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- Processed Fruit and Vegetables - Europe - December 2011
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European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
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Introduction
Key points
Definition
Consumer research
Abbreviations
Executive Summary
The market
Britons are the top consumers
British conserves are the cheapest, Italian the most expensive
Figure 1: Processed fruit and vegetables: Market segmentation, by value, France, Germany, Italy, Spain, (€m)
Strength and weaknesses in brief
Strengths
Weaknesses
Companies, brands and innovation
Private labels play a big role
Figure 2: New product activity in processed fruit and vegetables, % share by company, by European Region, 12 months to November 2011
Organic provenance, convenience, and additive-free are the top selling points
Figure 3: New product activity in processed fruit and vegetables, % share by leading claims, by European Region, 12 months to November 2011
The consumer
Families and the middle-aged are the main users of frozen vegetables
British consumers take easily to preserved foods, southern Europeans less so
European Market Size and Forecast and Segmentation
Key points
France
Figure 4: France – Processed fruit and vegetables: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 5: France – Processed fruit and vegetables: Market segmentation, by value (€m)
Figure 6: France – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
Germany
Figure 7: Germany – Processed fruit and vegetables: Market segmentation, by value (€m), 2005-10
Figure 8: Germany – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
Italy
Figure 9: Italy – Processed fruit and vegetables: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 10: Italy – Processed fruit and vegetables: Market segmentation, by value (€m), 2005-10
Figure 11: Italy – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
Spain
Figure 12: Spain – Processed fruit and vegetables: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 13: Spain – Processed fruit and vegetables: Market segmentation, by value (€m), 2005-10
Figure 14: Spain – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
UK
Figure 15: UK – Processed fruit and vegetables: Market segmentation, by value (£m), 2008-10
Figure 16: UK – Processed fruit and vegetables: Forecasts, by value (£m), 2011-15
Companies and Product Innovation
Key points
Processed fruit and vegetables (excluding potato products)
World region
Figure 17: New product activity in processed fruit and vegetables, % share by global region, 12 months to November 2011
European region
GNPD leaders
Figure 18: New product activity in processed fruit and vegetables, % share by European region, 12 months to November 2011
GNPD sub-category split
Figure 19: New product activity in processed fruit and vegetables, % share by top 10 European countries, by subsegment, 12 months to November 2011
Leading companies
Figure 20: New product activity in processed fruit and vegetables, % share by company, by European region, 12 months to November 2011
Leading claims
Figure 21: New product activity in processed fruit and vegetables, % share by leading claims, by European Region, 12 months to November 2011
Potato products
The Big 5
France
GNPD sub-category split
Figure 22: New product activity in processed fruit and vegetables, France, % share by subsegment, by year, 2007-11
Leading companies
Figure 23: New product activity in processed fruit and vegetables, % share by company, France, 12 months to November 2011
Leading claims
Figure 24: New product activity in processed fruit and vegetables, % share by leading claims, France, 12 months to November 2011
Most innovative products
France – potato products
Figure 25: New product activity in potato products, France, number of launches, by year, 2007-11
Germany
GNPD sub-category split
Figure 26: New product activity in processed fruit and vegetables, Germany, % share by subsegment, by year, 2007-11
Leading companies
Figure 27: New product activity in processed fruit and vegetables, % share by company, Germany, 12 months to November 2011
Leading claims
Figure 28: New product activity in processed fruit and vegetables, % share by leading claims, Germany, 12 months to November 2011
Most innovative products
Germany – potato products
Figure 29: New product activity in potato products, Germany, number of launches, by year, 2007-11
Italy
GNPD sub-category split
Figure 30: New product activity in processed fruit and vegetables, Italy, % share by subsegment, by year, 2007-11
Leading companies
Figure 31: New product activity in processed fruit and vegetables, % share by company, Italy, 12 months to November 2011
Leading claims
Figure 32: New product activity in processed fruit and vegetables, % share by leading claims, Italy, 12 months to November 2011
Most innovative products
Italy – potato products
Figure 33: New product activity in potato products, Italy, number of launches, by year, 2007-2011
Spain
GNPD sub-category split
Figure 34: New product activity in processed fruit and vegetables, Spain, % share by subsegment, by year, 2007-11
Leading companies
Figure 35: New product activity in processed fruit and vegetables, % share by company, Spain, 12 months to November 2011
Leading claims
Figure 36: New product activity in processed fruit and vegetables, % share by leading claims, Spain, 12 months to November 2011
Most innovative products
Spain – potato products
Figure 37: New product activity in potato products, Spain, number of launches, by year, 2007-11
UK
GNPD sub-category split
Figure 38: New product activity in processed fruit and vegetables, UK, % share by subsegment, by year, 2007-11
Leading companies
Figure 39: New product activity in processed fruit and vegetables, % share by company, UK, 12 months to November 2011
Leading claims
Figure 40: New product activity in processed fruit and vegetables, % share by leading claims, UK, 12 months to November 2011
Most innovative products
UK – potato products
Figure 41: New product activity in potato products, UK, number of launches, by year, 2007-11
The Consumer
Key points
Frozen vegetables (excluding potatoes)
Figure 42: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by country, 2010
Ambient vegetables
Figure 43: Frequency of using vegetables in tins and jars in the last 12 months, by country, 2010
Figure 44: Types of vegetables in tins and jars used most often, by country, 2010
Frozen chips and potato products
Figure 45: Frequency of using frozen chips and potato products in the last 12 months, by country, 2010
Consumer attitudes
Figure 46: Trends in agreement with statement: “I prefer to prepare my meals from scratch”, 2010
Figure 47: Trends in agreement with statement: “I enjoy eating foreign food”, 2010
Figure 48: Trends in agreement with statement: “It's worth paying more for organic food”, 2006-10
Figure 49: Trends in agreement with statement: “Frozen foods are as good for you as fresh foods”, 2010
Appendix – Demographic Data
Figure 50: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, GB, 2010
Figure 51: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, France, 2010
Figure 52: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, Spain, 2010
Figure 53: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, Germany, 2010
Figure 54: Frequency of using vegetables in tins and jars in the last 12 months, by demographics, France, 2010
Figure 55: Frequency of using vegetables in tins and jars in the last 12 months, by demographics, Spain, 2010
Figure 56: Types of vegetables in tins and jars used most often, by demographics, France, 2010
Figure 57: Types of vegetables in tins and jars used most often, by demographics, France, 2010
Figure 58: Types of vegetables in tins and jars used most often, by demographics, France, 2010
Figure 59: Types of vegetables in tins and jars used most often, by demographics, France, 2010
Figure 60: Types of vegetables in tins and jars used most often, by demographics, Spain, 2010
Figure 61: Types of vegetables in tins and jars used most often, by demographics, Spain, 2010
Figure 62: Types of vegetables in tins and jars used most often, by demographics, Spain, 2010
Figure 63: Frequency of using frozen chips and potato products in the last 12 months, by demographics, GB, 2010
Figure 64: Frequency of using frozen chips and potato products in the last 12 months, by demographics, France, 2010
Figure 65: Frequency of using frozen chips and potato products in the last 12 months, by demographics, Spain, 2010
Figure 66: Frequency of using frozen chips and potato products in the last 12 months, by demographics, Germany, 2010
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