Quick Service Restaurants - US - May 2016
"As the lines between traditional restaurant segments continue to blur, QSRs (quick service restaurants) have been taking steps to remain competitive in the changing restaurant landscape. Most QSR users agree that QSRs are the best option when they are short on time. QSRs must make it a priority to maintain this position by continuing to deliver tasty food conveniently and consistently. As a secondary focus, QSRs must strive to appeal to both consumers that are willing to pay more for more sophisticated options and premium ingredients as well as customers that expect the “fast-food” they’ve always known at affordable prices. To remain relevant, QSRs must monitor consumer and foodservice trends and make any appropriate changes. To grow within the segment, QSRs will need to innovate while remaining true to their core brand mission, vision, and loyal core consumer."
- Emily Turner, Foodservice Analyst
This report discusses the following key topics:
- Consumers report drop in frequency of QSR visitation
- QSRs face increased competition from fast casual, convenience stores, and grocery
- Price promotions and value wars
The purpose of this Report is to analyze consumers’ attitudes, behaviors, and perceptions surrounding QSRs. It will also explain what is trending at QSRs, both on the menu and more broadly across the segment, as well as profile some of the newer players in the market. While this Report touches on convenience store, grocery, and fast casual restaurants, this report exclusively focuses on QSRs.
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