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Pubs - Ireland - October 2009

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented in the same manner as Mintel's UK reports, namely Finance, Leisure, Market, Retail and 'Specials'. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter these distinct marketplaces in the future.

This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.

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Table of contents

  1. Issues in the Market

      • Key themes of the report
        • Definition
          • Market size rationale
            • Online consumer data
                • Figure 1: Online survey respondents, by age, September 2009
              • Abbreviations
              • Insights and Opportunities

                • Adapting to change
                  • Offering healthy drinks may not be enough
                    • Discouraging the binge-drinking trend
                    • Market in Brief

                      • Things keep getting tough
                        • Complacency is the enemy, innovation is the key
                          • Restaurants pose a threat, but much can be learned from them
                          • Fast Forward Trends

                              • Trend 1: Brand Tribe
                                • What's it about?
                                  • What we’ve seen
                                    • What next?
                                      • Trend 2: An Inconvenient Fruit
                                        • What's it about?
                                          • What we’ve seen
                                            • What next?
                                            • Internal Market Environment

                                              • Key points
                                                • Visits to the pub become rare, as recession grips Ireland
                                                  • Recession boosts home alcohol consumption among the young
                                                    • Changing spending priorities for young drinkers
                                                      • Over-60s have potential to boost slow daytime trade
                                                        • Cross-border shopping takes its toll on RoI pubs
                                                          • Tourism a boon to Irish pubs
                                                            • Pubs are tourists’ main destinations for eating
                                                              • Figure 2: Where tourists go for a meal when visiting Ireland, 2009
                                                              • Figure 3: What visitors to Ireland spend their money on, 2007
                                                            • Pubs are key to festivals and sporting events
                                                              • Government doing more harm to the pub industry than help?
                                                                • Figure 4: Figures on EU beer excise duty rates, April 2009
                                                              • RoI alcohol tax stalled, while NI tax jumps
                                                                • Lowering tax in pubs, but not in supermarket aisles
                                                                  • LVA and VFI price freeze defrosts
                                                                    • New blood alcohol limit could further damage rural pub trade
                                                                      • A political hot topic
                                                                        • The plight of the country pub
                                                                          • Figure 5: Rural pub members of VFI, RoI, 2003 and 2009
                                                                        • The social issues of drinking
                                                                          • Youth drinking is an issue
                                                                            • Will pub chains become more prevalent in Ireland?
                                                                              • Independent pubs lend themselves to innovation better
                                                                                • Irish consumers prefer small businesses?
                                                                                  • Pubs embrace social network sites
                                                                                    • Figure 6: Consumers who have used the internet in the last 12 months, by age, NI and RoI, 2008
                                                                                • Broader Market Environment

                                                                                  • Key points
                                                                                    • Irish economy still suffering from a hangover
                                                                                      • Figure 7: Economic outlook, NI and RoI, 2008-10
                                                                                    • Consumer confidence recovers, but savvy drinkers will still rely on off-trade
                                                                                      • Figure 8: Consumer Sentiment/Confidence Index for 12 months ended June 2009
                                                                                      • Figure 9: Lasting impression of recession on consumers, NI and RoI, May 2009
                                                                                    • Cross-border shopping sucking RoI pubs dry
                                                                                      • Figure 10: Euro to Sterling rate, January 2008-June 2009
                                                                                    • Unemployment runs rampant
                                                                                      • Figure 11: Unemployment rates (% of workforce unemployed), by country, 2008 and 2009
                                                                                  • Strengths and Weaknesses

                                                                                    • Strengths
                                                                                      • Weaknesses
                                                                                      • Market Value and Forecast

                                                                                        • Key points
                                                                                          • Pubs claim takings are down 10%
                                                                                              • Figure 12: Alcohol sales via the on-trade, by value and volume, all Ireland, 2003-13
                                                                                            • The on-trade/off-trade gap could be closed by minimum pricing
                                                                                              • Figure 13: Alcohol sales, by indexed value on- and off-trade, all Ireland, 2003-13
                                                                                            • A milder recession and increased tourism help prop up the NI pub industry
                                                                                              • Figure 14: Alcohol sales via the on-trade, by value and volume, NI, 2003-13
                                                                                            • Strong RoI pub culture waning
                                                                                              • Figure 15: Alcohol sales via the on-trade, by value and volume, RoI, 2003-13
                                                                                            • Listen to your customers
                                                                                              • Food a growing revenue stream for pubs
                                                                                                • Figure 16: Foodservice market size of pubs, all Ireland, RoI and NI, 2004-09
                                                                                            • Market Segmentation

                                                                                              • Key points
                                                                                                • Beer remains the key on-trade drink in RoI
                                                                                                  • Figure 17: Alcohol sales in the on-trade, by value, RoI, 2009
                                                                                                  • Figure 18: Alcohol sales, by segment, on-trade, RoI, 2005-09
                                                                                                • Beer manufacturers aggressively targeting women
                                                                                                  • Cider sales go flat
                                                                                                    • Figure 19: Alcohol sales in the on-trade, by value, NI, 2009
                                                                                                    • Figure 20: Alcohol sales, by segment, on-trade, NI, 2005-09
                                                                                                  • Branding could be working against cider
                                                                                                  • Competitive Context

                                                                                                    • Key points
                                                                                                      • Drinking-at-home trend is killing the pub industry
                                                                                                        • Figure 21: Off-trade alcohol sales, by value and volume, all Ireland, 2003-13
                                                                                                      • Wine a favorite drink for home consumption by women
                                                                                                        • Eating out is a major threat to the pub industry
                                                                                                          • Figure 22: Response to question ‘Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?’, NI and RoI, September 2009
                                                                                                        • Proof is in the pudding
                                                                                                          • Staying in to watch DVDs and play games
                                                                                                          • Who’s Innovating?

                                                                                                            • Key points
                                                                                                              • French cut tax on restaurants – bringing the cost of a night out down
                                                                                                                • Could it work in the Irish pub trade?
                                                                                                                  • Pubs encouraging consumers to ‘go local’
                                                                                                                    • Pubs position themselves as a cornerstone of the local community
                                                                                                                      • Going local/growing local
                                                                                                                        • Suppliers reaching out a helping hand to pubs
                                                                                                                          • Figure 23: Examples of issues and solutions, 2009
                                                                                                                        • Guinness Unplugged
                                                                                                                          • Moving down the supply chain
                                                                                                                            • New product brands used to attract customers
                                                                                                                              • Something a little different
                                                                                                                                • Beer good for your bones
                                                                                                                                  • Can pubs claim to be healthy?
                                                                                                                                    • Looking to the Japanese for innovative healthy bar snacks
                                                                                                                                      • BBQs in beer gardens
                                                                                                                                        • Pubs offering meals for dogs
                                                                                                                                          • The benefits of thinking green
                                                                                                                                          • Companies and Brands

                                                                                                                                            • Key points
                                                                                                                                              • Licensed sector ‘dependent on bank funding’
                                                                                                                                                • Figure 24: Types of finance used by SMEs (% of SMEs), Ireland and UK, 2005
                                                                                                                                              • Half of pubs have cut back on staff
                                                                                                                                                • Figure 25: Employment survey of RoI pubs, August 2009
                                                                                                                                              • Mounting overheads
                                                                                                                                                • Figure 26: Industrial electricity prices for small and medium consumers, EU, July-December 2008
                                                                                                                                              • Cost of beer production to increase
                                                                                                                                                • NI, RoI and UK pub associations
                                                                                                                                                  • Licensed Vintners Association
                                                                                                                                                    • Vintners Federation of Ireland
                                                                                                                                                      • British Beer and Pub Association
                                                                                                                                                        • Federation of the Retail Licensed Trade
                                                                                                                                                            • Figure 27: FRLT pub of the year winners, 2009 – Pub innovation and tourism pub awards
                                                                                                                                                          • Drinks Industry Group of Ireland
                                                                                                                                                            • The Irish Nightclub Industry Association
                                                                                                                                                              • NI pubs
                                                                                                                                                                • Botanic Inns
                                                                                                                                                                  • Figure 28: Pubs owned by Botanic group, 2009
                                                                                                                                                                • Beannchor Group
                                                                                                                                                                  • Figure 29: Pubs owned by Beannchor Group, 2009
                                                                                                                                                                • Ultimate Leisure Group
                                                                                                                                                                  • Figure 30: Pubs owned by Ultimate Leisure, 2009
                                                                                                                                                                • RoI pubs
                                                                                                                                                                  • Capital Bars
                                                                                                                                                                    • Figure 31: Pubs owned by Capital Bars in RoI, 2009
                                                                                                                                                                  • Fitzgerald Group
                                                                                                                                                                    • Figure 32: Pubs owned, by selected pub groups in RoI, 2009
                                                                                                                                                                  • Thomas Read Group
                                                                                                                                                                    • Figure 33: Pubs owned, by selected pub groups in RoI, 2009
                                                                                                                                                                  • Gastro Pub Company
                                                                                                                                                                  • Frequency of Consumer Drinking and Pub Habits

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Overall alcohol consumption remains steady
                                                                                                                                                                        • Figure 34: Alcohol consumption – all adults, NI and RoI, 2003-08
                                                                                                                                                                        • Figure 35: Frequency of alcohol consumption – all adults, NI and RoI, 2003-08
                                                                                                                                                                      • Most Irish consumers visit a pub once a month to drink
                                                                                                                                                                          • Figure 36: Frequency of pub visitations – for a drink, NI and RoI, September 2009
                                                                                                                                                                        • Age divides
                                                                                                                                                                          • Figure 37: Alcohol consumed in the last 12 months, by gender and age, NI and RoI, 2008
                                                                                                                                                                        • An old anomaly
                                                                                                                                                                          • The colour of money
                                                                                                                                                                            • What’s the frequency?
                                                                                                                                                                              • Figure 38: In-home and out-of-home alcohol consumption, by frequency, NI and RoI, 2008
                                                                                                                                                                            • The growing importance of the big night out
                                                                                                                                                                              • At home with alcohol
                                                                                                                                                                                • Figure 39: Drinking occasions (in home vs out of home), by location and drink type – all adults, NI and RoI, 2008
                                                                                                                                                                              • The beer profile
                                                                                                                                                                                • The wine profile
                                                                                                                                                                                  • White spirits
                                                                                                                                                                                    • Dark spirits
                                                                                                                                                                                    • Night-time Activities

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Restaurants are the preferred destination for a night out
                                                                                                                                                                                          • Figure 40: Response to question ‘Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?’, NI and RoI, September 2009
                                                                                                                                                                                        • Diners opt for restaurants over pubs
                                                                                                                                                                                          • Figure 41: Restaurants for a meal vs. pubs for a meal, by gender, NI and RoI, September 2009
                                                                                                                                                                                        • RoI diners could be attracted with cheap pub meals
                                                                                                                                                                                          • Girls just want to have food
                                                                                                                                                                                            • Figure 42: Demographic profile of consumers who are more likely than average to most enjoy eating in a pub or a restaurant on a night out, NI and RoI, September 2009
                                                                                                                                                                                            • Figure 43: Night out preferences – women, NI and RoI, September 2009
                                                                                                                                                                                          • Appealing to the stay-at-home crowd
                                                                                                                                                                                            • Drinking in a pub still a favourite
                                                                                                                                                                                              • Figure 44: Consumers who drink in a pub, by age, NI and RoI, September 2009
                                                                                                                                                                                            • Examining the competition
                                                                                                                                                                                              • Figure 45: Demographic profile of consumers who are more likely than average to most enjoy drinking in a pub or having friends over for drinks/dinner, NI and RoI, September 2009
                                                                                                                                                                                            • Pubs should not underestimate the appeal of the silver screen
                                                                                                                                                                                              • Figure 46: Consumers who enjoy going to the cinema on a night out, by socio-economic group, NI and RoI, September 2009
                                                                                                                                                                                            • Increasing the appeal of pubs as a venue for live music and to watch sports
                                                                                                                                                                                              • Figure 47: Frequency of consumers enjoy going to the pub for live music or to watch sports – all adults, NI and RoI, September 2009
                                                                                                                                                                                            • Sport and music to attract the unemployed?
                                                                                                                                                                                              • Figure 48: Demographic profile of consumers who are more likely than average to most enjoy going to the pub for live music or to watch sports, NI and RoI, September 2009
                                                                                                                                                                                          • Attitudes Towards the Pub

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Figure 49: Consumers who agree with various statements relating to the pub/nights out, September 2009
                                                                                                                                                                                            • Pubs: The ultimate social hub
                                                                                                                                                                                              • Figure 50: Consumers who agree with the statement ‘Pubs are a good place to meet new people’ and ‘Pubs are a good place to catch up with friends/family’, by gender, NI and RoI, September 2009
                                                                                                                                                                                            • Sizeable cost concerns
                                                                                                                                                                                              • Figure 51: Consumers who agree with the statement ‘It costs too much to go to the pub nowadays’, by age, NI and RoI, September 2009
                                                                                                                                                                                            • Could the gap left by the young be filled by the old?
                                                                                                                                                                                              • Home is where the Harp is
                                                                                                                                                                                                • Figure 52: Consumers who agree with various statements relating to reasons preventing a visit to the pub, NI and RoI, September 2009
                                                                                                                                                                                              • Bring a ‘girls night in’ to the pub
                                                                                                                                                                                                • Figure 53: Consumers who agree with the statement ‘I prefer to have friends around to my place or visit them’, by gender, NI and RoI, September 2009
                                                                                                                                                                                              • Pubs – the safe port during the storm of the recession
                                                                                                                                                                                                • Figure 54: Reasons that Irish consumers have trouble sleeping, April 2009
                                                                                                                                                                                                • Figure 55: Consumers who agree with various statements relating to the pub/nights out, September 2009
                                                                                                                                                                                            • Consumer Typologies

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • NI target groups
                                                                                                                                                                                                  • Figure 56: NI consumer typologies, September 2009
                                                                                                                                                                                                • Restaurant Goers
                                                                                                                                                                                                  • Pub Grubbers
                                                                                                                                                                                                    • Pub Entertainers
                                                                                                                                                                                                      • Stay-homers
                                                                                                                                                                                                        • RoI target groups
                                                                                                                                                                                                          • Figure 57: RoI consumer typologies, September 2009
                                                                                                                                                                                                        • Drinkers
                                                                                                                                                                                                          • Cocooners
                                                                                                                                                                                                            • Cinema Goers
                                                                                                                                                                                                              • Clubbers
                                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                                • Broader market environment tables
                                                                                                                                                                                                                  • Figure 58: NI and RoI population, by gender, 2006-20
                                                                                                                                                                                                                  • Figure 59: NI population, by gender, 2006-20
                                                                                                                                                                                                                  • Figure 60: RoI population, by gender, 2006-20
                                                                                                                                                                                                                  • Figure 61: Forecast population change, by age, NI, 2000-20
                                                                                                                                                                                                                  • Figure 62: Forecast population change, by age, RoI, 2000-20
                                                                                                                                                                                                                  • Figure 63: Pound to euro exchange rate used, 2004-13
                                                                                                                                                                                                                • Frequency of consumer drinking and pub habits tables
                                                                                                                                                                                                                  • Figure 64: Alcohol consumption in the last 12 months, by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 65: Alcohol consumption (frequency: total consumption), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 66: Alcohol consumption (frequency: once a day), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 67: Alcohol consumption (frequency: two or three times a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 68: Alcohol consumption (frequency: once a week), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 69: Alcohol consumption (frequency: two or three times a month), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 70: Alcohol consumption (frequency in home: in-home total consumption), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                  • Figure 71: Alcohol consumption (frequency elsewhere: out-of-home total consumption), by demographic breakdown, NI and RoI, 2008
                                                                                                                                                                                                                • Nighttime activities tables
                                                                                                                                                                                                                  • Figure 72: Response to question ‘Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?’, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 73: Consumers who enjoy going to the pub for a drink most on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 74: Consumers who enjoy going to the pub for a meal most on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 75: Consumers who enjoy going to the pub for live music/entertainment, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 76: Consumers who enjoy going to the pub to watch sports, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 77: Consumers who enjoy going to the café/coffee shop on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 78: Consumers who enjoy going to a nightclub on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 79: Consumers who enjoy going to a restaurant on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 80: Consumers who enjoy going to the cinema on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 81: Consumers who enjoy going to a play or cultural event on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 82: Consumers who enjoy going to a have friends over for drinks/dinner on a night out, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 83: Consumers who prefer a night in front of the TV/DVD, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                • Frequency with which consumers visit pub for drinking/eating/etc
                                                                                                                                                                                                                  • Figure 84: Frequency of pub visitations – for a drink, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 85: Frequency of pub visitations – for a meal, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 86: Frequency of pub visitations – for music/entertainment, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 87: Frequency of pub visitations – for sports, NI and RoI, September 2009
                                                                                                                                                                                                                • Attitudes towards pubs tables
                                                                                                                                                                                                                  • Figure 88: Consumers who agree with the statement ‘Pubs are a good place to catch up with friends/family’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 89: Consumers who agree with the statement ‘Pubs are a good place to meet new people’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 90: Consumers who agree with the statement ‘Going to the pub helps me unwind and relax after a stressful day/week’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 91: Consumers who agree with the statement ‘It costs too much to go to the pub nowadays’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 92: Consumers who agree with the statement ‘I prefer drinks to be served in the pub eg a cold pint’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 93: Consumers who agree with the statement ‘I prefer the atmosphere of the pub as opposed to drinking at home’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 94: Consumers who agree with the statement ‘I prefer to have friends around to my place or visit them’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 95: Consumers who agree with the statement ‘It is too much hassle to get home afterwards eg taxi etc’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 96: Consumers who agree with the statement ‘I prefer eating out in a restaurant as opposed to a pub’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 97: Consumers who agree with the statement ‘I worry about fights/trouble once the night is over’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 98: Consumers who agree with the statement ‘Pubs are much better now that smoking is banned’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                  • Figure 99: Consumers who agree with the statement ‘I preferred it when I/my friends didn't have to go outside to smoke’, by demographic breakdown, NI and RoI, September 2009
                                                                                                                                                                                                                • NI typologies tables
                                                                                                                                                                                                                  • Figure 100: Response to question ‘Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?’, by consumer typologies, NI, September 2009
                                                                                                                                                                                                                  • Figure 101: Consumers who agree with various statements relating to the pub/nights out, by consumer typologies, NI, September 2009
                                                                                                                                                                                                                  • Figure 102: Consumer typologies, by demographic breakdown, NI, September 2009
                                                                                                                                                                                                                • RoI typologies tables
                                                                                                                                                                                                                  • Figure 103: Response to question ‘Thinking about your typical night out, which of the following, if any, do you MOST enjoy doing?’, by consumer typologies, RoI, September 2009
                                                                                                                                                                                                                  • Figure 104: Consumers who agree with various statements relating to the pub/nights out, by consumer typologies, RoI, September 2009
                                                                                                                                                                                                                  • Figure 105: Consumer typologies, by demographic breakdown, RoI, September 2009

                                                                                                                                                                                                              Companies Covered

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                                                                                                                                                                                                              Pubs - Ireland - October 2009

                                                                                                                                                                                                              £1,095.00 (Excl.Tax)