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Pub Catering - UK - May 2013

“Whilst increasing the ‘experiential’ element will help create a buzz around the dining/leisure occasion, operators should also be concentrating on improving engagement rates with consumers’ pre-/post-visit in order to increase the likelihood of turning diners into ‘brand ambassadors given the weight diners put on personal recommendation in venue choice.”

– Helena Spicer – Senior Foodservice Analyst

Some questions answered in this report include:

  • How can menu innovation help operators reinvigorate consumers’ willingness to spend?
  • What steps can operators take to foster word of mouth recommendations?
  • How can operators create specific reasons to visit to encourage more regular usage among diners?
  • What role can snacks play in driving quality perceptions of pub food?
 

An established image as being a value-for-money provider has helped to buoy the pub restaurant industry in recent years. However, factors such as poor weather over a number of seasons, combined with low consumer confidence have worked to dampen consumers’ enthusiasm for spending on eating out and forced operators to more proactively chase footfall.

Catering continues to gain share of overall pub revenues, as sales of alcoholic drinks continue to come under pressure from rising prices and a shift towards in-home drinking; however the long-term decline in pub outlet numbers limits its potential growth somewhat. As operators focus on gaining market share, trends towards more defined brand positions, such as premium pub concepts, are evident as operators look to target particular consumer groups more effectively. Menu innovation is another key strategy in the industry as operators look to increase their competitiveness against other eating-out sectors, and re-ignite consumers’ willingness to spend on this category.

Pub catering is defined as covering meals of any kind sold in public houses, with the exclusion of any drinks and also excluding packaged snack products (eg crisps, nuts, pork scratchings).

A public house (or ‘pub’) is defined as premises with a full on-licence, open to the public without entry qualifications or payment, for the purpose of purchasing and consuming alcohol during normal licensing hours.

Licensed restaurants are excluded from Mintel’s definition of pub-restaurants, as are hotels for which drinks form only a part of the overall business. Other premises, which may have full on-licences but are not generally open to the public, including licensed clubs, a variety of leisure venues and college bars, are also excluded.

Some important terms connected with the pub business are:

  • Tenanted or leased pubs are run as businesses by independent publicans who pay rent to the owner of the property and also contract to take supplies from the property owner’s company. The supplies mainly only involve beer, this system dating back to the origin of most pubs as ‘tied’ houses controlled by brewers. The modern multiple pub-owning company (a ‘pubco’) usually has no formal connection to a brewer.
  • Managed houses are pubs that are owned and managed by the same company, not leased out to an independent publican. Most pub-restaurants that operate as part of a group of such pubs are managed houses, often still owned by brewers or by ex-brewing companies (eg Whitbread, one of the many brewers that sold its breweries in 2001).
  • A freehouse has no contract to a specific pubco or brewer, and is run as an entirely independent business.
  • Gastropub is an unofficial term for a pub that employs a chef and aims to compete directly with restaurants for innovative cuisine.
  • Wet sales refers to the proportion of a pub’s turnover from drinks (sometimes confined to alcohol), while the term, dry sales, refers to food turnover.
 

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Pub catering market size and forecast – fan chart, 2007-17
            • Market factors
              • Companies, brands and innovation
                • Companies and products
                  • Figure 2: Key pub/pub restaurant brands, by outlet numbers, 2012 and 2013
                • Brand research
                  • Figure 3: Pub brand personality – micro image, February 2013
                • Who’s innovating?
                  • The consumer
                    • Frequency of visiting a pub
                      • Figure 4: Frequency of visiting a pub for a meal or for a drink, February 2013
                    • Pub enticements
                      • Figure 5: Pub enticements, February 2013
                      • Figure 6: Pub drink enticements, February 2013
                    • Attitudes towards pub catering
                      • Figure 7: Attitudes towards pub catering, February 2013
                    • Attitudes towards pub snacks
                      • Figure 8: Attitudes towards pub snacks, February 2013
                    • What we think
                    • Issues in the Market

                        • How can menu innovation help operators reinvigorate consumers’ willingness to spend?
                          • What steps can operators take to foster word of mouth recommendations?
                            • How can operators create specific reasons to visit to encourage more regular usage among diners?
                              • What role can snacks play in driving quality perceptions of pub food?
                              • Trend Application

                                  • Speciality ranges could help bolster brand awareness
                                    • ‘Gamifying’ snack choices
                                      • Opportunities of automation and artisan products
                                      • Market Drivers

                                        • Key points
                                          • Little improvement in consumer confidence in 2013
                                            • Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007 – April 2013
                                            • Figure 10: Selected consumer spending priorities (after bills), April 2010 – April 2013
                                          • The horse meat scandal
                                            • Tailored concepts to meet the growth in different lifestages
                                              • Figure 11: Forecast adult population trends, by lifestage, 2007-17
                                          • Competitive Context

                                            • Key points
                                              • In-home
                                                • Classics with a twist
                                                  • The search for stand-out
                                                    • Out of home
                                                      • Figure 12: Restaurants visited in the last three months, to eat in (excluding takeaways), April 2012
                                                  • Who’s Innovating

                                                    • Key points
                                                      • New premium pub concepts
                                                        • Tackling takeaways head on
                                                          • Menu trends
                                                            • Sharing platters
                                                              • Large plates
                                                                • Junk food fashion
                                                                  • Innovation outlets
                                                                    • Digital technology opportunities
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Pubs are still in decline but food sales are holding their own
                                                                          • Figure 13: Pub catering market size and forecast, 2007-17
                                                                          • Figure 14: Pub catering market size and forecast – fan chart, 2007-17
                                                                        • Forecast methodology
                                                                        • Companies and Products

                                                                          • Key points
                                                                            • Overview
                                                                              • Figure 15: Selected leading pub operators, by outlet numbers, 2012 and 2013
                                                                            • Focus on gaining market share in the face of a contracting marketplace
                                                                                • Figure 16: Number of UK pubs, 1980-2012
                                                                              • Company profiles
                                                                                • Geronimo Inns
                                                                                  • Financial data
                                                                                    • Figure 17: Key financial data for Geronimo Inns Plc, 2010-12
                                                                                  • Recent developments
                                                                                    • Greene King
                                                                                      • Financial data
                                                                                        • Figure 18: Key financial data for Greene King plc, 2008-12
                                                                                        • Figure 19: Revenue, by segment for Greene King plc, 2011-12
                                                                                      • Recent developments
                                                                                        • JD Wetherspoon
                                                                                          • Financial data
                                                                                            • Figure 20: Key financial data for JD Wetherspoon plc, 2008-12
                                                                                          • Recent developments
                                                                                            • Mitchells & Butlers
                                                                                              • Financial data
                                                                                                • Figure 21: Key financial data for Mitchells & Butlers plc, 2008-12
                                                                                              • Recent developments
                                                                                                • Punch Taverns
                                                                                                  • Financial data
                                                                                                    • Figure 22: Key financial data for Punch Taverns plc, 2011-12
                                                                                                    • Figure 23: Revenue, by segment for Punch Taverns plc, 2011-12
                                                                                                  • Recent developments
                                                                                                    • Spirit Pub Company
                                                                                                      • Financial data
                                                                                                        • Figure 24: Key financial data for Spirit Pub Company, 2010-13
                                                                                                        • Figure 25: Revenue, by segment for Spirit Pub Company, 2011-12
                                                                                                      • Recent developments
                                                                                                        • Stonegate Pub Company
                                                                                                          • Financial data
                                                                                                            • Figure 26: Key financial data for Stonegate Pub Company LTD, 2011
                                                                                                          • Recent developments
                                                                                                            • Whitbread
                                                                                                              • Financial data
                                                                                                                • Figure 27: Key financial data for Whitbread Plc, 2008-12
                                                                                                              • Recent developments
                                                                                                              • Brand Research

                                                                                                                • Brand map
                                                                                                                    • Figure 28: Attitudes towards and usage of brands in the pub sector, February 2013
                                                                                                                  • Correspondence analysis
                                                                                                                    • Brand attitudes
                                                                                                                      • Figure 29: Attitudes by pub brand, February 2013
                                                                                                                    • Brand personality
                                                                                                                      • Figure 30: Pub brand personality – macro image, February 2013
                                                                                                                      • Figure 31: Pub brand personality – micro image, February 2013
                                                                                                                    • Brand experience
                                                                                                                      • Figure 32: Pub brand usage, February 2013
                                                                                                                      • Figure 33: Satisfaction with various pub brands, February 2013
                                                                                                                      • Figure 34: Consideration of pub brands, February 2013
                                                                                                                      • Figure 35: Consumer perceptions of current pub brand performance, February 2013
                                                                                                                      • Figure 36: Pub brand recommendation – Net Promoter Score, February 2013
                                                                                                                    • Brand index
                                                                                                                      • Figure 37: Pub brand index, February 2013
                                                                                                                      • Figure 38: Pub brand index vs. recommendation, February 2013
                                                                                                                    • Target group analysis
                                                                                                                      • Figure 39: Target groups, February 2013
                                                                                                                      • Figure 40: Pub brand usage, by target groups, February 2013
                                                                                                                    • Group One – Conformists
                                                                                                                      • Group Two – Simply the Best
                                                                                                                        • Group Three – Shelf Stalkers
                                                                                                                          • Group Four – Habitual Shoppers
                                                                                                                            • Group Five – Individualists
                                                                                                                            • Consumer – Frequency of Visiting a Pub

                                                                                                                              • Key points
                                                                                                                                • Six in ten adults eat in a pub at least once every three months
                                                                                                                                    • Figure 41: Frequency of visiting a pub for a meal or for a drink, February 2013
                                                                                                                                  • Loyalty card trends
                                                                                                                                    • Pub visits for a meal have remained relatively stable
                                                                                                                                      • Figure 42: Frequency of visiting a pub for a meal, 2010, 2012 and 2013
                                                                                                                                    • Men and those with no children in the household are the most frequent pub diners
                                                                                                                                    • Consumer – Pub Enticements

                                                                                                                                      • Key points
                                                                                                                                        • Traditional pub features sway four in ten consumers
                                                                                                                                            • Figure 43: Pub enticements, February 2013
                                                                                                                                          • Comfortable seating and all-day dining options can drive off-peak trade
                                                                                                                                            • Theme nights appeal to young pub visitors…
                                                                                                                                              • …whilst meet the brewer/chef events appeal to older age groups
                                                                                                                                                • Varied events as footfall drivers
                                                                                                                                                  • Pub concepts
                                                                                                                                                      • Figure 44: Pub drink enticements, February 2013
                                                                                                                                                    • Secret supper clubs appeal to women and high earners
                                                                                                                                                      • Pop-up bars appeal to young urbanites
                                                                                                                                                        • Drinks paddles appeal to Pre-/No Family consumers and Wealthy Achievers
                                                                                                                                                        • Consumer – Attitudes towards Pub Catering

                                                                                                                                                          • Key points
                                                                                                                                                            • Opportunities and dangers of discounting versus menu innovation
                                                                                                                                                                • Figure 45: Attitudes towards pub catering, February 2013
                                                                                                                                                              • Reinvigorating consumers’ willingness to spend
                                                                                                                                                                • Menu innovation competitions can engage younger diners
                                                                                                                                                                  • Threat from in-home meal deals (eg M&S Dine In For £10) shows significant regional bias
                                                                                                                                                                    • Pub restaurant market is becoming increasingly polarised
                                                                                                                                                                      • Short versus long menus
                                                                                                                                                                        • The power of the specials board
                                                                                                                                                                          • Brands versus independents
                                                                                                                                                                            • Carveries also appeal to value seekers
                                                                                                                                                                              • Loyalty cards
                                                                                                                                                                              • Consumer – Attitudes towards Pub Snacks

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • A fifth of pub diners think snacks are a quality cue for the rest of the menu
                                                                                                                                                                                      • Figure 46: Attitudes towards pub snacks, February 2013
                                                                                                                                                                                    • Increasing visibility to drive snack sales
                                                                                                                                                                                      • When crisps and nuts are simply not enough
                                                                                                                                                                                        • Adventurous snacks and sides present a key upselling opportunity
                                                                                                                                                                                          • Potential to grab market share from coffee shops
                                                                                                                                                                                            • Perceptions of freshness limit appeal of baked goods
                                                                                                                                                                                              • Flavour innovation can drive interest
                                                                                                                                                                                                • Enhancing quality credentials in coffee
                                                                                                                                                                                                  • Widening the use of dessert menus
                                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                                      • Figure 47: Best- and worst-case forecasts for the UK pub catering market, by value, 2012-17
                                                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                                                      • Figure 48: Brand usage, February 2013
                                                                                                                                                                                                      • Figure 49: Brand commitment, February 2013
                                                                                                                                                                                                      • Figure 50: Brand momentum, February 2013
                                                                                                                                                                                                      • Figure 51: Brand diversity, February 2013
                                                                                                                                                                                                      • Figure 52: Brand satisfaction, February 2013
                                                                                                                                                                                                      • Figure 53: Brand recommendation, February 2013
                                                                                                                                                                                                      • Figure 54: Brand attitude, February 2013
                                                                                                                                                                                                      • Figure 55: Brand image – macro image, February 2013
                                                                                                                                                                                                      • Figure 56: Brand image – micro image, February 2013
                                                                                                                                                                                                      • Figure 57: Profile of target groups, by demographics, February 2013
                                                                                                                                                                                                      • Figure 58: Psychographic segmentation, by target groups, February 2013
                                                                                                                                                                                                      • Figure 59: Brand usage, by target groups, February 2013
                                                                                                                                                                                                    • Brand index
                                                                                                                                                                                                      • Figure 60: Brand index, February 2013
                                                                                                                                                                                                  • Appendix – Consumer – Frequency of Visiting a Pub

                                                                                                                                                                                                      • Figure 61: Frequency of visiting a pub for a meal, February 2013
                                                                                                                                                                                                      • Figure 62: Frequency of visiting a pub for a meal, by demographics, February 2013
                                                                                                                                                                                                  • Appendix – Consumer – Pub Enticements

                                                                                                                                                                                                      • Figure 63: Pub enticements, February 2013
                                                                                                                                                                                                      • Figure 64: Most popular pub enticements, by demographics, February 2013
                                                                                                                                                                                                      • Figure 65: Next most popular pub enticements, by demographics, February 2013
                                                                                                                                                                                                    • Pub concepts
                                                                                                                                                                                                      • Figure 66: Selected pub drink enticements, February 2013
                                                                                                                                                                                                      • Figure 67: Selected pub drink enticements, by demographics, February 2013
                                                                                                                                                                                                  • Appendix – Consumer – Attitudes towards Pub Catering

                                                                                                                                                                                                      • Figure 68: Attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 69: Most popular attitudes towards pub catering, by demographics, February 2013
                                                                                                                                                                                                      • Figure 70: Next most popular attitudes towards pub catering, by demographics, February 2013
                                                                                                                                                                                                      • Figure 71: Attitudes towards pub catering, by frequency of visiting a pub for a meal, February 2013
                                                                                                                                                                                                      • Figure 72: Attitudes towards pub catering, by most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 73: Attitudes towards pub catering, by next most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 74: Pub enticements, by most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 75: Pub enticements, by next most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 76: Pub drink enticements, by most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 77: Pub drink enticements, by next most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 78: Attitudes towards pub snacks, by most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                      • Figure 79: Attitudes towards pub snacks, by next most popular attitudes towards pub catering, February 2013
                                                                                                                                                                                                  • Appendix – Consumer – Attitudes towards Pub Snacks

                                                                                                                                                                                                      • Figure 80: Attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 81: Most popular attitudes towards pub snacks, by demographics, February 2013
                                                                                                                                                                                                      • Figure 82: Next most popular attitudes towards pub snacks, by demographics, February 2013
                                                                                                                                                                                                      • Figure 83: Other attitudes towards pub snacks, by demographics, February 2013
                                                                                                                                                                                                      • Figure 84: Attitudes towards pub snacks, by frequency of visiting a pub for a meal, February 2013
                                                                                                                                                                                                      • Figure 85: Attitudes towards pub snacks, by most popular attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 86: Attitudes towards pub snacks, by next most popular attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 87: Attitudes towards pub snacks, by other attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 88: Pub enticements, by most popular attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 89: Pub enticements, by next most popular attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 90: Pub enticements, by other attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 91: Pub drink enticements, by most popular attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 92: Pub drink enticements, by next most popular attitudes towards pub snacks, February 2013
                                                                                                                                                                                                      • Figure 93: Pub drink enticements, by other attitudes towards pub snacks, February 2013

                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                  • Brewers Fayre
                                                                                                                                                                                                  • Enterprise Inns Plc
                                                                                                                                                                                                  • Geronimo Inns
                                                                                                                                                                                                  • Greene King Brewing and Retailing Ltd
                                                                                                                                                                                                  • Hungry Horse
                                                                                                                                                                                                  • JD Wetherspoon
                                                                                                                                                                                                  • Mitchells & Butlers Plc
                                                                                                                                                                                                  • Molson Coors Brewing Company
                                                                                                                                                                                                  • O'Neill, Inc.
                                                                                                                                                                                                  • Punch Taverns
                                                                                                                                                                                                  • Spirit Pub Company
                                                                                                                                                                                                  • Stonegate Pub Company
                                                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                                                  • Wacky Warehouse
                                                                                                                                                                                                  • Whitbread PLC

                                                                                                                                                                                                  Pub Catering - UK - May 2013

                                                                                                                                                                                                  £1,995.00 (Excl.Tax)