Private Label OTC Healthcare - US - September 2010
While the recession has put a halt to sales growth in many large CPG product categories, overall sales of over-the-counter (OTC) remedies have continued to grow at a slow, steady pace over the last few years. Market share for lower-priced private label products, however, have risen sharply. The economic downturn has been a boon for store brand OTC remedies, but other factors are at play as well.
This report explores the OTC market for various healthcare items as a whole, with particular focus on the share accounted for by private label. Included in the report are:
- Analysis of sales and market share trends for both national brands and private label OTC remedies
- Overall category and private label trends by retail channel
- An examination of different approaches to private label branding and promotion undertaken by leading private label OTC retailers
- Mintel’s exclusive research exploring consumers’ attitudes and behaviors concerning the OTC healthcare remedy category in general, with a specific look at attitudes toward private label remedies
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