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Professional Cosmetic Services - US - December 2014

“While growth in the professional market appears to be steady, declining interest in services among an aging population could be problematic. Concerns about looking older are pervasive and suggest opportunities for personal care products that bridge the gap between the retail and professional markets.”

–    Shannon Romanowski, Senior Beauty and Personal Care Analyst
 

This report looks at the following issues:

  • Trial and interest in cosmetic services declines with age
  • Obesity rates are on the rise 
  • Social media and technology wield strong influence

Concerns about appearance are dominated by weight and belly fat, leading to strong interest in cosmetic procedures such as liposuction and tummy tucks. In addition to weight, pressure to maintain a youthful appearance is driving interest in anti-aging procedures such as eyelid surgery and BOTOX. While appearance-related concerns are pervasive across age and income groups, younger, affluent adults are the most willing to turn to professional services, and consequently represent the core consumer of both invasive and non-invasive cosmetic treatments.

This report builds on the analysis presented in Mintel’s Salon Services—US, June 2012, but is the first US report to cover both salon services and cosmetic surgery procedures.

This report covers the US market of professional cosmetic services including:

  • Salon/spa treatments, such as hair services, nail services, and body treatments
  • Non-invasive cosmetic surgery, such as BOTOX, microdermabrasion, and chemical peels
  • Invasive cosmetic surgery, such as liposuction, facelifts, and breast augmentation

This report does not include sales data for companies, brands, segments, or retail channels.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                    • Market factors
                      • Professional market continues to gain
                        • Figure 1: Total US consumer expenditure at hair salons and personal grooming establishments, 2008-13 (est)
                      • Liposuction is most performed invasive cosmetic procedure
                        • Figure 2: Top five surgical procedures performed in the US, 2013
                      • The consumer
                        • Weight, belly fat are top-ranked appearance-related concerns
                          • Figure 3: Concerns about appearance, September 2014
                        • Haircuts are common, but uptake of most salon services is limited
                          • Figure 4: Trial and interest in salon and spa services, September 2014
                        • Interest in cosmetic procedures driven by younger adults
                          • Figure 5: Any interest in invasive cosmetic procedures, by total and 25-34 age group, September 2014
                          • Figure 6: Any interest in non-invasive cosmetic procedures, by total and 25-34 age group, September 2014
                        • Value, convenience are important to salon-goers
                          • Figure 7: Interest in services/technology, September 2014
                        • What we think
                        • Issues and Insights

                            • Trial and interest in cosmetic services declines with age
                              • The issues
                                • The implications
                                  • Obesity rates are on the rise
                                    • The issues
                                      • The implications
                                        • Social media and technology wield strong influence
                                          • The issues
                                            • The implications
                                            • Trend Applications

                                                • Trend: Life Hacking
                                                  • Trend: Nouveau Poor
                                                    • Trend: The Big Issue
                                                    • Market Factors

                                                      • Key points
                                                        • Improving economy is sending people back to professionals
                                                          • Figure 8: Total US consumer expenditure at hair salons and personal grooming establishments, 2008-13 (est)
                                                        • Demand for professional services coming from younger adults
                                                          • Figure 9: Population aged 18 or older, by age, 2009-19
                                                        • Liposuction tops breast augmentation for most performed surgical procedure
                                                          • Figure 10: Percent of people aged 20 or older who are obese, by gender, 2001-12
                                                          • Figure 11: Top five surgical procedures performed in the US, 2013
                                                          • Figure 12: Top five non-surgical procedures performed in the US, 2013
                                                        • ‘Selfie’ culture heightens awareness of appearance
                                                          • Health benefits could boost interest in BOTOX
                                                          • Appearance-related Concerns

                                                            • Key points
                                                              • Adults are struggling with weight, belly fat
                                                                • Figure 13: Concerns about appearance, September 2014
                                                              • Appearance-related concerns impacted by lifestage
                                                                • Figure 14: Concerns about appearance – Any rank, by gender and age, September 2014
                                                              • Income is less influential in determining how people feel about their appearance
                                                                • Figure 15: Concerns about appearance – Any rank, by age and household income, September 2014
                                                            • Trial and Interest in Salon and Spa Services

                                                              • Key points
                                                                • Majority of adults get haircuts, but trial is lower for most salon services
                                                                  • Figure 16: Trial and interest in salon and spa services, September 2014
                                                                • Trial and interest in salon services skews to women, younger adults
                                                                  • Figure 17: Trial of salon and spa services, by gender, September 2014
                                                                  • Figure 18: Trial of salon and spa services, by age, September 2014
                                                                  • Figure 19: Any interest in salon and spa services, by gender, September 2014
                                                                  • Figure 20: Any interest in salon and spa services, by age, September 2014
                                                                • High-income women more apt to be getting salon and spa services
                                                                  • Figure 21: Trial and interest in salon and spa services among high net worth women, September 2014
                                                                  • Figure 22: Trial of salon and spa services among high net worth women, by age, September 2014
                                                                  • Figure 23: Any interest in salon and spa services among high net worth women, by age, September 2014
                                                              • Attitudes toward Salon and Spa Services

                                                                • Key points
                                                                  • People visit salons and spas for better results
                                                                      • Figure 24: Attitudes toward salon/spa services, by gender and age, September 2014
                                                                    • Higher-income women view salon services as part of regular grooming
                                                                      • Figure 25: Attitudes toward salon/spa services, by gender and household income, September 2014
                                                                    • Reasons vary for visiting salons and spas
                                                                        • Figure 26: Visiting salon/spas, by gender and age, September 2014
                                                                    • Trial and Interest in Cosmetic Procedures

                                                                      • Key points
                                                                        • Incidence of cosmetic procedures is low, though interest is stronger
                                                                            • Figure 27: Trial and interest in invasive cosmetic procedures, September 2014
                                                                            • Figure 28: Trial and interest in non-invasive cosmetic procedures, September 2014
                                                                          • Trial and interest in cosmetic procedures impacted by age and gender
                                                                              • Figure 29: Trial of cosmetic procedures, by gender, September 2014
                                                                              • Figure 30: Trial of cosmetic procedures, by age, September 2014
                                                                              • Figure 31: Any interest in cosmetic procedures, by gender, September 2014
                                                                              • Figure 32: Any interest in cosmetic procedures, by age, September 2014
                                                                            • Motivations for cosmetic procedures differ among high net worth women
                                                                              • Figure 33: Trial and interest in invasive cosmetic procedures among high net worth women, September 2014
                                                                              • Figure 34: Trial and interest in non-invasive cosmetic procedures among high net worth women, September 2014
                                                                              • Figure 35: Trial of cosmetic procedures among high net worth women, by age, September 2014
                                                                              • Figure 36: Any interest in cosmetic procedures among high net worth women, by age, September 2014
                                                                          • Attitudes toward Cosmetic Procedures

                                                                            • Key points
                                                                              • Young, affluent adults more positive toward cosmetic surgery
                                                                                • Figure 37: Attitudes toward cosmetic surgery, by gender and age, September 2014
                                                                              • Despite benefits, affluent adults more likely to agree that surgery is obvious
                                                                                • Age reveals differences in attitudes toward cosmetic surgery
                                                                                  • Figure 38: Attitudes toward cosmetic surgery, by gender and household income, September 2014
                                                                                  • Figure 39: Attitudes toward cosmetic surgery, by age and household income, September 2014
                                                                              • Interest in Services and Technology

                                                                                • Key points
                                                                                  • Daily deal websites appeal to salon-goers
                                                                                    • Strong interest in technology concepts points to opportunities for salons
                                                                                      • Despite high interest, some question the value of salon-exclusive products
                                                                                          • Figure 40: Interest in services/technology, September 2014
                                                                                          • Figure 41: Any interest in services/technology, by gender, September 2014
                                                                                          • Figure 42: Any interest in services/technology, by age and household income, September 2014
                                                                                      • Race and Hispanic Origin

                                                                                        • Key points
                                                                                          • Appearance-related concerns dictate interest in professional services
                                                                                            • Figure 43: Concerns about appearance – Any rank, by race/Hispanic origin, September 2014
                                                                                          • Hispanics and Asian consumers most receptive to professional services
                                                                                            • Figure 44: Trial of salon and spa services, by race/Hispanic origin, September 2014
                                                                                            • Figure 45: Any interest in salon and spa services, by race/Hispanic origin, September 2014
                                                                                            • Figure 46: Trial of cosmetic procedures, by race/Hispanic origin, September 2014
                                                                                            • Figure 47: Any interest in cosmetic procedures, by race/Hispanic origin, September 2014
                                                                                          • Interest in technology skews to Hispanics, other racial groups
                                                                                            • Figure 48: Any interest in services/technology, by race/Hispanic origin, September 2014
                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                          • Appearance-related concerns
                                                                                            • Figure 49: Concerns about appearance – Any rank, by age, September 2014
                                                                                            • Figure 50: Concerns about appearance – Any rank, by household income, September 2014
                                                                                          • Trial and interest in salon and spa services
                                                                                            • Figure 51: Trial and interest in salon and spa services, September 2014
                                                                                            • Figure 52: Any interest in salon and spa services, by household income, September 2014
                                                                                            • Figure 53: Any interest in salon and spa services, by age and household income, September 2014
                                                                                            • Figure 54: Trial of salon and spa services, by household income, September 2014
                                                                                            • Figure 55: Trial of salon and spa services, by age and household income, September 2014
                                                                                          • Attitudes toward salon and spa services
                                                                                            • Figure 56: Attitudes toward salon/spa services, by gender, September 2014
                                                                                            • Figure 57: Attitudes toward salon/spa services, by household income, September 2014
                                                                                            • Figure 58: Visiting salon/spas, by household income, September 2014
                                                                                            • Figure 59: Visiting salon/spas, by gender and household income, September 2014
                                                                                            • Figure 60: Attitudes toward salon/spa services, by race/Hispanic origin, September 2014
                                                                                            • Figure 61: Visiting salon/spas, by race/Hispanic origin, September 2014
                                                                                          • Trial and interest in cosmetic procedures
                                                                                            • Figure 62: Any interest in cosmetic procedures, by household income, September 2014
                                                                                            • Figure 63: Any interest in cosmetic procedures, by age and household income, September 2014
                                                                                            • Figure 64: Trial of cosmetic procedures, by household income, September 2014
                                                                                            • Figure 65: Trial of cosmetic procedures, by age and household income, September 2014
                                                                                          • Attitudes toward cosmetic procedures
                                                                                            • Figure 66: Attitudes toward cosmetic surgery, by gender, September 2014
                                                                                            • Figure 67: Attitudes toward cosmetic surgery, by age, September 2014
                                                                                            • Figure 68: Attitudes toward cosmetic surgery, by race/Hispanic origin, September 2014
                                                                                          • Interest in services and technology
                                                                                            • Figure 69: Interest in services/technology, September 2014
                                                                                            • Figure 70: Any interest in services/technology, by age, September 2014
                                                                                        • Appendix: Trade Associations

                                                                                          Companies Covered

                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                          Professional Cosmetic Services - US - December 2014

                                                                                          £3,277.28 (Excl.Tax)