Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Refrigerators, Freezers and Dishwashers - US - November 2010

The market for refrigerators, freezers and dishwashers has seen inflation-adjusted sales fall 4.2% from 2008-2010 as the collapse of the housing market, low consumer confidence and the stagnant renovation market have driven down demand. In 2010, the government Cash for Appliances program did however boost demand for energy-efficient appliances and there will likely be pent-up demand as the economy recovers.

This report probes the impact of the downturn on the market and analyzes consumer data to offer strategies for future growth. It examines which demographic groups warrant the most focus and which products will best appeal to them. It also explores major areas of new product development and innovation, analyzing these too in the context of consumer preferences and attitudes. It examines trends in major segments, the sales of major suppliers, in addition to branding, marketing and advertising approaches.

Key consumer trends and attitudes are examined by demographic groups including:

  • Which groups currently own combination refrigerator/freezers, freestanding refrigerators and freezers, portable and built-in dishwashers? Which groups are most likely to buy them used, as opposed to new?
  • How much are different consumer groups spending on their appliances and when did they purchase them?
  • What motivated the most recent purchase? Which groups are more likely to be replacing an old or broken machine and which are making a first time purchase? Which groups are most likely to upgrade from a functioning appliance to get a new look, added features or updated style?
  • How does homeownership shape purchasing and product selection?
  • Which groups are willing to spend more on energy-efficient appliances?
  • In combination refrigerator/ freezers, which styles are most widely owned and most widely desired? Which groups are most likely to seek added features such as water/ice dispensers? Which prefer stainless steel or black products?
  • Where do consumers purchase their appliances? What demographic factors shape retail choice?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising videos
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Market in contraction from 2005-2010
                        • Housing market and consumer confidence key drivers
                          • Green living and incentives boost demand for energy efficiency
                            • Large used market competes with new products
                              • Freezers outperform
                                • Sears keeps post as leading retailer
                                  • Three dominant suppliers with extensive offerings, tiered product lines
                                    • Brand qualities of major brands
                                      • Energy conservation, smart appliances head up innovation
                                        • Brands expand role of websites, social media, in-store promotion
                                          • Brands targeting same buyers reduces brand differentiation
                                            • Sixes—one in six buy used, most appliances purchased in last six years
                                              • Some willing to spend more, others do spend more
                                                • Brands on-the-money in showcasing most desirable features in ads
                                                  • Two in three sales related to a move, broken appliance, first-time purchase
                                                    • Multiple child households lead in intention to purchase
                                                    • Insights and Opportunities

                                                      • New ways to play on energy savings
                                                        • The landlord’s darling
                                                          • Model homes for everyone
                                                            • Let’s all get together to get these kids started
                                                              • Certified pre-owned
                                                                • The about-to-move market
                                                                  • Entry-level energy efficiency
                                                                    • Boomers ready to downsize
                                                                    • Inspire Insights

                                                                        • Trend—Brand Tribe
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Recession and collapse in housing market drive down demand
                                                                              • 2010 offers some bright spots
                                                                                • Figure 1: Total U.S. sales and forecast of refrigerators, freezers and dishwashers at current prices, 2005-15
                                                                                • Figure 2: Total U.S. sales and forecast of refrigerators, freezers and dishwashers at inflation adjusted prices, 2005-15
                                                                              • Fan-chart forecast
                                                                                  • Figure 3: Fan-chart forecast at 50-95% confidence levels, 2005-15
                                                                              • Market Drivers

                                                                                • Key points
                                                                                  • Cash for Appliances program
                                                                                    • Cooking more at home
                                                                                      • Homeowners show much higher appliance ownership rates
                                                                                        • Figure 4: Ownership of refrigerator, freezer or dishwasher, by home ownership, July 2009-March 2010
                                                                                      • Renters spend less on appliances
                                                                                        • Figure 5: Average amount spent on recently purchased appliance, by home ownership, April 2010
                                                                                      • Moving a central driver for buying an appliance
                                                                                        • Figure 6: Reason for purchase of appliance, August 2010
                                                                                      • Housing market remains cold
                                                                                        • Figure 7: Sales of existing and new single-family homes, 2001-10
                                                                                      • Trend towards smaller homes could reshape appliance demand
                                                                                        • Impact of the downturn
                                                                                          • Consumer confidence makes only limited recovery in 2010
                                                                                            • Figure 8: Index of Consumer Sentiment (ICS) from Thomson Reuters/University of Michigan Survey of Consumers, 2001-10
                                                                                          • Remodeling in decline
                                                                                            • Figure 9: National Association of Home Builders (NAHB) Remodeling Market Index (RMI) 2001-10
                                                                                          • Green living, economizing and rebates fuel demand for Energy Star
                                                                                            • Green living trends fuel interest in eco-friendly products
                                                                                              • With appliances, being green means saving money too
                                                                                                • Energy Star program designates resource-saving appliances
                                                                                                  • Cash for Appliances program fuels purchasing and awareness of Energy Star products
                                                                                                    • New energy standards to take effect in 2014, with more being lobbied for…
                                                                                                      • Smart appliances likely to be next trend reshaping market
                                                                                                      • Competitive Context

                                                                                                        • Key points
                                                                                                          • One in six buy used
                                                                                                            • Figure 10: Purchase of appliance new or used, by household income, August 2010
                                                                                                          • Doing dishes by hand
                                                                                                          • Segment Performance

                                                                                                            • Key points
                                                                                                              • Figure 11: U.S. sales and forecast of refrigerators, freezers, and dishwashers at current prices, by segment, 2005-15
                                                                                                              • Figure 12: U.S. sales of refrigerators, freezers, and dishwashers, by segment, 2008 and 2010
                                                                                                          • Segment Performance—Refrigerators

                                                                                                            • Key points
                                                                                                              • Declines in both sales and shipments from 2006 onwards
                                                                                                                • Energy Star, French doors and stainless steel buoy higher price points
                                                                                                                  • Sales and forecast of refrigerators
                                                                                                                    • Figure 13: U.S. sales and forecast of refrigerators at current prices, 2005-15
                                                                                                                    • Figure 14: U.S. sales and forecast of refrigerators at inflation-adjusted prices, 2005-15
                                                                                                                  • Significant drops in unit shipments in 2008 and 2009
                                                                                                                    • Figure 15: Factory unit shipments of refrigerators*, 2004-09
                                                                                                                • Segment Performance—Dishwashers

                                                                                                                  • Key points
                                                                                                                    • Sales and forecast of dishwashers
                                                                                                                      • Figure 16: U.S. sales and forecast of dishwashers at current prices, 2005-15
                                                                                                                      • Figure 17: U.S. sales and forecast of dishwashers at inflation-adjusted prices, 2005-15
                                                                                                                    • Unit shipments fall in 2008, less so in 2009
                                                                                                                      • Figure 18: Factory unit shipments of dishwashers*, 2004-2009
                                                                                                                  • Segment Performance—Freezers

                                                                                                                    • Key points
                                                                                                                      • Sales and forecast of freezers
                                                                                                                        • Figure 19: U.S. sales and forecast of freezers at current prices, 2005-15
                                                                                                                        • Figure 20: U.S. sales and forecast of freezers at inflation-adjusted prices, 2005-15
                                                                                                                      • Unit shipments grow in 2008, but fall again in 2009
                                                                                                                        • Figure 21: Factory unit shipments of freezers*, 2004-09
                                                                                                                    • Retail Channels

                                                                                                                      • Key points
                                                                                                                        • Appliance/electronics stores and mass merchandisers grow share
                                                                                                                            • Figure 22: U.S. sales of dishwashers, freezers and refrigerators, by retail channel, 2008-10
                                                                                                                          • Best Buy
                                                                                                                            • Walmart
                                                                                                                              • Lowe’s
                                                                                                                                • Home Depot
                                                                                                                                  • Sears
                                                                                                                                  • Leading Companies

                                                                                                                                    • Key points
                                                                                                                                      • The top three suppliers
                                                                                                                                        • Whirlpool Corporation
                                                                                                                                          • General Electric
                                                                                                                                            • Electrolux
                                                                                                                                              • Smaller significant suppliers in the appliance market
                                                                                                                                                • LG Electronics
                                                                                                                                                  • Haier
                                                                                                                                                    • Samsung (Korea)
                                                                                                                                                      • BSH (Bosch und Siemens—Germany)
                                                                                                                                                        • High-end suppliers with prestige brands
                                                                                                                                                        • Innovations and Innovators

                                                                                                                                                          • Key points
                                                                                                                                                            • Resource conservation is at the forefront of innovations
                                                                                                                                                              • Innovation in refrigerators
                                                                                                                                                                • Separate cooling systems for freezer and refrigerators
                                                                                                                                                                  • Whirlpool’s new side-by-side improves temperature management and offers spill-control
                                                                                                                                                                    • Figure 23: Whirlpool’s side-by-side with 6th Sense technology
                                                                                                                                                                  • LCD displays in premium lines
                                                                                                                                                                    • “Measured fill” dispenses measured amount of water
                                                                                                                                                                      • French door freezers with extra pantry drawers
                                                                                                                                                                        • Figure 24: Samsung’s French door refrigerator with pullout snack drawer
                                                                                                                                                                      • Innovations in dishwashers
                                                                                                                                                                        • Improved sprays and steam technology for more powerful, versatile cleaning
                                                                                                                                                                          • Control panels with elegant looks and additional features
                                                                                                                                                                            • Improved sensors and leak detection
                                                                                                                                                                              • GE’s SmartDispense saves time loading detergent
                                                                                                                                                                                • Miele’s high-temperature kills bacteria
                                                                                                                                                                                  • Shhh! Quiet machines at work
                                                                                                                                                                                    • Use of new technologies to monitor, control and repair appliances
                                                                                                                                                                                      • Whirlpool and GE develop smart appliances for smart meters
                                                                                                                                                                                        • LG and Kenmore launch self-diagnosis technology
                                                                                                                                                                                        • Marketing Strategies

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Brand positioning
                                                                                                                                                                                              • Whirlpool brands lead, followed by GE, Kenmore and Electrolux
                                                                                                                                                                                                  • Figure 25: Brand of appliances owned, August 2010
                                                                                                                                                                                                • Whirlpool
                                                                                                                                                                                                  • Whirlpool: stylish, Energy Stars with added features
                                                                                                                                                                                                    • Figure 26: Whirlpool Gold side-by-side refrigerator
                                                                                                                                                                                                  • Maytag touts more masculine brand image and highlights durability
                                                                                                                                                                                                    • Figure 27: Maytag’s French door refrigerator with bottom freezer and Jetclean Plus dishwasher
                                                                                                                                                                                                  • Amana offers stylish, affordable contemporary design
                                                                                                                                                                                                    • Figure 28: Amana Green Tea refrigerator
                                                                                                                                                                                                  • KitchenAid benefits from strong association with small kitchen appliances
                                                                                                                                                                                                    • Kenmore—revamped, upgraded brand image
                                                                                                                                                                                                      • Figure 29: Kenmore’s new brand logo and French door Bottom Freezer
                                                                                                                                                                                                    • GE—High-tech innovation and conservation
                                                                                                                                                                                                      • Electrolux (Frigidaire, Electrolux)
                                                                                                                                                                                                        • Electrolux—stylish, high-functioning products for “amazing” women
                                                                                                                                                                                                          • Figure 30: Electrolux dishwasher
                                                                                                                                                                                                        • Frigidaire—focusing on modern moms with an updated image
                                                                                                                                                                                                          • Figure 31: Frigidaire new logo
                                                                                                                                                                                                        • Television advertising
                                                                                                                                                                                                          • GE profile targets remodelers and highlights rebates
                                                                                                                                                                                                            • Figure 32: GE Profile appliances, “$1,000 rebate” TV ad, 2010
                                                                                                                                                                                                          • Kenmore shows redesigned products in futuristic landscape
                                                                                                                                                                                                            • Figure 33: Kenmore elite refrigerator, “radically designed “ TV ad, 2010
                                                                                                                                                                                                          • Samsung showcases four-drawers for families
                                                                                                                                                                                                            • Figure 34: Samsung, “Dedicated to wonder” TV ad, 2010
                                                                                                                                                                                                          • LG dramatizes capacity of new refrigerators
                                                                                                                                                                                                            • Figure 35: LG French door refrigerator, “Is it…?” TV ad, 2010
                                                                                                                                                                                                          • Websites offer demos, design tools, blogs
                                                                                                                                                                                                            • Other marketing
                                                                                                                                                                                                              • Whirlpool undertakes 70-city training tour to focus on in-store marketing
                                                                                                                                                                                                                • Sears promotes layaway, Blue Appliance Crew, “The Big Switch,” discounts
                                                                                                                                                                                                                  • Figure 36: Sears Blue Appliance Crew, 2010
                                                                                                                                                                                                              • Appliance Ownership

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Refrigerators found in almost all HHs, dishwashers in about 80%
                                                                                                                                                                                                                    • Figure 37: Ownership of refrigerators, freezers and dishwashers, August 2010
                                                                                                                                                                                                                  • Renters twice as likely to report that someone else owns their appliance
                                                                                                                                                                                                                    • Figure 38: Appliance in home but owned by someone else, for renters, August 2010
                                                                                                                                                                                                                  • Income drives ownership
                                                                                                                                                                                                                    • Figure 39: Ownership of refrigerators, freezers and dishwashers, by household income, August 2010
                                                                                                                                                                                                                  • First-time buys start among 18-24s
                                                                                                                                                                                                                    • Figure 40: Ownership of refrigerators, freezers and dishwashers, by age, August 2010
                                                                                                                                                                                                                  • Appliance ownership increases for those with children in household
                                                                                                                                                                                                                    • Figure 41: Ownership of refrigerators, freezers and dishwashers, by children in household, August 2010
                                                                                                                                                                                                                • The Purchase Cycle

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • New vs. used decision determined largely by household income
                                                                                                                                                                                                                      • Figure 42: Purchase of appliance new or used, by household income, August 2010
                                                                                                                                                                                                                    • Two thirds purchased in past six years
                                                                                                                                                                                                                      • Figure 43: When kitchen appliance was purchased, August 2010
                                                                                                                                                                                                                    • Younger buyers in online sample actively acquiring new appliances
                                                                                                                                                                                                                        • Figure 44: Purchased kitchen appliance in past three years, by age, August 2010
                                                                                                                                                                                                                      • Households with children purchased more recently
                                                                                                                                                                                                                        • Figure 45: Purchased kitchen appliance in past three years, by children in household, August 2010
                                                                                                                                                                                                                    • Spend on Appliances

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Average spend near $1K for combo refrigerators
                                                                                                                                                                                                                          • Figure 46: Average amount spent on recently purchased appliance, August 2010
                                                                                                                                                                                                                        • Income drives average spend
                                                                                                                                                                                                                          • Figure 47: Average spend on combination refrigerator/freezer or built-in dishwasher, by household income, August 2010
                                                                                                                                                                                                                        • Age and lifestage also shape spend
                                                                                                                                                                                                                          • Figure 48: Average spend on refrigerator/freezers and built-in dishwashers, by age, August 2010
                                                                                                                                                                                                                      • Reason for Purchase

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Replacement primary reason for most purchases
                                                                                                                                                                                                                              • Figure 49: Reason for buying appliance, August 2010
                                                                                                                                                                                                                            • Younger consumers more likely to be first-time buyers
                                                                                                                                                                                                                              • Figure 50: Reason for buying last combination refrigerator/freezer, by age, August 2010
                                                                                                                                                                                                                              • Figure 51: Reason for buying last built-in dishwasher, by age, August 2010
                                                                                                                                                                                                                          • Intent to Purchase

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Income shapes intent to purchase
                                                                                                                                                                                                                                • Figure 52: Intent to purchase new appliance in the next six months, by household income, August 2010
                                                                                                                                                                                                                              • Those with two or more children show strong intent to purchase
                                                                                                                                                                                                                                • Figure 53: Intent to purchase new appliance in the next six months, by children in household, August 2010
                                                                                                                                                                                                                            • Combined Refrigerator/Freezer—Preferences and Attitudes

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Energy efficiency and design at front of consumer attention
                                                                                                                                                                                                                                  • Figure 54: Preferences for combination refrigerators/freezers, August 2010
                                                                                                                                                                                                                                • Upper income buyers value appearance, add-on features
                                                                                                                                                                                                                                    • Figure 55: Preferences for combination refrigerators/freezers, by household income, August 2010
                                                                                                                                                                                                                                  • Younger buyers seek energy-efficient, stainless steel and black appliances
                                                                                                                                                                                                                                    • Figure 56: Preferences for combination refrigerators/freezers, by age, August 2010
                                                                                                                                                                                                                                  • Households with children seek energy-efficient, stylish appliances
                                                                                                                                                                                                                                    • Figure 57: Preferences for combination refrigerators/freezers, by children in household, August 2010
                                                                                                                                                                                                                                  • Side-by-sides most widely preferred style
                                                                                                                                                                                                                                    • Figure 58: Type of door style owned and preferred in combination refrigerator/freezer, August 2010
                                                                                                                                                                                                                                  • Side-by-sides most widely owned by upper-income households
                                                                                                                                                                                                                                    • Figure 59: Type of door style owned in combination refrigerator/freezer, by household income, August 2010
                                                                                                                                                                                                                                  • Strong interest in French doors in upper-income households
                                                                                                                                                                                                                                    • Figure 60: Type of door style preferred in combination refrigerator/freezer, by household income, August 2010
                                                                                                                                                                                                                                  • Majority willing to pay more for water and ice dispensers in refrigerator door
                                                                                                                                                                                                                                    • Figure 61: Willingness to pay more for water and ice dispensers or counter depth, by household income, August 2010
                                                                                                                                                                                                                                  • Under-45s ready to invest in water and ice
                                                                                                                                                                                                                                    • Figure 62: Willingness to pay more for water and ice filter/dispenser or counter depth, by age, August 2010
                                                                                                                                                                                                                                  • Households with children ready to pay more for added features
                                                                                                                                                                                                                                    • Figure 63: Willingness to pay more for water and ice dispensers or counter depth, by children in the HH, August 2010
                                                                                                                                                                                                                                • Place of Purchase

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Sears most widely used retailer for appliances
                                                                                                                                                                                                                                      • Figure 64: Source of refrigerator, freezer or dishwasher, August 2010
                                                                                                                                                                                                                                    • Upper-income households favor “other” retailers
                                                                                                                                                                                                                                      • Figure 65: Source of combination refrigerator/freezer, by household income, August 2010
                                                                                                                                                                                                                                  • Cluster Analysis

                                                                                                                                                                                                                                      • Ice and Waters
                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                              • Planners
                                                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                                                                      • Basics
                                                                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                                                                              • Cluster characteristics
                                                                                                                                                                                                                                                                • Figure 66: Combination fridge/freezer clusters, August 2010
                                                                                                                                                                                                                                                                • Figure 67: Role in household purchase of appliances, by clusters, August 2010
                                                                                                                                                                                                                                                                • Figure 68: Intent to purchase major kitchen appliances, by clusters, August 2010
                                                                                                                                                                                                                                                                • Figure 69: Homeownership, by clusters, August 2010
                                                                                                                                                                                                                                                                • Figure 70: Purchase of appliance new or used, by refrigerator and freezer clusters, August 2010
                                                                                                                                                                                                                                                                • Figure 71: Willingness to pay more for water and ice dispensers or counter depth, by refrigerator and freezer clusters, August 2010
                                                                                                                                                                                                                                                                • Figure 72: Preferences for combination refrigerators/freezers, by refrigerator and freezer clusters, August 2010
                                                                                                                                                                                                                                                              • Cluster demographics
                                                                                                                                                                                                                                                                • Figure 73: Combination fridge/freezer clusters, by gender, August 2010
                                                                                                                                                                                                                                                                • Figure 74: Combination fridge/freezer clusters, by age group, August 2010
                                                                                                                                                                                                                                                                • Figure 75: Combination fridge/freezer clusters, by household income, August 2010
                                                                                                                                                                                                                                                                • Figure 76: Combination fridge/freezer clusters, by race, August 2010
                                                                                                                                                                                                                                                                • Figure 77: Combination fridge/freezer clusters, by Hispanic origin, August 2010
                                                                                                                                                                                                                                                              • Cluster methodology
                                                                                                                                                                                                                                                              • Trends in Cooking at Home

                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                    • Enthusiasts participate in cooking behaviors designed to improve health
                                                                                                                                                                                                                                                                      • Figure 78: Growth of health-related cooking behaviors, by cooking enthusiast segment, July 2010
                                                                                                                                                                                                                                                                    • Enthusiasts show more “foodie” behaviors
                                                                                                                                                                                                                                                                      • Figure 79: Increase of non-health-related cooking behaviors, by cooking enthusiast segment, July 2010
                                                                                                                                                                                                                                                                    • About one in three cooks making fewer meals with meal kits
                                                                                                                                                                                                                                                                      • Figure 80: Decrease in non-health-related cooking behaviors, by cooking enthusiast segment, July 2010
                                                                                                                                                                                                                                                                  • Appendix—Other Useful Tables

                                                                                                                                                                                                                                                                    • Major appliance sales of leading retailers
                                                                                                                                                                                                                                                                      • Figure 81: Sales of major home appliances, by top appliance retailers, 2008
                                                                                                                                                                                                                                                                    • 25s-54s more likely to be planning a purchase
                                                                                                                                                                                                                                                                      • Figure 82: Intent to purchase new appliance in the next six months, by age, August 2010
                                                                                                                                                                                                                                                                    • Replacement less significant reason for purchase in higher-income households
                                                                                                                                                                                                                                                                      • Figure 83: Reason for purchase of last combination refrigerator/freezer, by household income, august 2010
                                                                                                                                                                                                                                                                      • Figure 84: Reason for purchase of built-in dishwasher, by household income, august 2010
                                                                                                                                                                                                                                                                    • Households with kids less likely to cite replacement as reason for purchase
                                                                                                                                                                                                                                                                      • Figure 85: Reason for purchase of last combination refrigerator/freezer, by children in household, august 2010
                                                                                                                                                                                                                                                                      • Figure 86: Reason for purchase of built-in dishwasher, by children in household, august 2010
                                                                                                                                                                                                                                                                    • Younger buyers show lower ownership of side-by-side refrigerator/freezers
                                                                                                                                                                                                                                                                      • Figure 87: Type of door style owned in combination refrigerator/freezer, by age, august 2010
                                                                                                                                                                                                                                                                    • Younger buyers show highest interest in French door products
                                                                                                                                                                                                                                                                      • Figure 88: Type of door style preferred in combination refrigerator/freezer, by age, august 2010
                                                                                                                                                                                                                                                                    • High-income households turn to specialty stores
                                                                                                                                                                                                                                                                      • Figure 89: Source of built-in dishwasher, by household income, august 2010
                                                                                                                                                                                                                                                                    • Older buyers turn to specialty stores
                                                                                                                                                                                                                                                                      • Figure 90: Source of built-in dishwasher, by age, august 2010
                                                                                                                                                                                                                                                                      • Figure 91: Appliance in home owned by someone else, renters vs. homeowners, August 2010
                                                                                                                                                                                                                                                                  • Appendix—Trade Associations

                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                    • Association of Home Appliance Manufacturers
                                                                                                                                                                                                                                                                    • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                                                                                                    • Electrolux Home Products - North America
                                                                                                                                                                                                                                                                    • Federal Trade Commission
                                                                                                                                                                                                                                                                    • Fisher And Paykel Appliances Inc
                                                                                                                                                                                                                                                                    • Gaggenau
                                                                                                                                                                                                                                                                    • General Electric Company
                                                                                                                                                                                                                                                                    • Haier America
                                                                                                                                                                                                                                                                    • J.D. Power and Associates
                                                                                                                                                                                                                                                                    • LG Electronics Inc (USA)
                                                                                                                                                                                                                                                                    • Maytag Corporation
                                                                                                                                                                                                                                                                    • Miele Inc
                                                                                                                                                                                                                                                                    • National Association of Home Builders (NAHB)
                                                                                                                                                                                                                                                                    • National Association of Realtors (NAR)
                                                                                                                                                                                                                                                                    • Samsung Electronics (USA)
                                                                                                                                                                                                                                                                    • Sears Holdings Corporation
                                                                                                                                                                                                                                                                    • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                    • University of Michigan, The
                                                                                                                                                                                                                                                                    • Viking Range Corporation
                                                                                                                                                                                                                                                                    • Walmart Stores (USA)
                                                                                                                                                                                                                                                                    • Whirlpool Corporation

                                                                                                                                                                                                                                                                    Refrigerators, Freezers and Dishwashers - US - November 2010

                                                                                                                                                                                                                                                                    £3,277.28 (Excl.Tax)