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- Processed Meat, Poultry and Fish - Europe - December 2011
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European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
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Introduction
Key points
Definition
Consumer research
Abbreviations
Executive Summary
The market – Who gains and who lost ground?
Figure 1: Processed meat, poultry and fish: Market segmentation, by value, France, Germany, Italy and Spain (€m) and the UK (£m)
Strength and weaknesses in brief
Strengths
Weaknesses
Companies, brands and innovations
NPD remained stable in 2011
Figure 2: New product activity in processed meat, poultry and fish, % share by European region, 12 months to November 2011
Figure 3: New product activity in processed meat, poultry and fish, % share by leading claims, by European Region, 12 months to November 2011
The consumer
High penetration but occasional consumption
European Market Size and Forecast
Key points
France – Less red meat but more fresh fish
Figure 4: France – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 5: France – Processed meat, poultry and fish: Market segmentation, by value (€m), 2005-10
Figure 6: France – Processed meat, poultry and fish: Forecasts, by value (€m), and volume (000 tonnes) 2011-15
Germany – Strong demand for canned fish
Figure 7: Germany – Processed meat, poultry and fish: Market segmentation, by value (€m), 2008-10
Figure 8: Germany – Processed meat, poultry and fish: Market segmentation, by value (€m), 2011-15
Italy – Processed fish leads, driven by canned fish
Figure 9: Italy – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 10: Italy – Processed meat, poultry and fish: Market segmentation, by value (€m), 2005-10
Figure 11: Italy – Processed meat, poultry and fish: Market segmentation, by volume (000 tonnes) and value (€m), 2011-15
Spain – Positive growth as more consumers eat at home
Figure 12: Spain – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2005-10
Figure 13: Spain – Processed meat, poultry and fish: Market segmentation, by value (€m), 2005-10
Figure 14: Spain – Processed meat, poultry and fish: Market segmentation, by volume (000 tonnes) and value (€m), 2011-15
UK – Meat grows while fish is stagnant
Figure 15: UK – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2008-10
Figure 16: UK – Processed meat, poultry and fish: Market segmentation, by value (£m), 2008-10
Figure 17: UK – Processed meat, poultry and fish: Market segmentation, by volume (000 tonnes) and value (£m), 2011-15
Companies and Product Innovation
Key points
Worldwide NPD is stable in 2011
Figure 18: New product activity in processed meat, poultry and fish, % share by global region, 12 months to November 2011
Germany leads NPD in Europe
Figure 19: New product activity in processed meat, poultry and fish, % share by European region, 12 months to November 2011
GNPD sub-category split
Figure 20: New product activity in processed meat, poultry and fish, % share by top 10 European countries, by subsegment, 12 months to November 2011
Own-labels are strong but brands shape NPD
Figure 21: New product activity in processed meat, poultry and fish, % share by company, by European Region, 12 months to November 2011
Key trends in NPD
Figure 22: New product activity in processed meat, poultry and fish, % share by leading claims, by European Region, 12 months to November 2011
Natural claims are focused on no additives/preservative
Catering for consumers with food allergies
Focus on fat declines
Convenience is still attracting consumers
Ethical claims feature strongly
The Big 5
France – NPD is strong in fish products
GNPD sub-category split
Figure 23: New product activity in processed meat, poultry and fish, France, % share by subsegment, by year, 2007-11
Leading companies
Figure 24: New product activity in processed meat, poultry and fish, % share by company, France, 12 months to November 2011
Leading claims
Figure 25: New product activity in processed meat, poultry and fish, % share by leading claims, France, 12 months to November 2011
Most innovative products
Germany – Companies speed up NPD in 2010-11
GNPD sub-category split
Figure 26: New product activity in processed meat, poultry and fish, Germany, % share by subsegment, by year, 2007-11
Leading companies
Figure 27: New product activity in processed meat, poultry and fish, % share by company, Germany, 12 months to November 2011
Leading claims
Figure 28: New product activity in processed meat, poultry and fish, % share by leading claims, Germany, 12 months to November 2011
Most innovative products
Italy – Fish products drive NPD
GNPD sub-category split
Figure 29: New product activity in processed meat, poultry and fish, Italy, % share by subsegment, by year, 2007-11
Leading companies
Figure 30: New product activity in processed meat, poultry and fish, % share by company, Italy, 12 months to November 2011
Leading claims
Figure 31: New product activity in processed meat, poultry and fish, % share by leading claims, Italy, 12 months to November 2011
Most innovative products
Spain – Poultry products lose appeal
GNPD sub-category split
Figure 32: New product activity in processed meat, poultry and fish, Spain, % share by subsegment, by year, 2007-11
Leading companies
Figure 33: New product activity in processed meat, poultry and fish, % share by company, Spain, 12 months to November 2011
Leading claims
Figure 34: New product activity in processed meat, poultry and fish, % share by leading claims, Spain, 12 months to November 2011
Most innovative products
UK – Own-labels drive NPD
GNPD sub-category split
Figure 35: New product activity in processed meat, poultry and fish, UK, % share by subsegment, by year, 2007-11
Leading companies
Figure 36: New product activity in processed meat, poultry and fish, % share by company, UK, 12 months to November 2011
Leading claims
Figure 37: New product activity in processed meat, poultry and fish, % share by leading claims, France, 12 months to November 2011
Most innovative products
The Consumer
Fish
Frozen fish – Highest penetration in Germany
Figure 38: Frequency of using frozen fish products in the last 12 months, by country, 2010
Frozen fish – Demographics
Meat
Cooked meats (packaged and unpackaged)
Figure 39: Frequency of using cooked meats in the last 12 months, by country, 2010
Figure 40: Frequency of using cold meat (non-cured) in the last 12 months, by Spain, 2010
Figure 41: Frequency of using cold meat (cured) in the last 12 months, by Spain, 2010
Meat – Demographics
Appendix – Additional Consumer Data
Figure 42: Types of frozen fish products used most often, by GB, 2010
Figure 43: Frequency of using tinned tuna and bonito in the last 12 months, by Spain, 2010
Figure 44: Types of tinned tuna and bonito used most often, by Spain, 2010
Figure 45: Types of cooked meats used most often, by country, 2010
Figure 46: Variety of sausages of cooked meats used most often, by France, 2010
Figure 47: Kinds of sausages of cooked meats used most often, by France, 2010
Figure 48: Frequency of using meat and poultry (uncooked) in the last 12 months, by France, 2010
Figure 49: Types of meat and poultry (uncooked) used most often, by France, 2010
Figure 50: Variety of meat and poultry (uncooked) used, by France, 2010
Figure 51: Kinds of meat and poultry (uncooked) used, by France, 2010
Figure 52: Types of cold meat (non-cured) used most often, by Spain, 2010
Figure 53: Types of packaging of cold meat (non-cured) used most often, by Spain, 2010
Figure 54: Types of cold meat (cured) used most often, by Spain, 2010
Figure 55: Types of packaging of cold meat (cured) used most often, by Spain, 2010
Appendix – Demographic Data
Figure 56: Frequency of using frozen fish products in the last 12 months, by demographics, GB, 2010
Figure 57: Frequency of using frozen fish products in the last 12 months, by demographics, Spain, 2010
Figure 58: Frequency of using frozen fish products in the last 12 months, by demographics, Germany, 2010
Figure 59: Types of frozen fish products used most often, by country, by demographics, GB, 2010
Figure 60: Frequency of using tinned tuna and bonito in the last 12 months, by demographics, Spain, 2010
Figure 61: Types of tinned tuna and bonito used most often, by demographics, Spain, 2010
Figure 62: Frequency of using cold meat (non-cured) in the last 12 months, by demographics, Spain, 2010
Figure 63: Types of cold meat (non-cured) used most often, by demographics, Spain, 2010
Figure 64: Types of cold meat (non-cured) used most often, by demographics, Spain, 2010
Figure 65: Types of packaging of cold meat (non-cured) used most often, by demographics, Spain, 2010
Figure 66: Frequency of using cold meat (cured) in the last 12 months, by demographics, Spain, 2010
Figure 67: Types of cold meat (cured) used most often, by demographics, Spain, 2010
Figure 68: Types of cold meat (cured) used most often, by demographics, Spain, 2010
Figure 69: Types of packaging of cold meat (cured) used most often, by demographics, Spain, 2010
Figure 70: Frequency of using meat and poultry (uncooked) in the last 12 months, by demographics, France, 2010
Figure 71: Types of meat and poultry (uncooked) used most often, by demographics, France, 2010
Figure 72: Variety of meat and poultry (uncooked) used, by demographics, France, 2010
Figure 73: Kinds of meat and poultry (uncooked) used, by demographics, France, 2010
Figure 74: Frequency of using cooked meats in the last 12 months, by demographics, GB, 2010
Figure 75: Frequency of using pre-packed cooked meats in the last 12 months, by demographics, GB, 2010
Figure 76: Frequency of using unpackaged cooked meats in the last 12 months, by demographics, GB, 2010
Figure 77: Frequency of using cooked meats in the last 12 months, by demographics, France, 2010
Figure 78: Frequency of using cooked meats in the last 12 months, by demographics, Germany, 2010
Figure 79: Frequency of using pre-packed cooked meats in the last 12 months, by demographics, Germany, 2010
Figure 80: Frequency of using unpackaged cooked meats in the last 12 months, by demographics, Germany, 2010
Figure 81: Types of cooked meats used most often, by demographics, GB, 2010
Figure 82: Types of cooked meats used most often, by demographics, GB, 2010
Figure 83: Types of cooked meats used most often, by demographics, France, 2010
Figure 84: Types of cooked meats used most often, by demographics, France, 2010
Figure 85: Types of cooked meats used most often, by demographics, France, 2010
Figure 86: Types of cooked meats used most often, by demographics, Germany, 2010
Figure 87: Types of cooked meats used most often, by demographics, Germany, 2010
Figure 88: Types of cooked meats used most often, by demographics, Germany, 2010
Figure 89: Variety of sausages of cooked meats used most often, by demographics, France, 2010
Figure 90: Types of cooked meats used most often, by demographics, France, 2010
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