Ranges, Ovens, Cooktops and Microwaves - US - October 2014
“While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the other hand, may see a new cooking appliance as an opportunity to explore new cuisines.”
– John Owen, Senior Household Analyst
This report discusses the following key topics:
- Healthy start for aging Boomers
- The next generation of appliance shoppers
- Reimaging the microwave
Continued improvement in the overall economy and in the real estate and home renovation markets has helped to reinvigorate sales growth in the nearly $8 billion market for major cooking appliances. Improving economic conditions are also expected to propel further market growth in coming years. In addition, manufacturers and retailers can accelerate sales and share growth by designing and marketing appliances to fit with an increasingly diverse array of lifestyle and life-stage needs. Growing interest in healthy eating and fresh foods, the desire for culinary exploration, and the ever-more-pressing need for simplicity and speed can all factor into purchase decisions for ranges, ovens, cooktops, and microwaves.
This report builds on the analysis presented in Mintel’s Stoves, Ranges and Ovens – US, October 2009. This repot focuses on the US market for gas and electric ranges, ovens and cooktops, and microwave ovens. Included are freestanding, built-in, and surface cooking units. Microwaves include both counter-top and over-the-range models.
This report includes purchases made by consumers, and excludes purchases made by institutions/organizations, businesses, home builders/developers, government agencies, and other non-consumers. Used and rented appliances are also excluded as well as smaller, counter-top electric cooking appliances such as toaster ovens, rice cookers or slow cookers.
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