Pricing and Promotions in Food - UK - May 2011
This report focuses on the UK retail market for food and non-alcoholic beverages.
It excludes home delivery of food and take-away food bought from food service outlets as well as other food service categories such as restaurants and pubs.
"The shopper mentality in the UK is that no matter what the recommended retail price, we expect Tesco or Asda to cut it in half to guarantee our business. The problems with food shortages are long-term; there is a rapidly growing global population outside the UK with competing demand for the products we want to buy. It seems therefore that there will be a pain threshold as we come to terms with rising prices but the outcome could be a more educated shopper and a more balanced retail environment. One thing is for sure there will be casualties along the way."
– Ben Perkins, Head of UK Food and Drink, Mintel
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