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Radio - UK - March 2010

The two main sectors of the radio industry in the UK have experienced contrasting fortunes during the past two years. The BBC, with a steady flow of income provided by the licence fee, has continued to expand its horizons and remains a major player with a 55% share of listening. In contrast, the commercial sector has been hit hard by the economic recession, with ad revenues sharply lower, bringing the viability of a number of stations into question.

The industry stands on the threshold of a new era in radio broadcasting with the promised switch to digital radio underway but taking longer to execute than perhaps anyone in the industry had anticipated. As a result, the date of 2015 set in the Digital Economy bill looks increasingly optimistic. Additionally, the industry has split under the pressure of the debate about digital, with several notable operators leaving the industry body, the RadioCentre.

This report examines the current status of the radio industry in the UK, including both the public service broadcasting element (the BBC) and commercial operators, both national and local/regional. It also profiles the major players, looks at perceptions of their brands and assesses consumer attitudes towards a variety of different aspects of the provision of radio services, including the hot topic of DAB digital. Mintel last reported on this subject in Radio – UK, February 2008.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Allowing listeners to take control
              • United by a common cause
              • Market in Brief

                • Radio listening squeezed as other choices impinge on radio time
                  • Industry revenues under pressure
                    • Public service broadcasting retains dominant position
                      • Global and Bauer build nationwide presence from local networks
                        • Adspend slips back as recession bites
                          • BBC strong on national stage but commercial sector strongest in local markets
                            • Car is most popular listening space
                              • Eight out of ten still listen to analogue but digital platforms gaining ground
                                • Music and news key drivers for radio
                                  • Ads are a turn-off for listeners
                                    • Many still don’t understand digital benefits
                                      • A challenging future for radio
                                      • Internal Market Environment

                                        • Key points
                                          • Radio listening decline halted?
                                            • Figure 1: Listened to radio in the last seven days, 2005-09
                                            • Figure 2: Trends in radio listening hours and reach, 2004-09
                                            • Figure 3: Trends in radio listening hours, by sector, 2004-09
                                          • Daily listeners dominant but losing share
                                            • Figure 4: Frequency of listening to the radio in the last seven days, 2005-09
                                          • Radio strongest for morning listening
                                            • Figure 5: Radio listening by daypart, Q4 2009
                                          • Digital growth slows?
                                            • Figure 6: Digital platform shares, Q4 2008-Q4 2009
                                            • Figure 7: Trends in weekly reach of leading digital-only radio stations, Q4 2008-Q4 2009
                                            • Figure 8: BBC digital station reach, Q4 2008-Q4 2009
                                          • DAB radio ownership up but pace of growth slackens
                                            • Figure 9: Trends in ownership of DAB radios at home, 2004-09
                                          • Mobile phones provide another platform for the industry
                                            • Figure 10: Mobile phone ownership, 2005-09
                                            • Figure 11: Percentage of users who have listened to radio via a mobile phone, 2004-09
                                          • Targeting the iPod generation
                                            • Figure 12: MP3/digital music player ownership, 2005-09
                                            • Figure 13: Trends in podcast listening and frequency, 2007-09
                                          • Internet radio – a missed opportunity?
                                            • Figure 14: PC ownership, 2005-09
                                            • Figure 15: British internet penetration at home/work/place of study or elsewhere, 2004-09
                                            • Figure 16: Trends in internet radio listening, 2007-09
                                          • Analogue set to stick around for some time yet
                                            • Automotive industry slow to drive digital switch
                                              • The rise of personalised content
                                                  • Figure 17: Trends in usage of personalised online radio, 2007-09
                                                  • Figure 18: Demographic analysis of listeners to online personalised online radio, by age, 2009
                                              • Broader Market Environment

                                                • Key points
                                                  • Economic slowdown impacts on radio industry
                                                    • Figure 19: GDP, PDI, consumer expenditure and savings, at constant 2005 prices, 2005-15
                                                  • Ageing population a double-sided coin for radio industry
                                                    • Figure 20: Trends in the age structure of the UK population, 2004-14
                                                  • More affluent population good for radio
                                                    • Figure 21: Forecast adult population trends, by socio-economic group, 2004-14
                                                  • Strongest growth forecast in retired numbers
                                                    • Figure 22: Forecast adult population trends, by lifestage, 2004-14
                                                  • Third space offers potential with increase in mobile access
                                                    • Figure 23: Average hours per week spent travelling, by mode of transport, 2005-09
                                                  • Listening to music dominated by digital
                                                    • Figure 24: UK volume sales of singles and albums, by format, 2008 and 2009
                                                • Competitive Context

                                                  • Key points
                                                    • Radio second only to TV in penetration…
                                                      • Figure 25: Entertainment habits, 2005-09
                                                    • …but dwarfed in terms of advertising
                                                      • Figure 26: Total UK adspend, by medium, 2006 and 2008
                                                    • MP3 players dominate sales of audio hardware
                                                      • Radio is the most popular medium for listening to music
                                                        • Figure 27: Medium used to listen to music (weekly), 2008
                                                        • Figure 28: Channels used to discover new music, 2008
                                                    • Strengths and Weaknesses in the Market

                                                        • Strengths
                                                          • Weaknesses
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • DAB development focuses on price points and features
                                                                • Sunshine radio
                                                                  • Going mobile
                                                                    • Multi-standard streaming radios becoming more prevalent
                                                                      • Electronic programme guide and ‘future-proof’ digital radios in prospect
                                                                        • BBC to launch Radioplayer in 2010
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Weekly reach of radio grows in line with population…
                                                                              • Figure 29: Trends in the weekly reach of radio, 2004-15
                                                                            • …but total listening hours and hours per listener on the wane
                                                                              • Figure 30: Trends in radio listening hours, 2004-09
                                                                            • Industry revenues under pressure as station proliferation eases
                                                                              • Figure 31: Trends in radio industry revenue and station numbers, 2004-09
                                                                            • Some cause for optimism but listening decline is a worry
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Public service broadcasting share holds firm as commercial sector hit
                                                                                  • Figure 32: Radio listening, by market segment, 2004-09
                                                                                • Balance of resources shifts as recession bites
                                                                                  • Figure 33: Radio industry revenue, by market segment, 2004-09
                                                                                • National radio gains at the expense of local
                                                                                  • Figure 34: Radio listening, by geographical market segment, 2004-09
                                                                              • Market Share

                                                                                • Key points
                                                                                  • BBC holds dominant share of listening
                                                                                    • Figure 35: National share of radio listening hours, by operator, Q4 2009
                                                                                • Companies and Products

                                                                                  • Key points
                                                                                    • BBC
                                                                                        • Figure 36: BBC licence fee distribution, 2008/09
                                                                                      • BBC 6 Music and Asian Network set to close
                                                                                        • BBC is biggest player in the market
                                                                                          • Figure 37: BBC Radio, average 15-minute reach, 2006/07-2008/09
                                                                                        • Big push for digital platforms
                                                                                          • Bauer Media
                                                                                              • Figure 38: Key financials for Bauer Radio Limited, 2007 and 2008
                                                                                            • Global Radio
                                                                                                • Figure 39: Global Radio Limited, 2007 and 2008
                                                                                              • GMG Radio
                                                                                                • GMG draws audience of five million a week
                                                                                                  • Figure 40: Key financials for GMG radio, 2008 and 2009
                                                                                                • GMG wins new licence in 2009
                                                                                                  • TIML Golden Square Ltd
                                                                                                    • Rebranding leads to listening drop
                                                                                                      • Smallest national station
                                                                                                        • Figure 41: Key financials for TIML Radio Ltd, 2007 and 2008
                                                                                                      • Absolute reaches 50% threshold
                                                                                                        • UTV Radio
                                                                                                            • Figure 42: Key financials for UTV Radio GB, 2007 and 2008
                                                                                                        • Brand Communication and Promotion

                                                                                                          • Key points
                                                                                                            • Advertising spending slips back in 2009
                                                                                                              • Figure 43: Trends in advertising expenditure, by leading radio broadcasters, 2005-09
                                                                                                            • TV favoured way of making an impact
                                                                                                              • Figure 44: Advertising expenditure by leading radio broadcasters, by media type, 2009
                                                                                                            • Cementing the link
                                                                                                              • Making an event of it
                                                                                                                • Closer co-operation between commercial operators
                                                                                                                  • BBC tops for web presence
                                                                                                                    • Figure 45: Trends in numbers of total unique visitors to radio broadcasters’ websites, January 2009-January 2010
                                                                                                                  • Radio 1 and Heart battle for top ranking
                                                                                                                    • Figure 46: Numbers of unique visitors to radio broadcasters’ websites, by radio station site, January 2010
                                                                                                                • Brand Elements

                                                                                                                  • Key points
                                                                                                                    • Brand map
                                                                                                                        • Figure 47: Attitudes towards and experience of radio stations, December 2009
                                                                                                                      • Brand qualities of radio stations
                                                                                                                        • BBC stations lead on all key traits
                                                                                                                          • Figure 48: Personalities of various radio stations, December 2009
                                                                                                                        • Experience of radio stations
                                                                                                                          • Pop music most listened to
                                                                                                                            • Figure 49: Consumer listening habits for various radio stations, December 2009
                                                                                                                          • Brand consideration for radio stations
                                                                                                                            • Non-listeners need greater knowledge
                                                                                                                              • Figure 50: Consideration of various radio stations, December 2009
                                                                                                                            • Brand satisfaction for radio stations
                                                                                                                              • ‘Adult’ radio most satisfying
                                                                                                                                • Figure 51: Satisfaction with various radio stations, December 2009
                                                                                                                              • Brand commitment to radio stations
                                                                                                                                • BBC mainstream music stations have greatest loyalty
                                                                                                                                  • Figure 52: Commitment to various radio stations, December 2009
                                                                                                                                • Brand intentions for radio stations
                                                                                                                                  • Radio 2 has best retention
                                                                                                                                    • Figure 53: Future usage intentions for various radio stations, December 2009
                                                                                                                                  • Brand recommendation for radio stations
                                                                                                                                    • Mass appeal music most recommended
                                                                                                                                      • Figure 54: Recommendation of various radio stations, December 2009
                                                                                                                                    • BBC Radio 1
                                                                                                                                      • What the consumer thinks
                                                                                                                                        • Figure 55: Attitudes towards the BBC Radio 1 station, December 2009
                                                                                                                                      • Classic FM
                                                                                                                                        • What the consumer thinks
                                                                                                                                          • Figure 56: Attitudes towards the Classic FM station, December 2009
                                                                                                                                        • BBC Radio 4
                                                                                                                                          • What the consumer thinks
                                                                                                                                            • Figure 57: Attitudes towards the BBC Radio 4 station, December 2009
                                                                                                                                          • Heart
                                                                                                                                            • What the consumer thinks
                                                                                                                                              • Figure 58: Attitudes towards the Heart station, December 2009
                                                                                                                                            • BBC Radio 2
                                                                                                                                              • What the consumer thinks
                                                                                                                                                • Figure 59: Attitudes towards the BBC Radio 2 station, December 2009
                                                                                                                                            • What Types of Radio Station do People Listen To and How Often?

                                                                                                                                              • Key points
                                                                                                                                                • BBC winning national battle but commercial strongest in local markets
                                                                                                                                                  • Figure 60: Types of radio station listened to and how often, December 2009
                                                                                                                                                • BBC national radio listeners
                                                                                                                                                  • BBC local/regional radio listeners
                                                                                                                                                    • Commercial national radio listeners
                                                                                                                                                      • Commercial local/regional radio listeners
                                                                                                                                                        • More affluent males underpin radio listening
                                                                                                                                                          • Figure 61: CHAID analysis of Types of radio station listened to and how often, December 2009
                                                                                                                                                        • More cross-over by commercial listeners to BBC than the other way
                                                                                                                                                          • Figure 62: Frequency of types of radio station listened to, by frequency of types of radio station listened to, December 2009
                                                                                                                                                          • Figure 63: Frequency of types of radio station listened to, by frequency of types of radio station listened to, December 2009
                                                                                                                                                          • Figure 64: Frequency of types of radio station listened to, by most popular frequency of types of radio station listened to, December 2009
                                                                                                                                                      • Where Do People Listen to the Radio?

                                                                                                                                                        • Key points
                                                                                                                                                          • The car’s the star
                                                                                                                                                            • Figure 65: Where people listen to the radio, December 2009
                                                                                                                                                          • Commercial local/regional listeners most likely to listen in-car
                                                                                                                                                            • Figure 66: Places where the radio is listened to, by types of radio station listened to, December 2009
                                                                                                                                                            • Figure 67: Places where the radio is listened to, by types of radio station listened to, December 2009
                                                                                                                                                            • Figure 68: Places where the radio is listened to, by most popular types of radio station listened to, December 2009
                                                                                                                                                            • Figure 69: Places where the radio is listened to, by next most popular types of radio station listened to, December 2009
                                                                                                                                                          • Considerable overlap in listening between different locations
                                                                                                                                                            • Figure 70: Places where the radio is listened to, by most popular places where the radio is listened to, December 2009
                                                                                                                                                            • Figure 71: Places where the radio is listened to, by next most popular places where the radio is listened to, December 2009
                                                                                                                                                        • What Devices do People Listen on?

                                                                                                                                                          • Key points
                                                                                                                                                            • Standard analogue users outnumber DAB digital by two to one
                                                                                                                                                              • Figure 72: Devices used to listen to the radio, December 2009
                                                                                                                                                            • DAB = Digital Affluent Broadcasting?
                                                                                                                                                              • Figure 73: CHAID analysis of devices used to listen to the radio, December 2009
                                                                                                                                                            • DAB listening peaks among national commercial station listeners
                                                                                                                                                              • Figure 74: Devices used to listen to the radio, by types of radio station listened to, December 2009
                                                                                                                                                              • Figure 75: Devices used to listen to the radio, by types of radio station listened to, December 2009
                                                                                                                                                              • Figure 76: Devices used to listen to the radio, by most popular types of radio station listened to, December 2009
                                                                                                                                                              • Figure 77: Devices used to listen to the radio, by next most popular types of radio station listened to, December 2009
                                                                                                                                                            • Home listeners most likely to use a DAB radio
                                                                                                                                                              • Figure 78: Devices used to listen to the radio, by most popular places where the radio is listened to, December 2009
                                                                                                                                                              • Figure 79: Devices used to listen to the radio, by next most popular places where the radio is listened to, December 2009
                                                                                                                                                            • Many DAB users still retain an analogue set
                                                                                                                                                              • Figure 80: Devices used to listen to the radio, by most popular devices used to listen to the radio, December 2009
                                                                                                                                                              • Figure 81: Devices used to listen to the radio, by next most popular devices used to listen to the radio, December 2009
                                                                                                                                                          • What Types of Radio Show do People Listen to?

                                                                                                                                                            • Key points
                                                                                                                                                              • Music and news key drivers for radio
                                                                                                                                                                • Figure 82: Types of radio show listened to, December 2009
                                                                                                                                                              • BBC favoured for news, current affairs
                                                                                                                                                                • Figure 83: Type of radio shows listened to, by types of radio station listened to, December 2009
                                                                                                                                                                • Figure 84: Type of radio shows listened to, by types of radio station listened to, December 2009
                                                                                                                                                                • Figure 85: Type of radio shows listened to, by types of radio station listened to, December 2009
                                                                                                                                                              • Home listeners favour news and current affairs
                                                                                                                                                                • Figure 86: Type of radio shows listened to, by most popular places where the radio is listened to, December 2009
                                                                                                                                                                • Figure 87: Type of radio shows listened to, by next most popular places where the radio is listened to, December 2009
                                                                                                                                                              • DAB listening differs little from analogue
                                                                                                                                                                • Figure 88: Type of radio shows listened to, by most popular devices used to listen to the radio, December 2009
                                                                                                                                                                • Figure 89: Type of radio shows listened to, by next most popular devices used to listen to the radio, December 2009
                                                                                                                                                              • News, weather, current affairs and travel good together
                                                                                                                                                                • Figure 90: Type of radio shows listened to, by type of radio shows listened to, December 2009
                                                                                                                                                            • What are People’s Attitudes towards Radio?

                                                                                                                                                              • Key points
                                                                                                                                                                • Ads and their frequency a big turn-off for listeners
                                                                                                                                                                  • Figure 91: Attitudes towards radio, December 2009
                                                                                                                                                                • Ad-free environment is major attraction for BBC listeners
                                                                                                                                                                  • Figure 92: Attitudes towards listening to the radio, by types of radio station listened to, December 2009
                                                                                                                                                                  • Figure 93: Attitudes towards listening to the radio, by types of radio station listened to, December 2009
                                                                                                                                                                  • Figure 94: Attitudes towards listening to the radio, by most popular types of radio station listened to, December 2009
                                                                                                                                                                  • Figure 95: Attitudes towards listening to the radio, by next most popular types of radio station listened to, December 2009
                                                                                                                                                                • In-ear listeners less tolerant but more selective
                                                                                                                                                                  • Figure 96: Attitudes towards listening to the radio, by most popular places where the radio is listened to, December 2009
                                                                                                                                                                  • Figure 97: Attitudes towards listening to the radio, by next most popular places where the radio is listened to, December 2009
                                                                                                                                                                • Online listeners most hostile to ads
                                                                                                                                                                  • Figure 98: Attitudes towards listening to the radio, by most popular devices used to listen to the radio, December 2009
                                                                                                                                                                  • Figure 99: Attitudes towards listening to the radio, by next most popular devices used to listen to the radio, December 2009
                                                                                                                                                                • Ads a turn-off for current affairs and drama/comedy listeners
                                                                                                                                                                  • Figure 100: Attitudes towards listening to the radio, by type of radio shows listened to, December 2009
                                                                                                                                                                • Intolerance runs deep…
                                                                                                                                                                  • Figure 101: Attitudes towards listening to the radio, by most popular attitudes towards listening to the radio, December 2009
                                                                                                                                                                  • Figure 102: Attitudes towards listening to the radio, by next most popular attitudes towards listening to the radio, December 2009
                                                                                                                                                              • What Are People’s Attitudes towards Digital Radio?

                                                                                                                                                                • Key points
                                                                                                                                                                  • Many people still don’t understand digital radio benefits and features
                                                                                                                                                                    • Figure 103: Attitudes towards digital radio, December 2009
                                                                                                                                                                    • Figure 104: Attitudes towards DAB digital radio by most popular devices used to listen to the radio, December 2009
                                                                                                                                                                    • Figure 105: Attitudes towards DAB digital radio by next most popular devices used to listen to the radio, December 2009
                                                                                                                                                                • Targeting Opportunities

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Figure 106: Radio target groups, December 2009
                                                                                                                                                                  • The Purists
                                                                                                                                                                    • The Engaged
                                                                                                                                                                      • The Frustrated
                                                                                                                                                                        • The Localists
                                                                                                                                                                          • Purists and Engaged favour BBC
                                                                                                                                                                            • Figure 107: Types of radio station listened to, by target groups, December 2009
                                                                                                                                                                          • Engaged tops for in-car and at home listening
                                                                                                                                                                            • Figure 108: Places where the radio is listened to, by target groups, December 2009
                                                                                                                                                                          • Purists least likely to own DAB
                                                                                                                                                                            • Figure 109: Devices used to listen to the radio, by target groups, December 2009
                                                                                                                                                                          • Engaged listen across the broadest content spectrum
                                                                                                                                                                            • Figure 110: Type of radio shows listened to, by target groups, December 2009
                                                                                                                                                                          • DAB ignorance highest among Engaged and Purists
                                                                                                                                                                            • Figure 111: Attitudes towards DAB digital radio, by target groups, December 2009
                                                                                                                                                                          • Listeners have wide repertoire of station types
                                                                                                                                                                            • Figure 112: Repertoire of type of radio station listened to, December 2009
                                                                                                                                                                          • BBC is essential part of most listeners repertoires
                                                                                                                                                                            • Figure 113: Types of radio station listened to, by repertoire of types of radio station listened, December 2009
                                                                                                                                                                          • Majority listen in one or two places
                                                                                                                                                                            • Figure 114: Repertoire of places where the radio is listened to, December 2009
                                                                                                                                                                            • Figure 115: Places where the radio is listened to, by repertoire of places where the radio is listened to, December 2009
                                                                                                                                                                          • Largest proportion have just one device to listen to the radio
                                                                                                                                                                            • Figure 116: Repertoire of devices used to listen to the radio, December 2009
                                                                                                                                                                          • DAB ownership increases with number of devices owned
                                                                                                                                                                            • Figure 117: Devices used to listen to the radio, by repertoire of devices used to listen to the radio, December 2009
                                                                                                                                                                          • Majority listen to three or less types of show
                                                                                                                                                                            • Figure 118: Repertoire of type of radio shows listened to, December 2009
                                                                                                                                                                          • Music, news and sport most popular combinations
                                                                                                                                                                            • Figure 119: Type of radio shows listened to, by repertoire of type of radio shows listened to, December 2009
                                                                                                                                                                        • Appendix – What Types of Radio Station do People Listen to and How Often?

                                                                                                                                                                            • Figure 120: Type of radio station listened to regularly, by demographics, December 2009
                                                                                                                                                                            • Figure 121: Type of radio station listened to occasionally, by demographics, December 2009
                                                                                                                                                                            • Figure 122: Most popular type of radio station listened to (all users), by demographics, December 2009
                                                                                                                                                                            • Figure 123: Next most popular type of radio station listened to (all users), by demographics, December 2009
                                                                                                                                                                        • Appendix – Where do People Listen to the Radio?

                                                                                                                                                                            • Figure 124: Most popular places where the radio is listened to, by demographics, December 2009
                                                                                                                                                                            • Figure 125: Next most popular places where the radio is listened to, by demographics, December 2009
                                                                                                                                                                        • Appendix – What Devices do People Listen on?

                                                                                                                                                                            • Figure 126: Most popular devices used to listen to the radio, by demographics, December 2009
                                                                                                                                                                            • Figure 127: Next most popular devices used to listen to the radio, by demographics, December 2009
                                                                                                                                                                        • Appendix – What Types of Radio Show do People Listen to?

                                                                                                                                                                            • Figure 128: Most popular type of radio shows listened to, by demographics, December 2009
                                                                                                                                                                            • Figure 129: Next most popular type of radio shows listened to, by demographics, December 2009
                                                                                                                                                                        • Appendix – What Are People’s Attitudes towards Radio?

                                                                                                                                                                            • Figure 130: Most popular attitudes towards listening to the radio, by demographics, December 2009
                                                                                                                                                                            • Figure 131: Next most popular attitudes towards listening to the radio, by demographics, December 2009
                                                                                                                                                                        • Appendix – What Are People’s Attitudes towards Digital Radio?

                                                                                                                                                                            • Figure 132: Most popular attitudes towards DAB digital radio, by demographics, December 2009
                                                                                                                                                                            • Figure 133: Next most popular attitudes towards DAB digital radio, by demographics, December 2009
                                                                                                                                                                            • Figure 134: Other attitudes towards DAB digital radio, by demographics, December 2009
                                                                                                                                                                        • Appendix – Targeting Opportunities

                                                                                                                                                                            • Figure 135: Attitudes towards radio listening, by target groups, December 2009
                                                                                                                                                                            • Figure 136: Target groups, by demographics, December 2009
                                                                                                                                                                            • Figure 137: Repertoire of type of radio station listened to, by demographics, December 2009
                                                                                                                                                                            • Figure 138: Repertoire of places where the radio is listened to, by demographics, December 2009
                                                                                                                                                                            • Figure 139: Repertoire of devices used to listen to the radio, by demographics, December 2009
                                                                                                                                                                            • Figure 140: Repertoire of type of radio shows listened to, by demographics, December 2009

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • British Broadcasting Corporation (BBC)
                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                        • British Phonographic Industry Ltd (The) [BPI]
                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                        • Classic FM plc
                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                        • Fédération Internationale de Football Association
                                                                                                                                                                        • Football Association (The)
                                                                                                                                                                        • GCap Media
                                                                                                                                                                        • Global Radio
                                                                                                                                                                        • Google UK
                                                                                                                                                                        • Government Actuary's Department (GAD)
                                                                                                                                                                        • Guardian Media Group
                                                                                                                                                                        • IKEA
                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                        • Ofcom
                                                                                                                                                                        • T-Mobile (UK) Ltd
                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                        • Twitter, Inc.
                                                                                                                                                                        • UTV
                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                        • Virgin Radio
                                                                                                                                                                        • Vodafone Group Plc (UK)
                                                                                                                                                                        • Waitrose
                                                                                                                                                                        • Xfm

                                                                                                                                                                        Radio - UK - March 2010

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