak and ale pie), by demographics, March 2012
                                                                                                                                                                            • Figure 102: Frequency of eating frozen pies with pastry (eg findus, eg chicken or steak and ale pie), by demographics, March 2012
                                                                                                                                                                            • Figure 103: Frequency of eating tinned pies (eg Fray Bentos), by demographics, March 2012
                                                                                                                                                                            • Figure 104: Frequency of eating chilled meal kits, by demographics, March 2012
                                                                                                                                                                            • Figure 105: Frequency of eating meal kits that can be stored at room temperature (eg fajitas), by demographics, March 2012
                                                                                                                                                                            • Figure 106: Frequency of eating chilled ready meals, by demographics, March 2012
                                                                                                                                                                            • Figure 107: Frequency of eating frozen ready meals, by demographics, March 2012
                                                                                                                                                                            • Figure 108: Frequency of eating ready meals that can be stored at room temperature (eg in a tin, in a pouch), by demographics, March 2012
                                                                                                                                                                            • Figure 109: Frequency of eating pasties, by demographics, March 2012
                                                                                                                                                                            • Figure 110: Frequency of eating ready to cook meals, by demographics, March 2012
                                                                                                                                                                        • Appendix – Consumer – Attitudes towards Ready Meals and Ready to Cook Meals

                                                                                                                                                                            • Figure 111: Most popular attitudes towards ready meals and ready to cook meals, by demographics, March 2012
                                                                                                                                                                            • Figure 112: Next most popular attitudes towards ready meals and ready to cook meals, by demographics, March 2012
                                                                                                                                                                            • Figure 113: Other attitudes towards ready meals and ready to cook meals, by demographics, March 2012
                                                                                                                                                                            • Figure 114: Most popular attitudes towards ready meals and ready to cook meals, by demographics, March 2012
                                                                                                                                                                            • Figure 115: Next most popular attitudes towards ready meals and ready to cook meals, by demographics, March 2012
                                                                                                                                                                        • Appendix – Consumer – Obstacles and Opportunities Facing Ready Meals

                                                                                                                                                                            • Figure 116: Attitudes towards ready meals, March 2012
                                                                                                                                                                            • Figure 117: Agreement with the statements ‘Ready meals have high levels of salt/fat/additives’ and ‘Most ready meals don’t feel fresh’, by demographics, March 2012
                                                                                                                                                                            • Figure 118: Agreement with the statements ‘I would try a ready meal from a familiar brand’ and ‘Standard ready meals are not good for children’, by demographics, March 2012
                                                                                                                                                                            • Figure 119: Agreement with the statements ‘The texture of frozen ready meals is not as good that of chilled ready meals’ and ‘They are a good way to try a new cuisine’, by demographics, March 2012
                                                                                                                                                                            • Figure 120: Agreement with the statements ‘I would like to see more ready meals made by small/local producers’ and ‘Ready meals are often stodgy’, by demographics, March 2012
                                                                                                                                                                            • Figure 121: Agreement with the statements ‘Frozen ready meals can be made without any additives/preservatives’ and ‘I would like to see more ready meals tailored for children’, by demographics, March 2012
                                                                                                                                                                            • Figure 122: Agreement with the statements ‘There are not enough ready meals catering for special diets’ and ‘Frozen ready meals are too slow to heat’, by demographics, March 2012
                                                                                                                                                                            • Figure 123: Attitudes towards ready meals, March 2012
                                                                                                                                                                            • Figure 124: Agreement with the statements ‘Ready meals have high levels of salt/fat/additives’ and ‘Most ready meals don’t feel fresh’, by demographics, March 2012
                                                                                                                                                                            • Figure 125: Agreement with the statements ‘I would try a ready meal from a familiar brand’ and ‘Standard ready meals are not good for children’, by demographics, March 2012
                                                                                                                                                                            • Figure 126: Agreement with the statements ‘The texture of frozen ready meals is not as good that of chilled ready meals’ and ‘They are a good way to try a new cuisine’, by demographics, March 2012
                                                                                                                                                                            • Figure 127: Agreement with the statements ‘I would like to see more ready meals made by small/local producers’ and ‘Ready meals are often stodgy’, by demographics, March 2012
                                                                                                                                                                            • Figure 128: Agreement with the statements ‘Frozen ready meals can be made without any additives/preservatives’ and ‘I would like to see more ready meals tailored for children’, by demographics, March 2012
                                                                                                                                                                            • Figure 129: Agreement with the statements ‘There are not enough ready meals catering for special diets’ and ‘Frozen ready meals are too slow to heat’, by demographics, March 2012
                                                                                                                                                                        • Appendix – Consumer – Attitudes Towards Meal Kits, Pies and Pasties

                                                                                                                                                                            • Figure 130: Attitudes towards pies, meal kits and eating habits, March 2012
                                                                                                                                                                            • Figure 131: Most popular attitudes towards pies, meal kits and eating habits, by demographics, March 2012
                                                                                                                                                                            • Figure 132: Next most popular attitudes towards pies, meal kits and eating habits, by demographics, March 2012
                                                                                                                                                                            • Figure 133: Most popular attitudes towards pies, meal kits and eating habits, by demographics, March 2012
                                                                                                                                                                            • Figure 134: Next most popular attitudes towards pies, meal kits and eating habits, by demographics, March 2012
                                                                                                                                                                        • Appendix – Target Groups

                                                                                                                                                                            • Figure 135: Target groups (attitudes towards ready meals), by demographics, March 2012
                                                                                                                                                                            • Figure 136: Target group, by attitudes towards ready meals, March 2012
                                                                                                                                                                            • Figure 137: Types of prepared meals bought, by target group (attitudes towards ready meals), March 2012
                                                                                                                                                                            • Figure 138: Attitudes towards ready meals and ready to cook meals by type, by target group (attitudes towards ready meals), March 2012
                                                                                                                                                                            • Figure 139: Attitudes towards ready meals, by target group (attitudes towards ready meals), March 2012
                                                                                                                                                                            • Figure 140: Attitudes towards health and healthy lifestyles, by target group (attitudes towards ready meals), March 2012
                                                                                                                                                                            • Figure 141: Statement describes cooking and eating habits, by target group (attitudes towards ready meals), March 2012

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • AB World Foods
                                                                                                                                                                        • Alliance Boots UK Retail
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • Birds Eye Foods
                                                                                                                                                                        • Blue Dragon Limited
                                                                                                                                                                        • Cumbrian Seafoods
                                                                                                                                                                        • Discovery Foods Ltd
                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                        • Findus Ltd [UK]
                                                                                                                                                                        • Fresh & Easy
                                                                                                                                                                        • General Mills Inc
                                                                                                                                                                        • Ginsters
                                                                                                                                                                        • Heston Blumenthal
                                                                                                                                                                        • HJ Heinz Company UK
                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                        • Jamie Oliver
                                                                                                                                                                        • John Lewis Partnership
                                                                                                                                                                        • Kerry Foods
                                                                                                                                                                        • Leiths School of Food and Wine
                                                                                                                                                                        • Levi Roots Reggae Reggae Foods Ltd
                                                                                                                                                                        • Lion Capital
                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                        • Netto Foodstores Ltd
                                                                                                                                                                        • Office of Fair Trading
                                                                                                                                                                        • Permira Advisers Ltd
                                                                                                                                                                        • Premier Foods plc
                                                                                                                                                                        • Sacla UK Limited
                                                                                                                                                                        • Samsung Electronics (UK) Ltd
                                                                                                                                                                        • Samworth Brothers
                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                        • The Seafood Company Limited
                                                                                                                                                                        • Unilever Bestfoods UK Ltd
                                                                                                                                                                        • Waitrose
                                                                                                                                                                        • Wal-Mart Stores, Inc
                                                                                                                                                                        • Weight Watchers Ltd. (UK)
                                                                                                                                                                        • Welcome Break Group Ltd
                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                        • Young's Bluecrest Seafood Ltd

                                                                                                                                                                        Prepared Meals - UK - June 2012

                                                                                                                                                                        £1,995.00 (Excl.Tax)