Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Preparing for Guests - UK - December 2014

“Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet cleaners and fresheners, scented candles and fabric conditioners or fresheners, can help to enhance the ambience of the home and improve the guest experience.”

–    Richard Caines, Senior Household Care Analyst


This report looks at the following issues: 

  • Influence of home entertaining on sales of household care products
  • Adding value through linking products to the overnight stay of guests
  • Timing of campaigns for promoting deep cleaning of the home 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market drivers
              • Projected growth in number of households
                • Spotlight on kitchens
                  • Figure 1: Arrangement of eating areas and kitchens, July 2013 and June 2014
                • The consumer
                  • Vast majority of people do some home entertaining
                    • Figure 2: Incidence of different forms of entertaining at home, August 2014
                  • Cleaning the toilet the top priority
                    • Figure 3: Tasks prioritised when preparing for the visit of guests (top five), August 2014
                  • Guests trigger extra cleaning of the home
                    • Figure 4: Attitudes towards preparing for guests, August 2014
                  • Improving home ambience through freshening rooms
                    • Figure 5: Interest in buying products specifically because guests are coming to stay, August 2014
                  • Outdoor space important for summer entertaining
                    • Figure 6: Incidence of outdoor space and use for entertaining guests among those entertaining at home, August 2014
                  • Opportunity for outdoor cleaning products
                    • Figure 7: Outdoor space and preparing it for entertaining guests, August 2014
                  • Seasonal bursts of cleaning activity
                    • Figure 8: Triggers or times of year for deep cleaning of the home, August 2014
                  • What we think
                  • Issues and Insights

                      • Influence of home entertaining on sales of household care products
                        • The facts
                          • The implications
                            • Adding value through linking products to the overnight stay of guests
                              • The facts
                                • The implications
                                  • Timing of campaigns for promoting deep cleaning of the home
                                    • The facts
                                      • The implications
                                      • Trend Application

                                          • Trend: Prepare for the Worst
                                            • Trend: Sense of the Intense
                                              • Trend: Help Me Help Myself
                                              • Market Drivers

                                                • Key points
                                                  • Number of households increasing
                                                    • Figure 9: UK households, by size, 2009-19
                                                  • Growth in older Millennials important for home entertaining
                                                    • Figure 10: Trends in the age structure of the UK population, 2009-19
                                                  • Kitchen dining and open-plan living put spotlight on kitchen
                                                    • Figure 11: Arrangement of eating areas and kitchens, July 2013 and June 2014
                                                  • Pressure on bathroom space makes them a cleaning priority
                                                    • Figure 12: Bathrooms, shower rooms, wet rooms or cloakrooms at home, 2012-14
                                                  • Three-bedroom homes most common but growing trend to smaller properties
                                                    • Figure 13: Number of bedrooms in homes, in England and Wales, 2013
                                                  • Strong interest in home entertaining
                                                    • Figure 14: Agreement with statements on eating/drinking occasions in the home, December 2011
                                                • The Consumer – Frequency of Entertaining at Home

                                                  • Key points
                                                    • Majority of people do at least some entertaining
                                                      • Figure 15: Frequency of different forms of entertaining at home, August 2014
                                                    • Sit-down meals with guests an infrequent affair
                                                        • Figure 16: Incidence of home entertaining more than once a month with an informal meal and drinks or a sit-down meal, by age, August 2014
                                                      • Overnight stays most likely to be once a month or less often
                                                      • The Consumer – Tasks Prioritised When Preparing for the Visit of Guests

                                                        • Key points
                                                          • Cleaning toilets and vacuuming considered most important
                                                            • Figure 17: Tasks prioritised when preparing for the visit of guests (top five), August 2014
                                                            • Figure 18: Tasks prioritised when preparing for the visit of guests, by ranking, August 2014
                                                          • Other tasks a lower priority
                                                          • The Consumer – Attitudes towards Preparing for Guests

                                                            • Key points
                                                              • Extra cleaning effort goes into preparing for guests
                                                                • Figure 19: Attitudes towards preparing for guests, August 2014
                                                              • Leaving a positive impression on guests is important
                                                                  • Figure 20: Importance attached to look and smell of home, by age and socio-economic group, August 2014
                                                                • Avoiding unexpected guests seeing the house in a mess
                                                                    • Figure 21: Fear of unexpected guests seeing home in a mess and proportion of people describing themselves as house proud, by gender and age, August 2014
                                                                  • Lived-in rather than show home look
                                                                  • The Consumer – Interest in Buying Products for Overnight Guests

                                                                    • Key points
                                                                      • Interest in products for creating a fresh-smelling home
                                                                        • Figure 22: Interest in buying products specifically because guests are coming to stay, August 2014
                                                                        • Figure 23: Products people would consider buying if guests were coming to stay – Toilet fresheners and air fresheners, by age, August 2014
                                                                      • Scented candles a way of creating a good ambience
                                                                          • Figure 24: Products people would consider buying if guests were coming to stay – Scented candles and carpet/upholstery freshener, by gender and age, August 2014
                                                                        • Premium household paper products for guests
                                                                            • Figure 25: Products people would consider buying if guests were coming to stay – Boxes of tissues for the guest bedroom and paper napkins for the dining table, by age and socio-economic group, August 2014
                                                                          • Personal care products to add luxury to a guest’s stay
                                                                          • The Consumer – Outdoor Space and Entertaining Guests

                                                                            • Key points
                                                                              • Half of home entertainers use outdoor space for guests
                                                                                • Figure 26: Incidence of outdoor space and use for entertaining guests among those entertaining at home, August 2014
                                                                                • Figure 27: Proportion of people with outdoor space that they use for entertaining guests, by socio-economic group and size of household, August 2014
                                                                              • Outdoor space popular for summer entertaining
                                                                                • Figure 28: Outdoor space and preparing it for entertaining guests, August 2014
                                                                              • Tidying up outdoor areas before entertaining guests
                                                                                • Spring cleaning of the garden and outdoor areas
                                                                                  • Barbecues an important part of outdoor entertaining
                                                                                    • Figure 29: Proportion of people often doing a barbecue when entertaining guests at home in the spring/summer and agreeing cleaning the barbecue is one of the hardest cleaning jobs, by age, August 2014
                                                                                • The Consumer – Triggers or Times of Year for Deep Cleaning of the Home

                                                                                  • Key points
                                                                                    • Bursts of deep cleaning throughout the year
                                                                                      • Figure 30: Triggers or times of year for deep cleaning of the home, August 2014
                                                                                    • Christmas and other festive celebrations trigger cleaning
                                                                                        • Figure 31: Seasonal deep cleaning activity, by gender and age, August 2014
                                                                                      • Parties and moving home also bring cleaning bursts
                                                                                        • Figure 32: Parties and moving home/landlord inspections as triggers for deep cleaning, by gender and age, August 2014

                                                                                    Companies Covered

                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                    Preparing for Guests - UK - December 2014

                                                                                    US $2,583.33 (Excl.Tax)