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Processed Fruit and Vegetables - Europe - December 2010

Overall, value sales of canned and frozen food have posted steady annual growth and have been safe from any adverse effects caused by the economic recession thanks to their general affordability. Recent product innovation within processed fruit and vegetables has concentrated on convenience, demonstrated in microwaveability and ease of use, but also packaging. Similar to many other food markets, there is an increasing focus on additive- and preservative-free products, with a growing number of consumers worried about the use of artificial ingredients in the food they eat.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Germany number-one for canned and frozen fruit and vegetables
                • Continued growth in a climate of recession
                  • Convenient, healthy products
                    • Consumer perceptions shape demand
                      • Nuts and dried fruit benefit from health benefits
                        • Children a key target group
                        • European Market Size and Forecast

                          • Key points
                            • Canned food
                              • The ‘Big 5’
                                • Figure 1: Canned food: Value in local currency, 2004-14
                                • Figure 2: Canned food: Volume, 2004-14
                                • Figure 3: Canned food: Spend per capita (population), 2004-14
                              • Other European countries
                                • Figure 4: Canned food: Value in local currency, 2004-14
                                • Figure 5: Canned food: Volume, 2004-14
                                • Figure 6: Canned food: Spend per capita (population), 2003-14
                              • Frozen food
                                • The ‘Big 5’
                                  • Figure 7: Frozen food: Value in local currency, 2004-14
                                  • Figure 8: Frozen food: Volume, 2004-14
                                  • Figure 9: Frozen food: Spend per capita (population), 2004-14
                                • Other European countries
                                  • Figure 10: Frozen food: Value in local currency, 2004-14
                                  • Figure 11: Frozen food: Volume, 2004-14
                                  • Figure 12: Frozen food: Spend per capita (population), 2004-14
                              • Market Segmentation

                                • Key points
                                  • France
                                    • Figure 13: France: Canned food: Market segmentation, by volume, 2009
                                    • Figure 14: France: Canned food: Market segmentation, by value, 2009
                                    • Figure 15: France: Frozen food: Market segmentation, by volume, 2009
                                    • Figure 16: France: Frozen food: Market segmentation, by value, 2009
                                  • Germany
                                    • Figure 17: Germany: Canned food: Market segmentation, by volume, 2009
                                    • Figure 18: Germany: Canned food: Market segmentation, by value, 2009
                                    • Figure 19: Germany: Frozen food: Market segmentation, by volume, 2008
                                    • Figure 20: Germany: Frozen food: Market segmentation, by value, 2008
                                  • Italy
                                    • Figure 21: Italy: Canned food: Market segmentation, by volume, 2009
                                    • Figure 22: Italy: Canned food: Market segmentation, by value, 2009
                                    • Figure 23: Italy: Frozen food: Market segmentation, by volume, 2009
                                    • Figure 24: Italy: Frozen food: Market segmentation, by value, 2009
                                  • Spain
                                    • Figure 25: Spain: Canned food: Market segmentation, by volume, 2009
                                    • Figure 26: Spain: Canned food: Market segmentation, by value, 2009
                                    • Figure 27: Spain: Frozen food: Market segmentation, by volume, 2009
                                    • Figure 28: Spain: Frozen food: Market segmentation, by value, 2009
                                  • UK
                                    • Figure 29: UK: Canned food: Market segmentation, by volume, 2009
                                    • Figure 30: UK: Canned food: Market segmentation, by value, 2009
                                    • Figure 31: UK: Frozen food: Market segmentation, by volume, 2009
                                    • Figure 32: UK: Frozen food: Market segmentation, by value, 2009
                                  • Other European countries
                                    • Russia
                                      • Figure 33: Russia: Canned food: Market segmentation, by volume, 2009
                                      • Figure 34: Russia: Canned food: Market segmentation, by value, 2009
                                      • Figure 35: Russia: Frozen food: Market segmentation, by volume, 2009
                                      • Figure 36: Russia: Frozen food: Market segmentation, by value, 2009
                                    • Sweden
                                      • Figure 37: Sweden: Canned Food: Market segmentation, by volume, 2009
                                      • Figure 38: Sweden: Canned food: Market segmentation, by value, 2009
                                      • Figure 39: Sweden: Frozen food: Market segmentation, by volume, 2009
                                      • Figure 40: Sweden: Frozen food: Market segmentation, by value, 2009
                                    • Ukraine
                                      • Figure 41: Ukraine: Canned food: Market segmentation, by volume, 2009
                                      • Figure 42: Ukraine: Canned food: Market segmentation, by value, 2009
                                      • Figure 43: Ukraine: Frozen food: Market segmentation, by volume, 2009
                                      • Figure 44: Ukraine: Frozen food: Market segmentation, by value, 2009
                                    • Slovak Republic (volume only)
                                      • Figure 45: Slovak Republic: Canned food: Market segmentation, by volume, 2008
                                      • Figure 46: Slovak Republic: Frozen food: Market segmentation, by volume, 2009
                                    • Poland (value only)
                                      • Figure 47: Poland: Canned food: Market segmentation, by value, 2008
                                      • Figure 48: Poland: Frozen food: Market segmentation, by value, 2009
                                  • Companies and Product Innovation

                                    • Key points
                                      • Global region
                                        • Figure 49: Percentage of new product launches, by region, 2010
                                      • European region
                                        • Figure 50: Percentage of new product launches, by top ten European countries, 2010
                                        • Figure 51: Percentage of new product launches, by the ‘Big 5’ countries, 2010
                                      • New product launches by top claims
                                        • Figure 52: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2010
                                      • France
                                        • Figure 53: Number of new product launches, France, 2007-10
                                        • Figure 54: Top five claims on new product development, France, 2007-10
                                      • Convenience counts
                                        • Packaging innovation
                                          • Fruit & veg for kids
                                            • Germany
                                              • Figure 55: Number of new product launches, Germany, 2007-10
                                              • Figure 56: Top five claims on new product development, Germany, 2007-10
                                            • Organic offer
                                              • Sauerkraut – a German staple
                                                • Free from additives and preservatives
                                                  • Italy
                                                    • Figure 57: Number of new product launches, Italy, 2007-10
                                                    • Figure 58: Top five claims on new product development, Italy, 2007-10
                                                  • Easy does it
                                                    • Healthy eating
                                                      • Italian ingredients
                                                        • Spain
                                                          • Figure 59: Number of new product launches, Spain, 2007-10
                                                          • Figure 60: Top five claims on new product development, Spain, 2007-10
                                                        • Quality matters
                                                          • Tomatoes – a key ingredient
                                                            • All natural
                                                              • UK
                                                                • Figure 61: Number of new product launches, UK, 2007-10
                                                                • Figure 62: Top five claims on new product development, UK, 2007-10
                                                              • Ideal for vegetarians and vegans
                                                                • Eco-friendly packaging
                                                                  • Fruit on the go
                                                                  • The Consumer

                                                                    • Key points
                                                                      • France
                                                                        • Figure 63: Trends in frequency and usage of frozen vegetables (excluding potatoes), France, 2005-09
                                                                        • Figure 64: Frequency and usage of nuts and dried fruit, France, 2009
                                                                      • Germany
                                                                        • Figure 65: Trends in frequency and usage of frozen vegetables (excluding potatoes), Germany, 2005-09
                                                                        • Figure 66: Trends in frequency and usage of nuts and dried fruit, Germany, 2005-09
                                                                        • Figure 67: Types of nuts and dried fruit eaten most often, Germany, 2009
                                                                      • Great Britain
                                                                        • Figure 68: Trends in frequency and usage of frozen vegetables (excluding potatoes), GB, 2005-09
                                                                        • Figure 69: Frequency and usage of nuts and dried fruit, GB, 2009
                                                                        • Figure 70: Types of nuts and dried fruit eaten most often, GB, 2009
                                                                      • Spain
                                                                        • Figure 71: Trends in frequency and usage of frozen vegetables (excluding potatoes), Spain, 2005-09
                                                                        • Figure 72: Trends in frequency and usage of vegetables in tins and jars, Spain, 2005-09
                                                                        • Figure 73: Trends in types of vegetables in tins and jars used most often, Spain, 2005-09
                                                                        • Figure 74: Trends in frequency and usage of nuts and dried fruit, Spain, 2005-09
                                                                    • Appendix – Demographic Data

                                                                        • Figure 75: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, France, 2009
                                                                        • Figure 76: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Germany, 2009
                                                                        • Figure 77: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, GB, 2009
                                                                        • Figure 78: Frequency and usage of frozen vegetables (excluding potatoes), by demographics, Spain, 2009
                                                                        • Figure 79: Frequency and usage of vegetables in tins and jars, by demographics, Spain, 2009
                                                                        • Figure 80: Frequency and usage of nuts and dried fruit, by demographics, France, 2009
                                                                        • Figure 81: Frequency and usage of nuts and dried fruit, by demographics, Germany, 2009
                                                                        • Figure 82: Frequency and usage of nuts and dried fruit, by demographics, GB, 2009
                                                                        • Figure 83: Frequency and usage of nuts and dried fruit, by demographics, Spain, 2009
                                                                    • Appendix – Market Size and Forecast Data

                                                                        • Figure 84: Canned food: Value in local currency, 2004-14
                                                                        • Figure 85: Canned food: Volume, 2004-14
                                                                        • Figure 86: Canned food: Spend per capita (population), 2004-14
                                                                        • Figure 87: Canned food: Value in local currency, 2004-14
                                                                        • Figure 88: Canned food: Volume, 2004-14
                                                                        • Figure 89: Canned food: Spend per capita (population), 2003-14
                                                                        • Figure 90: Frozen food: Value in local currency, 2004-14
                                                                        • Figure 91: Frozen food: Volume, 2004-14
                                                                        • Figure 92: Frozen food: Spend per capita (population), 2004-14
                                                                        • Figure 93: Frozen food: Value in local currency, 2004-14
                                                                        • Figure 94: Frozen food: Volume, 2004-14
                                                                        • Figure 95: Frozen food: Spend per capita (population), 2004-14

                                                                    Processed Fruit and Vegetables - Europe - December 2010

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