Private Label Beauty Products and Toiletries - UK - May 2011
"As might be expected, the recession has supported purchases of own-label products with a rise in the number of consumers choosing these alternatives to brands. Yet, value sales haven’t benefited to any great extent. Indeed, any volume sales gain own-label has made in terms of purchasing has been more than offset by the brands’ unprecedented levels of price promotions during this time."
– Michelle Strutton, Senior Consumer Analyst
This report concentrates on consumer purchasing of cosmetics and toiletries through non-specialist retailers of cosmetics and toiletries (primarily grocery and chemist multiples) to investigate attitudes towards buying manufacturer-branded vs. own-label products. Consumer purchasing through single-branded C&T outlets, such as The Body Shop, Lush, Molton Brown, L’Occitane, Penhaligon’s, Benefit, and so on, is not included.
Market size data for private-label cosmetics and toiletries include sales through non-specialist outlets (eg grocers) as well as specialist single-brand multiples (eg The Body Shop).
- How far has the recession favoured sales of private-label beauty products and trading down by consumers?
- Are private-label beauty products becoming more acceptable to consumers?
- No7 is the beauty queen of private label. Can other own-brands ever compete?
- Are consumers rejecting brands?
- What do own-brands need to focus on now?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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