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Processed Meat, Poultry and Fish - Europe - December 2010

Meat gets a bumpy ride, attacked from many quarters; suppliers are on the defensive. This can help fish suppliers, whose products are considered generally healthier, even if they too need to look to their sustainability credentials. The fish market thus expands steadily, while meat consumption is subject to shocks. Many consumers also switch to cheaper types and cuts of meat, spurning classic steaks for mince and other more processed lines, and turning to pig meat and poultry. This creates more problems for suppliers who have to market the whole animal. Ignorance among home cooks also helps sell produce, often prepared, which is less daunting for the inexperienced. Although Southern Europeans still often pride themselves on traditional habits and may make more effort with raw produce. Despite these challenges, there remains a lot of scope to reverse negative trends via the right marketing and consumer advice strategies

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Meat sales erratic, though suppliers work to enhance image
              • Fish wins in the health stakes
                • NPD focuses either on convenience or ‘naturalness’
                  • More packaging, more convenience
                  • European Market Size and Forecast

                    • Key points
                      • Meat and poultry
                        • Overall
                          • Analysis by country
                            • Figure 1: Meat & poultry: Value in local currency, 2005-14
                            • Figure 2: Meat & poultry: Value in local currency, index, 2005-14
                            • Figure 3: Meat & poultry, by volume, 2004-14
                            • Figure 4: Meat & poultry, by volume, index, 2004-14
                            • Figure 5: Meat & poultry: Spend per capita (population), 2004-14
                          • Meat and poultry vs. Fish and seafood
                            • Figure 6: Fish & seafood vs Meat and poultry: Volume in local currency, index, 2009 and 2013
                            • Figure 7: Fish & seafood vs Meat and poultry: Value in local currency, index, 2009 and 2013
                          • Fish and seafood
                            • Figure 8: Fish & seafood: Value in local currency, 2004-14
                            • Figure 9: Fish & seafood: Value in local currency, index, 2005-14
                            • Figure 10: Fish & seafood, by volume, 2003-14
                            • Figure 11: Fish & seafood, by volume, index, 2005-14
                        • Market Segmentation

                          • Key points
                            • Meat and poultry
                              • France
                                • Figure 12: France: Meat & poultry: Market segmentation, by volume, 2009
                                • Figure 13: France: Meat & poultry: Market segmentation, by value, 2009
                              • Germany
                                • Figure 14: Germany: Meat & poultry: Market segmentation, by volume, 2009
                                • Figure 15: Germany: Meat & poultry: Market segmentation, by value, 2009
                              • Italy
                                • Figure 16: Italy: Meat & poultry: Market segmentation, by volume, 2009
                                • Figure 17: Italy: Meat & poultry: Market segmentation, by value, 2009
                              • Poland
                                • Figure 18: Poland: Meat & poultry: Market segmentation, by value, 2008
                              • Russia
                                • Figure 19: Russia: Meat & poultry: Market segmentation, by volume, 2009
                                • Figure 20: Russia - Meat & Poultry: Market segmentation, by value, 2009
                              • Spain
                                • Figure 21: Spain: Meat & poultry: Market segmentation, by volume, 2009
                                • Figure 22: Spain: Meat & poultry: Market segmentation, by value, 2009
                              • UK
                                • Figure 23: UK: Meat & poultry: Market segmentation, by volume, 2009
                                • Figure 24: UK: Meat & poultry: Market segmentation, by value, 2009
                              • Fish and seafood
                                • France
                                  • Figure 25: France: Fish & seafood: Market segmentation, by volume, 2008
                                  • Figure 26: France: Fish & seafood: Market segmentation, by value, 2008
                                • Germany
                                  • Figure 27: Germany: Fish & seafood: Market segmentation, by volume, 2008
                                • Italy
                                  • Figure 28: Italy: Fish & seafood: Market segmentation, by volume, 2009
                                  • Figure 29: Italy: Fish & seafood: Market segmentation, by value, 2009
                                • Spain
                                  • Figure 30: Spain: Fish & seafood: Market segmentation, by volume, 2009
                                  • Figure 31: Spain: Fish & seafood: Market segmentation, by value, 2009
                                • UK
                                  • Figure 32: UK: Fish & seafood: Market segmentation, by volume, 2008
                                  • Figure 33: UK: Fish & seafood: Market segmentation, by value, 2008
                              • Companies and Product Innovation

                                • Key points
                                  • Global region
                                    • Figure 34: % of new product launches, by region, 2009
                                  • European region
                                    • Figure 35: % of new product launches, by top ten European countries, 2009
                                  • France
                                    • Figure 36: Percentage of new product launches, France, 2006-09
                                    • Figure 37: Top ten claims on new product development, France, 2006-09
                                  • Most innovative products
                                    • Germany
                                      • Figure 38: % of new product launches, Germany, 2006-09
                                      • Figure 39: Top five claims on new product development, Germany, 2006-09
                                    • Most innovative products
                                      • Italy
                                        • Figure 40: % of new product launches, Italy, 2006-09
                                        • Figure 41: Top five claims on new product development, Italy, 2006-09
                                      • Most innovative products
                                        • Spain
                                          • Figure 42: % of new product launches, Spain, 2006-09
                                          • Figure 43: Top five claims on new product development, Spain, 2006-09
                                        • Most innovative products
                                          • UK
                                            • Figure 44: % of new product launches, UK, 2006-09
                                            • Figure 45: Top five claims on new product development, UK, 2006-09
                                          • Most innovative products
                                          • The Consumer

                                            • Key points
                                              • Processed meat, poultry and fish Europa TGI
                                                • Cooked meats (pre-packaged and unpackaged)
                                                  • Figure 46: Eat cooked meats (pre-packaged and unpackaged), by country, 2009
                                                  • Figure 47: Frequency of eating any cooked meats, by country, 2009
                                                  • Figure 48: Frequency of eating pre packed cooked meats, by country, 2009
                                                  • Figure 49: Frequency of eating unpackaged cooked meats, by country, 2009
                                                  • Figure 50: Types of cooked meats (pre-packaged and unpackaged) eaten, by country, 2009
                                                • Frozen fish products (including fish fingers)
                                                  • Figure 51: Use frozen fish products (incl fish fingers), by country, 2009
                                                  • Figure 52: Frequency of use of frozen fish products (incl. fish fingers), by country, 2009
                                                  • Figure 53: Use frozen fish products (incl. fish fingers), by France, 2005-09
                                                  • Figure 54: Frequency of use of frozen fish products (incl. fish fingers), by France, 2005-09
                                                  • Figure 55: Use frozen fish products (incl. fish fingers), by Germany, 2005-09
                                                  • Figure 56: Frequency of use of frozen fish products (incl. fish fingers), by Germany, 2005-09
                                                  • Figure 57: Use frozen fish products (incl. fish fingers), by Spain, 2005-09
                                                  • Figure 58: Frequency of use of frozen fish products (incl. fish fingers), by Spain, 2005-09
                                                  • Figure 59: Use frozen fish products (incl. fish fingers), by GB, 2005-09
                                                  • Figure 60: Frequency of use of frozen fish products (incl. fish fingers), by GB, 2005-09
                                                  • Figure 61: Types of frozen fish products (incl. fish fingers) used, by GB, 2008-09
                                                • Tinned tuna and bonito
                                                  • Figure 62: Use tinned tuna and bonito, by Spain, 2005-09
                                                  • Figure 63: Frequency of use of tinned tuna and bonito, by Spain, 2005-09
                                                  • Figure 64: Types of tinned tuna and bonito eaten, by Spain, 2005-09
                                                • Cold meats (non-cured)
                                                  • Figure 65: Use cold meats (non-cured), by Spain, 2005-09
                                                  • Figure 66: Frequency of use of cold meats (non-cured), by Spain, 2005-09
                                                  • Figure 67: Types of cold meats (non-cured) used, by Spain, 2005-09
                                                  • Figure 68: Packaging types of cold meats (non-cured) used, by Spain, 2005-09
                                                • Cold meats (cured)
                                                  • Figure 69: Use cold meats (cured), by Spain, 2005-09
                                                  • Figure 70: Frequency of use of cold meats (cured), by Spain, 2005-09
                                                  • Figure 71: Types of cold meats (cured) used, by Spain, 2005-09
                                                  • Figure 72: Packaging types of cold meats (cured) used, by Spain, 2005-09
                                                • Meat and poultry (uncooked)
                                                  • Figure 73: Use meat and poultry (uncooked), by France, 2005-09
                                                  • Figure 74: Frequency of use of meat and poultry (uncooked), by France, 2005-09
                                                  • Figure 75: Types of meat and poultry (uncooked) used, by France, 2005-09
                                              • Appendix – Demographic Data

                                                  • Figure 76: Frequency of eating any cooked meats, by demographics, France, 2009
                                                  • Figure 77: Frequency of eating pre packed cooked meats, by demographics, France, 2009
                                                  • Figure 78: Frequency of eating unpackaged cooked meats, by demographics, France, 2009
                                                  • Figure 79: Frequency of eating any cooked meats, by demographics, Germany, 2009
                                                  • Figure 80: Frequency of eating pre packed cooked meats, by demographics, Germany, 2009
                                                  • Figure 81: Frequency of eating unpackaged cooked meats, by demographics, Germany, 2009
                                                  • Figure 82: Frequency of eating any cooked meats, by demographics, GB, 2009
                                                  • Figure 83: Frequency of eating pre packed cooked meats, by demographics, GB, 2009
                                                  • Figure 84: Frequency of eating unpackaged cooked meats, by demographics, GB, 2009
                                                  • Figure 85: Frequency of use of frozen fish products (incl. fish fingers), by demographics, France, 2009
                                                  • Figure 86: Frequency of use of frozen fish products (incl. fish fingers), by demographics, Germany, 2009
                                                  • Figure 87: Frequency of use of frozen fish products (incl. fish fingers), by demographics, Spain, 2009
                                                  • Figure 88: Frequency of use of frozen fish products (incl. fish fingers), by demographics, GB, 2009
                                                  • Figure 89: Frequency of use of frozen fish products (incl. fish fingers) tinned tuna and bonito, by demographics, Spain, 2009
                                                  • Figure 90: Frequency of use of cold meats (non-cured), by demographics, Spain, 2009
                                                  • Figure 91: Frequency of use of cold meats (cured), by demographics, Spain, 2009
                                                  • Figure 92: Frequency of use of meat and poultry (uncooked), by demographics, France, 2009
                                                  • Figure 93: Meat & poultry: Value in local currency, 2005-14
                                                  • Figure 94: Meat & poultry, by volume, 2004-14
                                                  • Figure 95: Meat & poultry: Spend per capita (population), 2004-14
                                                  • Figure 96: Fish & seafood: Value in local currency, 2004-14
                                                  • Figure 97: Fish & seafood, by volume, 2003-14

                                              Companies Covered

                                              To learn more about the companies covered in this report please contact us.

                                              Processed Meat, Poultry and Fish - Europe - December 2010

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