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Private Label Salty Snacks - US - April 2010

In this report, Mintel breaks the salty-snack category into eight segments: potato chips, tortilla chips, snack nuts and seeds, popcorn, pretzels, cheese snacks, corn snacks, and “other” salty snacks. The struggling economy has spurred interest in lower-priced private-label salty snacks, and consumers have discovered the quality and value makes it well worth the purchase.

This report explores the salty-snack market as a whole, the share accounted for by private label and offers further detail by segment, comparing branded with private-label sales data from FDMx channels. It provides insights into current sales, product trends, consumer purchase behaviors, and the challenges and opportunities present within the market.

Insights include:

  • Which products and trends have affected sales
  • Which segments are seeing increased private-label market share and the reasons for the shift
  • The role of private label and how it is affecting the position of dominant brand manufacturers
  • Consumers’ attitudes toward salty snacks in general, including a closer look at their attitudes toward private label and reasons they do or do not buy private label
  • Which demographic groups have higher usage rates of specific products and what factors influence this use, including age, income, education, and cultural differences
  • Brand penetration of market leaders and private label

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Total market at a glance
                      • Private-label market performance
                        • Segment trends
                          • Potato chips
                            • Tortilla chips
                              • Snack nuts and seeds
                                • Popcorn
                                  • Pretzels
                                    • Cheese snacks
                                      • Corn snacks
                                        • “Other” salty snack
                                          • Retail channel activity
                                            • Brands vs. Private label
                                              • Innovation bends toward savory/salty snacks
                                                • Overall household usage
                                                  • Perception of quality
                                                    • Factors influencing purchase behavior
                                                      • Impact of race/Hispanic origin
                                                      • Insights and Opportunities

                                                        • Private-label salty snacks have a clear target
                                                          • Stores should use their natural advantages
                                                            • Salty snacks can be part of the meal
                                                            • Inspire Insights

                                                                • Brand review
                                                                  • What’s it about?
                                                                    • What we’ve seen
                                                                      • Specifics
                                                                        • Implications
                                                                          • Trend: Premiumization and Indulgence
                                                                            • What’s it about?
                                                                              • What we’ve seen
                                                                                • Specifics
                                                                                  • Implications
                                                                                    • Trend: Food Phobia
                                                                                      • What’s it about?
                                                                                        • What we’ve seen
                                                                                          • Specifics
                                                                                            • Implications
                                                                                            • Market Size and Forecast

                                                                                              • Key points
                                                                                                • Total salty snack market at highest point in six years
                                                                                                  • All salty snacks—sales and forecast
                                                                                                    • Figure 1: FDMx sales and forecast of salty snacks, at current prices, 2004-14
                                                                                                    • Figure 2: FDMx sales and forecast of salty snacks, at inflation-adjusted prices, 2004-14
                                                                                                  • Sales of all salty snacks vs. private-label salty snacks
                                                                                                    • Sales increases of private label are much more dramatic than the general category
                                                                                                      • Figure 3: FDMx sales and forecast of salty snacks, total vs private label, 2004-14
                                                                                                    • Private-label salty snacks continue steady growth
                                                                                                      • Figure 4: FDMx sales and forecast of private-label salty snacks, at current prices, 2004-14
                                                                                                      • Figure 5: FDMx sales of private-label salty snacks, at inflation-adjusted prices, 2004-14
                                                                                                  • Segment Performance—Overview

                                                                                                    • Key points
                                                                                                      • Every private label segment posted gains in salty snacks
                                                                                                        • Private label outperforms the market as a whole
                                                                                                          • Private-label salty snacks sales, by segment
                                                                                                            • Figure 6: U.S. FDMx sales of private-label salty snacks, by segment, 2008 and 2009
                                                                                                        • Segment Performance—Potato Chips

                                                                                                          • Key points
                                                                                                            • Private-label potato chip sales soar over past two years
                                                                                                              • Private-label potato chips have outpaced the market consistently
                                                                                                                • Potato chips sales
                                                                                                                  • Figure 7: U.S. FDMx sales of potato chips, total vs. private label, 2004-09
                                                                                                              • Segment Performance—Tortilla Chips

                                                                                                                • Key points
                                                                                                                  • Private-label sales of tortilla chips show steady growth
                                                                                                                    • Private-label sales jump in 2009
                                                                                                                      • Sales of tortilla chips
                                                                                                                        • Figure 8: U.S. FDMx sales of tortilla/tostada chips, total vs. private label, 2004-09
                                                                                                                    • Segment Performance—Snack Nuts and Seeds

                                                                                                                      • Key points
                                                                                                                        • Private label claims the biggest share of snack nuts
                                                                                                                          • Private label increases share and outpaces total market every year
                                                                                                                            • Snack nuts and seeds sales
                                                                                                                              • Figure 9: U.S. FDMx sales of snack nuts/seeds/corn nuts, total vs. private label, 2004-09
                                                                                                                          • Segment Performance—Popcorn

                                                                                                                            • Key points
                                                                                                                              • Private-label popcorn sales growth outpaces total segment
                                                                                                                                • Recession puts pop in popcorn, especially private label
                                                                                                                                  • Popcorn sales
                                                                                                                                    • Figure 10: U.S. FDMx sales of popcorn, total vs. private label, 2004-09
                                                                                                                                • Segment Performance—Pretzels

                                                                                                                                  • Key point
                                                                                                                                    • Private-label share of pretzels rising
                                                                                                                                      • Pretzels sales
                                                                                                                                        • Figure 11: U.S. FDMx sales of pretzels, total vs. private label, 2004-09
                                                                                                                                    • Segment Performance—Cheese Snacks

                                                                                                                                      • Key points
                                                                                                                                        • Cheese snacks a mixed bag for private label
                                                                                                                                          • Cheese snacks surge in 2009, overall and in private label
                                                                                                                                            • Cheese snacks sales
                                                                                                                                              • Figure 12: U.S. FDMx sales of cheese snacks, total vs. private label, 2004-09
                                                                                                                                          • Segment Performance—Corn Snacks (No Tortilla Chips)

                                                                                                                                            • Key points
                                                                                                                                              • Corn chips not fruitful for private label
                                                                                                                                                • 2009 shows big private-label increase
                                                                                                                                                  • Corn snacks (no tortilla chips) sales
                                                                                                                                                    • Figure 13: U.S. FDMx sales of corn snacks (no tortilla chips), total vs. private label, 2004-09
                                                                                                                                                • Segment Performance—Other Salty Snacks

                                                                                                                                                  • Key points
                                                                                                                                                    • “Other” increases sales like no other for private label
                                                                                                                                                      • Diversity and innovation key to success
                                                                                                                                                        • Other salty snacks sales
                                                                                                                                                          • Figure 14: U.S. FDMx sales of other salty snacks, total vs. private label, 2004-09
                                                                                                                                                      • Retail Channels

                                                                                                                                                        • Key points
                                                                                                                                                          • Sales of private-label salty snacks enjoy consistent growth in both food stores and other outlets
                                                                                                                                                            • Channel sales and trends
                                                                                                                                                              • Figure 15: FDMx sales of private-label salty snacks, by channel, 2004-09
                                                                                                                                                          • Retail Channels—Food Retailers

                                                                                                                                                            • Key points
                                                                                                                                                              • Food retailer sales of PL salty snacks leap in 2008-09
                                                                                                                                                                • Food retailer share remains weak
                                                                                                                                                                  • Food retailers’ sales
                                                                                                                                                                    • Figure 16: Food retailers’ sales of private-label salty snacks, total vs. private label, 2004-09
                                                                                                                                                                • Retail Channels—“Other” Retailers

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Private label in “other” FDMx stores shows stronger growth than the market in general
                                                                                                                                                                      • Other retailers’ sales
                                                                                                                                                                        • Figure 17: Other retailers’ sales of private-label salty snacks, total vs. private label, 2004-09
                                                                                                                                                                    • Brands vs. Private Label—Overview

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Private label remains in second place
                                                                                                                                                                          • PepsiCo dominates with famous brands
                                                                                                                                                                            • Private label increases at highest rate
                                                                                                                                                                              • Brand and private-label sales
                                                                                                                                                                                • Figure 18: U.S. FDMx top brands and private-label sales of salty snacks, 2008 and 2009
                                                                                                                                                                            • Brands vs. Private Label—Potato Chips

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Private-label potato chip sales fare well in the down economy
                                                                                                                                                                                  • Potato chip leader remains strong
                                                                                                                                                                                    • Pringles slips in sales
                                                                                                                                                                                      • Brand and private-label sales
                                                                                                                                                                                        • Figure 19: U.S. FDMx top brands and private-label sales of potato chips, 2008 and 2009
                                                                                                                                                                                      • Trends in incidence of household potato chip brands usage
                                                                                                                                                                                        • Figure 20: Incidence of household usage for top brands and private-label potato chips, 2004/05-2008/09
                                                                                                                                                                                      • Education impacts potato chip brands used
                                                                                                                                                                                        • Figure 21: Incidence of household usage for top brands and private-label potato chips, by education, June 2009
                                                                                                                                                                                    • Brands vs. Private Label—Tortilla Chips

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Private-label tortilla chips are small, but growing segment
                                                                                                                                                                                          • Tortilla category leader enjoys more than three quarters of the market
                                                                                                                                                                                            • Market share declines for top three brand companies, but not for private label
                                                                                                                                                                                              • Brand and private-label sales
                                                                                                                                                                                                • Figure 22: U.S. FDMx top brands and private-label sales of tortilla chips, 2008 and 2009
                                                                                                                                                                                              • Trends in incidence of household corn/tortilla chips/cheese snacks brand usage
                                                                                                                                                                                                • Figure 23: Incidence of household usage for top brands and private-label corn/tortilla chips/cheese snacks, 2004/05-2008/09
                                                                                                                                                                                              • Age impacts use of corn/tortilla chips/cheese snacks brands
                                                                                                                                                                                                • Figure 24: Incidence of household usage for top brands and private-label corn/tortilla chips/cheese snacks, by age, June 2009
                                                                                                                                                                                            • Brands vs. Private Label—Snack Nuts and Seeds

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Snack nuts and seeds are where private label shines
                                                                                                                                                                                                  • Kraft shows declining sales in this segment
                                                                                                                                                                                                    • Brand and private-label sales
                                                                                                                                                                                                      • Figure 25: U.S. FDMx top brands and private-label sales of snack nuts and seeds, 2008 and 2009
                                                                                                                                                                                                    • Consumers show preferences for nut brands they use
                                                                                                                                                                                                      • Figure 26: Incidence of household usage for top brands and private-label nuts, 2006/07 and 2008/09
                                                                                                                                                                                                    • Impact of age on brand usage of nuts for cooking and snacks
                                                                                                                                                                                                      • Figure 27: Incidence of household usage for top brands and private-label nuts, by age, June 2009
                                                                                                                                                                                                    • Impact of household income on use of nuts for cooking and snacks
                                                                                                                                                                                                      • Figure 28: Incidence of household usage for top brands and private-label nuts, by household income, June 2009
                                                                                                                                                                                                  • Brands vs. Private Label—Popcorn

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Private-label popcorn gained market share
                                                                                                                                                                                                        • Dark horses come from behind
                                                                                                                                                                                                          • Brand and private-label sales
                                                                                                                                                                                                            • Figure 29: U.S. FDMx top brands and private-label sales of popcorn, 2008 and 2009
                                                                                                                                                                                                          • Consumers show preferences for popcorn brands
                                                                                                                                                                                                            • Figure 30: Incidence of household usage for top brands and private-label popcorn products, 2004/05-2008/09
                                                                                                                                                                                                          • Household size affects popcorn purchases
                                                                                                                                                                                                            • Figure 31: Incidence of household usage for top brands and private-label popcorn, by number of people in the household, June 2009
                                                                                                                                                                                                        • Brands vs. Private Label—Pretzels

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Private-label pretzels continue to gain sales
                                                                                                                                                                                                              • Category leader keeps its pace
                                                                                                                                                                                                                • Frito-Lay struggles in pretzels while other brands rise
                                                                                                                                                                                                                  • Brand and private-label sales
                                                                                                                                                                                                                    • Figure 32: FDMx top brands and private-label sales of pretzels, 2008 and 2009
                                                                                                                                                                                                                  • Consumers indicate their pretzel brand preference
                                                                                                                                                                                                                    • Figure 33: Incidence of household usage for top brands and private-label pretzels, 2004/05-2008/09
                                                                                                                                                                                                                  • Race/Hispanic origin indicates likelihood to purchase pretzels
                                                                                                                                                                                                                    • Figure 34: Incidence of household usage for top brands and private-label pretzels, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                • Brands vs. Private Label—Cheese Snacks

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Private-label cheese snacks barely inch up in market share
                                                                                                                                                                                                                      • Frito-Lay with its Cheetos runs the category, but with one surprise
                                                                                                                                                                                                                        • Brand and private-label sales
                                                                                                                                                                                                                          • Figure 35: FDMx top brands and private-label sales of cheese snacks, 2008 and 2009
                                                                                                                                                                                                                        • Consumers, by household income, weigh in on cheese snack uses
                                                                                                                                                                                                                          • Figure 36: Incidence of household usage for top brands and private-label corn/tortilla chips/cheese snacks, by household income, June 2009
                                                                                                                                                                                                                      • Brands vs. Private Label—Corn Snacks (No Tortilla Chips)

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Private label plays a light role in corn snacks
                                                                                                                                                                                                                            • Fritos continues to reign
                                                                                                                                                                                                                              • Brand and private-label sales
                                                                                                                                                                                                                                • Figure 37: FDMx top brands and private-label sales of corn snacks (no tortilla chips), 2008 and 2009
                                                                                                                                                                                                                              • Consumers, by race/Hispanic origin, show corn snack preferences
                                                                                                                                                                                                                                • Figure 38: Incidence of household usage for top brands and private-label corn/tortilla chips/cheese snacks, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                            • Brands vs. Private Label—Other Salty Snacks

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Private label doesn’t show strong in broad “other” category
                                                                                                                                                                                                                                  • PepsiCo’s innovation keeps it on top
                                                                                                                                                                                                                                    • Brand and private-label sales
                                                                                                                                                                                                                                      • Figure 39: FDMx top brands and private-label sales of other salty snacks, 2008 and 2009
                                                                                                                                                                                                                                    • Consumers, by education, indicate their favorite “other” salty snacks
                                                                                                                                                                                                                                      • Figure 40: Incidence of household usage for top brands and private-label corn/tortilla chips/cheese snacks, by education, June 2009
                                                                                                                                                                                                                                  • Innovation and Innovators—Brands vs. Private Label

                                                                                                                                                                                                                                    • Overview: Subcategory launches in private label mirror entire market
                                                                                                                                                                                                                                      • Figure 41: Total share of new product launches, by subcategory—all brands plus private label, 2005-09
                                                                                                                                                                                                                                      • Figure 42: Total share of new product launches, by subcategory—private label only, 2005-09
                                                                                                                                                                                                                                    • Savory/salty still top subcategory for launches, but share lags
                                                                                                                                                                                                                                      • Figure 43: Private-label share of new product launches, by subcategory, 2009
                                                                                                                                                                                                                                    • PL salty snacks lag behind brands in health-related claims
                                                                                                                                                                                                                                      • Figure 44: Claims in new product launches, private label vs. all, 2009
                                                                                                                                                                                                                                    • New private-label product introductions that mimic national brands
                                                                                                                                                                                                                                      • With packaging
                                                                                                                                                                                                                                        • With claims
                                                                                                                                                                                                                                          • With heritage/ethnic feel
                                                                                                                                                                                                                                            • New private-label product introductions that carry forward retailer themes
                                                                                                                                                                                                                                            • Salty Snack Purchase

                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                • All salty snacks
                                                                                                                                                                                                                                                  • Figure 45: Salty snacks bought in past month, by gender, December 2009
                                                                                                                                                                                                                                                  • Figure 46: Salty snacks bought in past month, by age, December 2009
                                                                                                                                                                                                                                                  • Figure 47: Salty snacks bought in past month, by household income, December 2009
                                                                                                                                                                                                                                                  • Figure 48: Salty snacks bought in past month, by presence and number of children in household, December 2009
                                                                                                                                                                                                                                                • Overall purchase of store brand salty snacks
                                                                                                                                                                                                                                                  • Figure 49: Incidence of purchase of private-label salty snacks, by gender, age and household income, December 2009
                                                                                                                                                                                                                                                  • Figure 50: Incidence of purchase of private-label salty snacks, by marital status, number of people and children in household, December 2009
                                                                                                                                                                                                                                                • Store brand purchase pattern
                                                                                                                                                                                                                                                  • Figure 51: Pattern of store brand salty snacks purchase, by gender, December 2009
                                                                                                                                                                                                                                                  • Figure 52: Pattern of store brand salty snacks purchase, by age, December 2009
                                                                                                                                                                                                                                                  • Figure 53: Pattern of store brand salty snacks purchase, by presence and number of children in household, December 2009
                                                                                                                                                                                                                                                  • Figure 54: Pattern of store brand salty snacks purchase, by level of education, December 2009
                                                                                                                                                                                                                                              • Perception of Quality of Store Brand Salty Snacks

                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • Store brands win on quality perception
                                                                                                                                                                                                                                                    • Figure 55: Perception of quality of store brand salty snacks, by gender, December 2009
                                                                                                                                                                                                                                                    • Figure 56: Perception of quality of store brand salty snacks, by age, December 2009
                                                                                                                                                                                                                                                    • Figure 57: Perception of quality of store brand salty snacks, by presence and number of children in household, December 2009
                                                                                                                                                                                                                                                    • Figure 58: Perception of quality of store brand salty snacks, by level of education, December 2009
                                                                                                                                                                                                                                                • Reasons for Not Buying Store Brand Salty Snacks

                                                                                                                                                                                                                                                    • Figure 59: Reasons for not buying store brand salty snacks, by age, December 2009
                                                                                                                                                                                                                                                • Interest in New Brands of Salty Snacks

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • High levels of contentment—but still interest in trying new
                                                                                                                                                                                                                                                      • Figure 60: Interest in new brands of salty snacks, by age, December 2009
                                                                                                                                                                                                                                                      • Figure 61: Interest in new brands of salty snacks, by household income, December 2009
                                                                                                                                                                                                                                                      • Figure 62: Interest in new brands of salty snacks, by presence and number of children in household, December 2009
                                                                                                                                                                                                                                                  • Factors Influencing Purchase

                                                                                                                                                                                                                                                    • Transfer of information about salty snacks with friends and family
                                                                                                                                                                                                                                                      • Figure 63: Information exchange with family and friends about salty snacks, by age, December 2009
                                                                                                                                                                                                                                                      • Figure 64: Information exchange with family and friends about salty snacks, by household income, December 2009
                                                                                                                                                                                                                                                      • Figure 65: Information exchange with family and friends about salty snacks, by presence and number of children in household, December 2009
                                                                                                                                                                                                                                                    • Impact of green/environmental issues on salty snack purchase
                                                                                                                                                                                                                                                      • Figure 66: Impact of green/environmental issues on salty snack purchase, by age, December 2009
                                                                                                                                                                                                                                                      • Figure 67: Impact of green/environmental issues on salty snack purchase, by household income, December 2009
                                                                                                                                                                                                                                                      • Figure 68: Impact of green/environmental issues on salty snack purchase, by presence and number of children in household, December 2009
                                                                                                                                                                                                                                                  • Salty Snack Purchase Behavior

                                                                                                                                                                                                                                                        • Figure 69: Salty snack purchase behavior, by type of snack, December 2009
                                                                                                                                                                                                                                                        • Figure 70: Store brand salty snack household usage behavior, by item, by Mosaic group, June 2009
                                                                                                                                                                                                                                                    • Impact of Race/Hispanic Origin

                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                        • Salty snack purchase—all salty snacks
                                                                                                                                                                                                                                                          • Figure 71: Salty snacks bought in past month, by Hispanic origin, December 2009
                                                                                                                                                                                                                                                        • Salty snack purchase—store brand salty snacks
                                                                                                                                                                                                                                                          • Figure 72: Incidence of purchase of store brand salty snacks, by race/Hispanic origin, December 2009
                                                                                                                                                                                                                                                        • Perception of quality of store brand salty snacks
                                                                                                                                                                                                                                                          • Figure 73: Perception of quality of store brand salty snacks, by Hispanic origin, December 2009
                                                                                                                                                                                                                                                        • Interest in new brands of salty snacks
                                                                                                                                                                                                                                                          • Figure 74: Interest in new brands of salty snacks, by race/Hispanic origin, December 2009
                                                                                                                                                                                                                                                        • Transfer of information about salty snacks with friends and family
                                                                                                                                                                                                                                                          • Figure 75: Information exchange with family and friends about salty snacks, by race/Hispanic origin, December 2009
                                                                                                                                                                                                                                                        • Impact of green/environmental issues on salty snack purchase
                                                                                                                                                                                                                                                          • Figure 76: Impact of green/environmental issues on salty snack purchase, by race/Hispanic origin, December 2009
                                                                                                                                                                                                                                                      • Custom Consumer Groups

                                                                                                                                                                                                                                                          • Combined impact of children, gender and marital status
                                                                                                                                                                                                                                                              • Figure 77: Incidence of purchase of store brand salty snacks, by gender and children and marital status with children, December 2009
                                                                                                                                                                                                                                                            • Those with children analyze their purchases/caught between price and quality
                                                                                                                                                                                                                                                              • Figure 78: Pattern of store brand salty snack purchases, by gender and children in HH, December 2009
                                                                                                                                                                                                                                                              • Figure 79: Interest and influences regarding new salty snack brands, by marital status and children in HH, December 2009
                                                                                                                                                                                                                                                          • Cluster Analysis

                                                                                                                                                                                                                                                              • Happy Savers
                                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                                                                                      • Super Snackers
                                                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                                                              • Frugals
                                                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                                                                                                      • Cluster characteristics
                                                                                                                                                                                                                                                                                        • Figure 80: Private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                        • Figure 81: Salty snacks bought in past month, by private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                        • Figure 82: Pattern of store brand salty snacks purchase, by private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                        • Figure 83: Perception of quality of store brand salty snacks, by private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                        • Figure 84: Interest in new brands of salty snacks, by private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                        • Figure 85: Information exchange with family and friends about salty snacks, by private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                        • Figure 86: Impact of green/environmental issues on salty snack purchase, by private-label salty snack clusters, December 2009
                                                                                                                                                                                                                                                                                      • Cluster demographics
                                                                                                                                                                                                                                                                                        • Figure 87: Private-label salty snack clusters, by gender, December 2009
                                                                                                                                                                                                                                                                                        • Figure 88: Private-label salty snack clusters, by age, December 2009
                                                                                                                                                                                                                                                                                        • Figure 89: Private-label salty snack clusters, by household income, December 2009
                                                                                                                                                                                                                                                                                        • Figure 90: Private-label salty snack clusters, by race, December 2009
                                                                                                                                                                                                                                                                                        • Figure 91: Private-label salty snack clusters, by Hispanic origin, December 2009
                                                                                                                                                                                                                                                                                      • Cluster methodology
                                                                                                                                                                                                                                                                                      • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                        • American Pop Corn Company
                                                                                                                                                                                                                                                                                        • Burger King Corporation
                                                                                                                                                                                                                                                                                        • Campbell Soup Company
                                                                                                                                                                                                                                                                                        • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                                        • Diamond Foods, Inc.
                                                                                                                                                                                                                                                                                        • Food and Drug Administration
                                                                                                                                                                                                                                                                                        • Food Marketing Institute
                                                                                                                                                                                                                                                                                        • Food Products Association
                                                                                                                                                                                                                                                                                        • Fresh & Easy
                                                                                                                                                                                                                                                                                        • Frito-Lay, Inc
                                                                                                                                                                                                                                                                                        • General Mills Inc
                                                                                                                                                                                                                                                                                        • Giant Eagle
                                                                                                                                                                                                                                                                                        • Greenfield Online
                                                                                                                                                                                                                                                                                        • Grocery Manufacturers Association (GMA)
                                                                                                                                                                                                                                                                                        • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                                                        • International Foodservice Distributors Association (IFDA)
                                                                                                                                                                                                                                                                                        • J & J Snack Foods Corp.
                                                                                                                                                                                                                                                                                        • Kellogg Company
                                                                                                                                                                                                                                                                                        • Kettle Foods, Inc.
                                                                                                                                                                                                                                                                                        • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                                        • National Association of Chain Drug Stores (NACDS)
                                                                                                                                                                                                                                                                                        • National Automatic Merchandising Association (NAMA)
                                                                                                                                                                                                                                                                                        • Newman's Own Inc.
                                                                                                                                                                                                                                                                                        • Old Dutch Foods Inc.
                                                                                                                                                                                                                                                                                        • Pepperidge Farm Inc.
                                                                                                                                                                                                                                                                                        • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                                                        • Procter & Gamble USA
                                                                                                                                                                                                                                                                                        • Snack Food Association (SFA)
                                                                                                                                                                                                                                                                                        • Snyder's of Hanover
                                                                                                                                                                                                                                                                                        • Starbucks Corporation
                                                                                                                                                                                                                                                                                        • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                                                        • The Kroger Co.
                                                                                                                                                                                                                                                                                        • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                        • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                        • Utz Quality Foods Inc.
                                                                                                                                                                                                                                                                                        • Walgreen Co
                                                                                                                                                                                                                                                                                        • Wise Foods Inc.

                                                                                                                                                                                                                                                                                        Private Label Salty Snacks - US - April 2010

                                                                                                                                                                                                                                                                                        US $3,995.00 (Excl.Tax)