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Processed Fruit and Vegetables - Europe - December 2011

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Britons are the top consumers
                    • British conserves are the cheapest, Italian the most expensive
                      • Figure 1: Processed fruit and vegetables: Market segmentation, by value, France, Germany, Italy, Spain, (€m)
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovation
                            • Private labels play a big role
                              • Figure 2: New product activity in processed fruit and vegetables, % share by company, by European Region, 12 months to November 2011
                            • Organic provenance, convenience, and additive-free are the top selling points
                              • Figure 3: New product activity in processed fruit and vegetables, % share by leading claims, by European Region, 12 months to November 2011
                            • The consumer
                              • Families and the middle-aged are the main users of frozen vegetables
                                • British consumers take easily to preserved foods, southern Europeans less so
                                • European Market Size and Forecast and Segmentation

                                  • Key points
                                    • France
                                      • Figure 4: France – Processed fruit and vegetables: Market segmentation, by volume ((000) tonnes), 2005-10
                                      • Figure 5: France – Processed fruit and vegetables: Market segmentation, by value (€m)
                                      • Figure 6: France – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
                                    • Germany
                                      • Figure 7: Germany – Processed fruit and vegetables: Market segmentation, by value (€m), 2005-10
                                      • Figure 8: Germany – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
                                    • Italy
                                      • Figure 9: Italy – Processed fruit and vegetables: Market segmentation, by volume ((000) tonnes), 2005-10
                                      • Figure 10: Italy – Processed fruit and vegetables: Market segmentation, by value (€m), 2005-10
                                      • Figure 11: Italy – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
                                    • Spain
                                      • Figure 12: Spain – Processed fruit and vegetables: Market segmentation, by volume ((000) tonnes), 2005-10
                                      • Figure 13: Spain – Processed fruit and vegetables: Market segmentation, by value (€m), 2005-10
                                      • Figure 14: Spain – Processed fruit and vegetables: Forecasts, by value (€m), 2011-15
                                    • UK
                                      • Figure 15: UK – Processed fruit and vegetables: Market segmentation, by value (£m), 2008-10
                                      • Figure 16: UK – Processed fruit and vegetables: Forecasts, by value (£m), 2011-15
                                  • Companies and Product Innovation

                                    • Key points
                                      • Processed fruit and vegetables (excluding potato products)
                                        • World region
                                          • Figure 17: New product activity in processed fruit and vegetables, % share by global region, 12 months to November 2011
                                        • European region
                                          • GNPD leaders
                                            • Figure 18: New product activity in processed fruit and vegetables, % share by European region, 12 months to November 2011
                                          • GNPD sub-category split
                                            • Figure 19: New product activity in processed fruit and vegetables, % share by top 10 European countries, by subsegment, 12 months to November 2011
                                          • Leading companies
                                            • Figure 20: New product activity in processed fruit and vegetables, % share by company, by European region, 12 months to November 2011
                                          • Leading claims
                                            • Figure 21: New product activity in processed fruit and vegetables, % share by leading claims, by European Region, 12 months to November 2011
                                          • Potato products
                                            • The Big 5
                                              • France
                                                • GNPD sub-category split
                                                  • Figure 22: New product activity in processed fruit and vegetables, France, % share by subsegment, by year, 2007-11
                                                • Leading companies
                                                  • Figure 23: New product activity in processed fruit and vegetables, % share by company, France, 12 months to November 2011
                                                • Leading claims
                                                  • Figure 24: New product activity in processed fruit and vegetables, % share by leading claims, France, 12 months to November 2011
                                                • Most innovative products
                                                  • France – potato products
                                                    • Figure 25: New product activity in potato products, France, number of launches, by year, 2007-11
                                                  • Germany
                                                    • GNPD sub-category split
                                                      • Figure 26: New product activity in processed fruit and vegetables, Germany, % share by subsegment, by year, 2007-11
                                                    • Leading companies
                                                      • Figure 27: New product activity in processed fruit and vegetables, % share by company, Germany, 12 months to November 2011
                                                    • Leading claims
                                                      • Figure 28: New product activity in processed fruit and vegetables, % share by leading claims, Germany, 12 months to November 2011
                                                    • Most innovative products
                                                      • Germany – potato products
                                                        • Figure 29: New product activity in potato products, Germany, number of launches, by year, 2007-11
                                                      • Italy
                                                        • GNPD sub-category split
                                                          • Figure 30: New product activity in processed fruit and vegetables, Italy, % share by subsegment, by year, 2007-11
                                                        • Leading companies
                                                          • Figure 31: New product activity in processed fruit and vegetables, % share by company, Italy, 12 months to November 2011
                                                        • Leading claims
                                                          • Figure 32: New product activity in processed fruit and vegetables, % share by leading claims, Italy, 12 months to November 2011
                                                        • Most innovative products
                                                          • Italy – potato products
                                                            • Figure 33: New product activity in potato products, Italy, number of launches, by year, 2007-2011
                                                          • Spain
                                                            • GNPD sub-category split
                                                              • Figure 34: New product activity in processed fruit and vegetables, Spain, % share by subsegment, by year, 2007-11
                                                            • Leading companies
                                                              • Figure 35: New product activity in processed fruit and vegetables, % share by company, Spain, 12 months to November 2011
                                                            • Leading claims
                                                              • Figure 36: New product activity in processed fruit and vegetables, % share by leading claims, Spain, 12 months to November 2011
                                                            • Most innovative products
                                                              • Spain – potato products
                                                                • Figure 37: New product activity in potato products, Spain, number of launches, by year, 2007-11
                                                              • UK
                                                                • GNPD sub-category split
                                                                  • Figure 38: New product activity in processed fruit and vegetables, UK, % share by subsegment, by year, 2007-11
                                                                • Leading companies
                                                                  • Figure 39: New product activity in processed fruit and vegetables, % share by company, UK, 12 months to November 2011
                                                                • Leading claims
                                                                  • Figure 40: New product activity in processed fruit and vegetables, % share by leading claims, UK, 12 months to November 2011
                                                                • Most innovative products
                                                                  • UK – potato products
                                                                    • Figure 41: New product activity in potato products, UK, number of launches, by year, 2007-11
                                                                • The Consumer

                                                                  • Key points
                                                                    • Frozen vegetables (excluding potatoes)
                                                                      • Figure 42: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by country, 2010
                                                                    • Ambient vegetables
                                                                      • Figure 43: Frequency of using vegetables in tins and jars in the last 12 months, by country, 2010
                                                                      • Figure 44: Types of vegetables in tins and jars used most often, by country, 2010
                                                                    • Frozen chips and potato products
                                                                      • Figure 45: Frequency of using frozen chips and potato products in the last 12 months, by country, 2010
                                                                    • Consumer attitudes
                                                                      • Figure 46: Trends in agreement with statement: “I prefer to prepare my meals from scratch”, 2010
                                                                      • Figure 47: Trends in agreement with statement: “I enjoy eating foreign food”, 2010
                                                                      • Figure 48: Trends in agreement with statement: “It's worth paying more for organic food”, 2006-10
                                                                      • Figure 49: Trends in agreement with statement: “Frozen foods are as good for you as fresh foods”, 2010
                                                                  • Appendix – Demographic Data

                                                                      • Figure 50: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, GB, 2010
                                                                      • Figure 51: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, France, 2010
                                                                      • Figure 52: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, Spain, 2010
                                                                      • Figure 53: Frequency of using frozen vegetables (excluding potatoes) in the last 12 months, by demographics, Germany, 2010
                                                                      • Figure 54: Frequency of using vegetables in tins and jars in the last 12 months, by demographics, France, 2010
                                                                      • Figure 55: Frequency of using vegetables in tins and jars in the last 12 months, by demographics, Spain, 2010
                                                                      • Figure 56: Types of vegetables in tins and jars used most often, by demographics, France, 2010
                                                                      • Figure 57: Types of vegetables in tins and jars used most often, by demographics, France, 2010
                                                                      • Figure 58: Types of vegetables in tins and jars used most often, by demographics, France, 2010
                                                                      • Figure 59: Types of vegetables in tins and jars used most often, by demographics, France, 2010
                                                                      • Figure 60: Types of vegetables in tins and jars used most often, by demographics, Spain, 2010
                                                                      • Figure 61: Types of vegetables in tins and jars used most often, by demographics, Spain, 2010
                                                                      • Figure 62: Types of vegetables in tins and jars used most often, by demographics, Spain, 2010
                                                                      • Figure 63: Frequency of using frozen chips and potato products in the last 12 months, by demographics, GB, 2010
                                                                      • Figure 64: Frequency of using frozen chips and potato products in the last 12 months, by demographics, France, 2010
                                                                      • Figure 65: Frequency of using frozen chips and potato products in the last 12 months, by demographics, Spain, 2010
                                                                      • Figure 66: Frequency of using frozen chips and potato products in the last 12 months, by demographics, Germany, 2010

                                                                  Companies Covered

                                                                  To learn more about the companies covered in this report please contact us.

                                                                  Processed Fruit and Vegetables - Europe - December 2011

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