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Pub Catering - UK - May 2012

“There is no doubt that pubs have to work harder to keep up with trends in the wider eating out market in order to stem the decline in visitor numbers. Actively chasing footfall is a must which can be approached through strategies such as targeting specific consumer groups more directly, widening service channels (eg takeaways) and/or re-igniting a ‘want to buy’ mentality in diners by tapping into contemporary ‘theatrical’ tableware trends.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

  • What role can highlighting their food offer play in helping pubs to counteract declining visitor numbers?
  • How can pubs position themselves as offering added value without adding to their bottom lines?
  • How can pubs leverage variety to compete with in-home retail products?
  • How can handheld food capitalise on the opportunities of sporting events such as Euro 2012 and the London 2012 Olympics?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Pub catering market size and forecast, fan chart, 2006-16
            • Market factors
              • Companies, brands and innovation
                • Companies
                  • Figure 2: Top pub operators’ outlet numbers, 2010 and April 2012
                • Innovation
                  • The consumer
                    • Frequency of visiting a pub
                      • Figure 3: Frequency of visiting a pub, February 2012
                    • Factors which influence pub venue choice
                      • Figure 4: Factors which influence pub venue choice, by pub diners, February 2012
                    • Attitudes towards pub catering
                      • Figure 5: Attitudes towards pub catering, February 2012
                    • Pub menu enticements
                      • Figure 6: Pub menu enticements, February 2012
                    • What we think
                    • Issues in the Market

                        • What role can highlighting their food offer play in helping pubs to counteract declining visitor numbers?
                          • How can pubs position themselves as offering added value without adding to their bottom lines?
                            • How can pubs leverage variety to compete with in-home retail products?
                              • How can handheld food capitalise on the opportunities of sporting events such as Euro 2012 and the London 2012 Olympics?
                              • Future Opportunities

                                  • Creating a home from home to ensure regular returns
                                    • How to achieve perceived added value
                                    • Internal Market Environment

                                      • Key points
                                        • Squeezed margins
                                          • Continuing decline in UK alcohol consumption
                                            • Figure 7: Alcoholic drinks drank either in home or elsewhere in the last 12 months, 2007-11
                                          • Healthy eating trends
                                          • Broader Market Environment

                                            • Key points
                                              • Consumers less inclined to splash out generally, but pub diners are more willing
                                                • Figure 8: Agreement with selected lifestyle statements on spending on restaurants, 2007-11
                                                • Figure 9: Agreement with selected life style statements, by pub catering usage, 2011
                                                • Figure 10: Agreement with selected lifestyle statements, by pub catering usage, 2007-11
                                                • Figure 11: Agreement with selected life style statements, 2007-11
                                              • An aging population
                                                • Figure 12: Forecast adult population trends, by lifestage, 2006-16
                                            • Competitive Context – In-home

                                              • Key points
                                                • Pies, sausages and burger variants
                                                  • Product bundles
                                                    • Pub packaging
                                                      • Acceptance, accessibility and popularisation of offal
                                                      • Competitive Context – Out-of-home

                                                        • Key points
                                                          • Pubs continue to dominate the market but visits are declining
                                                            • Figure 13: Types of restaurants visited most often in the last 12 months, 2009-11
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • All day dining
                                                              • Breakfast catering
                                                                • Takeaways
                                                                  • Menu trends
                                                                    • Growth of specialists
                                                                      • Adventurous flavours, familiar formats
                                                                        • Tableware trends
                                                                          • Opportunities for wet-led venues
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Overall pub revenues have contracted but a greater proportion of sales continue to be derived from catering
                                                                                  • Figure 14: Pub catering market size and forecast, 2006-16
                                                                                  • Figure 15: Pub catering market size and forecast, fan chart, 2006-16
                                                                                • Forecast methodology
                                                                                • Companies and Products

                                                                                  • Key points
                                                                                    • Overview
                                                                                      • Figure 16: Top pub operators’ outlet numbers, 2010 and April 2012
                                                                                    • Greene King
                                                                                        • Figure 17: Key financial data for Greene King PLC. 2007-11
                                                                                        • Figure 18: Revenue by segment for Greene King PLC. 2010-11
                                                                                      • Hungry Horse
                                                                                        • Spirit Pub Company
                                                                                            • Figure 19: Key financial data for Spirit Pub Company, 2010-11
                                                                                            • Figure 20: Spirit Pub Company brands and their food sales, 2011
                                                                                          • Chef and Brewer
                                                                                            • Fayre & Square
                                                                                              • Flaming Grill
                                                                                                • Taylor Walker
                                                                                                  • Whitbread
                                                                                                      • Figure 21: Financial performance of Whitbread PLC, 2007-11
                                                                                                    • Beefeater
                                                                                                      • Brewers Fayre
                                                                                                        • Table Table
                                                                                                          • Mitchells & Butlers
                                                                                                              • Figure 22: Key financial data for Mitchells & Butlers PLC. 2007-11
                                                                                                            • Harvester
                                                                                                              • Toby Carvery
                                                                                                                • Crown Carveries
                                                                                                                  • Sizzling Pubs
                                                                                                                    • JD Wetherspoon
                                                                                                                        • Figure 23: Key financial data for JD Wetherspoon PLC. 2007-11
                                                                                                                      • Geronimo Inns
                                                                                                                          • Figure 24: Financial results of Geronimo Inns Ltd, 2010-11
                                                                                                                        • Stonegate Pub Company
                                                                                                                          • Slug and Lettuce
                                                                                                                            • Figure 25: Annual Results of Slug and Lettuce Company Ltd, 2010-11
                                                                                                                          • Other operators
                                                                                                                            • Renaissance Pubs
                                                                                                                              • ETM Group
                                                                                                                                • McManus Pub Company
                                                                                                                                • Brand Research

                                                                                                                                  • Brand map
                                                                                                                                      • Figure 26: Attitudes towards and usage of brands in the pub sector, February 2012
                                                                                                                                    • Correspondence analysis
                                                                                                                                      • Brand attitudes
                                                                                                                                        • Figure 27: Attitudes by pub brand, February 2012
                                                                                                                                      • Brand personality
                                                                                                                                        • Figure 28: Pub brand personality – macro image, February 2012
                                                                                                                                        • Figure 29: Pub brand personality – micro image, February 2012
                                                                                                                                      • Brand experience
                                                                                                                                        • Figure 30: Pub brand usage, February 2012
                                                                                                                                        • Figure 31: Satisfaction with various pub brands, February 2011
                                                                                                                                        • Figure 32: Consideration of pub brands, February 2012
                                                                                                                                        • Figure 33: Consumer perceptions of current pub brand performance, February 2012
                                                                                                                                        • Figure 34: Pub brand recommendation – Net Promoter Score, February 2012
                                                                                                                                      • Brand index
                                                                                                                                        • Figure 35: Pub brand index, February 2012
                                                                                                                                        • Figure 36: Pub brand index vs. recommendation, February 2012
                                                                                                                                      • Target group analysis
                                                                                                                                        • Figure 37: Target groups, February 2012
                                                                                                                                        • Figure 38: Pub brand usage, by target groups, February 2012
                                                                                                                                      • Group One – Conformists
                                                                                                                                        • Group Two – Simply the Best
                                                                                                                                          • Group Three – Shelf Stalkers
                                                                                                                                            • Group Four – Habitual Shoppers
                                                                                                                                              • Group Five – Individualists
                                                                                                                                              • Frequency of Visiting a Pub

                                                                                                                                                • Key points
                                                                                                                                                  • Pub visiting is in decline
                                                                                                                                                    • Figure 39: Visits to pubs or bars for a drink or for a meal in last 12 months, 2008-11
                                                                                                                                                  • More people visit pubs for a meal rather than a drink over a three-month period but drinkers are more frequent on a weekly basis
                                                                                                                                                    • Figure 40: Frequency of visiting a pub, February 2012
                                                                                                                                                  • Reduction in daytime usage
                                                                                                                                                    • Figure 41: Frequency of visiting a pub or bar for a meal in the last 12 months, 2009-11
                                                                                                                                                • Factors Which Influence Venue Choice

                                                                                                                                                  • Key points
                                                                                                                                                    • The added value of exceptional customer service
                                                                                                                                                      • Figure 42: Factors which influence pub venue choice, by pub diners, February 2012
                                                                                                                                                      • Figure 43: Factors which influence pub choice (to eat in), by frequency of visiting a pub (to eat in), February 2012
                                                                                                                                                      • Figure 44: Factors which influence pub venue choice (to eat in), by pub drinkers and diners, February 2012
                                                                                                                                                  • Attitudes Towards Pub Catering

                                                                                                                                                    • Key points
                                                                                                                                                      • Only half of regular pub diners think that it is good value for money
                                                                                                                                                        • Figure 45: Attitudes towards pub catering, February 2012
                                                                                                                                                      • Families cutting back, opportunities to target other lifestages
                                                                                                                                                        • Tapping into pester power
                                                                                                                                                        • Pub Menu Enticements

                                                                                                                                                          • Key points
                                                                                                                                                            • Low consumer confidence continues to rein in diners’ willingness to be adventurous
                                                                                                                                                              • Figure 46: Pub menu enticements, February 2012
                                                                                                                                                            • Uses of and opportunities for sharing dishes
                                                                                                                                                              • Frequent diners want traditional and sharing dishes whilst special occasion diners are looking for standout ingredients
                                                                                                                                                                • Figure 47: Pub menu enticements, by frequency of visiting a pub (to eat in), February 2012
                                                                                                                                                              • CHAID analysis
                                                                                                                                                                • Methodology
                                                                                                                                                                  • Regional divide: Homemade dishes
                                                                                                                                                                    • Figure 48: A homemade dish – CHAID – Tree output, February 2012
                                                                                                                                                                    • Figure 49: Pub Catering – CHAID – Table output, February 2012
                                                                                                                                                                • Appendix – Internal Market Environment

                                                                                                                                                                    • Figure 50: Agreement with selected lifestyle statements on leisure, 2007-11
                                                                                                                                                                    • Figure 51: Agreement with selected lifestyle statements on leisure, by pub catering users, 2011
                                                                                                                                                                    • Figure 52: Agreement with selected lifestyle statements on leisure, by pub catering users, 2011
                                                                                                                                                                    • Figure 53: Agreement with selected lifestyle statements on food, by pub catering users, 2011
                                                                                                                                                                    • Figure 54: Agreement with selected lifestyle statements about money, by pub catering users, 2011
                                                                                                                                                                    • Figure 55: Types of restaurants visited in the last 12 months, by pub catering users, 2011
                                                                                                                                                                • Appendix – Competitive Context

                                                                                                                                                                    • Figure 56: Types of restaurants visited most often in the last 12 months, 2009-11
                                                                                                                                                                • Appendix – Brand Research

                                                                                                                                                                    • Figure 57: Brand usage, February 2012
                                                                                                                                                                    • Figure 58: Brand commitment, February 2012
                                                                                                                                                                    • Figure 59: Brand momentum, February 2012
                                                                                                                                                                    • Figure 60: Brand diversity, February 2012
                                                                                                                                                                    • Figure 61: Brand satisfaction, February 2012
                                                                                                                                                                    • Figure 62: Brand recommendation, February 2012
                                                                                                                                                                    • Figure 63: Brand attitude, February 2012
                                                                                                                                                                    • Figure 64: Brand image – macro image, February 2012
                                                                                                                                                                    • Figure 65: Brand image – micro image, February 2012
                                                                                                                                                                    • Figure 66: Profile of target groups, by demographic, February 2012
                                                                                                                                                                    • Figure 67: Psychographic segmentation, by target group, February 2012
                                                                                                                                                                    • Figure 68: Brand usage by target group, February 2012
                                                                                                                                                                  • Brand index
                                                                                                                                                                    • Figure 69: Brand index, February 2012
                                                                                                                                                                • Appendix – Frequency of Visiting a Pub

                                                                                                                                                                    • Figure 71: Frequency of visiting a pub, February 2012
                                                                                                                                                                    • Figure 72: Frequency of visiting a pub (to eat in), by detailed demographics, February 2012
                                                                                                                                                                • Appendix – Factors Which Influence Pub Choice

                                                                                                                                                                    • Figure 73: Factors which influence pub venue choice, February 2012
                                                                                                                                                                    • Figure 74: Most popular factors which influence pub choice (to eat in), by detailed demographics, February 2012
                                                                                                                                                                    • Figure 75: Next most popular factors which influence pub choice (to eat in), by detailed demographics, February 2012
                                                                                                                                                                    • Figure 76: Other factors which influence pub choice (to eat in), by detailed demographics, February 2012
                                                                                                                                                                    • Figure 77: Factors which influence pub choice (to eat in), by frequency of visiting a pub (to eat in/to drink in), February 2012
                                                                                                                                                                    • Figure 78: Factors which influence pub choice (to eat in), by most popular factors which influence pub choice (to eat in), February 2012
                                                                                                                                                                    • Figure 79: Factors which influence pub choice (to eat in), by next most popular factors which influence pub choice (to eat in), February 2012
                                                                                                                                                                    • Figure 80: Factors which influence pub choice (to eat in), by other factors which influence pub choice (to eat in), February 2012
                                                                                                                                                                    • Figure 81: Factors which influence pub choice (to eat in), by most popular attitudes towards pub catering, February 2012
                                                                                                                                                                    • Figure 82: Factors which influence pub choice (to eat in), by next most popular attitudes towards pub catering, February 2012
                                                                                                                                                                • Appendix – Attitudes Towards Pub Catering

                                                                                                                                                                    • Figure 83: Attitudes towards pub catering, February 2012
                                                                                                                                                                    • Figure 84: Most popular attitudes towards pub catering, by detailed demographics, February 2012
                                                                                                                                                                    • Figure 85: Next most popular attitudes towards pub catering, by detailed demographics, February 2012
                                                                                                                                                                    • Figure 86: Attitudes towards pub catering, by frequency of visiting a pub (to eat in), February 2012
                                                                                                                                                                • Appendix – Pub Menu Enticements

                                                                                                                                                                    • Figure 87: Pub menu enticements, February 2012
                                                                                                                                                                    • Figure 88: Most popular pub menu enticements, by detailed demographics, February 2012
                                                                                                                                                                    • Figure 89: Next most popular pub menu enticements, by detailed demographics, February 2012
                                                                                                                                                                    • Figure 90: Other factors pub menu enticements, by detailed demographics, February 2012
                                                                                                                                                                    • Figure 91: Pub menu enticements, by most popular attitudes towards pub catering, February 2012
                                                                                                                                                                    • Figure 92: Pub menu enticements, by next most popular attitudes towards pub catering, February 2012

                                                                                                                                                                Companies Covered

                                                                                                                                                                • Alchemy Partners
                                                                                                                                                                • Alton Towers
                                                                                                                                                                • Annabel Karmel
                                                                                                                                                                • Bartle Bogle Hegarty (UK)
                                                                                                                                                                • Beefeater
                                                                                                                                                                • Brewers Fayre
                                                                                                                                                                • Campaign for Real Ale
                                                                                                                                                                • Costa
                                                                                                                                                                • Enterprise Inns Plc
                                                                                                                                                                • ETM Group
                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                • Geronimo Inns
                                                                                                                                                                • Greene King Brewing and Retailing Ltd
                                                                                                                                                                • Hungry Horse
                                                                                                                                                                • J. Choo Limited
                                                                                                                                                                • JD Wetherspoon
                                                                                                                                                                • London Stock Exchange plc
                                                                                                                                                                • Luminar plc
                                                                                                                                                                • Marco Pierre White
                                                                                                                                                                • McDonald's Restaurants Limited (UK)
                                                                                                                                                                • McManus Pub Company
                                                                                                                                                                • Mitchells & Butlers Plc
                                                                                                                                                                • mmO2 plc
                                                                                                                                                                • Premier Travel Inn
                                                                                                                                                                • Punch Taverns
                                                                                                                                                                • Realpubs
                                                                                                                                                                • Renaissance Pubs
                                                                                                                                                                • Scottish & Newcastle Plc
                                                                                                                                                                • Spirit Pub Company
                                                                                                                                                                • Stonegate Pub Company
                                                                                                                                                                • Sustainable Restaurant Association
                                                                                                                                                                • Tattershall Castle Group
                                                                                                                                                                • The Chapel Down Winery
                                                                                                                                                                • The Vegetarian Society of the UK
                                                                                                                                                                • Time Out London
                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                • Wacky Warehouse
                                                                                                                                                                • Whitbread PLC
                                                                                                                                                                • Yates Group Plc
                                                                                                                                                                • Young & Co.'s Brewery plc

                                                                                                                                                                Pub Catering - UK - May 2012

                                                                                                                                                                £1,995.00 (Excl.Tax)