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Pub Visiting - UK - November 2009

After necessities and bills, going out, such as the pub & cinema, and dining out still remain consumers’ top spending priorities.

  • Although 4.4m adults go to the pub for a drink twice a week or more, more than 17m say that they never go to pub just for a drink, highlighting the plight of drinks-led venues in the modern era.
  • Almost 29m people decide on which pub to visit for a drink by its location/ convenience, with price promotions only influencing just under 4m pub goers.
  • Nearly one in two pub goers say that price promotions do not draw them to one particular drinking venue over another. However, out of a choice of price incentives, complimentary drinks/ drinks with a meal comes out on top, appealing to 11.7 pub goers (mostly third age women). Immediate rewards are the most attractive for consumers with only 5.4m pub goers being enticed by money-off the next purchase offers.
  • With more than 50 pubs closing each week, the pub market is in the midst of an identity crisis, fighting to find its place in the leisure market. A food offer can influence the pub choice of nearly 14m consumers, however, with so many pubs now relying on food offers to bouy sales, subsequent issues have emerged such as price wards and difficulty in creating genuine USP’s.
  • Despite widespread predications of carnage on the high street arising from the relaxation in licensing laws in November 2005, this has turned out not be the case. In fact, just 850 pubs, bars and nightclubs now have the necessary licence to allow them to open for 24 hours a day. However, this does not mean that they do so every day.

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Abbreviations
          • Future Opportunities

              • Changing with the times
                • Going foodie
                  • The no Martini lunch
                    • There’s a (pub) for everyone
                      • The Recession Question
                        • Unwind at your local
                          • A different experience – every day of the week
                          • Market in Brief

                            • ‘Quadruple whammy’ hits pub trade…
                              • …but still a major component of the leisure industry
                                • Food helps some pubs to stay afloat
                                  • Pub visiting in long-term decline
                                    • Secondary revenue under pressure
                                      • Mitchells & Butlers leads the managed sector…
                                        • …while Enterprise and Punch head tenanted/leased sector
                                          • High-profile administrations hit the headlines…
                                            • …while debt a major issues for others
                                              • Pub-going a habit for a fifth but nearly half visit rarely
                                                • Location, location, location
                                                  • Value is the order of the day for promotions
                                                    • On the cusp of recovery?
                                                    • Internal Market Environment

                                                      • Key points
                                                        • Pub visiting decline: Temporary blip or lifestyle change?
                                                          • Figure 1: Frequency of visiting pubs/bars for a drink only, 2009
                                                          • Figure 2: Agreement with lifestyle statements, 2005-09
                                                        • The changing face of the pub industry
                                                          • Figure 3: Structure of the pub industry, by ownership type, 2004-09
                                                          • Figure 4: Net pub closures in the UK, 2005-09
                                                          • Figure 5: Trends in the indexed volume sales of beer, by channel, 2004-09*
                                                        • Cost increases widen differential between on- and off-trade prices
                                                          • Figure 6: Trends in all prices versus those of alcoholic drinks, by channel, 2004-09
                                                          • Figure 7: Average price paid for a pint of draught lager in UK, 1990-2008
                                                          • Figure 8: Trends in real ale and lager prices in pubs, 2008 and 2009
                                                        • Pricier food gobbles up profits
                                                          • Figure 9: Trends in the price of food, 2004-09
                                                        • Utility prices surge upwards
                                                          • Figure 10: Trends in the price* of gas and electricity for non-domestic customers, 2004-09
                                                        • Fees pain dished out by Sky
                                                          • Binge drinking: A problem that won’t go away overnight
                                                              • Figure 11: Trends in UK per capita consumption of 100% alcohol, 2004-08
                                                              • Figure 12: Agreement with statements about drinking, 2005-09
                                                            • Pub ties continue to cause resentment
                                                            • Legislative Factors Affecting Pubs

                                                              • Key points
                                                                • Smoking ban: Is the impact wearing off?
                                                                  • Other legislative issues
                                                                    • Licensing: is 24-hour drinking a myth?
                                                                      • Figure 13: Licensing trends, 2007-09
                                                                    • Duty calls
                                                                      • Cigarette vending machines ban further reduces secondary income for pubs
                                                                        • Plastic glasses: Not the answer?
                                                                          • Prize boost to revive flagging machine revenues?
                                                                            • VAT increase adds to woes
                                                                            • Campaigns Affecting Pubs

                                                                              • Key points
                                                                                • Fair Pint
                                                                                  • Proud of Pubs
                                                                                    • The Pub is the Hub
                                                                                      • Best Bar None
                                                                                        • Challenge 21
                                                                                          • Axe The Beer Tax – Save The Pub
                                                                                            • Listen Up!
                                                                                              • Make It The Minimum
                                                                                                • The Independent Pub Confederation
                                                                                                  • Local Pubs Week
                                                                                                    • Justice for Licensees
                                                                                                      • Pub Revolution
                                                                                                      • Broader Market Environment

                                                                                                        • Key points
                                                                                                          • How the present climate is affecting leisure
                                                                                                            • Figure 14: Impact of the recession on leisure activities, March 2009
                                                                                                          • GDP recovery shows signs of stalling
                                                                                                            • Figure 15: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
                                                                                                            • Figure 16: Trends in consumer confidence, May 2008-October 2009
                                                                                                            • Figure 17: UK unemployment rates (seasonally adjusted), by quarter, 2004-09
                                                                                                            • Figure 18: UK unemployment rates, by age band (seasonally adjusted), June-August 2009
                                                                                                          • Pubs need to woo older consumers
                                                                                                            • Figure 19: Trends in the age structure of the UK population, by gender, 2004-14
                                                                                                            • Figure 20: Forecast adult population trends, by lifestage, 2004-14
                                                                                                        • Competitive Context

                                                                                                          • Key points
                                                                                                            • Pubs fighting a trend towards off-trade drinking
                                                                                                              • Figure 21: Trends in the split of UK household expenditure on alcoholic beverages at constant prices, by channel, 2004-09
                                                                                                              • Figure 22: Indexed trends in UK household expenditure on alcoholic beverages at constant prices, 2004-09
                                                                                                              • Figure 23: Indexed trends in UK household expenditure on alcoholic beverages at constant prices, by broad sector, 2004-09
                                                                                                              • Figure 24: Split of UK household expenditure on beer at constant prices, by channel, 2004-09
                                                                                                              • Figure 25: Split of UK household expenditure on spirits* at constant prices, by channel, 2004-09
                                                                                                              • Figure 26: Split of UK household expenditure on wine, cider and perry* at constant prices, by channel, 2004-09
                                                                                                            • Consumer spending priorities
                                                                                                              • Figure 27: Consumer spending priorities, March 2009
                                                                                                            • For all its troubles, still a substantial part of the leisure industry
                                                                                                              • Figure 28: Consumer expenditure on selected leisure goods and activities, 2003-08
                                                                                                          • Strengths and Weaknesses in the Market

                                                                                                            • Strengths
                                                                                                              • Weaknesses
                                                                                                              • Who’s Innovating?

                                                                                                                • Key points
                                                                                                                  • Publicity made easy
                                                                                                                    • Pubs given a sporting chance with 3D
                                                                                                                      • Cashing in on new machines
                                                                                                                        • Pubs connect with Wi-Fi
                                                                                                                          • Easy peasy food prep for licensees
                                                                                                                            • Helping hand for tenants
                                                                                                                              • Feed the family
                                                                                                                                • Carling scores with free advertising
                                                                                                                                  • True Brit
                                                                                                                                    • Game on
                                                                                                                                    • Market Size and Forecast

                                                                                                                                      • Key points
                                                                                                                                        • Market contracts as ‘quadruple-whammy’ hits sales
                                                                                                                                          • Figure 29: UK pub industry market size trends, 2004-14
                                                                                                                                        • Has 2009 seen trading reach its low point or will it come in 2010?
                                                                                                                                          • Future looking brighter
                                                                                                                                          • Segment Performance

                                                                                                                                            • Key points
                                                                                                                                              • Trend away from wet revenues continues
                                                                                                                                                • Figure 30: UK pub industry turnover, by market segment, 2004-09
                                                                                                                                              • Food for thought
                                                                                                                                                • Soft drinks outperform alcohol
                                                                                                                                                  • Other revenue on the slide
                                                                                                                                                  • Market Share

                                                                                                                                                    • Key points
                                                                                                                                                      • Mitchells & Butlers largest player in turnover terms
                                                                                                                                                        • Figure 31: Leading pub operators in the UK, by turnover, 2009
                                                                                                                                                        • Figure 32: Leading pub operators in the UK, by outlet numbers, 2009
                                                                                                                                                        • Figure 33: Leading operators of managed pubs in the UK, by outlet numbers, 2009
                                                                                                                                                        • Figure 34: Leading operators of tenanted/leased pubs in the UK, by outlet numbers, 2009
                                                                                                                                                    • Companies and Products

                                                                                                                                                      • Key points
                                                                                                                                                        • Industry overview
                                                                                                                                                          • Pub numbers continue to contract
                                                                                                                                                            • Figure 35: UK pub industry outlet number trends, 2004-09
                                                                                                                                                          • Administrations on the rise
                                                                                                                                                            • Restructuring debt levels assumed greater importance
                                                                                                                                                              • Major players
                                                                                                                                                                • Figure 36: Leading operators and brands in the pub market**, 2009
                                                                                                                                                              • Admiral Taverns Limited
                                                                                                                                                                  • Figure 37: Admiral Taverns Limited, key financial indicators, 2007 and 2008
                                                                                                                                                                • Price promotions
                                                                                                                                                                  • Enterprise Inns plc
                                                                                                                                                                      • Figure 38: Enterprise Inns plc, key financial indicators, 2004-09
                                                                                                                                                                      • Figure 39: Enterprise Inns plc, revenue breakdown, 2007 and 2008
                                                                                                                                                                    • Greene King plc
                                                                                                                                                                        • Figure 40: Greene King plc, key financial indicators, 2005-09
                                                                                                                                                                        • Figure 41: Greene King plc revenue, by division, 2008 and 2009
                                                                                                                                                                      • JD Wetherspoon plc
                                                                                                                                                                          • Figure 42: JD Wetherspoon plc, key financial indicators, 2005-09^
                                                                                                                                                                        • Marston’s plc
                                                                                                                                                                            • Figure 43: Marston’s plc, key financial indicators, 2004-09,
                                                                                                                                                                            • Figure 44: Marston’s plc turnover, by division, 2007 and 2008
                                                                                                                                                                          • Mitchells & Butlers plc
                                                                                                                                                                              • Figure 45: Mitchells & Butlers plc, key financial indicators, 2004-08
                                                                                                                                                                              • Figure 46: Mitchells & Butlers plc revenue, by division, 2007-09
                                                                                                                                                                              • Figure 47: Mitchells & Butlers plc revenue, by product sector, 2008
                                                                                                                                                                            • Punch Taverns plc
                                                                                                                                                                              • Figure 48: Punch Taverns plc outlet profile, 2007-09
                                                                                                                                                                              • Figure 49: Punch Taverns plc, key financial indicators, 2005-09
                                                                                                                                                                              • Figure 50: Punch Taverns plc, broad segmental breakdown of revenue, by division, 2007-09
                                                                                                                                                                              • Figure 51: Punch Taverns plc, detailed segmental breakdown of revenue, by division and product, 2007-09
                                                                                                                                                                            • Scottish & Newcastle Pub Enterprises
                                                                                                                                                                                • Figure 52: Scottish & Newcastle Pub Enterprises (Management) Ltd, key financial indicators, 2005-07
                                                                                                                                                                              • Whitbread plc
                                                                                                                                                                                  • Figure 53: Whitbread pub restaurant financials, 2005/06-2008/09
                                                                                                                                                                                • Selected other operators
                                                                                                                                                                                  • Intertain Ltd
                                                                                                                                                                                    • Orchid Group
                                                                                                                                                                                      • Pubs ‘n’ Bars plc
                                                                                                                                                                                      • Brand Communication and Promotion

                                                                                                                                                                                          • Figure 54: Expenditure on advertising, by selected brewers and pubcos, 2005-09
                                                                                                                                                                                          • Figure 55: Expenditure on advertising, by selected brewers and pubcos, 2009*
                                                                                                                                                                                        • In for a Tweet
                                                                                                                                                                                          • Customer facing
                                                                                                                                                                                            • It’s a deal
                                                                                                                                                                                              • Pubs vouch for new scheme
                                                                                                                                                                                                • A heady brew
                                                                                                                                                                                                • Brand Elements

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                          • Figure 56: Attitudes towards and usage of pub and bar brands, July 2009
                                                                                                                                                                                                        • Brand qualities of pub and bar brands
                                                                                                                                                                                                          • Wetherspoon has comfort, but Revolution has youth appeal
                                                                                                                                                                                                            • Figure 57: Personalities of various pub and bar brands, July 2009
                                                                                                                                                                                                          • Experience of pub and bar brands
                                                                                                                                                                                                            • Familiarity brings experience
                                                                                                                                                                                                              • Figure 58: Consumer usage of various pub and bar brands, July 2009
                                                                                                                                                                                                            • Brand intentions for pub and bar brands
                                                                                                                                                                                                              • Slug and Lettuce most considered
                                                                                                                                                                                                                • Figure 59: Consideration of various pub and bar brands, July 2009
                                                                                                                                                                                                              • Brand satisfaction for pub and bar brands
                                                                                                                                                                                                                • Wetherspoon still best for visitors
                                                                                                                                                                                                                  • Figure 60: Satisfaction with various pub and bar brands, July 2009
                                                                                                                                                                                                                • Brand commitment to pub and bar brands
                                                                                                                                                                                                                  • Wetherspoon most preferred
                                                                                                                                                                                                                    • Figure 61: Commitment to various pub and bar brands, July 2009
                                                                                                                                                                                                                  • Revolution
                                                                                                                                                                                                                    • What the consumer thinks
                                                                                                                                                                                                                      • Figure 62: Attitudes towards the Revolution brand, July 2009
                                                                                                                                                                                                                    • Pitcher & Piano
                                                                                                                                                                                                                      • What the consumer thinks
                                                                                                                                                                                                                        • Figure 63: Attitudes towards the Pitcher & Piano brand, July 2009
                                                                                                                                                                                                                      • JD Wetherspoon
                                                                                                                                                                                                                        • What the consumer thinks
                                                                                                                                                                                                                          • Figure 64: Attitudes towards the JD Wetherspoon brand, July 2009
                                                                                                                                                                                                                      • Frequency of Visiting a Pub

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Figure 65: Frequency of visiting a pub to drink, September 2009
                                                                                                                                                                                                                        • Down the pub once a week
                                                                                                                                                                                                                          • Weekly pub-goers have cash to splash
                                                                                                                                                                                                                          • Influential Factors in Visiting a Pub

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Figure 66: Factors influencing choice of pub to visit, September 2009
                                                                                                                                                                                                                            • Occasion dictates choice of pub
                                                                                                                                                                                                                              • Location, location, location
                                                                                                                                                                                                                                • Men looking for convenience and ambience, women for food
                                                                                                                                                                                                                                  • Least affluent demand the best service
                                                                                                                                                                                                                                    • Entertainment and drinks range most important to frequent visitors
                                                                                                                                                                                                                                      • Figure 67: Most popular frequency of visiting a pub to drink, by factors influencing choice of pub to visit, September 2009
                                                                                                                                                                                                                                      • Figure 68: Next most popular frequency of visiting a pub to drink, by factors influencing choice of pub to visit, September 2009
                                                                                                                                                                                                                                  • Pub Promotions

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Figure 69: Promotional offers that encourage to visit a particular pub venue, September 2009
                                                                                                                                                                                                                                    • Pub-goers develop a taste for free drinks
                                                                                                                                                                                                                                      • Women seduced by free drinks and happy hours
                                                                                                                                                                                                                                        • All-you-can-drink concept catches the imagination among frequent visitors
                                                                                                                                                                                                                                          • Figure 70: Frequency of visiting a pub to drink, by promotional offers that encourage to visit a particular pub venue, September 2009
                                                                                                                                                                                                                                          • Figure 71: Factors; influence in choosing a pub to visit, by promotional offers that encourage to visit a particular pub venue, September 2009
                                                                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                                                                          • Figure 72: Pub/bar visiting for a drink or a meal in the last 12 months, 2005-09
                                                                                                                                                                                                                                          • Figure 73: Trends in the volume sales of beer, by channel, 2004-09*
                                                                                                                                                                                                                                          • Figure 74: Average price paid for a pint of draught lager in UK, 1990-2008
                                                                                                                                                                                                                                          • Figure 75: Trends in the price of food, 2004-09
                                                                                                                                                                                                                                          • Figure 76: Trends in the price of gas and electricity* for non-domestic customers, 2004-09
                                                                                                                                                                                                                                      • Appendix – Competitive Context

                                                                                                                                                                                                                                          • Figure 77: Most popular consumer spending priorities, by demographics, March 2009
                                                                                                                                                                                                                                      • Appendix – Frequency of Visiting a Pub

                                                                                                                                                                                                                                          • Figure 78: Frequency of visiting a pub to drink, by demographics, September 2009
                                                                                                                                                                                                                                      • Appendix – Influential Factors in Visiting a Pub

                                                                                                                                                                                                                                          • Figure 79: Most popular reason for visiting a pub to drink, by demographics, September 2009
                                                                                                                                                                                                                                          • Figure 80: Next most popular frequenreasons for visiting a pub to drink, by demographics, September 2009 (continued)
                                                                                                                                                                                                                                      • Appendix – Pub Promotions

                                                                                                                                                                                                                                          • Figure 81: Reasons for visiting a pub to drink, by demographics, September 2009

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      • Admiral Taverns
                                                                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                      • Avebury Taverns Limited
                                                                                                                                                                                                                                      • Brewers Fayre
                                                                                                                                                                                                                                      • British Beer and Pub Association
                                                                                                                                                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                      • British Medical Association (BMA)
                                                                                                                                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                      • Campaign for Real Ale
                                                                                                                                                                                                                                      • Carlsberg UK Ltd
                                                                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                                                                      • Coca-Cola GB
                                                                                                                                                                                                                                      • Competition Commission
                                                                                                                                                                                                                                      • Enterprise Inns Plc
                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                      • Federation of Small Businesses
                                                                                                                                                                                                                                      • Food Standards Agency
                                                                                                                                                                                                                                      • Geronimo Inns
                                                                                                                                                                                                                                      • Globe Pub Company
                                                                                                                                                                                                                                      • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                      • Greene King Brewing and Retailing Ltd
                                                                                                                                                                                                                                      • HBOS plc (Halifax Bank of Scotland)
                                                                                                                                                                                                                                      • Hungry Horse
                                                                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                                                                      • JD Wetherspoon
                                                                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                                                                      • Loch Fyne Restaurants Ltd
                                                                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                                                                      • Mitchells & Butlers Plc
                                                                                                                                                                                                                                      • Office for National Statistics
                                                                                                                                                                                                                                      • Office of Fair Trading
                                                                                                                                                                                                                                      • Punch Taverns
                                                                                                                                                                                                                                      • Regent Inns plc
                                                                                                                                                                                                                                      • Royal Bank of Scotland Group plc
                                                                                                                                                                                                                                      • Scottish & Newcastle Plc
                                                                                                                                                                                                                                      • Society of Independent Brewers
                                                                                                                                                                                                                                      • Somerfield
                                                                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                                                                      • The Royal Institution of Chartered Surveyors
                                                                                                                                                                                                                                      • Twitter, Inc.
                                                                                                                                                                                                                                      • Virgin Media Ltd
                                                                                                                                                                                                                                      • Wacky Warehouse
                                                                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                                                                      • Whitbread PLC
                                                                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                                                                      • YouTube, Inc.

                                                                                                                                                                                                                                      Pub Visiting - UK - November 2009

                                                                                                                                                                                                                                      £1,995.00 (Excl.Tax)