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Private Label Food and Drink - UK - March 2011

The UK private-label food and drink market is estimated to have posted growth of 25% over 2005-10, to reach £36 billion. It thus underperformed slightly against total consumer spending on at-home food and drink, estimated to have grown by 29% over the period.

While private label was expected to gain share in food spending in the recession, the market’s growth in value terms has been hampered by switching down within the category. Meanwhile, strong promotional and marketing activity has helped brands hold their ground in some markets, the grocers generally not inclined to chase private-label sales volumes at the expense of profitability.

  • Messages based around a “smart shopping” proposition are likely to find favour with the two in three adults who identify themselves as looking for the best value for money.
  • Premium-end categories have potential to provide a safe haven for brands, catering for the two in five adults who trust brands more than own-label when it comes to more expensive products.
  • Brands catering for 16-24-year-olds look best-placed for growth in the short term, as 18% expect to buy more branded food and drink in the coming year, compared to 9% of adults on average.
  • Collaboration with brands could help own-labels tap into a pool of one in three adults who view own-brands under such collaboration as offering better quality than standard ones.
  • Product innovation could help brands and private label alike to attract the two in three 25-34-year-olds, who say they like to try out new food products.
  • Private label could benefit from targeting the retired, this group being the most skeptical of brands and most likely (60%) to say they prefer own-brand taste or quality in some cases.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Issues in the Market

            • How has private label performed against overall food and drink spending in recent years?
              • Is brand loyalty dead?
                • Do consumers foresee further switching down in food?
                  • Which side is winning the battle for the consumer?
                    • Are there any safe havens for brands?
                    • Future Opportunities

                        • Brand Review
                          • Guiding Choice
                          • Executive Summary

                              • The market
                                • Figure 1: Forecast of UK retail value sales of private-label food and drinks, 2005-15
                              • Private-label food and drink grows slightly behind overall market
                                • Expectations of economising to benefit private label in short term
                                  • Private-label penetration varies starkly by category
                                    • Figure 2: Share of private-label sales per category, highest and lowest categories, 2009
                                  • Market factors
                                    • Pressure on food budgets has supported private label
                                      • Brand loyalty is in decline
                                        • Demographic changes bring mixed news for private label
                                          • Companies, brand and innovation
                                            • The grocers shift gear from price to quality
                                              • Private label steadily gaining share in NPD
                                                • Figure 3: New product launches in the food and non-alcoholic beverages markets, branded vs private label, 2007-10
                                              • The consumer
                                                • Two in three adults buy premium own-brands, half buy economy
                                                  • Figure 4: Purchasing of own-label and branded food and non-alcoholic drink, January 2011
                                                • Cutbacks on the horizon
                                                  • Figure 5: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months,
                                                • Standard own-label rules where it’s hard to add value
                                                  • Two in three think they're smart shoppers
                                                    • Figure 6: Attitudes towards own-label and brands, January 2011
                                                  • What we think
                                                  • Internal Market Environment

                                                    • Key points
                                                      • Only a minority see brands as superior
                                                          • Figure 7: Trends in attitudes towards quality and make of brands and own-label, 2006-10
                                                        • Brand loyalty weakens in recession
                                                            • Figure 8: Trends in attitudes towards brand trust and loyalty, 2006-10
                                                          • Free-range, domestic and new continue to appeal to shoppers
                                                              • Figure 9: Trends in attitudes towards free-range, organic and domestic food and new food products, 2006-10
                                                            • Interest in cooking continues to grow
                                                              • Figure 10: Trends in attitudes towards cooking and entertaining at home, 2006-10
                                                          • Broader Market Environment

                                                            • Key points
                                                              • Value for money remains in focus as consumer spending recovers slowly
                                                                  • Figure 11: Consumer expenditure at current and constant 2010 prices, 2005-15
                                                                • Growth of C2s and ABs looks set to benefit brands
                                                                    • Figure 12: Forecast changes in the socio-economic structure of the UK population, 2010-15
                                                                  • Growth of the retired population puts “smart shopping” in focus
                                                                    • Figure 13: Forecast changes in the UK population by lifestage, 2010-15
                                                                • Role of Own-Label in Managing Food Budgets

                                                                  • Key points
                                                                    • Real food spending regains momentum in 2010
                                                                      • Figure 14: GFK NOP Consumer Confidence Index, January 2007-January 2011
                                                                      • Figure 15: Year-on-year change in consumer prices, overall and food, Q1 2007-Q4 2010
                                                                      • Figure 16: Year-on-year change in household spending on food, current and constant prices, Q1 2007-Q3 2010
                                                                    • Changes to grocery shopping habits
                                                                      • Figure 17: Trends in changing grocery shopping habits, January 2009-January 2011
                                                                      • Figure 18: Changes to consumers’ grocery shopping habits in the last 12 months, January 2011
                                                                    • Bargains appeal to more than half of adults
                                                                      • More than one in four buy more own-label
                                                                        • Dual effect on premium products
                                                                          • One in four say shopping habits unchanged
                                                                          • Who’s Innovating?

                                                                            • Key points
                                                                              • Private label accounts for nearly half of new launches
                                                                                • Figure 19: New product launches in the food and non-alcoholic beverages markets, branded vs private label, 2007-10
                                                                                • Figure 20: Share of private label in new product launches, by product category, 2010
                                                                                • Figure 21: Change in share of private label in new product launches, by product category, 2007-10
                                                                              • Premium private label continues to gain share in new launches
                                                                                • Figure 22: Share of premium and economy private label in all new product launches, 2007-10
                                                                                • Figure 23: Share of premium and economy private label in new product launches, by product category, 2010
                                                                              • Private label strong in premium and green NPD
                                                                                • Figure 24: Share of private label in new product launches, in 15 most common claims in all food and non-alcoholic drinks NPD, 2010
                                                                                • Figure 25: Share of private label in economy and premium NPD, 2007-10
                                                                              • Tesco holds the lead in private-label NPD
                                                                                • Figure: Private-label product launches, by leading companies, 2010
                                                                                • Figure 26: Share of leading companies of premium and value private-label product launches, 2010
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Private label grows behind overall food and drink market over 2005-10
                                                                                  • Figure 27: UK retail value sales of private-label food and drink and all food and drink, Index 2005=100, 2005-10
                                                                                  • Figure 28: UK retail value sales of private-label food and drink, at current and constant prices, 2005-10
                                                                                • Grocers’ focus shifts from price to quality
                                                                                  • Forecast
                                                                                    • Figure 29: Forecast of UK retail value sales of private-label food and drink, 2005-15
                                                                                    • Figure 30: Forecast of UK retail value sales of private-label food and drinks, 2005-15
                                                                                  • Short-term outlook holds promise for private label
                                                                                    • In the longer term quality will gain greater weight
                                                                                      • Forecast methodology
                                                                                      • Branded vs. Private-Label by Category

                                                                                        • Key points
                                                                                          • Figure 31: Share of private-label sales per category, 2009
                                                                                        • Markets dominated by own-label
                                                                                          • Fresh meat, fish, poultry, fruit & vegetables
                                                                                            • Chilled ready meals and pizza
                                                                                              • Dried pasta, milk, edible oils
                                                                                                • Markets dominated by brands
                                                                                                  • Chocolate and carbonated soft drinks
                                                                                                    • Yogurt, yellow fats, crisps and salty snacks
                                                                                                      • Cereal bars, hot chocolate, smoothies
                                                                                                        • Private label gains in milk and smoothies, loses in water and hot chocolate
                                                                                                          • Figure 32: Markets in which private label has gained or lost share noticeably, 2007-09
                                                                                                        • Markets where private label has gained share
                                                                                                          • Milk
                                                                                                            • Breakfast cereals
                                                                                                              • Smoothies
                                                                                                                • Frozen pizza
                                                                                                                  • Ambient cooking sauces
                                                                                                                    • Dried pasta
                                                                                                                      • Markets where private label has lost share
                                                                                                                        • Bottled water
                                                                                                                          • Frozen/ambient seafood
                                                                                                                            • Cheese
                                                                                                                              • Hot chocolate
                                                                                                                              • Companies and Products

                                                                                                                                • Major players
                                                                                                                                  • Asda
                                                                                                                                    • Co-op
                                                                                                                                      • Marks & Spencer (Food)
                                                                                                                                        • Morrisons
                                                                                                                                          • Sainsbury’s
                                                                                                                                            • Tesco
                                                                                                                                              • Waitrose
                                                                                                                                              • Consumer – Brand and Own-Label Purchases by Type

                                                                                                                                                • Key points
                                                                                                                                                  • Brands stand marginally ahead of standard own-label
                                                                                                                                                      • Figure 33: Purchasing of own-label and branded food and non-alcoholic drink, January 2011
                                                                                                                                                    • Brands
                                                                                                                                                        • Figure 34: Purchasing of branded food and non-alcoholic drink, by gender, age and socio-economic group, January 2011
                                                                                                                                                        • Figure 35: Repertoire of purchase of branded food and drink, by number of product categories, January 2011
                                                                                                                                                      • Premium own-label
                                                                                                                                                          • Figure 36: Purchasing of premium own-label food and non-alcoholic drink, by gender, age and socio-economic group, January 2011
                                                                                                                                                          • Figure 37: Repertoire of purchase of premium own-label, by number of product categories, January 2011
                                                                                                                                                        • Standard own-label
                                                                                                                                                            • Figure 38: Purchasing of standard own-label food and non-alcoholic drink, by gender, age and socio-economic group, January 2011
                                                                                                                                                            • Figure 39: Repertoire of purchase of standard own-label, by number of product categories, January 2011
                                                                                                                                                          • Economy own-label
                                                                                                                                                              • Figure 40: Purchasing of economy own-label food and non-alcoholic drink, by gender, age and socio-economic group, January 2011
                                                                                                                                                              • Figure 41: Repertoire of purchase of economy own-label, by number of product categories, January 2011
                                                                                                                                                            • Premium and economy own-label
                                                                                                                                                            • Consumer – Brand and Own-label Purchases by Category

                                                                                                                                                              • Key points
                                                                                                                                                                • Economy own-label
                                                                                                                                                                  • Figure 42: Purchasing of economy own-label food and non-alcoholic drink, by product category, January 2011
                                                                                                                                                                • Standard own-label
                                                                                                                                                                  • Figure 43: Purchasing of standard own-label food and non-alcoholic drink, by product category, January 2011
                                                                                                                                                                • Premium own-label
                                                                                                                                                                  • Figure 44: Purchasing of premium own-label food and non-alcoholic drink, by product category, January 2011
                                                                                                                                                                • Brands
                                                                                                                                                                  • Figure 45: Purchasing of branded food and non-alcoholic drink, by product category, January 2011
                                                                                                                                                              • Consumer – Expected Changes in Purchases of Brands and Own-label

                                                                                                                                                                • Key points
                                                                                                                                                                  • Cutbacks on the horizon
                                                                                                                                                                      • Figure 46: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, January 2011
                                                                                                                                                                    • Half of adults foresee no change
                                                                                                                                                                      • Men and under-25s to buy more premium own-labels and brands
                                                                                                                                                                          • Figure 47: Demographic groups the most likely to expect to change their purchase patterns of brands and premium own-label, January 2011
                                                                                                                                                                        • Women and under-25s expect to economise
                                                                                                                                                                            • Figure 48: Demographic groups the most likely to expect to change their purchase patterns of standard and value own-label, January 2011
                                                                                                                                                                        • Consumer – Attitudes towards Brands and Own-label

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Two in three see themselves as savvy shoppers
                                                                                                                                                                                • Figure 49: Attitudes towards own-label and brands, January 2011
                                                                                                                                                                              • One in three see brands as worth paying more for
                                                                                                                                                                                • Own-labels have become the benchmark for many
                                                                                                                                                                                  • Two in three see themselves as savvy shoppers
                                                                                                                                                                                    • Brand halo appeals to a large minority
                                                                                                                                                                                      • Brands enjoy a lead in trust in expensive items...
                                                                                                                                                                                        • ...less in functional and free-from-additives food
                                                                                                                                                                                        • Consumer – Attitudes towards Premium Own-labels

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Majority see premium own-brands as fit for gifting and guests
                                                                                                                                                                                                • Figure 50: Attitudes towards premium own-label, net of all premium own-labels, January 2011
                                                                                                                                                                                              • Most premium own-brands' popularity peaks as a party piece or gift...
                                                                                                                                                                                                • Figure 51: Attitudes towards premium own-label as a gift, for guests or to bring to party, by range, January 2011
                                                                                                                                                                                              • ...but they have also found a role as small treats and in everyday use
                                                                                                                                                                                                • Figure 52: Purchases of premium own-label for special occasions, everyday usage and a treat, by range, January 2011
                                                                                                                                                                                              • M&S rules in justifying a price premium
                                                                                                                                                                                                • Figure 53: Attitudes towards premium own-label price, by range, January 2011
                                                                                                                                                                                            • Consumer – Target Groups

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                  • Figure 54: Target groups for branded and own-label food and non-alcoholic drink, January 2011
                                                                                                                                                                                                • Brand Lovers (35%)
                                                                                                                                                                                                  • Value-led (21%)
                                                                                                                                                                                                    • Indifferents (23%)
                                                                                                                                                                                                      • Brand-sceptics (21%)
                                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                                          • Figure 55: Agreement with selected lifestyle statements, 2006-10
                                                                                                                                                                                                          • Figure 56: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                          • Figure 57: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                          • Figure 58: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                      • Appendix – Changing Grocery Shopping Habits

                                                                                                                                                                                                          • Figure 63: Most popular changing grocery shopping habits, by demographics, December 2010
                                                                                                                                                                                                          • Figure 64: Next most popular changing grocery shopping habits, by demographics, December 2010
                                                                                                                                                                                                          • Figure 65: Other changing grocery shopping habits, by demographics, December 2010
                                                                                                                                                                                                      • Appendix – Who’s Innovating

                                                                                                                                                                                                          • Figure 66: Share of private label in new product launches, by category, 2010
                                                                                                                                                                                                          • Figure 67: Share of private label in new product launches, by claim, 2010
                                                                                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                                                                                          • Figure 68: Best and worst case forecasts UK retail value sales of private label food and drink, 2010-15
                                                                                                                                                                                                      • Appendix – Consumer – Brand and Own-Label Purchases by Type

                                                                                                                                                                                                          • Figure 69: Purchase of brands and own-label in food and non-alcoholic drink, January 2011
                                                                                                                                                                                                          • Figure 70: Purchases of branded and different types of own-label food and drink, by demographics, January 2011
                                                                                                                                                                                                          • Figure 71: Repertoire of purchase of brands, by demographics, January 2011
                                                                                                                                                                                                          • Figure 72: Repertoire of purchase of premium own-label, by demographics, January 2011
                                                                                                                                                                                                          • Figure 73: Repertoire of purchase of standard own-label, by demographics, January 2011
                                                                                                                                                                                                          • Figure 74: Repertoire of purchase of economy own-label, by demographics, January 2011
                                                                                                                                                                                                      • Appendix – Consumer – Brand and Own-Label Purchases by Category

                                                                                                                                                                                                          • Figure 75: Purchases of brands and different types of own-label in food and non-alcoholic drink, by category (by respondents using products in that category), January 2011
                                                                                                                                                                                                          • Figure 76: Purchases of brands and different types of own-label in food and non-alcoholic drink, by type of own-label/brand, January 2011
                                                                                                                                                                                                          • Figure 77: Categories in which own-label (standard, economy and premium) is most popularly purchased, by product category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 78: Categories in which own-label is purchased (standard, economy and premium) second most, by product category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 79: Other categories in which own-label is purchased (standard, economy and premium), by product category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 80: Other categories in which own-label (standard, economy and premium) is purchased, by product category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 81: Categories in which own-label (standard, economy and premium) is purchased least, by product category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 82: Categories in which brands are most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 83: Categories in which brands are next most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 84: Categories in which brands are popularly purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 85: Other categories in which brands are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 86: Categories in which brands are least typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 87: Categories in which premium own-labels are most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 88: Categories in which premium own-labels are next most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 89: Other categories in which premium own-labels are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 90: Other categories in which premium own-labels are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 91: Categories in which premium own-labels are least typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 92: Categories in which standard own-labels are most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 93: Categories in which standard own-labels are next most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 94: Other categories in which standard own-labels are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 95: Other categories in which standard own-labels are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 96: Categories in which standard own-labels are least typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 97: Categories in which economy own-labels are most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 98: Categories in which economy own-labels are next most typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 99: Other categories in which economy own-labels are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 100: Other categories in which economy own-labels are purchased, by category, by demographics, January 2011
                                                                                                                                                                                                          • Figure 101: Categories in which economy own-labels are least typically purchased, by category, by demographics, January 2011
                                                                                                                                                                                                      • Appendix - Consumer – Expected Changes in Purchases of Brands and Own-label

                                                                                                                                                                                                          • Figure 102: Expected changes in purchase patterns of branded and premium own-label food and non-alcoholic drinks in the next 12 months, by demographics, January 2011
                                                                                                                                                                                                          • Figure 103: Expected changes in purchase patterns of standard and economy own-label food and non-alcoholic drinks in the next 12 months, by demographics, January 2011
                                                                                                                                                                                                          • Figure 104: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, no change, more premium/branded, less premium/branded, by demographics, January 2011
                                                                                                                                                                                                          • Figure 105: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, by types of products currently purchased, January 2011
                                                                                                                                                                                                          • Figure 106: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, by personal concerns, January 2011
                                                                                                                                                                                                          • Figure 107: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, by personal concerns, January 2011 (continued)
                                                                                                                                                                                                          • Figure 108: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, by other personal concerns, January 2011 (continued)
                                                                                                                                                                                                      • Appendix – Consumer – Attitudes towards Brands and Own-label

                                                                                                                                                                                                          • Figure 109: Attitudes towards brands and own-label, January 2011
                                                                                                                                                                                                          • Figure 110: Agreement with the statements ‘I buy the product offering best value for money whether branded or supermarket own-label’ and ‘In some cases I prefer the taste/quality of supermarket own-label products to branded’, by demographics, January 2011
                                                                                                                                                                                                          • Figure 111: Agreement with the statements ‘I only buy standard supermarket own-label products if they are clearly cheaper than the branded equivalents’ and ‘For more expensive food and drink products I trust brands more than own-label’, by demographics, January 2011
                                                                                                                                                                                                          • Figure 112: Agreement with the statements ‘Branded products usually offer better quality’ and ‘I buy standard supermarket own-label products only to save money and would rather purchase branded products’, by demographics, January 2011
                                                                                                                                                                                                          • Figure 113: Agreement with the statements ‘I compare the ingredients listed on supermarket own-label products to branded versions before buying’ and ‘I trust brands more than supermarket own-label when buying functional food and drinks (eg probiotic, cholesterol-lowering)’, by demographics, January 2011
                                                                                                                                                                                                          • Figure 114: Agreement with the statements ‘Branded products are worth paying more for’ and ‘Supermarket own-label products in partnership with a major brand or chef offer higher quality than standard supermarket own-label products’, by demographics, January 2011
                                                                                                                                                                                                          • Figure 115: Agreement with the statement ‘I trust brands more when it comes to artificial additives/preservatives salt or saturated fats’, by demographics, January 2011
                                                                                                                                                                                                          • Figure 116: Attitudes towards brands and own-label, by brand and own-labels purchased, January 2011
                                                                                                                                                                                                      • Appendix – Consumer – Attitudes towards Premium Own-label

                                                                                                                                                                                                          • Figure 117: Attitudes towards premium own-labels, by brands, January 2011
                                                                                                                                                                                                          • Figure 118: Attitudes towards premium own-label, netted across brands, January 2011
                                                                                                                                                                                                      • Appendix – Consumer – Target Groups

                                                                                                                                                                                                          • Figure 119: Attitudes towards brands and own-label, by target groups, January 2011
                                                                                                                                                                                                          • Figure 120: Target groups, by demographics, January 2011
                                                                                                                                                                                                          • Figure 121: Changes in shopping habits, by target groups, January 2011
                                                                                                                                                                                                          • Figure 122: Statements on eating, by target groups, January 2011
                                                                                                                                                                                                          • Figure 123: Purchase of brands and own-label, by target groups, January 2011
                                                                                                                                                                                                          • Figure 124: Expected changes in purchase patterns of food and non-alcoholic drinks in the next 12 months, by target groups, January 2011

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                      • Alliance Boots
                                                                                                                                                                                                      • Alpro NV
                                                                                                                                                                                                      • Annabel Karmel
                                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                                      • Bank of England
                                                                                                                                                                                                      • Birds Eye Foods
                                                                                                                                                                                                      • British Bakeries Ltd
                                                                                                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                      • Britvic Soft Drinks
                                                                                                                                                                                                      • Cadbury Trebor Bassett
                                                                                                                                                                                                      • Cauldron Foods
                                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                                      • Coca-Cola GB
                                                                                                                                                                                                      • Dairy Crest Group plc
                                                                                                                                                                                                      • Danone UK Ltd
                                                                                                                                                                                                      • Dr Oetker
                                                                                                                                                                                                      • Duchy Originals
                                                                                                                                                                                                      • F.lli De Cecco di Filippo
                                                                                                                                                                                                      • Florette UK
                                                                                                                                                                                                      • Freeview
                                                                                                                                                                                                      • Gfk NOP
                                                                                                                                                                                                      • Government Actuary's Department (GAD)
                                                                                                                                                                                                      • Harvey Nichols UK
                                                                                                                                                                                                      • Highland Spring
                                                                                                                                                                                                      • HJ Heinz Company UK
                                                                                                                                                                                                      • Innocent Drinks Ltd
                                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                                      • Jamie Oliver
                                                                                                                                                                                                      • John Lewis Partnership
                                                                                                                                                                                                      • John West Foods Ltd
                                                                                                                                                                                                      • Kantar Media
                                                                                                                                                                                                      • Kellogg Company of GB Limited
                                                                                                                                                                                                      • Kraft Foods UK
                                                                                                                                                                                                      • Lehman Brothers [UK]
                                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                                      • Lyons Seafoods Ltd
                                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                                      • mmO2 plc
                                                                                                                                                                                                      • Muller Dairy UK Ltd
                                                                                                                                                                                                      • Napolina
                                                                                                                                                                                                      • Nestlé UK Ltd
                                                                                                                                                                                                      • Netto Foodstores Ltd
                                                                                                                                                                                                      • Northern Rock plc
                                                                                                                                                                                                      • Ocado
                                                                                                                                                                                                      • Office for National Statistics
                                                                                                                                                                                                      • Orange plc (UK)
                                                                                                                                                                                                      • Pete & Johnny Plc
                                                                                                                                                                                                      • PizzaExpress Limited
                                                                                                                                                                                                      • Premier Foods plc
                                                                                                                                                                                                      • R Twining and Company Limited
                                                                                                                                                                                                      • Shepherd Neame Limited
                                                                                                                                                                                                      • Somerfield
                                                                                                                                                                                                      • T-Mobile (UK) Ltd
                                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                                      • The Fairtrade Foundation
                                                                                                                                                                                                      • Unilever Bestfoods UK Ltd
                                                                                                                                                                                                      • Virgin Media Ltd
                                                                                                                                                                                                      • Virgin Mobile
                                                                                                                                                                                                      • Vodafone Group Plc (UK)
                                                                                                                                                                                                      • Waitrose Ltd
                                                                                                                                                                                                      • Walmart Stores (USA)
                                                                                                                                                                                                      • Weight Watchers Ltd. (UK)
                                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                                      • Wyke Farms Limited
                                                                                                                                                                                                      • Yeo Valley Farms (Production) Ltd
                                                                                                                                                                                                      • Young's Bluecrest Seafood Ltd

                                                                                                                                                                                                      Private Label Food and Drink - UK - March 2011

                                                                                                                                                                                                      £1,750.00 (Excl.Tax)