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Pub Catering - UK - September 2010

The pub industry remains in a state of consolidation with many of the big brands in particular rationalising their estates in order to take advantage of acquisition opportunities in other areas of the market, with the main focus on the less volatile food-led sector of the market. Therefore expansion plans are still evident, despite the high rate of pub closures, although the trend is for businesses to reduce the risk associated with high debt levels. As such, the buzzword going forward is ‘cautious’ progression.

  • Transparency is the key to improving on the fact that only around half of diners think that pub food is good value for money. For example, whilst gastropubs are increasingly using blogs to highlight their foodie credentials, operators in the lower end of the market could advertise a collaboration with a frozen food brand to provide transparency and trade on brand recognition at the same time.
  • Special occasion dining still presents opportunities for the pub industry as at present only around a quarter of pub diners eat in a pub for a treat/special occasion. Pubs need to ensure that they are maximising upselling opportunities by offering more flexible menus in terms of pricing, not just in terms of meal occasions (as it the present focus).
  • Pubs are arguably playing it too safe with their menus at present. Traditional dishes/pub classics have proved popular with half of all pub diners (especially during the recession when consumers increasingly looked for ‘safe bets’), it also means that many pub menus lack differentiation. This is where the use of specials boards (also favoured by around a third of diners) can help a venue to stand out from the crowded marketplace.
  • Operators should pay attention to the quarter of pub diners who are looking for something different to the food they cook at home themselves and are interested in dishes that sound unusual and interesting.
  • Focusing on seasonal ingredients is an obvious way to bolster a specials board, both in terms of enticing consumers and in regards to keeping chefs motivated, forward thinking and engaged in menu development. It is also a menu label which entices around a sixth of pub diners, particularly those aged 35-54.
  • Operators are damaging margins unnecessarily by focusing on driving footfall through discounted theme nights (eg curry clubs) as only one in ten pub diners are drawn to these dishes on menus.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

              • Bring back…
                • Late-night noshing
                  • It’s a local thing
                    • You grow, we cook
                    • Market in Brief

                      • Pub market overview
                        • Pub catering overview
                          • Consumer research results
                          • Internal Market Environment

                            • Key points
                              • Pub market
                                • Drinking habits
                                  • Figure 1: Drinking habits, 2005-09
                                • Pub industry figures
                                  • Figure 2: Pub outlets, 2003-10
                                • Eating out market
                                  • Food inflation
                                    • Impact of the recession
                                      • Figure 3: Changing eating out habits, August 2010
                                      • Figure 4: Changing grocery shopping habits, June 2009-June 2010
                                    • Negative press issues
                                      • The evolution of Scores on the Doors
                                      • Broader Market Environment

                                        • Key points
                                          • Consumer confidence
                                            • UK’s aging population
                                              • Figure 5: Forecast adult population trends, by lifestage, 2005-15
                                              • Figure 6: Trends in the age structure of the UK population, 2005-15
                                            • Household size
                                              • Figure 7: UK households, by size, 2005-15
                                          • Competitive Context

                                            • Key points
                                              • Dining and going out remains consumers’ top spending priorities
                                                • Figure 8: Consumer spending priorities, November 2009-June 2010
                                              • Eating out market
                                                • Figure 9: Eating out market*, by sector, 2005-09
                                            • Strengths and Weaknesses in the Market

                                              • Strengths
                                                • Weaknesses
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Awards
                                                      • New and improved
                                                        • Technological developments
                                                          • New menu additions
                                                            • Cut price food choices
                                                              • Building consumer engagement
                                                                • Increased focus on training
                                                                  • Try before you buy
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Pub trade trends
                                                                        • Pub catering
                                                                          • Figure 10: Pub catering market size and forecast, 2005-15
                                                                        • Examples of strengths
                                                                          • Examples of weaknesses
                                                                            • Factors used in forecast
                                                                            • Companies and Products

                                                                              • Key points
                                                                                • Figure 11: Top pub operators by turnover in 2009 and total outlet numbers, 2010
                                                                              • Geronimo Inns
                                                                                  • Figure 12: Financial results of Geronimo Inns Ltd, 2008-09
                                                                                • Greene King
                                                                                  • JD Wetherspoon
                                                                                      • Figure 13: Annual results of J D Wetherspoon Plc, 2008-09
                                                                                      • Figure 14: Interim results of J D Wetherspoon Plc, 2009-10
                                                                                    • Mitchells & Butlers Plc
                                                                                        • Figure 15: Annual results of Mitchells & Butlers Plc, 2008-09
                                                                                        • Figure 16: Interim results of Mitchells & Butlers Plc, 2009-10
                                                                                      • Punch Taverns
                                                                                          • Figure 17: Annual results of Punch Taverns Plc, 2008-09
                                                                                          • Figure 18: Interim results of Punch Taverns Plc, 2009-10
                                                                                        • Whitbread
                                                                                          • Figure 19: Whitbread outlet details, 2009-10
                                                                                          • Figure 20: Annual results of Whitbread Plc, 2009-10
                                                                                        • Smaller operators
                                                                                          • ETM Group
                                                                                            • Gingerman Restaurant Group
                                                                                              • Lewis and Clarke Ltd
                                                                                                • Renaissance Pubs
                                                                                                  • The Mole Face Pub Company
                                                                                                  • Frequency of Eating in a Pub

                                                                                                    • Key points
                                                                                                      • Figure 21: Frequency of eating in a pub, June 2010
                                                                                                    • Pub as the hub
                                                                                                      • Food response
                                                                                                        • Demographic profiles
                                                                                                        • Pub Menu Enticements

                                                                                                          • Key points
                                                                                                            • Figure 22: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, June 2010
                                                                                                          • Traditional dishes/pub classics
                                                                                                            • Homemade
                                                                                                              • Local/regional ingredients
                                                                                                                • Healthy options
                                                                                                                  • Seasonal ingredients
                                                                                                                    • Sharing dishes
                                                                                                                      • Theme nights
                                                                                                                        • Demographic profiles
                                                                                                                        • Attitudes towards Pub Catering

                                                                                                                          • Key points
                                                                                                                            • Figure 23: Attitudes towards pub catering, June 2010
                                                                                                                          • Value for money (VFM)
                                                                                                                            • Justifying price premiums
                                                                                                                              • Role of retail brands to emphasis VFM
                                                                                                                                • Menu psychology
                                                                                                                                  • Demographic profiles
                                                                                                                                  • Pub Catering Targeting Opportunities

                                                                                                                                    • Key points
                                                                                                                                      • Figure 24: Pub catering target groups, June 2010
                                                                                                                                    • Something For Everyone
                                                                                                                                      • Relaxed Atmosphere
                                                                                                                                        • Adventurous Diners
                                                                                                                                          • Unenthusiastic Diners
                                                                                                                                            • Restaurant Critics
                                                                                                                                            • Appendix – Internal Market Environment

                                                                                                                                                • Figure 25: Changing grocery shopping habits, by detailed demographics, June 2010
                                                                                                                                                • Figure 26: Healthy lifestyle trends, by detailed demographics, June 2010
                                                                                                                                            • Appendix – Competitive Context

                                                                                                                                                • Figure 27: Most popular what extra money is spent on, by detailed demographics, June 2010
                                                                                                                                            • Appendix – Frequency of Eating in a Pub

                                                                                                                                                • Figure 28: Frequency of eating in a pub, by detailed demographics, June 2010
                                                                                                                                            • Appendix – Pub Menu Enticements

                                                                                                                                                • Figure 29: Most popular factors influencing choice of dishes in a pub, pub restaurant or gastropub, by detailed demographics, June 2010
                                                                                                                                                • Figure 30: Next most popular factors influencing choice of dishes in a pub, pub restaurant or gastropub, by detailed demographics, June 2010
                                                                                                                                                • Figure 31: Other factors influencing choice of dishes in a pub, pub restaurant or gastropub, by detailed demographics, June 2010
                                                                                                                                                • Figure 32: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, by most popular factors influencing choice of dishes in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                                • Figure 33: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, by next most popular factors influencing choice of dishes in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                                • Figure 34: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, by other factors influencing choice of dishes in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                                • Figure 35: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, by frequency of eating in a pub, June 2010
                                                                                                                                            • Appendix – Attitudes towards Pub Catering

                                                                                                                                                • Figure 36: Most popular statements about eating in a pub, pub restaurant or gastropub, by detailed demographics, June 2010
                                                                                                                                                • Figure 37: Next most popular statements about eating in a pub, pub restaurant or gastropub, by detailed demographics, June 2010
                                                                                                                                                • Figure 38: Statements about eating in a pub, pub restaurant or gastropub, by frequency of eating in a pub, June 2010
                                                                                                                                                • Figure 39: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, by most popular statements about eating in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                                • Figure 40: Factors influencing choice of dishes in a pub, pub restaurant or gastropub, by next most popular statements about eating in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                                • Figure 41: Statements about eating in a pub, pub restaurant or gastropub, by most popular statements about eating in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                                • Figure 42: Statements about eating in a pub, pub restaurant or gastropub, by next most popular statements about eating in a pub, pub restaurant or gastropub, June 2010
                                                                                                                                            • Appendix – Pub Catering Targeting Opportunities

                                                                                                                                                • Figure 43: Pub catering target groups, by detailed demographics, June 2010
                                                                                                                                                • Figure 44: Pub catering target groups, by frequency of eating out in a pub, June 2010
                                                                                                                                                • Figure 45: Pub catering target groups, by factors influencing choice of dishes in a pub, June 2010
                                                                                                                                                • Figure 46: Pub catering target groups, by attitudes towards pub catering, June 2010

                                                                                                                                            Companies Covered

                                                                                                                                            • Abel & Cole
                                                                                                                                            • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                            • Amazon.co.uk
                                                                                                                                            • Annabel Karmel
                                                                                                                                            • Antony Worrall Thompson
                                                                                                                                            • Asda Group Ltd
                                                                                                                                            • Beefeater
                                                                                                                                            • Belhaven Brewery Company Ltd.
                                                                                                                                            • Brewers Fayre
                                                                                                                                            • British Beer and Pub Association
                                                                                                                                            • British Market Research Bureau (BMRB)
                                                                                                                                            • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                            • Co-operative Group
                                                                                                                                            • Costa
                                                                                                                                            • Council of Mortgage Lenders
                                                                                                                                            • Department for Environment, Food & Rural Affairs
                                                                                                                                            • E.&J. Gallo Winery
                                                                                                                                            • Enterprise Inns Plc
                                                                                                                                            • Facebook, Inc.
                                                                                                                                            • Flickr
                                                                                                                                            • Food Standards Agency
                                                                                                                                            • Geronimo Inns
                                                                                                                                            • Gordon Ramsay Holdings
                                                                                                                                            • Gourmet Burger Kitchen
                                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                                            • Greene King Brewing and Retailing Ltd
                                                                                                                                            • Hall & Woodhouse Limited
                                                                                                                                            • HJ Heinz Company UK
                                                                                                                                            • Hungry Horse
                                                                                                                                            • Institute of Chartered Accountants in England & Wales
                                                                                                                                            • J. Sainsbury
                                                                                                                                            • J.W. Lees & Co (Brewers) Ltd
                                                                                                                                            • JD Wetherspoon
                                                                                                                                            • Kantar Media
                                                                                                                                            • Lidl (UK)
                                                                                                                                            • Loch Fyne Restaurants Ltd
                                                                                                                                            • London Stock Exchange plc
                                                                                                                                            • Luigi Lavazza SpA
                                                                                                                                            • Market & Opinion Research International (MORI)
                                                                                                                                            • Marks & Spencer
                                                                                                                                            • Mitchells & Butlers Plc
                                                                                                                                            • mmO2 plc
                                                                                                                                            • Netto Foodstores Ltd
                                                                                                                                            • Nintendo UK Entertainment Ltd
                                                                                                                                            • Office for National Statistics
                                                                                                                                            • Orange plc (UK)
                                                                                                                                            • Premium Bars and Restaurants
                                                                                                                                            • Pret A Manger
                                                                                                                                            • Punch Taverns
                                                                                                                                            • Renaissance Pubs
                                                                                                                                            • Scottish & Newcastle Plc
                                                                                                                                            • Shepherd Neame Limited
                                                                                                                                            • Somerfield
                                                                                                                                            • Spirit Pub Company
                                                                                                                                            • St Austell Brewery
                                                                                                                                            • T-Mobile (UK) Ltd
                                                                                                                                            • Tesco Plc
                                                                                                                                            • The Fairtrade Foundation
                                                                                                                                            • The Moleface Pub Company
                                                                                                                                            • The Orchid Group
                                                                                                                                            • The Publican
                                                                                                                                            • Time Out London
                                                                                                                                            • Twitter, Inc.
                                                                                                                                            • Virgin Media Ltd
                                                                                                                                            • Virgin Mobile
                                                                                                                                            • Vodafone Group Plc (UK)
                                                                                                                                            • Wacky Warehouse
                                                                                                                                            • Waitrose
                                                                                                                                            • Whitbread PLC
                                                                                                                                            • Wm Morrison Supermarkets
                                                                                                                                            • Yates Group Plc
                                                                                                                                            • Yo! Sushi

                                                                                                                                            Pub Catering - UK - September 2010

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