Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Processed Meat, Poultry and Fish - Europe - December 2011

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

  • Market sizes
  • Market trends
  • Leading manufacturers
  • Consumer trends
  • Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market – Who gains and who lost ground?
                    • Figure 1: Processed meat, poultry and fish: Market segmentation, by value, France, Germany, Italy and Spain (€m) and the UK (£m)
                  • Strength and weaknesses in brief
                    • Strengths
                      • Weaknesses
                        • Companies, brands and innovations
                          • NPD remained stable in 2011
                            • Figure 2: New product activity in processed meat, poultry and fish, % share by European region, 12 months to November 2011
                            • Figure 3: New product activity in processed meat, poultry and fish, % share by leading claims, by European Region, 12 months to November 2011
                          • The consumer
                            • High penetration but occasional consumption
                            • European Market Size and Forecast

                              • Key points
                                • France – Less red meat but more fresh fish
                                  • Figure 4: France – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2005-10
                                  • Figure 5: France – Processed meat, poultry and fish: Market segmentation, by value (€m), 2005-10
                                  • Figure 6: France – Processed meat, poultry and fish: Forecasts, by value (€m), and volume (000 tonnes) 2011-15
                                • Germany – Strong demand for canned fish
                                  • Figure 7: Germany – Processed meat, poultry and fish: Market segmentation, by value (€m), 2008-10
                                  • Figure 8: Germany – Processed meat, poultry and fish: Market segmentation, by value (€m), 2011-15
                                • Italy – Processed fish leads, driven by canned fish
                                  • Figure 9: Italy – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2005-10
                                  • Figure 10: Italy – Processed meat, poultry and fish: Market segmentation, by value (€m), 2005-10
                                  • Figure 11: Italy – Processed meat, poultry and fish: Market segmentation, by volume (000 tonnes) and value (€m), 2011-15
                                • Spain – Positive growth as more consumers eat at home
                                  • Figure 12: Spain – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2005-10
                                  • Figure 13: Spain – Processed meat, poultry and fish: Market segmentation, by value (€m), 2005-10
                                  • Figure 14: Spain – Processed meat, poultry and fish: Market segmentation, by volume (000 tonnes) and value (€m), 2011-15
                                • UK – Meat grows while fish is stagnant
                                  • Figure 15: UK – Processed meat, poultry and fish: Market segmentation, by volume ((000) tonnes), 2008-10
                                  • Figure 16: UK – Processed meat, poultry and fish: Market segmentation, by value (£m), 2008-10
                                  • Figure 17: UK – Processed meat, poultry and fish: Market segmentation, by volume (000 tonnes) and value (£m), 2011-15
                              • Companies and Product Innovation

                                • Key points
                                  • Worldwide NPD is stable in 2011
                                    • Figure 18: New product activity in processed meat, poultry and fish, % share by global region, 12 months to November 2011
                                  • Germany leads NPD in Europe
                                    • Figure 19: New product activity in processed meat, poultry and fish, % share by European region, 12 months to November 2011
                                  • GNPD sub-category split
                                    • Figure 20: New product activity in processed meat, poultry and fish, % share by top 10 European countries, by subsegment, 12 months to November 2011
                                  • Own-labels are strong but brands shape NPD
                                    • Figure 21: New product activity in processed meat, poultry and fish, % share by company, by European Region, 12 months to November 2011
                                  • Key trends in NPD
                                    • Figure 22: New product activity in processed meat, poultry and fish, % share by leading claims, by European Region, 12 months to November 2011
                                  • Natural claims are focused on no additives/preservative
                                    • Catering for consumers with food allergies
                                      • Focus on fat declines
                                        • Convenience is still attracting consumers
                                          • Ethical claims feature strongly
                                            • The Big 5
                                              • France – NPD is strong in fish products
                                                • GNPD sub-category split
                                                  • Figure 23: New product activity in processed meat, poultry and fish, France, % share by subsegment, by year, 2007-11
                                                • Leading companies
                                                  • Figure 24: New product activity in processed meat, poultry and fish, % share by company, France, 12 months to November 2011
                                                • Leading claims
                                                  • Figure 25: New product activity in processed meat, poultry and fish, % share by leading claims, France, 12 months to November 2011
                                                • Most innovative products
                                                  • Germany – Companies speed up NPD in 2010-11
                                                    • GNPD sub-category split
                                                      • Figure 26: New product activity in processed meat, poultry and fish, Germany, % share by subsegment, by year, 2007-11
                                                    • Leading companies
                                                      • Figure 27: New product activity in processed meat, poultry and fish, % share by company, Germany, 12 months to November 2011
                                                    • Leading claims
                                                      • Figure 28: New product activity in processed meat, poultry and fish, % share by leading claims, Germany, 12 months to November 2011
                                                    • Most innovative products
                                                      • Italy – Fish products drive NPD
                                                        • GNPD sub-category split
                                                          • Figure 29: New product activity in processed meat, poultry and fish, Italy, % share by subsegment, by year, 2007-11
                                                        • Leading companies
                                                          • Figure 30: New product activity in processed meat, poultry and fish, % share by company, Italy, 12 months to November 2011
                                                        • Leading claims
                                                          • Figure 31: New product activity in processed meat, poultry and fish, % share by leading claims, Italy, 12 months to November 2011
                                                        • Most innovative products
                                                          • Spain – Poultry products lose appeal
                                                            • GNPD sub-category split
                                                              • Figure 32: New product activity in processed meat, poultry and fish, Spain, % share by subsegment, by year, 2007-11
                                                            • Leading companies
                                                              • Figure 33: New product activity in processed meat, poultry and fish, % share by company, Spain, 12 months to November 2011
                                                            • Leading claims
                                                              • Figure 34: New product activity in processed meat, poultry and fish, % share by leading claims, Spain, 12 months to November 2011
                                                            • Most innovative products
                                                              • UK – Own-labels drive NPD
                                                                • GNPD sub-category split
                                                                  • Figure 35: New product activity in processed meat, poultry and fish, UK, % share by subsegment, by year, 2007-11
                                                                • Leading companies
                                                                  • Figure 36: New product activity in processed meat, poultry and fish, % share by company, UK, 12 months to November 2011
                                                                • Leading claims
                                                                  • Figure 37: New product activity in processed meat, poultry and fish, % share by leading claims, France, 12 months to November 2011
                                                                • Most innovative products
                                                                • The Consumer

                                                                  • Fish
                                                                    • Frozen fish – Highest penetration in Germany
                                                                      • Figure 38: Frequency of using frozen fish products in the last 12 months, by country, 2010
                                                                    • Frozen fish – Demographics
                                                                      • Meat
                                                                        • Cooked meats (packaged and unpackaged)
                                                                          • Figure 39: Frequency of using cooked meats in the last 12 months, by country, 2010
                                                                          • Figure 40: Frequency of using cold meat (non-cured) in the last 12 months, by Spain, 2010
                                                                          • Figure 41: Frequency of using cold meat (cured) in the last 12 months, by Spain, 2010
                                                                        • Meat – Demographics
                                                                        • Appendix – Additional Consumer Data

                                                                            • Figure 42: Types of frozen fish products used most often, by GB, 2010
                                                                            • Figure 43: Frequency of using tinned tuna and bonito in the last 12 months, by Spain, 2010
                                                                            • Figure 44: Types of tinned tuna and bonito used most often, by Spain, 2010
                                                                            • Figure 45: Types of cooked meats used most often, by country, 2010
                                                                            • Figure 46: Variety of sausages of cooked meats used most often, by France, 2010
                                                                            • Figure 47: Kinds of sausages of cooked meats used most often, by France, 2010
                                                                            • Figure 48: Frequency of using meat and poultry (uncooked) in the last 12 months, by France, 2010
                                                                            • Figure 49: Types of meat and poultry (uncooked) used most often, by France, 2010
                                                                            • Figure 50: Variety of meat and poultry (uncooked) used, by France, 2010
                                                                            • Figure 51: Kinds of meat and poultry (uncooked) used, by France, 2010
                                                                            • Figure 52: Types of cold meat (non-cured) used most often, by Spain, 2010
                                                                            • Figure 53: Types of packaging of cold meat (non-cured) used most often, by Spain, 2010
                                                                            • Figure 54: Types of cold meat (cured) used most often, by Spain, 2010
                                                                            • Figure 55: Types of packaging of cold meat (cured) used most often, by Spain, 2010
                                                                        • Appendix – Demographic Data

                                                                            • Figure 56: Frequency of using frozen fish products in the last 12 months, by demographics, GB, 2010
                                                                            • Figure 57: Frequency of using frozen fish products in the last 12 months, by demographics, Spain, 2010
                                                                            • Figure 58: Frequency of using frozen fish products in the last 12 months, by demographics, Germany, 2010
                                                                            • Figure 59: Types of frozen fish products used most often, by country, by demographics, GB, 2010
                                                                            • Figure 60: Frequency of using tinned tuna and bonito in the last 12 months, by demographics, Spain, 2010
                                                                            • Figure 61: Types of tinned tuna and bonito used most often, by demographics, Spain, 2010
                                                                            • Figure 62: Frequency of using cold meat (non-cured) in the last 12 months, by demographics, Spain, 2010
                                                                            • Figure 63: Types of cold meat (non-cured) used most often, by demographics, Spain, 2010
                                                                            • Figure 64: Types of cold meat (non-cured) used most often, by demographics, Spain, 2010
                                                                            • Figure 65: Types of packaging of cold meat (non-cured) used most often, by demographics, Spain, 2010
                                                                            • Figure 66: Frequency of using cold meat (cured) in the last 12 months, by demographics, Spain, 2010
                                                                            • Figure 67: Types of cold meat (cured) used most often, by demographics, Spain, 2010
                                                                            • Figure 68: Types of cold meat (cured) used most often, by demographics, Spain, 2010
                                                                            • Figure 69: Types of packaging of cold meat (cured) used most often, by demographics, Spain, 2010
                                                                            • Figure 70: Frequency of using meat and poultry (uncooked) in the last 12 months, by demographics, France, 2010
                                                                            • Figure 71: Types of meat and poultry (uncooked) used most often, by demographics, France, 2010
                                                                            • Figure 72: Variety of meat and poultry (uncooked) used, by demographics, France, 2010
                                                                            • Figure 73: Kinds of meat and poultry (uncooked) used, by demographics, France, 2010
                                                                            • Figure 74: Frequency of using cooked meats in the last 12 months, by demographics, GB, 2010
                                                                            • Figure 75: Frequency of using pre-packed cooked meats in the last 12 months, by demographics, GB, 2010
                                                                            • Figure 76: Frequency of using unpackaged cooked meats in the last 12 months, by demographics, GB, 2010
                                                                            • Figure 77: Frequency of using cooked meats in the last 12 months, by demographics, France, 2010
                                                                            • Figure 78: Frequency of using cooked meats in the last 12 months, by demographics, Germany, 2010
                                                                            • Figure 79: Frequency of using pre-packed cooked meats in the last 12 months, by demographics, Germany, 2010
                                                                            • Figure 80: Frequency of using unpackaged cooked meats in the last 12 months, by demographics, Germany, 2010
                                                                            • Figure 81: Types of cooked meats used most often, by demographics, GB, 2010
                                                                            • Figure 82: Types of cooked meats used most often, by demographics, GB, 2010
                                                                            • Figure 83: Types of cooked meats used most often, by demographics, France, 2010
                                                                            • Figure 84: Types of cooked meats used most often, by demographics, France, 2010
                                                                            • Figure 85: Types of cooked meats used most often, by demographics, France, 2010
                                                                            • Figure 86: Types of cooked meats used most often, by demographics, Germany, 2010
                                                                            • Figure 87: Types of cooked meats used most often, by demographics, Germany, 2010
                                                                            • Figure 88: Types of cooked meats used most often, by demographics, Germany, 2010
                                                                            • Figure 89: Variety of sausages of cooked meats used most often, by demographics, France, 2010
                                                                            • Figure 90: Types of cooked meats used most often, by demographics, France, 2010

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Processed Meat, Poultry and Fish - Europe - December 2011

                                                                        £1,407.00 (Excl.Tax)