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Pub Visiting - UK - September 2010

The consumer leisure market has changed beyond recognition, largely due to technology and how it has made the home environment more of a focus. This greater emphasis on spending time and entertaining at home has led to greater competition in the eating out market, particularly for the spending of the all-important 18-34-year-olds. Add to the mix cheaper and more accessible alcohol from supermarkets, the recession, rising tax and duty and a smoking ban and the pub sector has faced what has been termed ‘the perfect storm’. The question is not whether the pub industry emerges unscathed from the recession – too late for that – but how it will absorb the punitive tax measures and emerge to compete in a leaner and more ‘consumer-centric’ pub industry/environment.

  • Supporting the evidence that pub food is a key attraction is the fact that more consumers now go to the pub for a meal than a drink (72% vs. 63% respectively). One key selling point is its relaxed dining environment according to a third of consumers.
  • Around 30% of 35-44s go to the pub at least once a fortnight for a drink – compared to 41% who go for a meal once a fortnight. Menus are therefore an ideal way to promote more frequent visits such as ‘start the weekend with an after-work drink’. These less frequent pub-goers are effectively ‘lapsed enthusiasts’ and need a specific reason to venture out.
  • One in three consumers feel it is important to have a pub nearby; yet only 17% say pubs are a regular part of their life. This suggests people like pubs to be there even if they don’t go there very often – if at all. This reinforces the role pubs play in the community. This is particularly true of 45-54-year-old third agers although it is equally true across the board (except over-65s).
  • The food market today thrives on communicating authenticity, whether this is by telling a story on its retail packaging or on the menu in a restaurant. Pubs can tap into the storytelling vibe by signposting in the pub their personality and a sense of their entrepreneurship.
  • Consumers expect a warm and friendly welcome when they go to the pub (52%); it is their highest priority. One in four enjoy being considered regulars being known by name, particularly those who go every week. However, punters also want a relaxed comfortable experience, so staff should not be too enthusiastic or intrusive. Regular (once or twice weekly) customers also expect a good smoking area, whereas less frequent pub-goers are less bothered.
  • Over the past year, 18-24s have continued to migrate away from pubs and towards in-home drinking. Many in this age group have also adopted a strategy of not drinking every time they go out or opting to buy cheaper drinks. Almost two thirds (63%) acknowledge that drinking at home is cheaper, but one in four believe it is less enjoyable.

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Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Future Opportunities

          • Re-inventing the pub
            • Challenging a mindset
            • Market in Brief

              • Traditional pubs are a dying breed?
                • Declining drinks sales but rising food revenues?
                  • Frequency of visiting pubs declines
                    • Is the process of consolidation almost at its end?
                      • The future
                      • Internal Market Environment

                        • Key points
                          • Pub industry in state of flux
                            • Frequency of visiting the pub continues to fall
                              • Figure 1: Frequency of visiting pubs/bars for a drink or for a meal, at least once a week, 2005-09
                            • Has the concept of going to the pub become less appealing?
                              • Pub heartland is the North of England
                                • Figure 2: Agreement with selected lifestyle statements on drinking, 2005-09
                                • Figure 3: Trends in consumption of alcohol, in home versus out of home (past 12 months), 2005-09
                              • The traditional entertainment which takes place in pubs is under threat
                                • Pub poker takes off
                                  • World Cup signalled good news for beer sales but supermarkets were the main beneficiaries
                                    • The smoking ban remains bone of contention for pubs
                                      • Figure 4: Cigarette smoking, by participation in selected leisure activities, October-December 2008
                                    • Drinking less but eating more
                                      • Younger market are drinking less…particularly older and female 18-24s
                                          • Figure 5: Those who have drunk less alcohol in the past year, by gender and age, March 2010
                                          • Figure 6: Drinking habits, by where they drink – over-18s and 18-24s, 2009
                                        • The importance of food for the sustainability of pubs
                                          • Opposing forces to pub visiting
                                            • Fragile beer market
                                              • Figure 7: Trends in all prices versus those of alcoholic drinks, by channel, 2004-10
                                              • Figure 8: Forecast for value sales of total lager and ale market, 2005-10
                                            • Cask ale is, however, causing some excitement in the trade
                                              • Binge drinking
                                                • Figure 9: Selected attitudes towards drinking, February 2009
                                                • Figure 10: Agreement with selected lifestyle statements on drinking, by age, 2005-09
                                              • Targeting women
                                                  • Figure 11: Types of drink drunk in a bar/café/pub/restaurant, by gender, 2009
                                                • Using soft drinks to attract growing proportion of non-drinkers
                                                • Broader Market Environment

                                                  • Key points
                                                    • Consumer confidence affected by recession
                                                      • Figure 12: GFK NOP Consumer Confidence Index, January 2007-June 2010
                                                    • Debate over saving a generation of pubs versus controlling binge drinking
                                                      • Impact of the new coalition government on the pub industry
                                                        • Next year does not looking promising: on-trade prices face further obstacles ahead
                                                          • Taxation and Licensing Act up for review this autumn
                                                            • Impact of the weather in recent years on pub visiting habits
                                                              • Growth of the third age group should benefit pubs
                                                                • Figure 13: Forecast adult population trends, by lifestage, and frequency of visiting the pub, 2010-15
                                                            • Competitive Context

                                                              • Key points
                                                                • How leisure spending priorities are changing
                                                                  • Figure 14: Selected consumer attitudes towards spending on leisure activities in the coming year, May 2010
                                                                • Wine needs to be taken seriously in order to compete with the off-trade
                                                                  • Figure 15: Top places visited for an alcoholic drink in the last 12 months, by top five most popular types of alcohol drunk in the last 12 months, April 2010
                                                                  • Figure 16: Alcoholic drinks trends, at current prices, 1999-2009
                                                              • Strengths and Weaknesses

                                                                • Strengths
                                                                  • Weaknesses
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • Bar Boosters – pooling of ideas to gain new revenue streams
                                                                        • Wine served in the on-trade gets an upgrade
                                                                          • Creative wine servings allow the on-trade to stand out
                                                                            • Serving ‘wine by carafe’ is attracting interest
                                                                              • Cask beers come to the fore
                                                                                • Marston's unveils cask revolution
                                                                                  • Marston’s Hobgoblin brand has also launched new-look hand-pull
                                                                                    • Beer festivals create new occasions to visit the pub
                                                                                      • New ‘pub’ openings take a different perspective
                                                                                        • Marston’s has opened its first ‘Magnum’ pub
                                                                                          • Loungers to open new casual dining and drinking concept
                                                                                            • Revival of the authentic station pub experience
                                                                                            • Market Value and Forecast

                                                                                              • Key points
                                                                                                  • Figure 17: UK pub industry market size trends, 2005-15
                                                                                                • Impact of beer tax and VAT increase
                                                                                                  • Historically high closure rates prevail
                                                                                                    • A difficult journey towards supply and demand equilibrium
                                                                                                      • Market forecast to continue to decline
                                                                                                      • Market Segmentation

                                                                                                        • Key points
                                                                                                          • Pub food provides a port in the recessionary storm
                                                                                                            • Figure 18: UK pub industry turnover, by market segment, 2008-10
                                                                                                            • Figure 19: Type of pub closures, July-December 2009
                                                                                                          • On-trade soft drinks decline in line with market demand, but opportunities exist to grow share
                                                                                                            • Figure 20: Indexed value sales of on-trade soft drinks, by drink type, 2005-10
                                                                                                          • Other revenue streams struggling to pay their way
                                                                                                            • Gaming and vending machines under threat
                                                                                                              • Cigarette vending could be reconsidered
                                                                                                                • Pubs to rival coffee chains?
                                                                                                                • Market Structure

                                                                                                                  • Key points
                                                                                                                    • Emphasis is placed on securing a sustainable future
                                                                                                                      • Figure 21: Number of pub outlets, 2005-15
                                                                                                                    • Independents feel the heat in 2010
                                                                                                                      • Figure 22: Structure of the pub industry, by ownership type, 2008-10
                                                                                                                      • Figure 23: Type of pub closures, July-December 2009
                                                                                                                    • Pubcos review their ‘tied’ agreements
                                                                                                                        • Figure 24: Leading pub operators, by turnover and total outlet numbers, 2009
                                                                                                                    • Companies and Products

                                                                                                                      • Major players
                                                                                                                        • Admiral Taverns Limited
                                                                                                                            • Figure 25: Key financial indicators for Admiral Taverns Limited, 2008 and 2009
                                                                                                                          • Enterprise Inns Plc
                                                                                                                            • Greene King Plc
                                                                                                                                • Figure 26: Greene King Plc, key financial indicator, 2006-10
                                                                                                                                • Figure 27: Greene King Plc revenue, by division, 2009 and 2010
                                                                                                                              • Marston’s Plc
                                                                                                                                  • Figure 28: Marston’s Plc, key financial indicators, 2005-10
                                                                                                                                  • Figure 29: Marston’s Plc turnover, by division, 2008 and 2009
                                                                                                                                • Scottish Newcastle Pub Company
                                                                                                                                  • Other updates
                                                                                                                                    • JD Wetherspoon performs well at the value end
                                                                                                                                      • Mitchells & Butlers reduces reliance on drink sales
                                                                                                                                        • The Orchid Group revitalises ‘lost causes’
                                                                                                                                        • Brand Elements

                                                                                                                                            • Key points
                                                                                                                                              • Brand map
                                                                                                                                                  • Figure 30: Attitudes towards and usage of pub brands, May 2010
                                                                                                                                                • Brand qualities of pub brands
                                                                                                                                                  • Comfort and welcome most appealing features
                                                                                                                                                    • Figure 2: Personalities of various pub brands, May 2010
                                                                                                                                                  • Experience of pubs
                                                                                                                                                    • Wetherspoon most visited, bar brands lack awareness
                                                                                                                                                      • Figure 31: Consumer usage of various pubs, May 2010
                                                                                                                                                    • Brand consideration for pubs
                                                                                                                                                      • Food led pubs most considered
                                                                                                                                                        • Figure 32: Consideration of various pubs, May 2010
                                                                                                                                                      • Brand satisfaction for pubs
                                                                                                                                                        • Wetherspoon and Toby Carvery most satisfactory
                                                                                                                                                          • Figure 33: Satisfaction with various pubs, May 2010
                                                                                                                                                        • Brand commitment to pubs
                                                                                                                                                          • Wetherspoon has highest commitment
                                                                                                                                                            • Figure 34: Commitment to various pubs, May 2010
                                                                                                                                                          • Brand intentions for pubs
                                                                                                                                                            • Food pubs have best retention
                                                                                                                                                              • Figure 35: Future usage intentions for various pubs, May 2010
                                                                                                                                                            • Brand recommendation for pubs
                                                                                                                                                              • Traditional pubs and local favourites most recommended
                                                                                                                                                                • Figure 36: Recommendation of various pubs
                                                                                                                                                              • O’Neill’s
                                                                                                                                                                • What the consumer thinks
                                                                                                                                                                  • Figure 37: Attitudes towards the O’Neill’s brand, May 2010
                                                                                                                                                                • All Bar One
                                                                                                                                                                  • What the consumer thinks
                                                                                                                                                                    • Figure 38: Attitudes towards the All Bar One brand, May 2010
                                                                                                                                                                  • Pitcher & Piano
                                                                                                                                                                    • What the consumer thinks
                                                                                                                                                                      • Figure 39: Attitudes towards the Pitcher & Piano brand, May 2010
                                                                                                                                                                    • Revolution
                                                                                                                                                                      • What the consumer thinks
                                                                                                                                                                        • Figure 40: Attitudes towards the Revolution brand, May 2010
                                                                                                                                                                      • J D Wetherspoon
                                                                                                                                                                        • What the consumer thinks
                                                                                                                                                                          • Figure 41: Attitudes towards the J D Wetherspoon brand, May 2010
                                                                                                                                                                      • Brand Communication and Promotion

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Adspend still to recover pre-recession investment
                                                                                                                                                                            • Figure 42: Expenditure on advertising by selected brewers and pubcos, 2005-10*
                                                                                                                                                                          • Greene King’s aim to become the ‘best branded Beer Company in England’
                                                                                                                                                                            • Mitchells & Butlers focuses on food
                                                                                                                                                                              • Figure 43: Expenditure on advertising by selected brewers and pubcos, by channel, 2010
                                                                                                                                                                            • Pub chains communicate their support for tenants and adopt new method of recruitment
                                                                                                                                                                            • Frequency of Visiting a Pub

                                                                                                                                                                              • Key points
                                                                                                                                                                                • More people go to the pub for a meal than a drink in 2010
                                                                                                                                                                                  • Figure 44: Frequency of visiting pub to eat in/drink in, June 2010
                                                                                                                                                                                • Pub visiting declines with age
                                                                                                                                                                                  • Figure 45: Frequency of visiting pub to drink in, by age group, June 2010
                                                                                                                                                                                • Tackling the gender divide
                                                                                                                                                                                  • Figure 46: Frequency of visiting pub to drink in, by gender, June 2010
                                                                                                                                                                                • Level of affluence is also a factor
                                                                                                                                                                                  • Figure 47: Frequency of visiting pub to drink in, by socio-economic group – 18-34s, June 2010
                                                                                                                                                                              • Attitudes towards Pub Visiting

                                                                                                                                                                                • Key points
                                                                                                                                                                                    • Figure 48: Attitudes towards pub visiting, June 2010
                                                                                                                                                                                  • Core market is turning its back on the pub
                                                                                                                                                                                    • Identifying pub dwellers
                                                                                                                                                                                      • Figure 49: Places visited for an alcoholic drink in the last 12 months, April 2010
                                                                                                                                                                                  • What Are Consumers Looking for In a Pub?

                                                                                                                                                                                    • Key points
                                                                                                                                                                                        • Figure 50: Factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                      • Welcome is the first priority
                                                                                                                                                                                        • Cask ale revival sparks an interest from consumers
                                                                                                                                                                                          • Music makeover
                                                                                                                                                                                            • Core differences between men’s and women’s preferences
                                                                                                                                                                                              • Figure 51: Factors influencing the decision to go to one pub over another, by gender, June 2010
                                                                                                                                                                                            • Higher degree of appreciation for local restaurants than local pubs
                                                                                                                                                                                              • Figure 52: Most popular statements on choosing an independent leisure venue or a well-known national or multinational brand, by regular leisure activities, July 2009
                                                                                                                                                                                          • Targeting Pub-goers

                                                                                                                                                                                            • Key points
                                                                                                                                                                                                • Figure 53: Attitudes towards pub visiting, by target groups, June 2010
                                                                                                                                                                                              • Pub Snobs
                                                                                                                                                                                                • Traditional-Seekers
                                                                                                                                                                                                  • Pub Explorers
                                                                                                                                                                                                    • Familiarity-Seekers
                                                                                                                                                                                                      • In-frequenters
                                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                                          • Figure 54: Trends in drinking habits, 2002-09
                                                                                                                                                                                                          • Figure 55: Agreement with selected lifestyle statements on drinking, 2005-09
                                                                                                                                                                                                          • Figure 56: Frequency of visiting pubs/bars for a drink only, 2005-09
                                                                                                                                                                                                          • Figure 57: Frequency of visiting pubs/bars for a meal only, 2005-09
                                                                                                                                                                                                          • Figure 58: Played or taken part in gaming machines (eg in pub/bookmakers) regularly/occasionally, 2005-09
                                                                                                                                                                                                          • Figure 59: Watch live sport in a pub, bar or club, 2006-09
                                                                                                                                                                                                          • Figure 60: Drinking habits, 2005-09
                                                                                                                                                                                                          • Figure 61: Agreement with selected lifestyle statements, 2005-09
                                                                                                                                                                                                          • Figure 62: Types of drink drunk in a bar/café/pub/restaurant, 2007-09
                                                                                                                                                                                                          • Figure 63: Trends in UK per capita consumption of 100% alcohol, 2004-09
                                                                                                                                                                                                          • Figure 64: Agreement with selected lifestyle statements on drinking, by demographics, 2009
                                                                                                                                                                                                          • Figure 65: Agreement with selected lifestyle statements on drinking, by demographics, 2009
                                                                                                                                                                                                          • Figure 66: Frequency of visiting pubs/bars for a drink only (day), by demographics, 2009
                                                                                                                                                                                                          • Figure 67: Frequency of visiting pubs/bars in the evening for a drink only, by demographics, 2009
                                                                                                                                                                                                          • Figure 68: Frequency of visiting pubs/bars for a meal only (day), by demographics, 2009
                                                                                                                                                                                                          • Figure 69: Frequency of visiting pubs/bars for a meal only (evening), by demographics, 2009
                                                                                                                                                                                                          • Figure 70: Played or taken part in gaming machines (eg in pub/bookmakers) regularly/occasionally, by demographics, 2009
                                                                                                                                                                                                          • Figure 71: Most televised sports on UK television, 2003-08
                                                                                                                                                                                                          • Figure 72: Watch live sport in a pub, bar or club, by demographics, 2009
                                                                                                                                                                                                          • Figure 73: Agreement with selected lifestyle statements, by demographics, 2009
                                                                                                                                                                                                          • Figure 74: Types of drink drunk in a bar/café/pub/restaurant, by demographics, 2009
                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                          • Figure 75: Forecast adult population trends, by lifestage, 2005-15
                                                                                                                                                                                                          • Figure 76: Forecast adult population trends, by socio-economic group, 2005-15
                                                                                                                                                                                                          • Figure 77: Trends in the age structure of the UK population, by gender, 2005-15
                                                                                                                                                                                                      • Appendix – Competitive Context

                                                                                                                                                                                                          • Figure 78: Consumer attitudes towards spending on holidays and leisure activities in the coming year, May 2010
                                                                                                                                                                                                          • Figure 79: Places visited for an alcoholic drink in the last 12 months, April 2010
                                                                                                                                                                                                      • Appendix – Outlets and Market Share

                                                                                                                                                                                                          • Figure 80: Leading pub operators, by turnover and total outlet numbers, 2009
                                                                                                                                                                                                      • Appendix – Frequency of Visiting Pub to Drink

                                                                                                                                                                                                          • Figure 81: Frequency of drinking alcohol, June 2010
                                                                                                                                                                                                          • Figure 82: Frequency of visiting pub to eat in/drink in, June 2010
                                                                                                                                                                                                          • Figure 83: Frequency of drinking in pub, by demographics, June 2010
                                                                                                                                                                                                      • Appendix – Attitudes towards Pub Visiting

                                                                                                                                                                                                          • Figure 84: Most popular attitudes towards pub visiting, by demographics, June 2010
                                                                                                                                                                                                          • Figure 85: Next most popular attitudes towards pub visiting, by demographics, June 2010
                                                                                                                                                                                                          • Figure 86: Attitudes towards pub visiting, by frequency of drinking in pub, June 2010
                                                                                                                                                                                                          • Figure 87: Attitudes towards pub visiting, by most popular attitudes towards pub visiting, June 2010
                                                                                                                                                                                                          • Figure 88: Attitudes towards pub visiting, by next most popular attitudes towards pub visiting, June 2010
                                                                                                                                                                                                      • Appendix – What Consumers Are Looking For in a Pub

                                                                                                                                                                                                          • Figure 89: Most popular factors influencing the decision to go to one pub over another, by demographics, June 2010
                                                                                                                                                                                                          • Figure 90: Next most popular factors influencing the decision to go to one pub over another, by demographics, June 2010
                                                                                                                                                                                                          • Figure 91: Factors influencing the decision to go to one pub over another, by frequency of drinking in pub, June 2010
                                                                                                                                                                                                          • Figure 92: Factors influencing the decision to go to one pub over another, by most popular factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                                          • Figure 93: Factors influencing the decision to go to one pub over another, by next most popular factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                                          • Figure 94: Factors influencing the decision to go to one pub over another, by other factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                                          • Figure 95: Attitudes towards pub visiting, by most popular factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                                          • Figure 96: Attitudes towards pub visiting, by next most popular factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                                          • Figure 97: Attitudes towards pub visiting, by other factors influencing the decision to go to one pub over another, June 2010
                                                                                                                                                                                                      • Appendix – Targeting Pub-goers

                                                                                                                                                                                                          • Figure 98: Attitudes towards pub visiting, by target groups, June 2010
                                                                                                                                                                                                          • Figure 99: Target groups, by demographics, June 2010
                                                                                                                                                                                                          • Figure 100: Frequency of visiting pub to drink in, by target groups, June 2010
                                                                                                                                                                                                          • Figure 101: Frequency of visiting pub to eat in, by target groups, June 2010
                                                                                                                                                                                                          • Figure 102: Factors influencing the decision to go to one pub over another, by target groups, June 2010

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      • Admiral Taverns
                                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                                      • British Beer and Pub Association
                                                                                                                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                                                                                                                      • Britvic Soft Drinks
                                                                                                                                                                                                      • Carlsberg UK Ltd
                                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                                      • Department of Health
                                                                                                                                                                                                      • Enterprise Inns Plc
                                                                                                                                                                                                      • Federation of Small Businesses
                                                                                                                                                                                                      • Federation of Wholesale Distributors
                                                                                                                                                                                                      • Fentimans Limited
                                                                                                                                                                                                      • Geronimo Inns
                                                                                                                                                                                                      • Gfk NOP
                                                                                                                                                                                                      • Globe Pub Company
                                                                                                                                                                                                      • Government Actuary's Department (GAD)
                                                                                                                                                                                                      • Great Heck Brewing Company
                                                                                                                                                                                                      • Greene King Brewing and Retailing Ltd
                                                                                                                                                                                                      • Hungry Horse
                                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                                      • JD Wetherspoon
                                                                                                                                                                                                      • Kantar Media
                                                                                                                                                                                                      • Lloyds Banking Group
                                                                                                                                                                                                      • Loch Fyne Restaurants Ltd
                                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                                      • Mitchells & Butlers Plc
                                                                                                                                                                                                      • Premium Bars and Restaurants
                                                                                                                                                                                                      • Punch Taverns
                                                                                                                                                                                                      • Royal Bank of Scotland Group plc
                                                                                                                                                                                                      • Scottish & Newcastle Plc
                                                                                                                                                                                                      • Somerfield
                                                                                                                                                                                                      • Spirit Pub Company
                                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                                      • The Orchid Group
                                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                                      • Wine and Spirit Association (The)
                                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                                      • Wolverhampton & Dudley Breweries Plc (The)
                                                                                                                                                                                                      • Wrexham Football Club

                                                                                                                                                                                                      Pub Visiting - UK - September 2010

                                                                                                                                                                                                      £1,995.00 (Excl.Tax)