Prepared Meals - US - May 2016
"Sales of prepared meals turned slightly positive in 2015 after three consecutive years of declines, but remain below their 2010 level, weak results in line with a broader move away from more processed foods in favor of fresher and healthier alternatives. Still, the category’s defining convenience benefit remains compelling, and there is considerable opportunity for brands offering products made from natural ingredients and highlighting specific health benefits. Greater cuisine variety and packaging geared to snacking occasions could help to boost consumption, especially among young adults."
- John Owen, Senior Food & Drink Analyst
This report discusses the following key topics:
- Category sales turn positive but remain weak
- Consumers cutting back outnumber those eating more
- Convenience is foundation, but growth could come from other areas
For the purposes of this Report, prepared meals are defined as complete meals or entrées that are precooked and frozen or refrigerated. These meals usually include a side dish and require minimal preparation or cooking time.
Side dishes are defined in this Report as products intended to be used alongside an entrée or meal center. These items can be frozen or refrigerated. Please note that while the industry has a clear definition of side dishes, the demarcation is not so clear to the consumer, who may well use specific side dishes as a meal or a snack.
The primary segments include the following:
- Single-serve frozen meals
- Multiserve frozen meals
- Refrigerated meals
- Frozen side dishes
- Refrigerated side dishes (including refrigerated side dishes that are sold in meat and deli cases and require only microwaving), and refrigerated salads
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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